Senior Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: Weekday AI

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving inbound sales channels growth through innovative marketing strategies
• Managing brand presence across multiple platforms and optimizing marketing strategies
• Collaborating with internal teams to develop and optimize digital user experiences
• Staying current with emerging technologies and marketing innovations

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and analytical skills to succeed in a dynamic and evolving environment.

📋 Key Responsibilities

✅ Develop and execute innovative marketing strategies to drive awareness and generate qualified leads

✅ Manage the brand’s presence across all major social media platforms

✅ Analyze marketing trends and campaign performance to optimize strategy and budget allocation

✅ Collaborate with internal teams to develop landing pages and optimize digital user experiences

✅ Experiment with and manage a range of acquisition channels including SEO, PPC, social media, events, email marketing, content creation, and lead generation campaigns

✅ Create compelling content that attracts, engages, and converts the target audience across website and blog

✅ Engage with media outlets, journalists, and influencers to promote brand visibility and manage PR initiatives

✅ Support event planning and execution including coordination with vendors, event managers, and design teams for collateral

✅ Use analytics tools to assess customer journey and optimize marketing efforts across various touchpoints

✅ Stay current with emerging technologies and marketing innovations; recommend and lead adoption where relevant

ASSUMPTION: The role may evolve based on the company's growth and changing market dynamics, requiring adaptability and continuous learning.

🎯 Required Qualifications

Education: Bachelor’s degree or higher in Arts, Commerce, Science, or Technology

Experience: 8-10 years of experience in B2B marketing, preferably in SaaS or tech environments

Required Skills:

• Solid understanding of content marketing platforms (e.g., WordPress) and conversion-driven content strategies
• Experience with marketing automation, account-based marketing (ABM), and funnel analytics
• Proven expertise in running SEO/SEM, email, social media, display ads, and other performance-based campaigns
• Strong ability to design and implement campaigns across channels that engage and convert target audiences
• Proficiency in analytics tools such as Google Analytics, Omniture, WebTrends, or similar platforms
• Excellent sense of design, copywriting, and creative communication

Preferred Skills:

• Experience in PR, corporate communications, content strategy, or event management
• Comfortable working in a high-speed, evolving environment with multiple priorities

ASSUMPTION: Candidates with a proven track record in B2B marketing and a strong portfolio showcasing their creativity and analytical skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: INR 20,00,000 - 25,00,000 per annum (Estimated based on industry standards for a Senior Marketing Manager with 8-10 years of experience in Mumbai)

Benefits:

• Health insurance
• Retirement benefits
• Performance-based bonuses
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible working hours and occasional overtime as needed

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 11-50 employees (Small to mid-sized company, offering a more agile and collaborative work environment)

Founded: 2022 (Relatively new company, providing opportunities for growth and impact)

Company Description:

• Weekday AI is a YC-backed recruitment startup that curates top jobs from premium YC and VC-backed startups
• The company focuses on hand-curating job listings, providing a select and high-quality pool of opportunities for job seekers
• Weekday AI offers a unique value proposition by connecting candidates with promising startups in the tech industry

Company Specialties:

• Recruitment
• Job curation
• Tech industry

Company Website: http://jobs.weekday.works

ASSUMPTION: Weekday AI's focus on curating top jobs from premium startups indicates that it values quality and excellence, which may translate to high expectations for employees.

📊 Role Analysis

Career Level: Senior (This role requires significant experience and offers opportunities for leadership and mentoring)

Reporting Structure: The Senior Marketing Manager will likely report directly to the CEO or a high-level executive, given the company's size

Work Arrangement: On-site (The role requires frequent collaboration with internal teams and may involve coordinating with external vendors and partners)

Growth Opportunities:

• As the company grows, there may be opportunities for the Senior Marketing Manager to take on additional responsibilities or lead a team
• The role offers exposure to various aspects of marketing, allowing for professional development and skill diversification
• Working for a startup provides opportunities for rapid growth and impact, as the company's success depends on the contributions of each team member

ASSUMPTION: Given the company's size and focus on curating top jobs, the Senior Marketing Manager may have the opportunity to work closely with high-level executives and have a significant impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: Co-working space or shared office (Based on the company's size and industry)

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is a major metropolitan city with a vibrant tech industry, offering ample networking opportunities and access to talent
• The city is known for its diverse culture, rich history, and bustling nightlife, providing a stimulating environment for professionals
• Mumbai's strategic location on the west coast of India makes it an ideal hub for businesses with international aspirations

Work Schedule: Full-time (40 hours/week) with flexible working hours and occasional overtime as needed

ASSUMPTION: The work environment at Weekday AI is likely to be dynamic, collaborative, and fast-paced, reflecting the startup culture and the company's focus on curating top jobs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with marketing and executive teams
• Final round with the CEO or a high-level executive

Key Assessment Areas:

• Marketing strategy and campaign development
• Analytical skills and data-driven decision-making
• Creativity and problem-solving
• Leadership and team management (for potential growth opportunities)

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns you've led, emphasizing your strategic thinking, creativity, and analytical skills
• Research Weekday AI and the companies they curate jobs for, and be prepared to discuss how your skills and experience align with their needs

ATS Keywords: Marketing strategy, campaign development, analytics, SEO, PPC, social media, content marketing, B2B marketing, SaaS, tech industry

ASSUMPTION: The interview process at Weekday AI is likely to be rigorous and competitive, given the company's focus on curating top jobs and the high level of responsibility required for the Senior Marketing Manager role.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Analytics tools (e.g., Google Analytics, Omniture, WebTrends)
• Content marketing platforms (e.g., WordPress)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and PPC tools (e.g., Google Ads, SEMrush, Ahrefs)

ASSUMPTION: The required tools and technologies for this role may evolve as the company grows and adopts new marketing strategies and platforms.

👔 Cultural Fit Considerations

Company Values:

• Curated excellence (Weekday AI focuses on curating top jobs from premium startups)
• Quality over quantity (The company prioritizes quality and impact over sheer numbers)
• Collaboration and teamwork (Given the company's size and focus on curating jobs, collaboration is essential)

Work Style:

• Dynamic and fast-paced (Reflecting the startup culture and the company's focus on curating top jobs)
• Creative and innovative (The role requires a high level of creativity and strategic thinking)
• Data-driven and analytical (The role involves analyzing marketing trends and campaign performance)

Self-Assessment Questions:

• Do you thrive in dynamic and fast-paced environments?
• Are you comfortable working with data and using analytics to inform your marketing strategies?
• Do you have a strong portfolio showcasing your creativity and analytical skills in marketing?

ASSUMPTION: Weekday AI values candidates who are passionate about marketing, creative and analytical thinkers, and strong collaborators, as these qualities are essential for success in the Senior Marketing Manager role.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple priorities in a fast-paced environment
• As the company grows, the Senior Marketing Manager may face increased responsibilities and expectations
• The role may involve coordinating with external vendors and partners, requiring strong communication and project management skills
• The competitive job market for marketing professionals in Mumbai may present challenges in attracting and retaining top talent

ASSUMPTION: The potential challenges in this role can be mitigated by strong time management, prioritization, and communication skills, as well as a proactive and adaptable mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Senior Marketing Manager at Weekday AI focuses on curating top jobs from premium startups, offering a unique value proposition and a more selective approach to marketing
• The role requires a strong understanding of the tech industry and B2B marketing, as Weekday AI caters to tech startups and job seekers in the tech industry
• As a startup, Weekday AI offers opportunities for growth and impact, allowing the Senior Marketing Manager to have a significant influence on the company's success and growth trajectory

ASSUMPTION: The Senior Marketing Manager role at Weekday AI is unique in its focus on curating top jobs, offering a distinct value proposition and a more selective approach to marketing compared to traditional marketing roles.

📝 Sample Projects

• Developing and executing a marketing campaign to promote a new job listing from a premium YC-backed startup
• Analyzing marketing trends and campaign performance to optimize strategy and budget allocation for a series of job listings
• Collaborating with internal teams to develop landing pages and optimize digital user experiences for job seekers

ASSUMPTION: The sample projects for this role may vary depending on the specific job listings curated by Weekday AI and the company's growth and marketing strategies.

❓ Key Questions to Ask During Interview

• How does Weekday AI differentiate itself from other job curation platforms, and how does this role contribute to that differentiation?
• What are the key priorities for the Senior Marketing Manager in the first 90 days, and how will success be measured?
• How does Weekday AI support the professional development and growth of its marketing team members?
• What are the most significant challenges facing Weekday AI in the coming year, and how can the Senior Marketing Manager contribute to addressing them?
• How does Weekday AI foster a collaborative and innovative work environment, and what role does the Senior Marketing Manager play in maintaining that culture?

ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and your commitment to understanding the company's goals and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through http://jobs.weekday.works
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns you've led, emphasizing your strategic thinking, creativity, and analytical skills
• Research Weekday AI and the companies they curate jobs for, and be prepared to discuss how your skills and experience align with their needs
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.