Senior Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: Big Potato

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-Time, Hybrid (4-day week)

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Strategic product management and campaign leadership for key games
• Collaboration with cross-functional teams and external partners
• Analysis of audience insights and market trends
• Development and execution of brand stunts and signature acts
• Support for retail marketing and PR efforts

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving marketing campaigns and product propositions for Big Potato's key games.

📋 Key Responsibilities

✅ Lead marketing campaigns from strategy to delivery, ensuring standout results

✅ Collaborate with the team to write and refine product propositions for key focus games

✅ Gather and analyze key data points, such as brand awareness studies, audience surveys, and market insights

✅ Partner with the Head of Marketing on pack testing sessions and gather insights to shape product direction

✅ Nurture and activate brand partnerships that align with Big Potato's games and values

✅ Support sales teams with retail marketing, including presentation decks and campaign plans

✅ Develop and execute key brand moments, such as standout stunts, experiential acts, or signature campaigns

✅ Lend a hand with PR when needed, from shaping messaging and sharing assets to liaising with agencies and journalists

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical thinking to drive marketing success for Big Potato's games.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years of experience in a marketing role, ideally within consumer products, FMCG, entertainment, or a creative/advertising agency environment

Required Skills:

• Proven experience in leading end-to-end marketing campaigns
• Exceptionally organized and detail-oriented, with a structured approach to multitasking and managing timelines
• Strong analytical skills, with the ability to interpret campaign performance, brand tracking, and audience insights
• Excellent written and verbal communication, with a flair for storytelling across different formats
• Confident working cross-functionally with internal teams and external partners
• Comfortable managing multiple projects at once, prioritizing and adapting to changing needs

Preferred Skills:

• Strong presentation skills, confident combining copywriting with visual storytelling to create impactful, persuasive decks
• Experience working on brand partnerships or experiential marketing campaigns
• Previous background in a marketing, creative, or advertising agency, comfortable juggling multiple projects and shifting priorities at speed
• Familiarity with survey tools and platforms like Attest or Userbrain
• Involvement in product testing, user research, or giving feedback during early-stage development
• Understanding of retail marketing and supporting sales teams during retailer sell-in
• Experience supporting or leading PR efforts, from writing press releases to managing media outreach or agency coordination

ASSUMPTION: Candidates should have a strong marketing background, with a proven track record in leading campaigns and a solid understanding of the consumer products or entertainment industry.

💰 Compensation & Benefits

Salary Range: £45,000 - £55,000 per annum (based on industry standards for a Senior Marketing Manager role in London)

Benefits:

• £500 holiday bonus
• Bupa Healthcare plus Employee Assistance Programme - Counseling
• Discounted gym memberships
• Monthly yoga
• Company events
• Cycle to work scheme

Working Hours: 32 hours per week (4-day workweek)

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Marketing Manager role in London, with a 4-day workweek.

📌 Applicant Insights

🔍 Company Context

Industry: Big Potato operates in the board game industry, focusing on creating fun, easy-to-learn games for various ages and occasions.

Company Size: Big Potato is a small company with 11-50 employees, offering a close-knit work environment and the opportunity to make a significant impact on the business.

Founded: Big Potato was founded in 2014, with a mission to create engaging and inclusive board games for people of all ages.

Company Description:

• Big Potato is an award-winning board game company based in Clerkenwell, London
• They create, design, and sell family-friendly party games that are easy to learn, quick to play, and hard to put down
• Now in over 50 countries, Big Potato is committed to looking after people and the planet, as reflected in their B Corp Certification

Company Specialties:

• Board game design and manufacturing
• Creating engaging and inclusive games for various ages and occasions
• Building a sustainable and responsible business in the board game industry

Company Website: http://www.bigpotato.co.uk

ASSUMPTION: Big Potato is a growing, innovative company in the board game industry, with a strong focus on creativity, collaboration, and sustainability.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Head of Marketing and overseeing marketing campaigns and product propositions for key games.

Reporting Structure: The Senior Marketing Manager will report to the Head of Marketing and work closely with cross-functional teams, including sales, eComm, creative, and external partners.

Work Arrangement: This role offers a hybrid work arrangement, with a 4-day workweek and the opportunity for remote work.

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunity to gain experience in various aspects of marketing, from campaign management to product development and PR
• Chance to work on high-profile projects and brand partnerships, expanding professional networks and skillsets

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the chance to make a real impact on Big Potato's marketing efforts and contribute to the company's continued success.

🌍 Location & Work Environment

Office Type: Big Potato's office is based in Clerkenwell, London, offering a creative and collaborative work environment.

Office Location(s): Clerkenwell, London

Geographic Context:

• London is a vibrant, multicultural city with a thriving board game scene
• Clerkenwell is a creative and trendy neighborhood, home to many design and media agencies
• Big Potato's office is conveniently located near public transportation, making it easily accessible

Work Schedule: The 4-day workweek allows for a better work-life balance, with employees working 32 hours per week.

ASSUMPTION: Big Potato's office offers a creative and collaborative work environment, with a strong focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss the role and assess cultural fit
• In-person or virtual interview with the Head of Marketing and other team members to discuss marketing strategies, campaign ideas, and product propositions
• Final interview with the CEO to discuss long-term goals and cultural fit

Key Assessment Areas:

• Marketing strategy and campaign planning
• Creativity and innovation in product development
• Analytical skills and data interpretation
• Communication and presentation skills
• Cultural fit and alignment with Big Potato's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Prepare examples of successful marketing campaigns you've led, including data-driven results and lessons learned
• Research Big Potato's games and marketing efforts to demonstrate your enthusiasm and understanding of the brand
• Prepare thoughtful questions about the role, team, and company to ask during the interview

ATS Keywords: Marketing strategy, campaign management, product development, audience insights, brand partnerships, retail marketing, PR support, analytical skills, communication skills, project management, creative collaboration, detail-oriented, presentation skills, user research, product testing, marketing leadership

ASSUMPTION: Big Potato's application process is designed to assess candidates' marketing skills, creativity, and cultural fit, with a focus on finding the right person to drive marketing success for the company's games.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Marketing automation and analytics tools (e.g., Hootsuite, Google Analytics, Mailchimp)
• Survey tools and platforms (e.g., Attest, Userbrain)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Big Potato uses a mix of industry-standard marketing tools and platforms to streamline workflows and drive marketing success.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Sustainability and responsibility
• Fun and inclusivity

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• How do you approach balancing creativity and data-driven decision-making in marketing campaigns?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a marketing goal?
• How do you ensure that your marketing efforts align with Big Potato's values and commitment to sustainability?

ASSUMPTION: Big Potato values creativity, collaboration, and sustainability, seeking candidates who align with these values and can contribute to the company's mission and culture.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Balancing strategic thinking with hands-on campaign execution
• Adapting to a fast-paced, growing company with evolving marketing needs
• Working with a small team, requiring strong collaboration and communication skills

ASSUMPTION: This role presents unique challenges and opportunities, requiring a proactive, adaptable, and collaborative marketing professional to succeed.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a blend of strategic thinking, creative execution, and analytical skills
• Big Potato's focus on sustainability and responsibility sets it apart from other board game companies
• This role offers the opportunity to work on a wide range of marketing initiatives, from campaign management to product development and PR

ASSUMPTION: This role is unique in its blend of responsibilities and focus on sustainability, offering a diverse range of marketing experiences and growth opportunities.

📝 Sample Projects

• Developing and executing a marketing campaign for a new game launch, including target audience research, creative concept development, and performance analysis
• Collaborating with the product team to refine a game's proposition and positioning, based on audience insights and market trends
• Managing a brand partnership, from initial outreach and negotiation to activation and evaluation

ASSUMPTION: These sample projects illustrate the diverse range of marketing responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into Big Potato's long-term marketing strategy?
• Can you describe the team structure and dynamics within the marketing department?
• How does Big Potato support employee growth and development in marketing roles?
• What are the most challenging aspects of working in a small, growing company like Big Potato?
• How does Big Potato measure the success of its marketing campaigns and initiatives?

ASSUMPTION: These questions are designed to help candidates better understand the role, team, and company, as well as assess their fit and potential for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Prepare examples of successful marketing campaigns you've led, including data-driven results and lessons learned
• Research Big Potato's games and marketing efforts to demonstrate your enthusiasm and understanding of the brand
• Prepare thoughtful questions about the role, team, and company to ask during the interview
• Follow up with the HR team one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.