📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: Scythe Robotics
🔹 Location: Longmont, Colorado, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing campaigns to drive brand awareness and lead generation.
- Overseeing a small marketing team and coaching their growth.
- Collaborating with sales and other departments to ensure brand consistency across all touchpoints.
- Leveraging digital marketing performance reporting tools to optimize campaigns and strategy.
- Representing Scythe in press interviews, trade shows, and other high-profile external settings.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing channels.
📋 Key Responsibilities
✅ Develop and execute integrated marketing campaigns, actively measuring click-throughs and conversions, and optimizing in real-time to fuel better lead generation.
✅ Produce content – some of which you’ll create yourself, some of which you’ll collaborate on with creative partners – to be leveraged across channels, with an emphasis on digital and video.
✅ Represent Scythe in press interviews, trade show presentations, and other high-profile external settings.
✅ Oversee Scythe’s robust and expanding event strategy to ensure these boots-on-the-ground activities remain productive and impactful.
✅ Steward the Scythe brand identity across the full spectrum of customer touchpoints, from sales pitches to social content, landing pages to print ads, trade show booths, and beyond to ensure a consistent impression no matter where our audience finds us.
ASSUMPTION: This role requires strong project management skills, excellent communication, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
Experience: 5+ years of experience in integrated digital marketing campaigns, with a proven track record of driving results.
Required Skills:
- Proven expertise in digital marketing campaign management and optimization.
- Strong proficiency with digital marketing performance reporting tools such as Google Analytics, Tableau, HubSpot, Meta Business Suite, etc.
- Excellent leadership and coaching skills to manage and grow a small marketing team.
- Strong communication and presentation skills, with experience representing a brand in external settings.
- Ability to work effectively with cross-functional teams and agency partners.
Preferred Skills:
- Experience in the landscape industry, outdoor power equipment, or a similar B2B hardware space.
- Experience working in a startup-to-scale-up environment where momentum is high, budgets are tight, and results are crucial.
- Experience with photography or video editing.
ASSUMPTION: Candidates with experience in the specified industries or environments will have a strong advantage in this role.
💰 Compensation & Benefits
Salary Range: The expected minimum annual cash salary for this position is $120,000. The actual pay may be higher depending on your skills, qualifications, and experience. Equity and benefits packages are NOT included in this estimate.
Benefits:
- Fully-sponsored medical, vision, and dental insurance, including 75% funded dependent coverage.
- 401(k) retirement plan (non-matching today).
- Competitive salary and equity compensation.
- Flexible paid time-off to let you do your best work where and when you want.
- Highly collaborative learning culture where personal freedom, growth, and responsibility are valued.
Working Hours: Full-time, with a hybrid work arrangement. Typically, 40 hours per week, with flexibility for the right candidate.
ASSUMPTION: The salary range provided is for candidates hired in Colorado only. The role is open to candidates outside of Colorado as well.
📌 Applicant Insights
🔍 Company Context
Industry: Automation Machinery Manufacturing, focusing on building intelligent, all-electric machines for unstructured outdoor environments.
Company Size: Scythe Robotics is a mid-sized company with 51-200 employees, offering a collaborative learning culture where personal freedom, growth, and responsibility are valued.
Founded: Scythe Robotics was founded in 2020, with headquarters in Boulder, Colorado.
Company Description:
- Scythe Robotics is on a mission to reinvent how we care for the outdoors by building highly-intelligent autonomous robots to tackle challenges in unstructured outdoor environments.
- The company aims to unlock a new superpower: the ability to care for the outdoors pollution-free at enormous scale.
- Scythe Robotics is committed to diversity in the workplace and is an Equal Opportunity employer.
Company Specialties:
- Autonomous machinery
- Outdoor maintenance
- Robotics engineering
- AI and machine learning
Company Website: http://scytherobotics.com
ASSUMPTION: Scythe Robotics is a well-funded startup with a strong focus on innovation and growth.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience). This role offers significant growth opportunities and the chance to have a huge impact alongside an awesome team of experts.
Reporting Structure: The Senior Marketing Manager will report directly to the Chief Marketing Officer and oversee a small marketing team.
Work Arrangement: Hybrid work arrangement, with a combination of on-site and remote work. The role is based in Longmont, Colorado, with satellite offices in Dallas, Texas, and Fort Pierce, Florida.
Growth Opportunities:
- As Scythe Robotics continues to grow, there will be opportunities for the Senior Marketing Manager to take on additional responsibilities and advance their career within the marketing department or the company as a whole.
- The company offers a competitive salary and equity compensation package, providing an opportunity for candidates to grow their wealth alongside the company's success.
ASSUMPTION: This role offers significant growth potential for the right candidate, both in terms of career advancement and financial compensation.
🌍 Location & Work Environment
Office Type: Scythe Robotics has a modern, collaborative office space in Longmont, Colorado, with satellite offices in Dallas, Texas, and Fort Pierce, Florida.
Office Location(s): Longmont, Colorado; Dallas, Texas; Fort Pierce, Florida
Geographic Context:
- Longmont, Colorado, is a scenic city located in Boulder County, offering easy access to the Rocky Mountains and numerous outdoor recreation opportunities.
- Dallas, Texas, is a large, vibrant city with a diverse economy and a wide range of cultural attractions.
- Fort Pierce, Florida, is a coastal city with a subtropical climate and beautiful beaches.
Work Schedule: The hybrid work arrangement allows for flexibility in work hours, with a core working day from 9:00 AM to 5:00 PM (EST) and the option to work remotely up to two days per week.
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to work from home up to two days per week.
💼 Interview & Application Insights
Typical Process:
- The application process involves submitting your resume and cover letter through the provided link.
- Candidates who pass the initial screening will be invited for a phone or video call with the hiring manager.
- Shortlisted candidates will be invited for an on-site or virtual interview with the marketing team and other relevant stakeholders.
- Final candidates may be required to complete a skills assessment or case study.
Key Assessment Areas:
- Digital marketing campaign management and optimization skills.
- Proven leadership and coaching skills.
- Excellent communication and presentation skills.
- Ability to work effectively with cross-functional teams and agency partners.
- Alignment with Scythe Robotics' mission and values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your approach to digital marketing campaign management and optimization, as well as your leadership and coaching style.
- Research Scythe Robotics' mission, values, and recent projects to demonstrate your enthusiasm for the role and the company.
- Prepare examples of your work that showcase your digital marketing skills and achievements.
ATS Keywords: Digital Marketing, Campaign Management, Performance Reporting, Brand Positioning, B2B Marketing, Leadership, Coaching, Cross-functional Teams, Agency Partners, Autonomous Machinery, Outdoor Maintenance, Robotics Engineering, AI, Machine Learning
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and qualifications throughout the interview process.
🛠️ Tools & Technologies
- Digital marketing performance reporting tools: Google Analytics, Tableau, HubSpot, Meta Business Suite, etc.
- Project management tools: Asana, Trello, Jira, etc.
- Content creation tools: Adobe Creative Suite, Canva, Hootsuite, etc.
- Collaboration tools: Microsoft Office Suite, Google Workspace, Slack, etc.
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely available. Candidates should be comfortable using these tools and be prepared to learn any new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Scythe Robotics values innovation and encourages employees to think outside the box and challenge the status quo.
- Collaboration: The company fosters a highly collaborative learning culture where personal freedom, growth, and responsibility are valued.
- Sustainability: Scythe Robotics is committed to building a sustainable future by reinventing how we care for the outdoors.
Work Style:
- Scythe Robotics values a fast-paced, dynamic work environment where employees are encouraged to take initiative and drive results.
- The company offers a flexible, hybrid work arrangement that allows employees to balance their work and personal lives effectively.
- Scythe Robotics values a diverse and inclusive work environment where employees are encouraged to bring their unique perspectives to the table.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment where you are encouraged to take initiative and drive results?
- Are you comfortable working in a hybrid work arrangement, balancing on-site collaboration and remote flexibility?
- Do you value innovation, collaboration, and sustainability, and are you excited about the opportunity to make a positive impact on the world?
ASSUMPTION: Candidates who are a strong cultural fit for Scythe Robotics will be self-motivated, innovative, collaborative, and passionate about the company's mission and values.
⚠️ Potential Challenges
- The role requires a strong understanding of digital marketing channels and the ability to optimize campaigns in real-time to drive better lead generation.
- Candidates may face competition from other marketing professionals with similar experience and skills.
- The hybrid work arrangement may require candidates to commute to the Longmont office up to three days per week, depending on their location and personal preferences.
- The role may involve occasional travel for trade shows, conferences, or other external events.
ASSUMPTION: The potential challenges for this role are outweighed by the significant growth opportunities and the chance to make a positive impact on the world.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager or Senior Campaign Manager position in a mid-sized or enterprise-level company, with a focus on B2B marketing and brand management.
- However, this role offers a unique opportunity to work in the innovative and growing field of autonomous machinery and outdoor maintenance, with a strong focus on sustainability and reinventing how we care for the outdoors.
- Candidates with experience in the landscape industry, outdoor power equipment, or a similar B2B hardware space may have an advantage in this role, as they will be familiar with the target audience and industry trends.
ASSUMPTION: This role offers a unique blend of marketing management and industry-specific experience, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a digital marketing campaign to launch a new line of autonomous outdoor maintenance robots, targeting landscape contractors and other industry professionals.
- Creating a series of video testimonials from satisfied customers, showcasing the benefits of Scythe Robotics' products and the positive impact they have had on their businesses.
- Collaborating with the sales team to create targeted email marketing campaigns, tailored to specific customer segments and designed to drive conversions and revenue growth.
ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for the Senior Marketing Manager role at Scythe Robotics.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits into the organization?
- What are the biggest challenges facing the marketing department, and how does this role address them?
- How does Scythe Robotics measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
- What opportunities are there for growth and advancement within the marketing department or the company as a whole?
- How does Scythe Robotics support work-life balance for its employees, particularly in a hybrid work arrangement?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the opportunities for growth and advancement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your work that showcase your digital marketing skills and achievements.
- Research Scythe Robotics' mission, values, and recent projects to demonstrate your enthusiasm for the role and the company.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
