Senior Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: Horizontal Digital

🔹 Location: Jaipur, Rajasthan, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing a go-to-market strategy to increase brand awareness and capture demand
• Storytelling across various mediums to establish Horizontal Digital as a thought leader
• Collaborating with global marketing teams and business stakeholders
• Planning, executing, and measuring sales, partner, and sponsorship events
• Building out ABM campaigns to drive top-of-the-funnel leads for sales teams

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously. Experience in digital marketing and understanding of emerging channels are crucial.

📋 Key Responsibilities

✅ Develop and execute go-to-market strategies to increase brand awareness and capture demand

✅ Create engaging customer stories, case studies, and thought leadership content

✅ Collaborate with global marketing teams to deliver strategic and tactical campaigns

✅ Plan, execute, and measure sales, partner, and sponsorship events

✅ Build out ABM campaigns to drive top-of-the-funnel leads for sales teams

✅ Work closely with the VP of Sales, Head of Marketing, and VP of Technology to execute the GTM strategy

✅ Coordinate with key technology partners for joint marketing activities

✅ Manage third-party agencies for design, events, lead development, campaigns, and digital services

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and event management. Strong organizational skills and the ability to multitask are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8+ years of marketing experience, with a focus on digital marketing and emerging channels

Required Skills:

• Excellent written and oral communication skills
• Strong organizational skills and the ability to multitask
• Working knowledge of Pardot (desirable)
• Demonstrated social media skills
• Proven track record of creating ROI-driven marketing programs
• Experience working with executive-level customers

Preferred Skills:

• Video editing skills
• Experience working with multiple priorities and projects simultaneously

ASSUMPTION: Candidates with a strong background in digital marketing, excellent communication skills, and the ability to manage multiple projects are ideal for this role.

💰 Compensation & Benefits

Salary Range: INR 18-24 lakhs per annum (Estimated based on industry standards for a senior marketing role in Jaipur)

Benefits:

• Health insurance
• Retirement plans
• Employee assistance programs
• Professional development opportunities

Working Hours: Full-time, Monday to Friday, with flexibility for occasional remote work

ASSUMPTION: The salary range is an estimate based on industry standards for a senior marketing role in Jaipur. Benefits may vary and are subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Horizontal Digital is an experience forward consultancy that specializes in understanding customer needs through data-driven digital experiences and engagements.

Company Size: Horizontal Digital has 201-500 employees globally, with offices in the US, India, and Malaysia.

Founded: 2003, with headquarters in St. Louis Park, MN, USA

Company Description:

• Horizontal Digital invests in understanding customer needs through data to meet them in the right moment, at the right time, on the right channel
• The company amplifies these moments with precise strategies, technologies, and creative approaches to maximize their value
• Horizontal Digital is a certified Minority Business Enterprise that invests in diversity and growth of its in-house talent and local communities

Company Specialties:

• Digital Consultancy
• Customer Experience (CX)
• Data-Driven Marketing
• Emerging Technologies

Company Website: horizontaldigital.com

ASSUMPTION: Horizontal Digital's focus on data-driven customer experiences and commitment to diversity make it an attractive employer for marketing professionals.

📊 Role Analysis

Career Level: Senior Marketing Manager

Reporting Structure: This role reports directly to the Head of Marketing and works closely with the VP of Sales and VP of Technology

Work Arrangement: On-site, with occasional flexibility for remote work

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunities to work on global campaigns and collaborate with international teams
• Professional development opportunities through training and workshops

ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in marketing and gain experience working on global campaigns.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): Jaipur, Rajasthan, India

Geographic Context:

• Jaipur is the capital and largest city of the Indian state of Rajasthan
• The city is known for its historic sites, including the Amber Fort and City Palace
• Jaipur has a semi-arid climate, with hot summers and mild winters

Work Schedule: Full-time, Monday to Friday, with occasional flexibility for remote work

ASSUMPTION: Jaipur offers a rich cultural environment and a lower cost of living compared to major metropolitan cities in India.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-depth interview with the Head of Marketing and other stakeholders
• Final interview with the VP of Sales or VP of Technology

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and measurement
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research Horizontal Digital's company values and be prepared to discuss how your experiences align with them

ATS Keywords: Marketing Strategy, Campaign Execution, Thought Leadership, ABM, Event Planning, Global Marketing, Stakeholder Collaboration

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.

🛠️ Tools & Technologies

• Pardot (desirable)
• Microsoft Office Suite
• Social media platforms (e.g., LinkedIn, Twitter, Facebook)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)

ASSUMPTION: Familiarity with Pardot and video editing software is desirable but not required. Proficiency in Microsoft Office Suite and social media platforms is essential.

👔 Cultural Fit Considerations

Company Values:

• Lock arms: Forge relationships to make our impact stronger
• Show hustle: Anticipate opportunities and execute the exceptional
• Embrace change: Welcome the unexpected and anticipate what's next
• Elevate empathy: Listen before taking action and hold ourselves to a higher standard
• Never settle: Motivate each other to push past easy answers and arrive at bigger ideas

Work Style:

• Collaborative and team-oriented
• Adaptable and open to change
• Data-driven and strategic

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable with change and open to new ideas?
• Do you have a data-driven approach to marketing and decision-making?

ASSUMPTION: Candidates who align with Horizontal Digital's company values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple priorities and projects simultaneously
• Working with diverse stakeholders, including global marketing teams and business partners
• Adapting to a fast-paced, ever-changing work environment
• Occasional travel for events and client meetings

ASSUMPTION: These challenges can be overcome by strong organizational skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Compared to other senior marketing roles, this position places a greater emphasis on global collaboration and event planning
• Horizontal Digital's focus on data-driven customer experiences sets it apart from other consultancies
• This role offers opportunities to work on global campaigns and collaborate with international teams

ASSUMPTION: Candidates should research similar roles at other companies to better understand the unique aspects of this position and the industry as a whole.

📝 Sample Projects

• Developing a go-to-market strategy for a new product launch
• Planning and executing a global marketing event with multiple stakeholders
• Creating a thought leadership campaign to establish Horizontal Digital as an industry expert

ASSUMPTION: These sample projects illustrate the strategic, creative, and collaborative nature of the role and the types of initiatives candidates can expect to work on.

❓ Key Questions to Ask During Interview

• Can you describe the typical timeline for a go-to-market strategy, from planning to execution?
• How does Horizontal Digital support the growth and development of its marketing team members?
• Can you provide an example of a successful global marketing campaign and the role this position played in it?
• How does Horizontal Digital measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important?
• What opportunities are there for collaboration with other departments, such as technology or sales?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and the industry, and provide valuable insights into the day-to-day responsibilities and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research Horizontal Digital's company values and be prepared to discuss how your experiences align with them
• Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.