🔹 Job Title: Senior Marketing Manager
🔹 Company: Accor
🔹 Location: Scottsdale, Arizona, United States
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong background in marketing, brand management, and data-driven decision-making. The ideal candidate will have experience working with CRM platforms, Google Analytics, and other marketing automation tools.
✅ Develop and implement comprehensive marketing plans to drive occupancy, revenue, and brand recognition.
✅ Collaborate with the Associate Director of Marketing to align marketing strategies with overall business goals.
✅ Oversee digital marketing efforts, including SEO, SEM, email campaigns, and social media strategies.
✅ Manage advertising and promotional campaigns across multiple channels, ensuring brand consistency.
✅ Monitor market trends, competitive analysis, and customer insights to optimize marketing strategies.
✅ Prioritize and assign campaign responsibilities to the marketing team based on overall goals.
✅ Develop core strategies and initial campaign messaging for all marketing initiatives.
✅ Track and analyze marketing campaign performance, adjusting strategies as needed.
✅ Utilize data and key performance metrics (KPIs) to drive decision-making and optimize ROI.
✅ Work with the sales team to create targeted marketing initiatives that support revenue goals.
✅ Maintain brand integrity across all marketing and communication materials.
✅ Oversee content creation for digital and print assets, including websites, brochures, and social media.
✅ Approve all materials deployed from the marketing department.
✅ Approve social media content calendars, assets, and strategies.
✅ Source, select, and manage website vendors, photographers, and videographers.
✅ Manage paid advertising (social, PPC, etc.) in collaboration with ADOM, DOSM, and DORM and marketing budget.
✅ Lead photo and video shoot director.
✅ Manage all vendor contracts and ad hoc purchases.
✅ Manage overall departmental reporting and optimization strategies.
✅ Oversee website creation and development.
✅ Oversee all influencer partnerships and agreements.
✅ Gather and prepare content and copy needed to produce legacy event, sales, and rooms projects; share final information with the marketing team.
✅ Optimize digital presence and performance with SEO and content strategies.
✅ Propose and execute marketing plans that promote revenue growth and generation among key consumer segments while supporting the hotel’s brand positioning and image.
✅ Manage print production schedule and serve as marketing lead with internal partners.
ASSUMPTION: This role involves a high level of autonomy and requires strong leadership, communication, and project management skills. The ideal candidate will be able to work independently and manage multiple projects simultaneously.
Education: Bachelor’s degree in marketing, Business, Hospitality, or a related field
Experience: 5+ years of marketing experience, with a strong background in digital marketing.
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, it is assumed that the ideal candidate will have experience working with CRM platforms, Google Analytics, and other marketing automation tools. Additionally, experience in the hotel industry and familiarity with Adobe products would be beneficial.
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Marketing Manager role in the Scottsdale, AZ area)
Benefits:
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role in the Scottsdale, AZ area. The actual salary may vary depending on the candidate’s experience and qualifications.
Industry: Accor is a global hospitality company with a presence in over 100 countries. They operate over 5,600 properties across 45 hotel brands, ranging from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts.
Company Size: Accor has over 290,000 employees worldwide. As a large company, Accor offers numerous opportunities for career growth and development.
Founded: Accor was founded in 1967 and has since grown into a leading global hospitality company.
Company Description:
Company Specialties:
Company Website: https://www.group.accor.com
ASSUMPTION: Accor is a large, global hospitality company with a strong presence in the industry. They offer numerous opportunities for career growth and development and are committed to providing exceptional experiences for their guests and employees.
Career Level: Senior
Reporting Structure: This role reports directly to the Associate Director of Marketing and collaborates with various teams, including sales, operations, and revenue management.
Work Arrangement: This is an on-site role, with the primary location being the Fairmont Scottsdale Princess in Scottsdale, Arizona.
Growth Opportunities:
ASSUMPTION: This role offers numerous opportunities for career growth and development within the Fairmont Scottsdale Princess and Accor as a whole. The ideal candidate will be proactive in seeking out these opportunities and taking advantage of the learning programs offered.
Office Type: The primary office is located at the Fairmont Scottsdale Princess in Scottsdale, Arizona.
Office Location(s): 7575 E McDowell Rd, Scottsdale, AZ 85257, United States
Geographic Context:
Work Schedule: Full-time, 40 hours per week, with the possibility of occasional overtime or weekend work depending on business needs.
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects simultaneously. They will also be able to work independently and take initiative when needed.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Brand Management, Digital Marketing, Social Media, Advertising, Public Relations, Data Analysis, Project Management, SEO, SEM, Email Campaigns, Content Creation, Leadership, Collaboration, CRM Platforms, Google Analytics
ASSUMPTION: The ideal candidate will have a strong background in marketing, brand management, and data-driven decision-making. They will also be able to demonstrate their leadership and team management skills and cultural fit with Accor’s values.
ASSUMPTION: The ideal candidate will have experience working with CRM platforms, Google Analytics, and other marketing automation tools. Familiarity with Adobe products, Canva, Powerpoint, GA4, content editing software, Monday project management tool, and Sprout or other Social Media monitoring software would also be beneficial.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The ideal candidate will be able to demonstrate their alignment with Accor’s values and their ability to thrive in a dynamic, collaborative work environment.
ASSUMPTION: The ideal candidate will be able to manage multiple projects simultaneously, work effectively with a diverse range of stakeholders, and adapt to a fast-paced, dynamic work environment.
ASSUMPTION: This role offers unique opportunities for career growth and development within Accor’s global portfolio of brands and properties. The ideal candidate will be proactive in seeking out these opportunities and taking advantage of the learning programs offered.
ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for the Senior Marketing Manager role at the Fairmont Scottsdale Princess. The ideal candidate will have experience developing and executing marketing plans, managing teams, and analyzing data to optimize marketing strategies.
ASSUMPTION: These key questions are designed to help the ideal candidate understand the role’s priorities, fit within the organization, and opportunities for growth and development. They are also intended to demonstrate the candidate’s interest in and understanding of the role and the company.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.