Senior Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: WorldStrides

🔹 Location: 3280 Bloor Street West Suite 901, Centre Tower Toronto ON M8X 2X3

🔹 Job Type: Temporary

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Hybrid (3 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Overseeing marketing operations in Canada
• Leading strategic initiatives to support the Canadian sales team
• Planning, developing, and executing integrated marketing campaigns
• Collaborating with internal teams and external vendors
• Monitoring and optimizing campaign performance

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving sales growth through effective marketing campaigns.

📋 Key Responsibilities

✅ Plan, develop, and execute integrated marketing campaigns that align with Canadian sales goals and brand strategy

✅ Collaborate with internal teams and external vendors to ensure timely and effective campaign delivery

✅ Monitor and optimize campaign performance using analytics and reporting tools

✅ Serve as the primary liaison between the marketing and Canadian sales teams, ensuring alignment on initiatives, messaging, and timelines

✅ Develop and manage sales enablement tools and content that drive engagement and support lead conversion

✅ Lead planning and logistics for Canadian conferences

✅ Manage promotional inventory and fulfillment, including vendor relationships and product sourcing

✅ Oversee the Canadian online store operations and coordinate with the fulfillment center for smooth operations and problem-solving

✅ Provide guidance and collaborate closely with the marketing team

✅ Ensure projects are delivered on time, within budget, and aligned with brand standards and KPIs

ASSUMPTION: This role involves a mix of strategic planning, project management, and hands-on execution, requiring strong leadership, creativity, and operational management skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field

Experience: 5+ years of progressive marketing experience, including campaign management, sales enablement, and digital marketing

Required Skills:

• Proven leadership and mentoring skills
• Proficiency with Adobe Creative Suite (InDesign, Illustrator), Canva, and Microsoft Excel and PowerPoint
• Working knowledge of marketing automation and CRM tools (e.g., HubSpot, Salesforce, Sprout Social)
• Experience working with Sitecore CMS
• Exceptional organizational, communication, and project management skills
• Proven ability to handle multiple projects in a deadline-driven environment

Preferred Skills:

• Experience in the education or travel industry
• Bilingual or multilingual skills

ASSUMPTION: Candidates should have a strong background in marketing, with a focus on campaign management and sales enablement. Experience in the education or travel industry is a plus.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 100,000 per year (Based on industry standards for a Senior Marketing Manager role in Toronto)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee assistance program
• Generous paid time off
• Tuition reimbursement

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely 2 days per week

ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Marketing Manager role in Toronto. Benefits may vary based on the company's standard benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: WorldStrides is a global leader in educational travel and experiential learning, offering a wide range of programs for students, educators, and lifelong learners. The company was founded in 1967 and has since grown to serve over half a million students annually in over 100 countries worldwide.

Company Size: WorldStrides has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 1967

Company Description:

• WorldStrides offers educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports programs
• The company is committed to promoting inclusion, diversity, and sustainability in its initiatives and operations
• WorldStrides is an equal opportunity employer, committed to building a diverse workforce and fostering an inclusive environment

Company Specialties:

• Educational travel programs and study abroad
• Experiential learning and youth development
• Global education and cultural exchange

Company Website: http://www.worldstrides.com

ASSUMPTION: WorldStrides' focus on experiential learning and global education provides a unique and rewarding work environment for marketing professionals.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering an opportunity for experienced marketing professionals to take on a leadership role and make a significant impact on the company's marketing efforts.

Reporting Structure: The Senior Marketing Manager reports directly to the General Manager and oversees the marketing team in Canada.

Work Arrangement: This role is a hybrid position, requiring employees to work in the office 3 days per week and offering flexibility for remote work on other days.

Growth Opportunities:

• Potential to transition into a permanent role or take on additional responsibilities as the company grows
• Opportunities to work on diverse marketing campaigns and projects
• Chance to develop leadership and management skills by mentoring junior team members

ASSUMPTION: This role offers a unique opportunity for experienced marketing professionals to take on a leadership role and make a significant impact on the company's marketing efforts while also gaining valuable experience in the education and travel industries.

🌍 Location & Work Environment

Office Type: The WorldStrides Toronto office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 3280 Bloor Street West Suite 901, Centre Tower Toronto ON M8X 2X3

Geographic Context:

• Toronto is a multicultural city with a vibrant arts and culture scene, offering a wide range of recreational and entertainment options
• The office is conveniently located near public transportation and various amenities
• The city experiences four distinct seasons, with mild winters and warm summers

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely 2 days per week

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• In-person or virtual interview with the hiring manager and a member of the marketing team
• Final interview with the General Manager

Key Assessment Areas:

• Marketing expertise and campaign management skills
• Leadership and team management abilities
• Strategic thinking and problem-solving skills
• Adaptability and flexibility in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research WorldStrides' mission, values, and marketing efforts to demonstrate your fit for the role
• Practice common marketing interview questions and brush up on your Sitecore CMS knowledge

ATS Keywords: Marketing, Campaign Management, Sales Enablement, Digital Marketing, Leadership, Adobe Creative Suite, Sitecore CMS, CRM, Marketing Automation

ASSUMPTION: The interview process will focus on assessing your marketing expertise, leadership skills, and cultural fit with WorldStrides' mission and values.

🛠️ Tools & Technologies

• Adobe Creative Suite (InDesign, Illustrator)
• Canva
• Microsoft Excel and PowerPoint
• HubSpot, Salesforce, or other marketing automation and CRM tools
• Sitecore CMS
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Educate and inspire
• Collaborate and innovate
• Act with integrity and respect

Work Style:

• Fast-paced and dynamic, with a focus on results and continuous improvement
• Collaborative and team-oriented, with a strong emphasis on cross-functional communication and coordination
• Adaptable and flexible, with a willingness to take on new challenges and learn from experiences

Self-Assessment Questions:

• How do you align with WorldStrides' mission to educate and inspire students through experiential learning?
• How do you approach collaborating with cross-functional teams to achieve common goals?
• How do you stay organized and manage your time effectively in a fast-paced, dynamic work environment?

ASSUMPTION: Candidates should be passionate about WorldStrides' mission and values, with a strong work ethic and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing strategic thinking with hands-on execution
• Adapting to changes in priorities and workload
• Working with a remote team and managing team members in different time zones

ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to adapt to changes and manage multiple priorities effectively.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses on the Canadian market and requires a strong understanding of the local education and travel industries
• WorldStrides' focus on experiential learning and global education provides a unique opportunity to make a significant impact on students' lives
• Career progression in this role may involve transitioning into a permanent position or taking on additional responsibilities as the company grows

ASSUMPTION: Candidates should be interested in the education and travel industries and be passionate about WorldStrides' mission to provide transformative learning experiences for students.

📝 Sample Projects

• Developing and executing a marketing campaign to promote a new educational travel program in Canada
• Collaborating with the sales team to create targeted content and materials for lead conversion
• Managing the planning and logistics for a Canadian conference, including vendor relationships and promotional inventory

ASSUMPTION: These sample projects demonstrate the hands-on, strategic, and collaborative nature of the Senior Marketing Manager role at WorldStrides.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term marketing strategy?
• What are the biggest challenges facing the marketing team in the Canadian market?
• How does WorldStrides support the professional development and growth of its marketing team members?
• What are the key priorities for the first 90 days in this role?
• How does WorldStrides foster a collaborative and inclusive work environment?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research WorldStrides' mission, values, and marketing efforts to demonstrate your fit for the role
• Follow up with the hiring manager one week after your final interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.