Senior Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: Visa

🔹 Location: Tokyo, Japan

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing integrated marketing plans to achieve business and brand objectives
• Driving consumer marketing campaigns with key clients to support client business and Visa’s strategic priorities
• Serving as the brand and marketing steward, ensuring the brand is always presented in alignment with brand vision and purpose
• Collaborating with regional and global teams, as well as local and regional teams, to implement integrated marketing plans
• Overseeing administrative deliverables related to consumer marketing project management and VAS, including marketing approvals, procurement processes, contract management, and VIK process management

ASSUMPTION: This role requires a high level of strategic thinking, project management, and stakeholder engagement to successfully drive marketing initiatives and support Visa's business growth.

📋 Key Responsibilities

✅ Delivering locally relevant marketing programs to achieve Visa Japan’s marketing objectives and drive brand preference

✅ Collaborating with various teams to implement integrated marketing plans and oversee consumer marketing project management

✅ Supporting new payment flows and working closely with clients and agencies

✅ Ensuring full alignment with audit and compliance requirements

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management, requiring strong organizational skills and the ability to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor’s degree preferably in Marketing/Communications or equivalent

Experience: Minimum 10 years of proven experience in related consumer and client marketing management, top-tier Financial, Payments, Technology, or FMCG industry preferred

Required Skills:

• Strong in marketing planning, communication execution, campaign performance tracking
• Digital marketing experience (advantage)
• Exposure in consumer research (qualitative, quantitative)
• Strong analytical thinking, complex project management, and budget management
• Native-level proficiency in Japanese / Business-level English

Preferred Skills:

• Champion creativity, bold ideas, and new ways of doing things
• Proactively seeks new ways of problem-solving and collaboration
• Innovates quickly when new information surfaces
• Asks bold and stretching questions to challenge status-quo in a constructive manner
• Actively engages in and promotes an environment of inclusion and diversity of thought

ASSUMPTION: Given the role's focus on driving marketing initiatives and supporting Visa's business growth, candidates with a strong track record in marketing, excellent communication skills, and the ability to work effectively in a matrix decision-making organization are highly desirable.

💰 Compensation & Benefits

Salary Range: Industry standard for a senior marketing manager role in Tokyo, Japan, with 10+ years of experience is approximately ¥12,000,000 - ¥15,000,000 per year. This estimate is based on market research and may vary depending on the candidate's specific skills and experience.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Global and diverse work environment

Working Hours: Full-time position with flexible work arrangements. Expectation of days in office will be confirmed by the Hiring Manager.

ASSUMPTION: Visa offers competitive compensation and benefits packages for its employees, with salary ranges varying based on the candidate's experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Visa operates in the global payments technology industry, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.

Company Size: Visa is a large corporation with over 27,721 employees globally, providing ample opportunities for collaboration and career growth.

Founded: Visa was founded in 1958 and has since grown to become a world leader in digital payments.

Company Description:

• Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
• The company's purpose is to uplift everyone, everywhere by being the best way to pay and be paid.
• Visa offers a competitive benefits package and opportunities for professional growth and development in a global and diverse work environment.

Company Specialties:

• Global payments technology
• Digital payments innovation
• Cross-border payments

Company Website: Visa Careers

ASSUMPTION: Visa's extensive global presence and industry leadership provide a unique opportunity for candidates to work on high-impact marketing initiatives and contribute to the company's ongoing success.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of strategic thinking, project management, and stakeholder engagement.

Reporting Structure: The Senior Marketing Manager reports directly to the Head of Consumer Marketing Japan and collaborates with various regional and local teams.

Work Arrangement: This is a hybrid position, with an expectation of days in office confirmed by the Hiring Manager.

Growth Opportunities:

• Potential to work on high-impact marketing initiatives and contribute to Visa's business growth
• Opportunities for professional development and career advancement within the company
• Exposure to a diverse and global work environment

ASSUMPTION: Given Visa's large size and global presence, there are ample opportunities for career growth and development within the company for the right candidate.

🌍 Location & Work Environment

Office Type: Visa's Tokyo office is a modern and collaborative workspace, fostering innovation and teamwork.

Office Location(s): 900 Metro Center Blvd, Foster City, California, US (global headquarters); 12301 Research Blvd, Austin, TX 78759, US; 1004 NW 65th Ave, Miami, FL 33126, US; 1 Market St, San Francisco, CA 94105, US; 900 Metro Center Blvd, Foster City, CA 94404, US

Geographic Context:

• Tokyo is a major global city, offering a vibrant culture, rich history, and numerous opportunities for personal and professional growth
• The city is well-connected by public transportation, making it easy to commute to and from work
• Tokyo offers a diverse range of dining, entertainment, and recreational options, catering to various interests and preferences

Work Schedule: Full-time position with flexible work arrangements. Expectation of days in office will be confirmed by the Hiring Manager.

ASSUMPTION: Visa's modern and collaborative work environment, combined with Tokyo's vibrant culture and extensive public transportation network, provides an ideal setting for professionals seeking a dynamic and engaging work experience.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Hiring Manager
• In-depth behavioral and technical interviews with cross-functional stakeholders
• Final interview with the Head of Consumer Marketing Japan

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Marketing expertise and industry knowledge
• Communication and presentation skills
• Cultural fit and alignment with Visa's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Research Visa's business and marketing strategies to demonstrate your understanding of the company and its goals

ATS Keywords: Marketing planning, communication execution, campaign performance tracking, digital marketing, consumer research, analytical thinking, project management, budget management, presentation skills, interpersonal skills, negotiation abilities, learning agility, team player, client servicing skills, stakeholder management, creativity

ASSUMPTION: Visa's interview process is designed to assess candidates' strategic thinking, marketing expertise, and cultural fit, with a focus on identifying the best fit for the role and the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Visa utilizes a range of marketing, data analysis, and project management tools to support its marketing initiatives and drive business growth.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Inclusive
• Innovative
• Collaborative
• Integrity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Focused on results and continuous improvement

Self-Assessment Questions:

• How do you align with Visa's customer-centric approach to marketing?
• Can you provide an example of a time when you demonstrated innovation and creativity in a marketing campaign?
• How do you balance multiple priorities and manage projects effectively in a dynamic work environment?

ASSUMPTION: Visa values candidates who are customer-centric, innovative, collaborative, and results-driven, with a strong focus on continuous improvement and a commitment to the company's values.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a dynamic and fast-paced environment
• Balancing strategic thinking with hands-on execution and project management
• Navigating a large and complex organization with a matrix decision-making structure
• Adapting to changes in the market and Visa's business priorities

ASSUMPTION: Given the role's focus on driving marketing initiatives and supporting Visa's business growth, candidates should be prepared to manage multiple priorities, work effectively in a matrix decision-making organization, and adapt to changes in the market and business priorities.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager position in a global payments technology company, with a focus on driving marketing initiatives and supporting business growth
• Compared to other senior marketing roles, this position requires a high degree of strategic thinking, project management, and stakeholder engagement
• Career progression in this role may lead to opportunities in marketing leadership or other senior-level positions within Visa

ASSUMPTION: This role is unique in its focus on driving marketing initiatives and supporting Visa's business growth, requiring a high degree of strategic thinking, project management, and stakeholder engagement.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new payment product in the Japanese market
• Conducting consumer research to identify trends and opportunities in the Japanese payments landscape
• Managing a team of marketing professionals to deliver a high-profile event or conference

ASSUMPTION: These sample projects illustrate the strategic, hands-on, and project management aspects of the Senior Marketing Manager role at Visa.

❓ Key Questions to Ask During Interview

• Can you describe the most significant marketing challenge facing Visa in the Japanese market and how this role addresses it?
• How does this role collaborate with other teams and stakeholders within Visa to drive marketing initiatives and support business growth?
• What opportunities are there for professional development and career advancement within the company?
• How does Visa support work-life balance for its employees, particularly in a hybrid work arrangement?
• What is the company's approach to innovation and staying ahead of emerging trends in the payments industry?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, collaborative nature, career growth opportunities, work-life balance, and Visa's approach to innovation and industry trends.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Research Visa's business and marketing strategies to demonstrate your understanding of the company and its goals
• Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.