Senior Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: Instacart

🔹 Location: United States - Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-10

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and championing comprehensive 360-degree brand campaign strategies
• Driving integrated execution of brand campaigns across diverse channels
• Orchestrating cross-functional collaboration with internal teams
• Guiding the development of compelling creative that resonates emotionally with the target audience
• Influencing the media mix to optimize campaign reach and frequency
• Translating insights into action to inform strategic decisions and optimize ongoing campaigns
• Managing agency partnerships to ensure strong collaboration and efficient workflows

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and project management skills. Successful candidates will have experience in brand management or marketing, with a strong focus on campaign strategy and execution.

📋 Key Responsibilities

✅ Lead Campaign Strategy: Develop and champion comprehensive 360-degree brand campaign strategies from insight to execution, ensuring clear alignment with overarching brand vision and key business objectives.

✅ Drive Integrated Execution: Lead the end-to-end execution of brand campaigns across a diverse range of channels including TV, digital video, social media, OOH, audio, and experiential activations.

✅ Orchestrate Cross-Functional Collaboration: Partner closely with internal teams such as Creative, Media, Performance Marketing, Product Marketing, Legal, and PR to ensure seamless campaign development and launch.

✅ Champion Brand Storytelling: Guide the development of compelling creative that resonates emotionally with our target audience, pushing creative boundaries and effectively translating Instacart’s unique value proposition.

✅ Influence the Media Mix: Collaborate with media teams to optimize campaign reach and frequency, ensuring our brand message is delivered effectively across relevant platforms.

✅ Translate Insights into Action: Leverage consumer insights, market data, and campaign performance analytics to inform strategic decisions, optimize ongoing campaigns, and continuously refine our approach.

✅ Manage Agency Partnerships: Oversee external agency relationships, ensuring strong collaboration, efficient workflows, and delivery of high-quality work within budget and timelines.

ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership, communication, and project management skills to manage multiple complex projects simultaneously and meet tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree required.

Experience: 7+ years of progressive experience in brand management or brand marketing, with a strong focus on campaign strategy and execution, preferably within a consumer tech, CPG, or fast-paced agency environment.

Required Skills:

• Go-to-Market Expertise: Demonstrable experience leading complex, integrated go-to-market strategies for significant brand initiatives or product launches.
• Strategic & Creative Thinking: A proven ability to balance strategic thinking with creative vision, translating business goals into compelling brand narratives and breakthrough campaigns.
• Exceptional Communication: Strong written and verbal communication skills, with the ability to confidently present and influence at all levels, including executive leadership.
• Project Management Prowess: Excellent project management skills, capable of managing multiple complex projects simultaneously, meeting tight deadlines, and thriving in a dynamic, lean environment.
• Collaborative Leader: A natural collaborator who excels at building consensus and leading diverse cross-functional teams towards shared goals.
• Analytical Mindset: Proficient in using data and insights to inform strategy, measure campaign effectiveness, and drive continuous optimization.
• Adaptability: Nimble, resourceful, and detail-oriented, with the ability to navigate ambiguity and adapt quickly in a fast-evolving industry.

Preferred Skills:

• Experience managing large-scale, high-profile campaigns (e.g., Super Bowl, Olympics).
• Prior experience in the grocery, delivery, or e-commerce space.
• Familiarity with brand tracking studies and marketing mix modeling.

ASSUMPTION: Successful candidates will have a proven track record of driving impactful brand campaigns and a strong understanding of the consumer tech or CPG industry.

💰 Compensation & Benefits

Salary Range: The base pay range for a successful candidate is dependent on their permanent work location. Please review Instacart's Flex First remote work policy here. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about Instacart's benefits offerings here.

Benefits:

• Stock Options
• Equity

Working Hours: Full-time position with a flexible work arrangement. Instacart is a Flex First team, offering employees the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's location and experience level. Instacart offers competitive compensation and benefits packages to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Instacart operates in the Software Development industry, focusing on grocery technology and online grocery services. The company partners with over 1,500 national, regional, and local retail banners to facilitate online shopping, delivery, and pickup services from more than 85,000 stores across North America on the Instacart Marketplace.

Company Size: Instacart is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for growth and collaboration.

Founded: Instacart was founded in 2012 and has since grown to become the leading grocery technology company in North America.

Company Description:

• Instacart works with grocers and retailers to transform how people shop, making grocery delivery and pickup services accessible and convenient.
• The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery, and pickup services from more than 85,000 stores across North America on the Instacart Marketplace.
• Instacart also offers a suite of enterprise-grade technology products and services to power retailers' e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights.

Company Specialties:

• Grocery Delivery and Online Grocery
• E-commerce Platform Development
• Retail Technology Solutions
• Advertising Services
• Data Analytics and Insights

Company Website: https://www.instacart.com/

ASSUMPTION: Instacart's focus on innovation and technology in the grocery industry provides a dynamic and challenging work environment for employees.

📊 Role Analysis

Career Level: This role is at the senior management level, offering significant responsibility and autonomy in shaping Instacart's brand campaigns and driving business growth.

Reporting Structure: The Senior Marketing Manager reports directly to the Head of Brand Marketing and works closely with cross-functional teams such as Creative, Media, Performance Marketing, Product Marketing, Legal, and PR.

Work Arrangement: This role offers a flexible work arrangement, allowing employees to choose where they do their best work—whether it’s from home, an office, or their favorite coffee shop—while staying connected and building community through regular in-person events.

Growth Opportunities:

• Instacart's rapid growth and expansion present numerous opportunities for career advancement within the marketing department and across the organization.
• The company encourages internal mobility and provides resources for professional development and skill-building.
• This role offers the opportunity to work on high-impact brand campaigns, driving significant business growth and increasing Instacart's brand awareness and engagement.

ASSUMPTION: Successful candidates will have a strong desire to grow and develop their marketing skills and career within the dynamic and fast-paced environment of a leading tech company.

🌍 Location & Work Environment

Office Type: Instacart's headquarters are located in San Francisco, CA, with additional offices in Toronto, Canada. However, this role is remote-friendly, allowing employees to work from anywhere in the United States.

Office Location(s): Blue Shield of California Building, 50 Beale St #600, San Francisco, CA 94105, US; 190 Liberty St, Suite 200, Toronto, Ontario M6K 3L5, CA

Geographic Context:

• The United States offers a diverse range of cultural, recreational, and professional opportunities, making it an attractive location for remote workers.
• Instacart's remote-friendly work environment allows employees to balance their personal and professional lives more effectively.
• The company's focus on diversity, equity, and inclusion ensures that employees from various backgrounds feel valued and respected.

Work Schedule: Full-time position with a flexible work arrangement. Instacart offers a Flex First approach to work, allowing employees to choose where they do their best work—whether it’s from home, an office, or their favorite coffee shop—while staying connected and building community through regular in-person events.

ASSUMPTION: Instacart's flexible work arrangement and remote-friendly policy enable employees to maintain a healthy work-life balance while still collaborating effectively with their teams.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with a member of the talent acquisition team
• Behavioral and skills-based interviews with hiring managers and team members
• Final interview with the Head of Brand Marketing or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and campaign development skills
• Creative vision and storytelling abilities
• Project management and organizational skills
• Collaboration and communication skills
• Analytical mindset and data-driven decision-making
• Adaptability and resilience in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your campaign strategy and execution experience.
• Prepare examples of successful brand campaigns you've led or contributed to, demonstrating your ability to drive impactful results.
• Showcase your understanding of Instacart's brand and unique value proposition in your cover letter.
• Follow up with the hiring manager or talent acquisition team after your interview to reiterate your interest in the role and address any remaining questions.

ATS Keywords: Brand Management, Campaign Strategy, Creative Vision, Project Management, Collaboration, Analytical Skills, Adaptability, Consumer Tech, CPG, Grocery Delivery, Online Grocery

ASSUMPTION: Instacart's hiring process is designed to assess candidates' strategic thinking, creativity, and project management skills, as well as their cultural fit with the company's values and work environment.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, JIRA, Trello)
• Campaign management platforms (e.g., Hootsuite, Sprout Social, Buffer)
• Data analytics tools (e.g., Google Analytics, Tableau, Power BI)
• Brand tracking studies and marketing mix modeling tools
• Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: Successful candidates will have experience with relevant project management, campaign management, data analytics, and collaboration tools, as well as a strong understanding of the marketing technology landscape.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed: We put our customers first in everything we do.
• Inclusive: We foster an inclusive environment where everyone feels valued and respected.
• Reliable: We deliver on our promises, every time.
• Inventive: We embrace change and continuously innovate.
• One Team: We work together to achieve our goals.

Work Style:

• Flexible: Instacart offers a Flex First approach to work, allowing employees to choose where they do their best work.
• Dynamic: The company operates in a fast-paced and ever-evolving industry, requiring employees to adapt quickly and embrace change.
• Collaborative: Instacart values teamwork and cross-functional collaboration to drive success.
• Data-driven: The company makes decisions based on data and insights, encouraging employees to think critically and analytically.

Self-Assessment Questions:

• How do you align with Instacart's customer-obsessed value, and how have you demonstrated this in your previous roles?
• How do you approach working in a dynamic and fast-paced environment, and how have you adapted to change in previous roles?
• How do you collaborate effectively with cross-functional teams, and can you provide an example of a successful cross-functional project you've led or contributed to?

ASSUMPTION: Instacart seeks candidates who embody their core values and thrive in a dynamic, collaborative, and data-driven work environment.

⚠️ Potential Challenges

• The role requires managing multiple complex projects simultaneously, with tight deadlines and high expectations for success.
• Instacart operates in a competitive and rapidly evolving industry, requiring employees to stay up-to-date with the latest trends and technologies.
• The role may involve working with external agencies, requiring strong collaboration and project management skills to ensure efficient workflows and delivery of high-quality work within budget and timelines.
• The remote-friendly work environment may present challenges in maintaining productivity and work-life balance for some individuals.

ASSUMPTION: Successful candidates will have strong project management, communication, and collaboration skills, as well as the ability to thrive in a fast-paced and dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Brand Manager or Senior Campaign Manager position in a consumer tech, CPG, or advertising agency setting.
• However, Instacart's focus on grocery technology and online grocery services sets it apart from other companies in the industry.
• This role offers the opportunity to work on high-impact brand campaigns, driving significant business growth and increasing Instacart's brand awareness and engagement.
• Compared to other senior marketing roles, this position requires a strong balance of strategic thinking, creativity, and project management skills.

ASSUMPTION: Successful candidates will have experience in brand management or marketing, with a strong focus on campaign strategy and execution, and a deep understanding of the consumer tech or CPG industry.

📝 Sample Projects

• Developing and executing a comprehensive brand campaign strategy for a major product launch, driving awareness and engagement among the target audience.
• Managing a large-scale, high-profile campaign (e.g., Super Bowl, Olympics), ensuring seamless execution and delivery of high-quality work within budget and timelines.
• Conducting market research and consumer insights analysis to inform brand positioning and messaging strategy, driving long-term brand equity and preference.

ASSUMPTION: Successful candidates will have experience leading impactful brand campaigns and a strong understanding of the consumer tech or CPG industry.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to brand tracking studies and marketing mix modeling, and how these tools are used to inform campaign strategy and optimization?
• How does the marketing team collaborate with other departments, such as product, engineering, and customer experience, to ensure seamless campaign development and launch?
• What are the most significant challenges facing the brand team in the coming year, and how can this role contribute to addressing these challenges?
• How does Instacart support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of brand campaigns, and how are these KPIs tracked and reported on?

ASSUMPTION: Successful candidates will ask thoughtful and insightful questions that demonstrate their understanding of the role, the company, and the industry, as well as their eagerness to contribute to Instacart's ongoing success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your campaign strategy and execution experience.
• Prepare examples of successful brand campaigns you've led or contributed to, demonstrating your ability to drive impactful results.
• Showcase your understanding of Instacart's brand and unique value proposition in your cover letter.
• Follow up with the hiring manager or talent acquisition team after your interview to reiterate your interest in the role and address any remaining questions.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.