Senior Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: GWA Group

🔹 Location: North Sydney, New South Wales, Australia

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Leading merchant marketing efforts to drive growth and visibility
• Developing and executing annual marketing activation plans
• Collaborating with cross-functional teams to enhance go-to-market strategies
• Managing marketing budgets and trade calendars
• Creating compelling sales tools and customer communications

ASSUMPTION: This role requires a strategic mindset with a balance of commercial acumen and hands-on execution skills. The ideal candidate will have a proven track record in B2B and B2C marketing, with experience in FMCG or merchant channels being highly regarded.

📋 Key Responsibilities

✅ Lead the development and execution of annual marketing activation plans tailored to merchant partners, focusing on growth and customer experience

✅ Translate industry, consumer, and category insights into clear, actionable strategies and business recommendations

✅ Own the planning and delivery of in-store activities, including POS, promotions, digital activation, and events

✅ Partner with Sales, Product, and Marketing teams to enhance the go-to-market approach for new and existing products

✅ Create compelling sales tools and customer communications, including pitch decks, promotional assets, and field toolkits

✅ Support range reviews, pricing strategy support, and tender processes for key accounts

✅ Manage marketing budgets, trade calendars, forecasting, and promotional inventory

✅ Lead external communications for merchant channels through tools such as Dynamics 365

✅ Drive collaboration across internal teams and build a deep organizational understanding of key customer segments

ASSUMPTION: The role requires a high level of autonomy and the ability to manage multiple projects and stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Commerce, Business, or a related discipline (or equivalent experience)

Experience: At least 10 years of experience across Marketing, Key Account, or Category Management roles, with 5+ years in a senior or leadership capacity

Required Skills:

• Proven track record in B2B and B2C marketing
• Strong commercial acumen and strategic thinking
• Excellent communication and stakeholder management skills
• Demonstrated experience developing and delivering integrated marketing campaigns across in-store and digital channels
• Ability to manage budgets, timelines, and multiple projects with confidence and agility

Preferred Skills:

• FMCG or merchant channel experience
• Fluency in additional languages (e.g., Mandarin, Spanish)

ASSUMPTION: Candidates with experience in the building materials industry or related sectors may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Marketing Manager role in Australia, the estimated salary range is AU$150,000 - AU$180,000 per annum. This estimate takes into account the candidate's experience level, the role's responsibilities, and the company's size.

Benefits:

• Hybrid working options
• Competitive remuneration
• Immersive onboarding program
• Learning & Development programs
• Great Rewards program
• Bathrooms & More program
• Volunteer and Community Service Leave
• Health & Wellbeing Services
• Annual flu vaccinations
• Medibank Health Insurance discounts

Working Hours: Full-time (40 hours per week), with flexible working arrangements available

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: Wholesale Building Materials

Company Size: Medium (501-1,000 employees)

Founded: 1886 (Australia and New Zealand heritage)

Company Description:

• GWA Group is a public company with a long history of innovation and dedication
• Home to iconic market-leading brands such as Caroma, Methven, and Clark
• Committed to making everyday water experiences extraordinary through water sustainability, customer-first values, and community engagement

Company Specialties:

• Bathroom & Kitchens

Company Website: http://www.gwagroup.com.au/

ASSUMPTION: GWA Group's rich history and commitment to sustainability make it an attractive employer for candidates seeking a company with a strong purpose and values.

📊 Role Analysis

Career Level: Senior Management

Reporting Structure: Reports to the Head of Customer Marketing Channels

Work Arrangement: Hybrid (2-3 days on-site, remainder remote)

Growth Opportunities:

• Potential to progress into a leadership role within the marketing team
• Opportunities to work on high-impact projects and drive strategic change
• Access to learning and development programs to enhance skills and career growth

ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact on the company's growth and customer experience.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 100 Mount St, Level 24, North Sydney, New South Wales 2060, AU

Geographic Context:

• North Sydney is a vibrant, urban area with a mix of commercial and residential buildings
• Close proximity to public transportation, shops, and cafes
• Easy access to Sydney's CBD and other major attractions

Work Schedule: Standard business hours (Monday-Friday), with flexibility for remote work

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with key stakeholders

Key Assessment Areas:

• Strategic thinking and problem-solving
• Communication and stakeholder management skills
• Commercial acumen and customer focus
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of integrated marketing campaigns you've developed and executed
• Demonstrate your understanding of the building materials industry and GWA Group's unique selling points

ATS Keywords: Marketing, Merchant, B2B, B2C, FMCG, Commercial Acumen, Strategic Thinking, Stakeholder Management, Integrated Marketing, Budget Management, Project Management, Sales Tools, Customer Communications, Dynamics 365

ASSUMPTION: GWA Group's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Dynamics 365)
• Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
• Project management software (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• We are One Team
• We are Customer Focused
• We Care for Each Other

Work Style:

• Collaborative and inclusive
• Results-driven and accountable
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment?
• Are you passionate about delivering exceptional customer experiences?
• Do you embrace a culture of care and support your colleagues' success?

ASSUMPTION: Candidates who align with GWA Group's cultural values and work style will be more likely to succeed and enjoy their role within the company.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Adapting to a dynamic and evolving market landscape
• Balancing on-site collaboration and remote work effectively
• Meeting and exceeding ambitious growth targets

ASSUMPTION: These challenges can be overcome by a proactive, strategic, and adaptable marketing professional.

📈 Similar Roles Comparison

• Compared to other Senior Marketing Manager roles, this position offers a unique focus on the merchant channel and a strong emphasis on driving growth and customer experience
• Industry-specific context: The building materials industry is competitive and dynamic, with a focus on sustainability and innovation
• Career path comparison: This role offers opportunities for progression into leadership positions within the marketing team

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a successful in-store activation campaign for a key merchant partner
• Creating a comprehensive sales toolkit to support the launch of a new product range
• Managing a tender process for a major account, resulting in a successful contract renewal

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of autonomy required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does GWA Group support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its marketing campaigns and initiatives?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process can help candidates assess the role and company culture more effectively.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of integrated marketing campaigns you've developed and executed
• Demonstrate your understanding of the building materials industry and GWA Group's unique selling points
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.