Senior Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: Visa

🔹 Location: Tokyo, Japan

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing plans to attract and retain partners and clients
• Managing co-marketing initiatives with partners and clients
• Overseeing the production of marketing materials
• Tracking and analyzing the success of marketing campaigns
• Collaborating with internal and external stakeholders to align marketing strategy with business goals

ASSUMPTION: This role requires a high level of strategic thinking, project management, and stakeholder communication skills. The ideal candidate will have a proven track record in partner and product marketing, with a strong understanding of both B2B and B2C marketing strategies.

📋 Key Responsibilities

✅ Manage assigned co-marketing initiatives with Partners and Clients, driving partner marketing programs and developing new business opportunities

✅ Work with product teams to plan and execute product marketing plans and communications strategies in both B2C and B2B sectors

✅ Support the client marketing team to develop effective marketing campaigns and execute best-in-class marketing services

✅ Collaborate with the consumer marketing team to ensure consistent messaging and branding across all executions

✅ Serve as a brand steward, ensuring the brand is always presented in alignment with its vision and purpose

✅ Influence other functional teams within the organization to support marketing programs and activities

✅ Comply with all Finance, Legal, Risk, and Audit requirements for Visa and the partners

✅ Work closely with advertising, media, digital, and promotion agencies to ensure the delivery and execution of projects

ASSUMPTION: This role requires a high level of responsibility and accountability, with the ability to work under pressure and meet deadlines. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be open to learning from mistakes.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: 10 years of work experience in multinational organizations, with at least 5 years in partner and product marketing

Required Skills:

• Excellent analytical skills, with the ability to interpret market data and apply it to marketing and communication strategies
• Fluency in English and Japanese
• Ability to work under pressure, prioritize tasks, and meet deadlines
• Strong understanding of the marketing landscape and trends, including digital marketing and media platforms
• Demonstrated ability to think both strategically and creatively, while maintaining attention to detail
• Willingness to take responsibility and accountability for the successful completion of projects

Preferred Skills:

• Experience working with product teams to plan and execute product marketing plans
• Knowledge of the payments industry
• Experience working with cross-functional teams

ASSUMPTION: Given the global nature of Visa's business, candidates with experience working in multinational organizations and across different cultures may be at an advantage.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Marketing Manager role in Tokyo, the estimated salary range is ¥12,000,000 - ¥18,000,000 per year. This is an estimate and the actual salary may vary based on experience and other factors.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and inclusive work environment

Working Hours: This is a hybrid position, with an expectation of working on-site a certain number of days per week. The exact schedule will be confirmed by the hiring manager.

ASSUMPTION: Visa is known for offering competitive compensation and benefits packages to attract and retain top talent. However, the actual salary and benefits may vary based on the candidate's experience and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.

Company Size: Visa has over 27,000 employees worldwide, providing a large and diverse work environment.

Founded: Visa was founded in 1958 and has since grown into a global payments technology company.

Company Description:

• Visa is a world leader in payments technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities each year.
• The company's mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive.
• Visa is committed to uplifting everyone, everywhere by being the best way to pay and be paid.

Company Specialties:

• Global payments technology
• Digital payments
• Cross-border payments
• Payment security

Company Website: Visa Careers

ASSUMPTION: Visa's global presence and extensive network provide opportunities for career growth and development. However, the company's size may also present challenges in terms of communication and decision-making.

📊 Role Analysis

Career Level: This is a senior-level role, requiring a high level of experience and expertise in marketing.

Reporting Structure: The Senior Marketing Manager reports directly to the Head of Marketing for Japan.

Work Arrangement: This is a hybrid position, with an expectation of working on-site a certain number of days per week. The exact schedule will be confirmed by the hiring manager.

Growth Opportunities:

• Potential to work on high-impact projects with global implications
• Opportunities to collaborate with and learn from experienced marketing professionals
• Possibility to advance to a more senior role within the organization

ASSUMPTION: Given Visa's global presence, there may be opportunities for international travel and assignments. However, these opportunities may also come with additional responsibilities and time zone challenges.

🌍 Location & Work Environment

Office Type: Visa's Tokyo office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 900 Metro Center Blvd, Foster City, California, US

Geographic Context:

• Tokyo is a major global city, offering a wide range of cultural, entertainment, and dining options
• The cost of living in Tokyo is relatively high compared to other cities in Japan
• Tokyo has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: The standard workweek is Monday to Friday, with core hours of 10:00 AM to 4:00 PM. However, the work schedule may vary based on the needs of the role and the team.

ASSUMPTION: While Visa's Tokyo office offers a modern and collaborative work environment, the cost of living in Tokyo may be a consideration for some candidates.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or video interview with the hiring manager and other team members
• Final interview with the Head of Marketing for Japan

Key Assessment Areas:

• Marketing strategy and planning
• Project management and execution
• Stakeholder communication and collaboration
• Analytical skills and data-driven decision-making

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your experience with partner and product marketing, as well as your understanding of the B2B and B2C marketing landscapes
• Demonstrate your ability to think both strategically and creatively, while maintaining attention to detail

ATS Keywords: Marketing strategy, market research, product marketing, B2B marketing, B2C marketing, client engagement, brand stewardship, data analytics, advertising, digital marketing, communication strategies, project management, stakeholder collaboration, creative thinking, attention to detail, analytical skills

ASSUMPTION: Visa's interview process is designed to assess the candidate's fit for the role and the company's culture. The process may include behavioral and situational interview questions, as well as case studies or presentations.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary based on the team and the project. However, proficiency in marketing automation and CRM software is likely to be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Inclusive
• Innovative
• Collaborative
• Respectful

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Results-focused

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with diverse teams and stakeholders?
• Do you have a proven track record of driving results through strategic marketing initiatives?

ASSUMPTION: Visa values diversity and inclusion, and seeks candidates who can contribute to a positive and respectful work environment. The ideal candidate will be a strong communicator, with the ability to work effectively with a wide range of stakeholders.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the role may require the ability to work under pressure and meet tight deadlines
• The role may involve working with multiple stakeholders, requiring strong communication and collaboration skills
• The role may require international travel, which can be challenging in terms of time zone differences and cultural differences
• The cost of living in Tokyo may be higher than in other cities in Japan

ASSUMPTION: While the role presents several challenges, it also offers the opportunity to work on high-impact projects with global implications and to collaborate with experienced marketing professionals.

📈 Similar Roles Comparison

• Compared to other senior marketing roles, this role places a greater emphasis on partner and product marketing, as well as cross-border marketing
• The role requires a strong understanding of both B2B and B2C marketing strategies, as well as the ability to work with a wide range of stakeholders
• Career progression in this role may involve moving into a more senior role within the organization, or taking on additional responsibilities within the marketing function

ASSUMPTION: While this role shares many similarities with other senior marketing roles, its focus on partner and product marketing, as well as cross-border marketing, sets it apart from other positions in the industry.

📝 Sample Projects

• Developing and executing a strategic marketing plan to launch a new product in the Japanese market
• Managing a co-marketing initiative with a major partner to drive brand awareness and customer engagement
• Conducting market research to identify new business opportunities and trends in the payments industry

ASSUMPTION: The specific projects that the Senior Marketing Manager will work on will vary based on the team's priorities and the organization's strategic goals. However, the role is likely to involve a mix of strategic planning, project management, and stakeholder communication.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Visa support the professional development and growth of its marketing team members?
• What are the key challenges facing the marketing team in the Japanese market, and how can this role help to address them?
• How does Visa approach cross-border marketing, and what are the key considerations for success in this area?

ASSUMPTION: The interview process is an opportunity to assess the fit between the candidate's skills, experience, and career goals, and the requirements of the role and the company's culture. The ideal candidate will be proactive in seeking out information and asking insightful questions.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for the interview by researching Visa's business and the Japanese payments industry
• Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.