📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: Centene Corporation
🔹 Location: Remote (NY, GA, KS, AZ, FL)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: Mid-Senior Level (5+ years)
🔹 Remote Status: Hybrid (Remote with occasional office presence)
🚀 Job Overview
Key aspects of this role include:
- Leading strategic marketing programs to drive member acquisition and retention
- Collaborating cross-functionally to improve marketing campaign performance
- Developing and implementing annual marketing plans for assigned lines of business
- Ensuring marketing activations are relevant and accessible to diverse audiences
- Providing thought leadership on industry trends and best practices
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of the healthcare industry and local communities.
📋 Key Responsibilities
✅ Serve as project leader for large-scale, cross-functional initiatives to drive member enrollment and retention
✅ Lead cross-functional work teams to accomplish marketing project work, including planning, execution, and oversight
✅ Own marketing relationships within assigned lines of business, aligning business needs and goals with marketing activations
✅ Prepare communications, reports, and presentations to all levels of the organization
✅ Develop and adapt marketing content activations to be relevant and accessible to diverse audiences
✅ Provide thought leadership on current industry trends and incorporate insights into marketing strategy
✅ Perform other duties as assigned to improve business performance
ASSUMPTION: This role requires strong leadership, communication, and project management skills, as well as the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Communications, Journalism, Business Administration, or related field required. Master's Degree preferred.
Experience: 5+ years of marketing or communications experience in a healthcare-related industry required.
Required Skills:
- Proven experience in strategic marketing and campaign management
- Strong project leadership and cross-functional collaboration skills
- Excellent communication and presentation skills
- Deep understanding of local communities' prevalent languages, literacy requirements, cultural norms, and specific needs
- Ability to analyze data and draw insights to inform marketing strategy
Preferred Skills:
- Experience working with diverse, multicultural communities
- Fluency in multiple languages
- Background in healthcare policy or advocacy
ASSUMPTION: Candidates with experience in healthcare marketing and a strong understanding of diverse communities will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $86,000 - $154,700 per year (based on experience and location)
Benefits:
- Health Insurance
- 401K and Stock Purchase Plans
- Tuition Reimbursement
- Paid Time Off and Holidays
- Flexible Work Schedules
Working Hours: Full-time, with a flexible approach to work with remote, hybrid, field, or office work schedules.
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors.
📌 Applicant Insights
🔍 Company Context
Industry: Centene Corporation operates in the Healthcare industry, focusing on government-sponsored and commercial healthcare programs, with a particular emphasis on under-insured and uninsured individuals.
Company Size: Centene is a large organization with over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Centene was founded in 1984 and has since grown to become a leading healthcare enterprise committed to helping people live healthier lives.
Company Description:
- Centene offers affordable and high-quality products to more than 1 in 15 individuals across the nation, including Medicaid and Medicare members, as well as individuals and families served by the Health Insurance Marketplace.
- Centene believes healthcare is best delivered locally and focuses on providing fully integrated, high-quality, and cost-effective services to its members.
- The company's hiring practices reflect the composition of the members and communities it serves, allowing it to deliver quality, culturally sensitive healthcare to millions of members.
Company Specialties:
- Contracting
- Network Development
- Managed Care
Company Website: http://www.centene.com
ASSUMPTION: Centene's large size and focus on diverse communities provide unique opportunities and challenges for marketing professionals.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in marketing and the healthcare industry.
Reporting Structure: The Senior Marketing Manager will report directly to the Vice President of Marketing and work closely with cross-functional teams within the assigned line of business.
Work Arrangement: This role is hybrid, with a flexible approach to work that includes remote, field, or office work schedules.
Growth Opportunities:
- Centene's large size and diverse business lines offer ample opportunities for career growth and development.
- The company's focus on promoting from within provides employees with clear paths for advancement.
- This role offers the opportunity to work on high-impact projects and initiatives that can significantly impact the company's success.
ASSUMPTION: Candidates who are interested in growing their careers within a large, dynamic organization will find Centene to be an excellent fit.
🌍 Location & Work Environment
Office Type: Centene has multiple office locations, with this role being remote with occasional office presence.
Office Location(s): New York, Georgia, Kansas, Arizona, and Florida
Geographic Context:
- Centene serves members across the nation, with a strong presence in multiple states.
- The company's remote work policy allows employees to work from various locations, providing flexibility and work-life balance.
- Centene's offices are located in urban and suburban areas, offering a range of housing, dining, and entertainment options.
Work Schedule: Full-time, with a flexible approach to work that includes remote, hybrid, field, or office work schedules.
ASSUMPTION: Centene's flexible work arrangements and diverse office locations provide employees with the opportunity to balance their personal and professional lives effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-depth behavioral interview with the hiring manager
- Final interview with the Vice President of Marketing
- Background check and reference verification
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and leadership abilities
- Communication and presentation skills
- Understanding of the healthcare industry and local communities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Be prepared to discuss your experience with diverse communities and your ability to adapt marketing content to meet their needs.
- Research Centene's mission and values to demonstrate your cultural fit during the interview process.
ATS Keywords: Marketing Strategy, Project Leadership, Cross-Functional Collaboration, Member Acquisition, Retention Strategies, Multichannel Marketing, Community Engagement, Cultural Competence, Communication Skills, Report Preparation, Presentation Skills, Thought Leadership, Industry Trends, Insight Driven Marketing, Campaign Performance Improvement, Stakeholder Engagement
ASSUMPTION: Centene's interview process is designed to assess candidates' skills and cultural fit, with a focus on their ability to drive marketing success within the company's unique context.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should have experience with marketing automation platforms, CRM software, and data analysis tools to be successful in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Accountability
- Innovation
- Collaboration
Work Style:
- Centene values employees who are strategic thinkers and problem solvers.
- The company encourages collaboration and cross-functional teamwork.
- Centene fosters a culture of innovation and continuous improvement.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with diverse, multicultural communities?
- Do you have a proven track record of driving marketing success in the healthcare industry?
ASSUMPTION: Candidates who are strong cultural fits will be most successful in this role, as Centene places a high value on its company culture and values.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with diverse, multicultural communities to ensure marketing activations are relevant and accessible
- Navigating a large, complex organization with multiple business lines and stakeholders
- Keeping up with the rapidly evolving healthcare industry and regulatory environment
ASSUMPTION: Candidates should be prepared to tackle these challenges head-on and demonstrate their ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to other Senior Marketing Manager positions within the healthcare industry, but with a focus on driving member acquisition and retention for government-sponsored healthcare programs.
- Centene's large size and diverse business lines offer unique opportunities and challenges compared to smaller organizations or those focused on commercial healthcare programs.
- This role provides the opportunity to work on high-impact projects and initiatives that can significantly impact the company's success, offering a clear path for career growth and development.
ASSUMPTION: Candidates should research similar roles within the healthcare industry to better understand the unique opportunities and challenges this position offers.
📝 Sample Projects
- Developing and implementing a targeted marketing campaign to increase member enrollment in a specific geographic region
- Conducting market research to identify trends and insights that inform marketing strategy and improve campaign performance
- Collaborating with cross-functional teams to create culturally relevant marketing content that resonates with diverse communities
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and their ability to drive marketing success within the unique context of the healthcare industry.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the assigned line of business?
- What are the most significant challenges facing the marketing team in the next 12 months, and how can this role help address them?
- How does Centene support the professional development and growth of its marketing team members?
- What is the company's approach to working with diverse, multicultural communities, and how can this role contribute to that effort?
- How does this role collaborate with other departments and teams within the assigned line of business?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company's unique context.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Centene's careers page
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on your experience working with diverse communities and driving marketing success in the healthcare industry.
- Prepare for your interview by researching Centene's mission, values, and unique context, as well as the specific challenges and opportunities this role presents.
- Follow up with the hiring manager within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
