Senior Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: CASCADA PDX LLC

🔹 Location: Portland, Oregon, United States

🔹 Job Type: Full-Time

🔹 Category: Hospitality

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading day-to-day marketing operations across all guest-facing verticals
• Planning, launching, and managing multi-channel marketing campaigns
• Driving bookings, memberships, and brand affinity through performance-driven strategies
• Collaborating with internal and external teams to ensure campaign success
• Analyzing and optimizing marketing performance using data and insights

ASSUMPTION: This role requires a strategic and creative marketer with a strong background in performance marketing and a passion for the hospitality industry.

📋 Key Responsibilities

✅ Plan, launch, and manage multi-channel marketing campaigns for CASCADA’s hotel, spa, and retreat offerings

✅ Develop seasonal promotions, packages, and activation strategies to drive bookings and guest engagement

✅ Coordinate campaign calendars, timelines, and deliverables across internal and external teams

✅ Own paid digital strategy across Meta, IG, Google, and other acquisition platforms

✅ Run A/B tests on ad creative, landing pages, email subject lines, and offers to improve conversion

✅ Monitor and optimize customer acquisition costs (CAC), ROAS, and lead-to-booking rates

✅ Manage automated email flows and newsletters in Klaviyo

✅ Leverage segmentation and behavioral data to drive repeat visits and retention

✅ Collaborate with reservations and spa teams to align messaging and offers

✅ Coordinate signage, in-room materials, and physical brand touchpoints to support guest experience and upsell potential

✅ Support launch of events, pop-ups, and special promotions on-site

✅ Create weekly and monthly reports to track KPIs and marketing performance

✅ Provide clear insights and data-backed recommendations to leadership

✅ Identify new customer acquisition opportunities and optimize spend allocation

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven optimization to drive marketing success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in marketing, preferably in hospitality, wellness, lifestyle, or consumer services

Required Skills:

• Hands-on experience with performance marketing (Meta Ads, Google Ads, etc.)
• Proficiency in CRM and email tools like Klaviyo or similar
• Experience measuring and optimizing CAC, ROAS, CTR, and conversion rates
• Strong organizational and project management skills
• Creative, proactive, and execution-focused
• Comfortable working a varied schedule, including days, nights, occasional weekends, and holidays

Preferred Skills:

• Experience marketing a hotel, resort, or spa
• Familiarity with Shopify, spa booking systems, and PMS integrations
• Portland-based

ASSUMPTION: Candidates with a strong background in hospitality marketing and a proven track record in performance marketing are ideal for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Marketing Manager role in Portland, OR)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on hotel stays and spa services

Working Hours: Full-time, on-site position with a varied schedule, including days, nights, occasional weekends, and holidays

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality

Company Size: 51-200 employees

Founded: 2023

Company Description:

• CASCADA is an immersive wellness sanctuary and hotel, built to be as healthy for humans as it is sustainable for the earth.
• It offers a community of people dedicated to daily wellness activities, art, music, and adventure, with a passion for sustainable luxury.
• The company aims to provide a unique and memorable experience for its guests, focusing on wellness, sustainability, and connection.

Company Specialties:

• Wellness retreats
• Sustainable hospitality
• Luxury accommodation
• Thermal spa experiences

Company Website: cascada.me

ASSUMPTION: CASCADA is a unique and innovative hospitality company that focuses on wellness, sustainability, and connection, providing a memorable experience for its guests.

📊 Role Analysis

Career Level: Senior-level marketing role, reporting directly to the Director of Sales and Marketing

Reporting Structure: This role does not have direct reports but will collaborate with internal and external teams to execute marketing campaigns

Work Arrangement: Full-time, on-site position with a varied schedule, including days, nights, occasional weekends, and holidays

Growth Opportunities:

• Potential to grow within the marketing department as the company expands
• Opportunity to gain experience in hospitality marketing and contribute to the company's success
• Possibility to work on various marketing channels and campaigns, providing diverse learning experiences

ASSUMPTION: This role offers growth opportunities as the company continues to expand and establish itself in the hospitality industry.

🌍 Location & Work Environment

Office Type: Boutique hotel and wellness spa

Office Location(s): 1150 NE Alberta St, Portland, Oregon 97211, US

Geographic Context:

• Portland, Oregon, is known for its vibrant culture, outdoor activities, and commitment to sustainability
• The office is located in the Alberta Arts District, offering easy access to local amenities and attractions
• The area is known for its diverse and inclusive community, providing a welcoming work environment

Work Schedule: Full-time, on-site position with a varied schedule, including days, nights, occasional weekends, and holidays

ASSUMPTION: The work environment at CASCADA is focused on wellness, sustainability, and connection, providing a unique and engaging atmosphere for employees.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Director of Sales and Marketing to discuss the role and company in more detail
• Case study or project presentation to demonstrate marketing skills and strategic thinking
• Final interview with key stakeholders to discuss the role and make a hiring decision

Key Assessment Areas:

• Marketing expertise and experience
• Strategic thinking and problem-solving skills
• Cultural fit and alignment with company values
• Communication and presentation skills

Application Tips:

• Highlight your experience in performance marketing and hospitality or wellness industries
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare a case study or project presentation that demonstrates your marketing expertise and strategic thinking
• Research the company and its values to ensure a strong cultural fit

ATS Keywords: Marketing, Campaign Strategy, Performance Marketing, Email Marketing, CRM, Project Management, Data Analysis, Creative Thinking, Digital Marketing, Customer Acquisition, Retention Strategies, Event Marketing, Social Media Advertising, Segmentation, Brand Management, Hospitality Marketing

ASSUMPTION: The application process for this role is designed to assess the candidate's marketing expertise, strategic thinking, and cultural fit, with a focus on performance marketing and hospitality or wellness industry experience.

🛠️ Tools & Technologies

• Meta Ads
• Google Ads
• Klaviyo
• Shopify
• Spa booking systems and PMS integrations

ASSUMPTION: The tools and technologies required for this role are primarily focused on performance marketing, email marketing, and e-commerce platforms, with some spa-specific software.

👔 Cultural Fit Considerations

Company Values:

• Wellness-focused
• Sustainable and eco-conscious
• Community-driven
• Creative and innovative
• Committed to exceptional guest experiences

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible, with a varied work schedule
• Focused on results and continuous improvement
• Committed to maintaining a positive and inclusive work environment

Self-Assessment Questions:

• Do you share CASCADA's commitment to wellness, sustainability, and community?
• Are you comfortable working a varied schedule, including days, nights, weekends, and holidays?
• Do you thrive in a collaborative and results-driven work environment?

ASSUMPTION: Candidates who share CASCADA's values and are comfortable with a varied work schedule are likely to be a strong fit for this role.

⚠️ Potential Challenges

• Managing a varied work schedule, including days, nights, weekends, and holidays
• Balancing multiple marketing channels and campaigns simultaneously
• Adapting to a growing and evolving company, with changes in priorities and responsibilities
• Maintaining a strong work-life balance in a fast-paced and demanding environment

ASSUMPTION: These challenges are inherent to the role and the company's growth stage, and candidates should be prepared to adapt and thrive in a dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional hospitality marketing roles, this position focuses heavily on performance marketing and data-driven strategies
• CASCADA's unique focus on wellness and sustainability sets it apart from other hospitality companies
• This role offers the opportunity to work on various marketing channels and campaigns, providing diverse learning experiences

ASSUMPTION: This role is unique in its focus on performance marketing and wellness, providing a distinct opportunity for candidates seeking to gain experience in these areas.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new wellness retreat
• Optimizing paid digital advertising campaigns to improve ROAS and reduce CAC
• Creating and implementing an automated email flow to improve guest retention and drive repeat visits

ASSUMPTION: These sample projects are designed to showcase the candidate's marketing expertise, strategic thinking, and ability to execute campaigns that drive results.

❓ Key Questions to Ask During Interview

• How does CASCADA differentiate itself from other hospitality companies, and how does this role contribute to that differentiation?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does CASCADA support the work-life balance of its employees, particularly in a role with a varied work schedule?
• What opportunities exist for professional growth and development within the marketing department and the company as a whole?
• How does CASCADA approach sustainability and wellness, and how does this role contribute to those initiatives?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and its values, as well as their ability to contribute to its success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare a case study or project presentation that demonstrates your marketing expertise and strategic thinking
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.