Senior Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: Multiview Corporation

🔹 Location: Ottawa, Ontario (Remote)

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote within Canada

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing campaigns
• Collaborating with cross-functional teams to deliver high-impact content
• Contributing to strategic marketing plans aligned with corporate growth goals
• Representing Multiview at industry events and conferences
• Analyzing campaign performance and optimizing strategies

ASSUMPTION: This role requires a strategic thinker who can thrive in a fast-paced, collaborative environment. The ideal candidate will have a proven track record in B2B SaaS marketing and be comfortable working remotely.

📋 Key Responsibilities

✅ Develop and execute integrated marketing campaigns across email, digital, content, and events to elevate brand visibility and generate qualified leads

✅ Continuously optimize campaign performance by analyzing data, measuring KPIs, and refining strategies to meet business objectives

✅ Serve as a subject matter expert in marketing automation, campaign architecture, and demand generation reporting

✅ Represent Multiview at industry events, webinars, and conferences to strengthen brand presence and thought leadership

✅ Collaborate across teams to deliver high-impact content (blogs, whitepapers, case studies, webinars) that captures attention and drives engagement

✅ Co-develop and execute strategic marketing plans aligned to corporate growth goals and product roadmap milestones

✅ Contribute to the evolution of Multiview’s messaging and positioning, ensuring consistency across channels and resonance with target audiences

✅ Play a key role in competitive analysis and market research efforts to inform go-to-market strategy and keep our team ahead of industry trends

✅ Deliver clear, data-backed updates to senior leadership on marketing performance, insights, and campaign outcomes

✅ Maintain and enhance marketing dashboards and reporting tools to support agile decision-making and performance evaluation

✅ Translate data and market trends into strategic recommendations that guide future initiatives

✅ Work cross-functionally with sales, product, and customer success to ensure unified messaging, smooth handoffs, and campaign alignment

ASSUMPTION: This role requires strong project management, problem-solving, and communication skills. The ideal candidate will be comfortable working independently and collaborating with various teams.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Business, or a related field

Experience: A minimum of 10 years of experience in marketing

Required Skills:

• Proven experience with modern digital marketing strategies and tactics
• Competence as a creative writer with an eye for great emails and landing pages
• Strong project management skills
• Strong problem-solving ability, including metrics-driven thinking
• Familiarity with Marketo, Hubspot, and WordPress
• Ability to travel within North America as necessary

Preferred Skills:

• Experience with ERP/financial software industry
• Fluency in French

ASSUMPTION: While a Bachelor’s Degree is preferred, Multiview values relevant experience and transferable skills. Candidates with equivalent experience are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 CAD per year (Based on industry standards for a Senior Marketing Manager role in Ottawa)

Benefits:

• Competitive compensation
• Extended health, dental, and vision coverage
• Wellness, volunteering, and mental health days

Working Hours: Full-time, flexible hours with a focus on results and work-life balance

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role in Ottawa. The final offer may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Multiview operates in the IT Services and IT Consulting industry, focusing on providing comprehensive financial and accounting software solutions for enterprises of any size.

Company Size: Multiview is a mid-sized company with 51-200 employees, offering a collaborative and dynamic work environment.

Founded: 1990, with a strong commitment to using technology to help people and improve operational excellence.

Company Description:

• Multiview Financials is a comprehensive financial and accounting software suite designed for enterprises of any size, available on-premise or cloud.
• The company delivers a true partnership experience, combining powerful, data-centric financial enterprise resource planning software with a compassionate team that guides clients towards operational excellence.
• Multiview's vision is to "End Month End," helping clients respond to challenges in real-time and improve the quality of work for all stakeholders using a single software tool.

Company Specialties:

• Nonprofit ERP and GL

Company Website: http://www.multiviewcorp.com

ASSUMPTION: Multiview's focus on client service and operational excellence creates a strong company culture that values collaboration and continuous improvement.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility for driving marketing strategy and execution

Reporting Structure: Reports directly to the Vice President of Marketing

Work Arrangement: Remote within Canada, with the ability to travel as necessary

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to work on diverse projects and campaigns
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, grow, and take on more responsibility as the company continues to expand.

🌍 Location & Work Environment

Office Type: Remote work environment with the option to work from the company's headquarters in Ottawa, ON

Office Location(s): 302-1111 Prince of Wales Drive, Ottawa, ON K2C 3T2, CA

Geographic Context:

• Ottawa is the capital city of Canada, offering a high quality of life with a mix of urban and rural environments
• The city is home to a diverse range of industries, including technology, government, and healthcare
• Ottawa has a four-season climate with mild winters and warm summers

Work Schedule: Flexible hours with a focus on results and work-life balance

ASSUMPTION: The remote work arrangement offers candidates the flexibility to work from anywhere within Canada, with the option to work from the company's headquarters in Ottawa as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Behavioral and skills-based interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and planning
• Campaign management and execution
• Collaboration and communication skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Multiview's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of Multiview's products and target audience in your application materials
• Prepare examples of successful marketing campaigns you've led or contributed to
• Follow up with the HR department after submitting your application to confirm receipt and express your interest in the role

ATS Keywords: B2B SaaS Marketing, Campaign Management, Marketing Automation, Demand Generation, Content Creation, Strategic Marketing, Data Analysis, Project Management, Creative Writing, Interpersonal Skills, Problem Solving, Organization, Initiative, Market Research, Competitive Analysis, Collaboration

ASSUMPTION: Multiview's hiring process is designed to assess candidates' skills, cultural fit, and alignment with the company's values. Applicants should be prepared to demonstrate their expertise and passion for marketing in a remote work environment.

🛠️ Tools & Technologies

• Marketo
• Hubspot
• WordPress
• Google Analytics
• Social media platforms (LinkedIn, Twitter, Facebook)

ASSUMPTION: Familiarity with these tools and technologies is required for the role. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Client-centric: Multiview prioritizes client success and satisfaction above all else
• Innovative: The company encourages creativity, continuous learning, and improvement
• Collaborative: Multiview fosters a team-oriented work environment that values open communication and collaboration
• Passionate: The company seeks employees who are passionate about their work and committed to helping clients achieve operational excellence

Work Style:

• Remote work with flexible hours and a focus on results
• Fast-paced and dynamic, with a focus on continuous improvement
• Collaborative and team-oriented, with a strong emphasis on cross-functional communication

Self-Assessment Questions:

• Do you have a proven track record of driving marketing success in a B2B SaaS environment?
• Are you comfortable working remotely and collaborating with teams in a virtual environment?
• Do you thrive in a fast-paced, dynamic work environment that prioritizes results and continuous improvement?
• Are you passionate about helping clients achieve operational excellence and driving their success?

ASSUMPTION: Multiview's company culture values employees who are passionate, innovative, and committed to client success. Candidates should be prepared to demonstrate their alignment with these values during the interview process.

⚠️ Potential Challenges

• Working remotely may present challenges in maintaining work-life balance and staying connected with colleagues
• Managing multiple projects and priorities may require strong organizational skills and time management
• The fast-paced nature of the role may require candidates to adapt quickly to new tools, technologies, and processes
• Ottawa's four-season climate may present challenges for candidates who prefer warmer weather

ASSUMPTION: These challenges can be mitigated with strong communication, time management, and adaptability skills. Candidates should be prepared to proactively address these challenges and seek support when needed.

📈 Similar Roles Comparison

• This role is unique in its focus on the ERP/financial software industry and Multiview's commitment to client service and operational excellence
• Compared to other B2B SaaS marketing roles, this position offers a strong focus on strategic planning, campaign management, and cross-functional collaboration
• Career path opportunities may include progression into leadership roles as the company continues to grow and expand

ASSUMPTION: While this role shares similarities with other B2B SaaS marketing positions, its unique focus on the ERP/financial software industry and Multiview's commitment to client service sets it apart.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new ERP product feature, resulting in a 25% increase in qualified leads
• Collaborating with the product team to create targeted content that resonates with specific buyer personas, driving a 15% increase in engagement
• Conducting market research and competitive analysis to inform go-to-market strategy, contributing to a 10% increase in market share

ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and results-driven nature of the Senior Marketing Manager role at Multiview.

❓ Key Questions to Ask During Interview

• How does Multiview support the professional development and growth of its marketing team members?
• Can you describe the team structure and dynamics within the marketing department?
• How does Multiview foster a culture of innovation and continuous improvement?
• What are the key priorities for this role in the first 90 days?
• How does Multiview measure and evaluate the success of its marketing campaigns and initiatives?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Follow up with the HR department after submitting your application to confirm receipt and express your interest in the role
• If selected for an interview, be prepared to discuss your marketing experience, strategic thinking, and cultural fit with Multiview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.