📌 Core Information
🔹 Job Title: Senior Marketing Manager (US)
🔹 Company: Beyond Meat
🔹 Location: El Segundo, California
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: On-site (5 days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing annual marketing plans and brand campaigns
- Collaborating with cross-functional teams to create compelling brand touchpoints and assets
- Managing marketing budgets and driving business growth
- Analyzing market data and consumer insights to identify innovation opportunities
- Partnering with internal and external stakeholders to deliver results
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving brand growth and innovation in the plant-based protein category.
📋 Key Responsibilities
✅ Brand Management: Develop annual marketing plans and brand campaign strategies, collaborate with cross-functional teams to create brand touchpoints and assets, and lead strategy and creative brand solutions for assigned campaigns.
✅ Portfolio & Product Marketing: Support the development of a profitable portfolio strategy, analyze market data and consumer insights, and lead consumer research to identify innovation opportunities and optimize product development.
✅ Measurement & Budget Management: Partner with department heads to set quarterly and annual marketing targets, lead category, consumer, and competitive trend analysis, and manage marketing budget forecasts and actuals.
ASSUMPTION: This role requires a strong analytical mindset, with the ability to translate data insights into actionable marketing strategies.
🎯 Required Qualifications
Education: Bachelor's degree in marketing or a related field; MBA preferred
Experience: 6-8+ years of related work experience, with ideally 3 years in a managerial role
Required Skills:
- Proven track record in marketing strategy and execution, with a focus on building awareness and demand with consumers
- Proficient analytical and problem-solving skills, including proficiency with SPINS, Numerator, and other data analytics tools
- Strong ability to build relationships and collaborate with internal and external stakeholders
- Operates with agility, with solid problem-solving and simplification skills
- Proficient skills using MS Office suite (particularly Sheets/Excel, Docs/Word, and Slides/PowerPoint)
Preferred Skills:
- Proven track record of managing a marketing budget
- Committed to company values
ASSUMPTION: Candidates with a strong background in classical brand management within a CPG environment, but who are seeking a fast-paced, innovative challenger brand experience, will be well-suited to this role.
💰 Compensation & Benefits
Salary Range: $140,000 - $165,000 annually, commensurate with experience
Benefits:
- Competitive benefits package
- Opportunities for growth and development in a fast-paced, innovative environment
Working Hours: 40 hours per week, with the expectation to be in the office five (5) days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in the food and beverage sector.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services, specifically focused on plant-based protein products
Company Size: Medium (501-1,000 employees), offering a dynamic and collaborative work environment
Founded: 2009, with a mission to positively impact human health, climate change, natural resource constraints, and animal welfare by shifting from animal to plant-based meat
Company Description:
- Beyond Meat is a public company focused on developing and marketing plant-based meat products
- The company aims to provide consumers with healthy, sustainable, and ethical protein sources
- Beyond Meat is committed to innovation, quality, and transparency in its products and operations
Company Specialties:
- Plant-based meat products
- Innovative food technology
- Sustainable and ethical business practices
Company Website: http://www.beyondmeat.com
ASSUMPTION: Beyond Meat is a mission-driven company that prioritizes sustainability, innovation, and positive impact in the food industry.
📊 Role Analysis
Career Level: Mid-Senior Level, with opportunities for growth and development within the marketing department and the broader organization
Reporting Structure: This role reports directly to the Head of Marketing, with cross-functional collaboration with sales, sales support, PR, social media, media agency, and other internal teams
Work Arrangement: On-site, with the expectation to be in the office five (5) days per week
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work on high-impact projects and initiatives that drive business growth and innovation
- Access to professional development resources and training opportunities
ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, innovation, and sustainability in a fast-growing industry.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a collaborative and dynamic work environment
Office Location(s): 1325 E El Segundo Blvd, El Segundo, California 90245, US
Geographic Context:
- El Segundo is a city in Los Angeles County, California, with a population of approximately 165,000 people
- The area offers a mix of urban and suburban living, with easy access to beaches, parks, and cultural attractions
- El Segundo is home to several tech and biotech companies, providing a vibrant and innovative professional community
Work Schedule: 40 hours per week, with the expectation to be in the office five (5) days per week
ASSUMPTION: The office environment at Beyond Meat is collaborative, dynamic, and mission-driven, with a strong focus on innovation and sustainability.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth behavioral and skills-based interview with the hiring manager and other team members
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Ability to collaborate and build relationships with internal and external stakeholders
- Marketing expertise and experience, with a focus on brand management and campaign execution
- Analytical and data-driven approach to marketing strategy and decision-making
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements
- Be prepared to discuss your experience with data analysis and market research, as well as your ability to translate insights into actionable marketing strategies
- Demonstrate your understanding of the plant-based protein category and Beyond Meat's mission and values
ATS Keywords: Brand Management, Marketing Strategy, Data Analysis, Consumer Insights, Collaboration, Problem Solving, Budget Management, Product Development, Packaging Design, Campaign Execution, Market Research, Cross-Functional Teamwork, Agility, Communication, Relationship Building, Creativity, Innovation
ASSUMPTION: Beyond Meat's hiring process is designed to assess candidates' strategic thinking, marketing expertise, and cultural fit with the company's mission and values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Sheets/Excel, Docs/Word, Slides/PowerPoint)
- SPINS, Numerator, and other data analytics tools
- Project management and collaboration tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and data analytics tools, as well as familiarity with project management and collaboration tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation: We embrace a culture of continuous learning and improvement
- Sustainability: We are committed to creating a positive impact on the environment and society
- Integrity: We uphold the highest ethical standards in all our actions
Work Style:
- Collaborative and dynamic, with a focus on cross-functional teamwork and open communication
- Fast-paced and agile, with a strong emphasis on execution and results
- Mission-driven, with a passion for driving positive change in the food industry
Self-Assessment Questions:
- How do your personal values align with Beyond Meat's commitment to sustainability and positive impact?
- How do you approach collaboration and cross-functional teamwork in a dynamic and fast-paced environment?
- How do you balance strategic thinking with a focus on execution and results?
ASSUMPTION: Beyond Meat prioritizes cultural fit and values alignment in its hiring process, seeking candidates who are passionate about the company's mission and committed to its core values.
⚠️ Potential Challenges
- The fast-paced and dynamic work environment may require candidates to adapt quickly and manage multiple priorities
- The role may involve working with tight deadlines and managing competing demands from internal and external stakeholders
- The plant-based protein category is rapidly evolving, requiring candidates to stay up-to-date with market trends and consumer preferences
- The role may require occasional travel to attend industry events, conferences, or meetings with external partners
ASSUMPTION: These potential challenges are inherent to working in a fast-growing, innovative industry and require candidates to be adaptable, resilient, and proactive in their approach to work.
📈 Similar Roles Comparison
- Compared to traditional CPG marketing roles, this position offers a greater degree of autonomy and direct decision-making in a fast-paced, innovative environment
- Unlike other marketing roles, this position requires a strong focus on sustainability, innovation, and positive impact in the food industry
- Career progression in this role may involve opportunities to take on additional responsibilities and advance within the marketing department or the broader organization
ASSUMPTION: This role offers a unique blend of marketing expertise, innovation, and sustainability, with opportunities for growth and development in a fast-growing industry.
📝 Sample Projects
- Developing and executing a successful brand campaign that drives consumer awareness and demand for a new plant-based protein product
- Conducting market research and consumer insights analysis to identify whitespace opportunities and optimize product development and renovation strategies
- Managing a marketing budget and driving business growth through strategic and data-driven marketing investments
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and innovative approach required to succeed in this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to Beyond Meat's mission and overall business strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the marketing department collaborate with other internal teams, such as sales, PR, and social media, to drive business growth and innovation?
- What opportunities are there for professional development and growth within the marketing department and the broader organization?
- How does Beyond Meat support work-life balance and employee well-being in a fast-paced and dynamic work environment?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the work environment, as well as to assess their fit with the organization's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements, with a focus on brand management, campaign execution, data analysis, and consumer insights
- Prepare examples of your marketing work, including brand campaigns, market research projects, and data-driven marketing strategies
- Follow up with the Beyond Meat HR team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
