Senior Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: WorldStrides

🔹 Location: US - East Coast Region

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing strategies to engage educators and drive lead generation.
• Collaborating with cross-functional teams to create innovative marketing initiatives that resonate with target audiences.
• Optimizing digital marketing campaigns across various channels to maximize impact.
• Creating engaging and relevant content that aligns with educational travel offerings and resonates with educator/administrator audiences.
• Monitoring key performance indicators (KPIs) to assess the effectiveness of marketing efforts and optimize campaigns.
• Allocating marketing budget effectively to maximize ROI and achieve business objectives.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of marketing analytics and reporting.

📋 Key Responsibilities

✅ Develop and execute comprehensive marketing strategies to effectively reach and engage educators, teachers, community leaders, and K-12 school administrators.

✅ Lead generation: Develop a full-funnel lead generation strategy that leverages digital touchpoints across web, search, social, display, retargeting, and native sponsored ads in various platforms and audience segments.

✅ Sales fulfillment and materials: Work closely with new sales and account management teams on sales collateral materials and requests, such as power point presentations, updating existing collateral (posters, fliers, direct mail pieces), and digital email templates.

✅ Digital marketing: Work with the digital marketing team to optimize digital marketing campaigns across various channels, including social media, email, paid search, and display advertising.

✅ Content strategy: Lead the creation of engaging and relevant content (e.g., blog posts, videos, social media posts) that resonates with educator/administrator audiences and aligns with educational travel offerings.

✅ Analytics and reporting: Closely and proactively monitor key performance indicators (KPIs) to assess the effectiveness of marketing efforts, optimize campaigns for maximum impact, and provide regular reports to stakeholders.

✅ Budget management: Work with the Senior Director of Marketing on allocating the domestic marketing budget effectively, allocating resources strategically to maximize ROI and achieve business objectives.

✅ Collaboration: Work closely with cross-functional teams, including sales, product development, and customer experience, to ensure alignment and integration of marketing initiatives with overall business objectives.

✅ Marketing intelligence: Keep abreast of the latest consumer and marketing trends and advancements in technology. Recommend new approaches or tools to improve digital performance.

ASSUMPTION: This role requires strong problem-solving skills, excellent internal and external communication skills, analytical mindset, and a passion for educational travel.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, business, or a related field.

Experience: 5-7+ years of experience in marketing, with a focus on lead generation, campaign management, and/or product/solution marketing.

Required Skills:

• Strong problem-solving skills and ability to adapt to new situations.
• Excellent internal and external communication skills.
• Analytical mindset with proficiency in data analysis and interpretation.
• Strong understanding of email campaigns and various digital channels.
• Experience with direct mail and/or appealing to K-12 teachers is a huge plus.

Preferred Skills:

• Experience using Microsoft Dynamics CRM.
• Fluency in a second language, particularly Spanish.

ASSUMPTION: Candidates with experience in the education industry or working with K-12 educators will have a significant advantage.

💰 Compensation & Benefits

Salary Range: $90,000 - $95,000 USD (Maryland & New York)

Benefits:

• Excellent medical, dental, and vision coverage.
• Life, accidental death and dismemberment, accident, critical illness, and disability insurance.
• FSA healthcare, FSA dependent care, HSA with employer contribution, and generous 401k match.
• 10 paid floating corporate holidays, 1 paid volunteer day, 25 PTO days to start (accruing up to 28 over 3 years), 4 mental health days, and 5 bereavement days.
• Tuition reimbursement up to $5,250 annually or $1,000 towards professional certification annually.
• Opportunities for paid and discounted travel.
• Encouraged participation in Employee Resource Groups and Diversity, Equity, & Inclusion council.
• Employee Assistance Program (EAP).
• Paid Parental, Caregiver, and Disability leave.
• Team Member Discount Program.

Working Hours: Full-time (40 hours per week).

ASSUMPTION: The salary range provided is specific to Maryland and New York. Candidates hired to work in other locations will be subject to the pay range associated with that location.

📌 Applicant Insights

🔍 Company Context

Industry: Education Administration Programs

Company Size: 1,001-5,000 employees

Founded: 1967

Company Description:

• WorldStrides provides educational travel and experiences to more than 530,000 students a year.
• Founded by a middle school social studies teacher from Chicago, the company has grown to become a leader in experiential learning for students of all ages throughout their lifetime learning journey.
• In addition to domestic and international travel and study abroad programs, WorldStrides offerings include performing arts, sports, language immersion, career exploration, and service-learning.

Company Specialties:

• Educational Travel Programs and Study Abroad

Company Website: http://www.worldstrides.com

ASSUMPTION: WorldStrides is committed to providing transformative educational experiences that help students see beyond the classroom and see the world – and themselves – in new ways.

📊 Role Analysis

Career Level: Mid-level to senior marketing role

Reporting Structure: Reports directly to the Senior Director, Group Marketing

Work Arrangement: On-site, with opportunities for remote work in the future

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department.
• Opportunities to work on diverse marketing campaigns and initiatives across various educational travel programs.
• Possibility to transition into a management role or move into a different functional area within the company.

ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing industry, with potential for long-term career growth and development.

🌍 Location & Work Environment

Office Type: On-site, with opportunities for remote work in the future

Office Location(s): Charlottesville, Virginia (Headquarters) and other regional offices across the United States

Geographic Context:

• The East Coast Region covers multiple states, with a focus on the Northeastern United States.
• The role may require occasional travel to other regional offices or client sites.
• The company offers opportunities for paid and discounted travel, allowing employees to explore various destinations worldwide.

Work Schedule: Full-time (40 hours per week), with opportunities for flexible scheduling and remote work in the future

ASSUMPTION: The East Coast Region offers a diverse range of cultural experiences and educational opportunities, providing a rich context for marketing initiatives targeting K-12 educators and institutions.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the hiring manager.
• In-depth behavioral and skills-based interviews with cross-functional team members.
• Final interview with the Senior Director, Group Marketing.
• Background check and reference check.

Key Assessment Areas:

• Problem-solving skills and strategic thinking.
• Communication skills, both internal and external.
• Analytical mindset and data interpretation abilities.
• Understanding of marketing trends and digital channels.
• Experience with lead generation and campaign management.
• Alignment with WorldStrides' mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of the education industry and WorldStrides' offerings.
• Prepare for behavioral interview questions that focus on problem-solving, communication, and strategic thinking.
• Showcase your passion for educational travel and WorldStrides' mission.
• Follow up with the hiring manager after the interview to express your interest in the role.

ATS Keywords: Marketing strategy, lead generation, campaign management, digital marketing, content strategy, analytics, budget management, collaboration, marketing intelligence, educational travel, K-12 educators, A/B testing, CRM, marketing automation, SEO, PPC, social media advertising, email marketing, direct mail, marketing analytics, marketing reporting, marketing metrics, marketing KPIs, marketing performance, marketing optimization, marketing ROI, marketing funnel, marketing pipeline, marketing qualified leads, marketing sales funnel, marketing sales pipeline, marketing sales enablement, marketing sales alignment, marketing sales collaboration, marketing sales integration, marketing sales enablement, marketing sales enablement tools, marketing sales enablement software, marketing sales enablement platforms, marketing sales enablement technology, marketing sales enablement solutions, marketing sales enablement best practices, marketing sales enablement strategies, marketing sales 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