📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: Pumpkin
🔹 Location: New York, NY
🔹 Job Type: Full-time, Hybrid (2-3 days/week in-office)
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving go-to-market strategies for Pumpkin Wellness Club (PWC) products
- Executing integrated marketing communications (IMC) across paid, owned, shared, and earned media channels
- Optimizing DTC partnerships and managing channel mix to maximize ROI and brand impact
- Collaborating cross-functionally to ensure integrated campaigns that balance brand building with growth objectives
- Mentoring team members and establishing processes to build a brand-focused marketing function
ASSUMPTION: This role requires a strategic mindset with a strong performance-driven focus. The ideal candidate will have experience in brand development and expression across multiple touchpoints while maintaining a performance discipline.
📋 Key Responsibilities
✅ Go-to-Market Strategy: Drive GTM execution for PWC products, including market positioning, launch planning, and cross-functional coordination
✅ Integrated Marketing Communications (IMC) Management: Design and execute comprehensive IMC strategies for PWC across various channels
✅ Partnership Optimization: Own and optimize DTC partnership relationships to deliver against both brand and performance objectives
✅ Cross-Functional Alignment: Collaborate with performance marketing, creative, product, and engineering teams to ensure integrated campaigns
✅ Channel Management & Optimization: Oversee marketing initiatives across multiple channels, optimizing channel mix to maximize ROI and brand impact
✅ Performance & Brand Measurement: Partner with analytics teams to develop comprehensive measurement frameworks that track brand health metrics and performance KPIs
✅ Brand Function Leadership: Help build and lead a brand-focused function within the marketing department, mentoring team members and establishing processes that scale with organizational growth
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: 8+ years of experience in integrated marketing communications with demonstrated expertise in brand strategy and performance marketing
Required Skills:
- Proven track record in go-to-market strategy and execution for DTC products, preferably in health, wellness, or subscription services
- Strong familiarity with paid, owned, shared, and earned media channels with the ability to create cohesive cross-channel strategies
- Understanding of brand development and expression across multiple touchpoints while maintaining performance discipline
- Demonstrated people skills with the ability to mentor and lead brand-focused teams
- Experience working in mid-sized or growing companies with the ability to be scrappy and resourceful
- Strong cross-functional collaboration skills with experience working alongside creative, product, and engineering teams
Preferred Skills:
- B2B2C marketing expertise, specifically in developing programs that engage both end consumers and professional stakeholders (e.g., veterinarians, employers)
- Experience marketing subscription-based or membership products in healthcare, with proven success in driving both acquisition and retention metrics
- Experience supporting DTC partnerships and account relationships with measurable success metrics
ASSUMPTION: Candidates with experience in the pet care industry or related fields may have an advantage in understanding the target audience and market dynamics.
💰 Compensation & Benefits
Salary Range: $98,419 - $123,024 (annually). Compensation may vary outside the listed range based on location, qualifications, performance, skills, and experience.
Benefits:
- Comprehensive contributions to medical, dental, and vision for colleagues and dependents
- Generous PTO and paid holidays
- 401k with company match
- Pet-friendly offices, stocked kitchens, team workouts, and team outings
Working Hours: Full-time, typically 40 hours per week, with a hybrid work arrangement requiring 2-3 days a week in the New York City office
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the New York City area. Actual compensation may vary based on the factors listed.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance (Pet Care)
Company Size: 51-200 employees. This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.
Founded: 2017. Pumpkin is a relatively new company with a mission to keep all pets healthy.
Company Description:
- Pumpkin is a new pet care company on a mission to keep all pets healthy
- The company believes in providing essential preventive care and pet insurance to keep pets healthy now and in the future
- Pumpkin offers a unique combination of premium insurance, innovative wellness plans, and a 5-star customer experience
Company Specialties:
- Pet insurance
- Pet wellness plans
- Pet care technology
Company Website: http://www.pumpkin.care
ASSUMPTION: Pumpkin's focus on preventive pet care and innovative wellness plans sets it apart from traditional pet insurance providers.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and influence within the marketing department
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may have team members reporting to them
Work Arrangement: Hybrid, with a requirement of 2-3 days a week in the New York City office. This arrangement offers flexibility while still fostering a collaborative office environment
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department as the company expands
- Opportunities to work on various aspects of the marketing mix, from brand development to performance marketing
- Chance to make a significant impact on the company's growth and success in the pet care industry
ASSUMPTION: This role offers a unique opportunity to help shape the marketing function at a growing pet care company.
🌍 Location & Work Environment
Office Type: Hybrid, with a requirement of 2-3 days a week in the New York City office. The office is pet-friendly and offers a collaborative work environment
Office Location(s): New York, NY
Geographic Context:
- New York City is a major hub for the pet care industry, with numerous pet-related businesses and resources
- The city offers a diverse and vibrant culture, with numerous amenities and attractions
- New York City is a competitive job market, with many opportunities for professional growth and development
Work Schedule: Full-time, typically 40 hours per week, with flexible hours and the ability to work remotely for part of the week
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Interview with the hiring manager (CMO)
- Interview with the marketing team
- Final interview with the CEO
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Brand development and expression expertise
- Performance-driven mindset and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with go-to-market strategies, integrated marketing communications, and partnership optimization
- Demonstrate your understanding of the pet care industry and Pumpkin's unique value proposition
ATS Keywords: Integrated Marketing Communications, Brand Strategy, Performance Marketing, Go-to-Market Strategy, DTC Products, Cross-Channel Strategies, Brand Development, Mentoring, Collaboration, Analytics, Marketing Initiatives, Partnership Optimization, Channel Management, Measurement Frameworks, Team Leadership, Creative Collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, cross-functional collaboration skills, and industry-specific knowledge.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- SEO and content marketing tools (e.g., SEMrush, Ahrefs)
- Analytics tools (e.g., Google Analytics, Mixpanel)
ASSUMPTION: The ideal candidate will have experience with relevant marketing tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Pets Come First: Put what’s best for pets at the center of everything we do
- Trust the Pack: Help families make empowered pet care decisions
- Jump Fences: If there’s a will, there’s always a way over them
- Share Toys: Be generous with our gifts and amazing things will happen
- Dig New Holes: Challenge conventions to create the future of pet health care
Work Style:
- Collaborative and team-oriented
- Data-driven and performance-focused
- Adaptable and resourceful
Self-Assessment Questions:
- Do you share Pumpkin's commitment to putting pets' best interests at the center of everything you do?
- Are you comfortable working in a hybrid environment, balancing in-office collaboration with remote work?
- Do you thrive in a fast-paced, agile work environment where you can make an impact on the company's growth and success?
ASSUMPTION: Candidates who align with Pumpkin's values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Balancing brand building with performance-driven growth objectives
- Managing multiple marketing channels and optimizing channel mix to maximize ROI
- Collaborating effectively with cross-functional teams to ensure integrated campaigns
- Adapting to a growing and evolving company, with changing priorities and responsibilities
ASSUMPTION: The ideal candidate will be able to navigate these challenges and thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional pet insurance companies, Pumpkin focuses on preventive care and wellness plans, requiring a unique approach to marketing and branding
- The pet care industry is competitive, with numerous established and emerging players, making it essential to differentiate Pumpkin's offerings
- This role offers the opportunity to grow with the company, with potential career paths in marketing leadership, brand management, or other related fields
ASSUMPTION: Understanding the unique aspects of Pumpkin's business model and the competitive landscape will be crucial for success in this role.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new PWC product, including market positioning, launch planning, and cross-functional coordination
- Creating and implementing a comprehensive IMC strategy for PWC, from initial brand awareness through customer conversion and retention
- Optimizing a DTC partnership to deliver against both brand and performance objectives, resulting in increased ROI and brand impact
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, requiring a balance of creative thinking and analytical problem-solving.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- How does Pumpkin differentiate itself from other pet care providers, and how does this role contribute to that differentiation?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- What opportunities are there for growth and development within the marketing department and the company as a whole?
- How does Pumpkin support work-life balance, and what resources are available to help employees manage their time effectively?
ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your go-to-market strategies, integrated marketing communications, and partnership optimization efforts
- Follow up with the hiring manager (CMO) one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
