📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: Ocorian
🔹 Location: New York, NY, USA
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Dallas or New York) with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a robust marketing plan for US service lines
- Shaping a long-term brand development plan for Ocorian in the US market
- Managing campaigns, supporting marketing communications, and collaborating with cross-functional teams
- Leveraging data-driven insights and innovative digital tools to achieve growth objectives
ASSUMPTION: This role requires a blend of creativity, strategic thinking, and data-driven decision-making to effectively engage target audiences and drive the company's brand forward. It is a significant and exciting opportunity to shape Ocorian's future and grow its business from the outside in.
📋 Key Responsibilities
✅ Develop and implement a robust marketing plan for US service lines
✅ Shape a long-term brand development plan for Ocorian in the US market
✅ Campaign management, including supporting major industry and owned events
✅ Supporting marketing communications, internally and externally
✅ Working collaboratively with the digital, CRM, and data management teams
✅ Supporting marketing integration during acquisitions
✅ Lead generation management – campaigns and website
✅ Reporting and tracking of US marketing performance
✅ Third-party agency management
✅ Manage the US marketing budget
ASSUMPTION: The role requires managing multiple projects simultaneously, working calmly under pressure, and interacting confidently with various stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years' experience in a marketing role, ideally in Financial Services
Required Skills:
- Knowledge of funds, regulatory and compliance, capital markets, or corporate services
- Marketing automation: Proficiency with tools like HubSpot, Marketing Cloud, Marketo, or similar
- CMS experience: Working knowledge of Drupal, Expression Engine, WordPress, or similar CMS platforms
- Salesforce experience: Experience with Salesforce is a significant advantage
- Analytics tools: Proficiency with GA4 and Google Search Console
- Design skills: Basic Photoshop capabilities are a plus
- Project management: Managing multiple stakeholders and activities to a deadline. Experience with project management tools such as Asana or Monday
- Advertising: Experience with LinkedIn Ads
- Stakeholder management: Ability to manage relationships with various stakeholders
- UX/UI: Understanding of user experience and user interface design
- AI tools: Leveraging AI tools to drive digital marketing initiatives
Preferred Skills:
- Experience with Drupal, Expression Engine, or WordPress
- Proficiency in multiple languages
ASSUMPTION: The required skills and experiences listed are essential for success in this role. However, Ocorian values a diverse range of backgrounds and encourages applicants from all walks of life to apply.
💰 Compensation & Benefits
Salary Range: $100,000 - $120,000 per year (provided by the company)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Collaborative and inclusive work environment
Working Hours: Full-time, typically 40 hours per week, with flexible hybrid arrangements
ASSUMPTION: The salary range provided is based on industry standards for a Senior Marketing Manager role in the Financial Services sector, with consideration for the experience level and location. Benefits may vary based on the candidate's location and role-specific factors.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Ocorian is a global leader in corporate and fiduciary services, fund administration, and capital markets.
Company Size: Medium-sized (1,001-5,000 employees). This size allows for a mix of agility and resources, providing opportunities for growth and collaboration.
Founded: 1971. Ocorian has a rich history and extensive experience in the financial services industry.
Company Description:
- Expertise: Ocorian delivers specialized, tech-enabled solutions grounded in extensive industry knowledge
- Trust: With over 8,000 clients globally, Ocorian has built a reputation for reliability and long-lasting partnerships
- Scale: Operating across 20+ countries, Ocorian offers seamless service and support worldwide
Company Specialties:
- Fund Services
- Corporate Services
- Private Client
- Real Estate
- Alternative Investment
- International Finance
- Employee Benefit Trusts
- International Maritime Structures
- Aviation Finance
- Islamic Finance Investment Services
- Depositary Services
- SPV
- Private Equity
- and Venture Capital
Company Website: http://www.ocorian.com
ASSUMPTION: Ocorian's expertise, trust, and scale make it an attractive employer in the Financial Services sector. Its global presence and diverse service offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior. This role is a senior-level position within the marketing department, reporting directly to the Global Head of Marketing.
Reporting Structure: The Senior Marketing Manager will report directly to the Global Head of Marketing and collaborate with various cross-functional teams, including digital, CRM, and data management teams.
Work Arrangement: Hybrid. The role requires a mix of on-site work in either Dallas or New York and remote work flexibility.
Growth Opportunities:
- Potential career progression into a global marketing leadership role
- Opportunities to work on high-impact projects and drive strategic initiatives
- Exposure to various aspects of marketing, including brand development, campaign management, and stakeholder engagement
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Ocorian's US marketing efforts and contribute to the company's overall success.
🌍 Location & Work Environment
Office Type: Hybrid. The role requires a mix of on-site work in either Dallas or New York and remote work flexibility.
Office Location(s): Dallas, Texas, USA; New York, New York, USA
Geographic Context:
- Dallas: A major city in Texas, known for its diverse economy and vibrant business community
- New York: A global hub for finance, media, and technology, offering unparalleled networking opportunities
Work Schedule: Full-time, typically 40 hours per week, with flexible hybrid arrangements
ASSUMPTION: Both Dallas and New York offer unique advantages for a marketing professional, with diverse industries, vibrant business communities, and ample opportunities for networking and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-depth interview with the Global Head of Marketing and relevant stakeholders
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Campaign management and execution
- Brand development and management
- Stakeholder engagement and management
- Data-driven decision-making and analytics
Application Tips:
- Highlight relevant marketing experience, particularly in the Financial Services sector
- Demonstrate a strong understanding of Ocorian's brand and values
- Showcase proficiency in marketing automation tools, CMS platforms, and analytics tools
- Prepare examples of successful marketing campaigns and their outcomes
- Tailor your resume and cover letter to emphasize the skills and experiences most relevant to this role
ATS Keywords: Senior Marketing Manager, Marketing Strategy, Campaign Management, Brand Development, Lead Generation, Stakeholder Management, Digital Marketing, Data Analysis, Project Management, Marketing Automation, CMS, Salesforce, Advertising, User Experience, AI Tools, Collaboration
ASSUMPTION: Ocorian's interview process is designed to assess the candidate's marketing expertise, strategic thinking, and cultural fit. Successful candidates will demonstrate a strong understanding of the company's brand and values and a proven track record in marketing strategy and execution.
🛠️ Tools & Technologies
- HubSpot, Marketing Cloud, or Marketo
- Drupal, Expression Engine, or WordPress
- Salesforce
- GA4 and Google Search Console
- Photoshop
- Asana or Monday
- LinkedIn Ads
- AI tools for digital marketing initiatives
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in the marketing field. Proficiency in these tools is essential for success in the role.
👔 Cultural Fit Considerations
Company Values:
- Client-centric: Clients are at the center of Ocorian's world, and the company is committed to providing expertise and specialized solutions to meet their most complex challenges
- Ambitious: Ocorian aims high, thinking and acting globally to delight clients and support colleagues worldwide
- Agile: Ocorian acts on its initiative to get things done for clients, with independence giving it the flexibility and freedom to keep things simple, efficient, and effective
- Collaborative: With a curious mindset, Ocorian asks the right questions to get to the right solution for clients faster. It collaborates to win together and shares its successes
- Ethical: Ocorian behaves with integrity at all times and assumes positive intent, building trust through responsible actions and honest relationships
Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement
- Collaborative and inclusive, with a strong emphasis on teamwork and knowledge-sharing
- Data-driven and analytical, with a focus on informed decision-making and performance tracking
- Adaptable and resilient, with a willingness to pivot focus and energy towards clients and the marketplace
Self-Assessment Questions:
- How do you align with Ocorian's client-centric value, and how have you demonstrated this in your previous roles?
- How comfortable are you working in a fast-paced, dynamic environment, and how do you adapt to change?
- How do you approach data-driven decision-making, and can you provide an example of a successful data-driven marketing initiative?
ASSUMPTION: Ocorian's cultural fit considerations emphasize a client-centric, ambitious, agile, collaborative, and ethical work environment. Successful candidates will demonstrate a strong alignment with these values and a willingness to adapt to the company's fast-paced, dynamic, and data-driven work style.
⚠️ Potential Challenges
- The role requires managing multiple projects simultaneously and working calmly under pressure
- Stakeholder management may involve engaging with various internal and external stakeholders, requiring strong communication and interpersonal skills
- The role may require occasional travel to Ocorian's global offices for meetings and events
- The US market may present unique challenges and opportunities compared to other regions, requiring a strong understanding of local market dynamics
ASSUMPTION: The Senior Marketing Manager role presents several challenges, including managing multiple projects, working with various stakeholders, and navigating the unique dynamics of the US market. Successful candidates will possess strong project management, stakeholder management, and market analysis skills to overcome these challenges.
📈 Similar Roles Comparison
- Compared to related marketing roles, this position offers a unique blend of strategic planning, campaign management, and brand development responsibilities, with a focus on the US market
- In the Financial Services sector, this role provides an opportunity to work with a global leader in corporate and fiduciary services, fund administration, and capital markets
- Career progression in this role may lead to global marketing leadership positions, offering significant growth opportunities
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities compared to related marketing positions. Its focus on the US market and alignment with Ocorian's global leadership in the Financial Services sector make it an attractive opportunity for marketing professionals seeking to make a significant impact in a dynamic and growing industry.
📝 Sample Projects
- Developing and executing a comprehensive marketing plan for Ocorian's US service lines, including brand development, campaign management, and lead generation strategies
- Managing a major industry event or conference, including vendor management, logistics, and on-site execution
- Collaborating with cross-functional teams to create and distribute marketing materials, such as brochures, case studies, and whitepapers, to support Ocorian's business development efforts
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives the Senior Marketing Manager may undertake, showcasing the role's strategic planning, campaign management, and stakeholder engagement components.
❓ Key Questions to Ask During Interview
- How does the company support the professional growth and development of its marketing team members?
- What are the key priorities for the first 90 days in this role, and how can I contribute to their successful execution?
- How does the company measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does the company foster a culture of collaboration and knowledge-sharing within its marketing team?
ASSUMPTION: These key questions help applicants better understand the role's priorities, expectations, and challenges, enabling them to make informed decisions about their fit for the position and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize the skills and experiences most relevant to this role, such as marketing strategy, campaign management, brand development, and stakeholder engagement
- Prepare examples of successful marketing campaigns and their outcomes to demonstrate your proficiency in the required skills
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
