📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: Morningstar
🔹 Location: London, United Kingdom (with flexibility for remote work)
🔹 Job Type: Full-Time (Hybrid - 3 days in office)
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Defining and articulating the value proposition of Morningstar Wealth’s products
- Developing and executing go-to-market strategies, including product launches, changes, and enhancements
- Creating and maintaining marketing collateral, and curating content from across the Morningstar business
- Collaborating with stakeholders across the business to gather inputs for content development
- Influencing content producers to ensure alignment with Wealth’s value proposition
ASSUMPTION: This role requires a strong understanding of the business, products, services, clients, and competitive landscape to effectively position and message Morningstar Wealth’s offerings.
📋 Key Responsibilities
✅ Develop and execute go-to-market strategies, including product launches, changes, and enhancements
✅ Define and articulate the value proposition of Morningstar Wealth’s products and services
✅ Create and maintain marketing collateral, and curate content from across the Morningstar business
✅ Collaborate with stakeholders to gather inputs for content development
✅ Influence content producers to ensure alignment with Wealth’s value proposition
✅ Drive leads, MQLs, and SQLs, and achieve certain conversion rates between funnel stages
ASSUMPTION: Success in this role depends on the themes, topics, and messaging defined by the Senior Marketing Manager, as the team's annual strategy and plan hinge on these factors.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent in a related field
Experience: 5+ years of experience in product content marketing
Required Skills:
- Proven experience in writing, content development, and defining a product’s value proposition
- Strong relationship and communication skills
- Dual-minded approach: creative and willing to test and learn, but also process-driven and data-driven
- High degree of organization and ability to manage multiple, competing priorities simultaneously
Preferred Skills:
- Experience in the financial services industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in the financial services industry and fluency in additional languages could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (based on industry standards for a Senior Marketing Manager role in London)
Benefits:
- Hybrid work environment (3 days in office)
- Range of other benefits to enhance flexibility
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Marketing Manager role in London, with consideration for the experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees (Global), 11,878 employees (LinkedIn)
Founded: 1984 (Chicago, USA)
Company Description:
- Morningstar, Inc. is a leading provider of independent investment insights in North America, Europe, Australia, and Asia.
- The Company offers an extensive line of products and solutions that serve a wide range of market participants.
- Morningstar provides data and research insights on a wide range of investment offerings and operates through wholly-owned subsidiaries in 32 countries.
Company Specialties:
Company Website: http://www.morningstar.com/company/
ASSUMPTION: Morningstar is a well-established company with a strong global presence and a focus on investment research and insights.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Head of Marketing, Wealth Management.
Work Arrangement: Hybrid (3 days in office)
Growth Opportunities:
- Potential career progression within the Marketing department or broader Morningstar organization
- Opportunities to work on diverse projects and collaborate with various teams
ASSUMPTION: This role offers growth opportunities through career progression, project diversity, and collaboration with different teams.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in office)
Office Location(s): London, United Kingdom
Geographic Context:
- London is a major global city with a thriving financial industry
- The office is located in a central area with easy access to public transportation
Work Schedule: Full-time (37.5 hours per week), with flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, while the central London location provides easy access to the city's financial hub.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Marketing and content creation skills
- Understanding of the financial services industry
- Cultural fit and alignment with Morningstar's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your marketing and content creation work to showcase during the interview
- Research Morningstar and the financial services industry to demonstrate your understanding and enthusiasm
ATS Keywords: Product content marketing, writing, content development, value proposition, relationship skills, communication skills, creative thinking, data-driven decision making, organization, project management
ASSUMPTION: The application process may vary, but typically involves several stages, with a focus on assessing marketing and content creation skills, industry understanding, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Project management tools (e.g., Asana, Trello)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The specific tools and technologies used may vary, but will likely include marketing automation, content management, project management, and analytics platforms.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Independence
- Curiosity
- Collaboration
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you embody Morningstar's core values, particularly integrity, excellence, and independence?
- Are you comfortable working in a collaborative, data-driven environment and adapting to change?
- Do you have strong communication skills and the ability to build relationships with stakeholders across the business?
ASSUMPTION: Morningstar values a collaborative, data-driven work environment, with a strong emphasis on integrity, excellence, and independence. Successful candidates will embody these values and possess strong communication and relationship-building skills.
⚠️ Potential Challenges
- Managing multiple, competing priorities and deadlines
- Navigating a large, global organization with diverse teams and stakeholders
- Keeping up with industry trends and regulatory changes
- Adapting to a hybrid work environment and balancing remote and in-office work
ASSUMPTION: This role may present challenges in managing priorities, navigating a large organization, staying current with industry trends, and adapting to a hybrid work environment.
📈 Similar Roles Comparison
- This role focuses on product content marketing and messaging, whereas related roles may focus on broader marketing strategies, branding, or customer acquisition
- Industry-specific context: Financial services industry knowledge is beneficial but not always required for similar roles in other industries
- Career path comparison: This role offers potential career progression within the Marketing department or broader Morningstar organization
ASSUMPTION: This role differs from related positions in its focus on product content marketing and messaging, and may require industry-specific knowledge. Career progression opportunities may vary depending on the organization and role.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch
- Creating and maintaining marketing collateral, including brochures, case studies, and whitepapers
- Curating content from across the Morningstar business and ensuring alignment with Wealth’s value proposition
ASSUMPTION: Sample projects may include developing go-to-market strategies, creating marketing collateral, and curating content from across the organization to ensure alignment with Wealth’s value proposition.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does Morningstar support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Morningstar measure the success of its marketing efforts, and how will my performance be evaluated?
- What is the company culture like, and how does this role contribute to it?
ASSUMPTION: Key interview questions should focus on team structure, professional development, role priorities, performance metrics, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your marketing and content creation work to showcase during the interview
- Research Morningstar and the financial services industry to demonstrate your understanding and enthusiasm
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
