📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: Octopus
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-16
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to drive commercial success of products and funds
- Managing marketing campaigns across various channels, including digital marketing, media buying, and content creation
- Launching new products and funds through compelling marketing campaigns
- Conducting market analysis and competitor research to inform marketing strategies
- Leading a marketing manager and cultivating a dynamic, accountable team culture
ASSUMPTION: This role requires a strategic mindset with a strong focus on execution, as well as the ability to work effectively with various stakeholders and adapt to a dynamic market environment.
📋 Key Responsibilities
✅ Shape and deliver go-to-market plans that align with business objectives
✅ Utilize storytelling marketing to bring the investment story to life
✅ Launch new products and funds through compelling marketing campaigns
✅ Maintain accurate fund and product information across all channels and use organic and paid search strategies to stay visible
✅ Craft and refine messaging that resonates with the audience, highlighting key differentiators
✅ Conduct thorough market analysis, including competitor research and customer insights, to inform marketing strategies
✅ Work closely with product management, investment, sales, content, and events teams to ensure cohesive launches, campaigns, and fund updates
✅ Create high-impact marketing materials tailored to different customer segments
✅ Develop initiatives to drive customer education and engagement, including webinars and workshops
✅ Implement marketing efforts for new partnership opportunities
✅ Analyze the effectiveness of marketing campaigns and product launches, providing regular reports and insights
✅ Owner of product online presence and updates, supported by Google Analytics and market insights
✅ Demonstrate marketing effectiveness through ROI and KPIs, including budget management
✅ Provide visibility of marketing initiatives to relevant stakeholders across the business
✅ Leverage data analytics to help shape marketing approach
✅ Lead a marketing manager to cultivate a dynamic, accountable culture
✅ Work closely with the marketing team to stay up to date with other marketing campaigns and activity happening and help across these projects when/if resource is required
ASSUMPTION: This role requires a high level of attention to detail and the ability to produce high-quality content within the financial promotion rules.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience (5-10 years) in marketing, with a focus on retail or institutional markets
Required Skills:
- Proven experience in marketing strategy and campaign management
- Excellent stakeholder management skills
- High attention to detail
- Excellent written and verbal communication skills
- Customer and data-obsessed mindset
- Bold and innovative approach to marketing
Preferred Skills:
- Experience in the financial services industry
- Familiarity with Google Analytics and market insights tools
- Experience managing and developing marketing teams
ASSUMPTION: While not explicitly stated, a strong understanding of the financial services industry and relevant marketing tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (Based on industry standards for a Senior Marketing Manager role in London)
Benefits:
- Competitive salary, bonus, pension, and share incentive plan
- Untracked holiday
- Hybrid working (3 days a week in the office)
- Anchor (wellness hub) including Headspace, one-to-one coaching, Digital GP, Shout, and more
- Up to 6 months paid parental leave
- Life insurance, critical illness cover, and income protection
- Private medical insurance for you and your family
- Electric vehicle leasing
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 51-200 employees (Mid-size company)
Founded: 2010 (15 years ago)
Company Description:
- Octopus is a renewable energy fund manager and developer, focusing on wind, solar, and battery storage projects
- The company takes a data and technology-driven approach to constructing an energy portfolio designed for Australia's clean energy future
- Octopus Australia has an operating and development portfolio of over $11bn across various renewable energy projects
Company Specialties:
- Renewable energy fund management
- Renewable energy project development
- Data-driven energy portfolio construction
Company Website: octopusinvestments.com.au
ASSUMPTION: As a mid-size company, Octopus offers a more agile and collaborative work environment compared to larger enterprises. This can provide opportunities for growth and development, as well as closer collaboration with senior leadership.
📊 Role Analysis
Career Level: Senior (Managerial level)
Reporting Structure: This role reports directly to the Head of Marketing and may have one or more direct reports
Work Arrangement: Hybrid (3 days a week in the office)
Growth Opportunities:
- Potential to grow into a leadership role within the marketing team or expand into other areas of the business
- Opportunities to work on high-impact projects and contribute to the company's growth and success
- Chance to develop skills in areas such as team management, stakeholder engagement, and data analysis
ASSUMPTION: As a senior role within the marketing team, this position offers opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 33 Holborn, London, EC1N 2HT
Geographic Context:
- London is a major global city with a vibrant cultural scene, excellent dining options, and numerous attractions
- The office is located in the Holborn area, which offers easy access to public transportation and various amenities
- The area is known for its historic architecture and is close to several universities and colleges
Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work from home for 2 days a week
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Marketing strategy and campaign management skills
- Stakeholder management and communication skills
- Attention to detail and ability to work within financial promotion rules
- Customer and data-focused mindset
- Innovative and bold approach to marketing
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Provide specific examples of marketing campaigns you've managed and their outcomes
- Demonstrate your understanding of the financial services industry and relevant marketing tools
- Showcase your ability to work effectively with stakeholders and adapt to a dynamic market environment
ATS Keywords: Marketing strategy, campaign management, stakeholder management, financial promotion rules, customer-focused, data-driven, innovative, bold
ASSUMPTION: The interview process may include assessments or case studies to evaluate the candidate's marketing skills and strategic thinking.
🛠️ Tools & Technologies
- Google Analytics
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant marketing tools and platforms is essential for this role, as they are used to execute campaigns, track performance, and analyze data.
👔 Cultural Fit Considerations
Company Values:
- Data-driven and technology-focused
- Collaborative and inclusive
- Ambitious and innovative
Work Style:
- Strategic and execution-focused
- Adaptable and responsive to market changes
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing strategies in the financial services industry?
- Are you comfortable working within financial promotion rules and producing high-quality content?
- Can you thrive in a collaborative, data-driven, and innovative work environment?
ASSUMPTION: Candidates who align with Octopus' data-driven, collaborative, and innovative culture will likely find this role and work environment a good fit.
⚠️ Potential Challenges
- Working within the financial promotion rules and ensuring compliance
- Managing multiple stakeholders and balancing their expectations
- Adapting to a dynamic market environment and pivoting marketing strategies as needed
- Balancing the need for innovation with the requirement to maintain brand consistency
ASSUMPTION: These challenges require strong attention to detail, excellent communication skills, and the ability to work effectively with various stakeholders.
📈 Similar Roles Comparison
- Compared to other Senior Marketing Manager roles, this position places a stronger emphasis on working within financial promotion rules and conducting market analysis
- In the financial services industry, this role requires a deeper understanding of relevant regulations and compliance requirements
- Career progression in this role may follow a similar path to other marketing leadership positions, with opportunities to expand into other areas of the business
ASSUMPTION: While the core responsibilities of this role are similar to other Senior Marketing Manager positions, the unique aspects of the financial services industry and the company's focus on data and technology set it apart.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new renewable energy fund, including market research, competitor analysis, and campaign planning
- Launching a new product or service through a multi-channel marketing campaign, including digital marketing, content creation, and event management
- Conducting a comprehensive review of the company's online presence and making data-driven recommendations to improve visibility and engagement
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role and the types of initiatives a Senior Marketing Manager might undertake.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to data-driven marketing and how this role contributes to that strategy?
- How does the marketing team collaborate with other departments, such as product management and investment, to ensure cohesive launches and campaigns?
- What opportunities are there for professional development and growth within the marketing team or the company as a whole?
- How does the company support work-life balance, and what resources are available to employees to maintain their well-being?
- Can you provide an example of a successful marketing campaign the company has executed, and what made it effective?
ASSUMPTION: These questions demonstrate the candidate's interest in the company's approach to marketing, team dynamics, and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of marketing campaigns you've managed and their outcomes
- Demonstrate your understanding of the financial services industry and relevant marketing tools
- Showcase your ability to work effectively with stakeholders and adapt to a dynamic market environment
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
