📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: Volaris Group
🔹 Location: Remote, United Kingdom, England/Wales
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing Chevin’s marketing strategy
- Leading and inspiring the marketing team
- Driving customer conversion and growth opportunities
- Managing budgets and resources effectively
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles and channels.
📋 Key Responsibilities
✅ Gather market, industry, and customer intelligence to inform strategy and messaging
✅ Develop and implement the marketing strategy across the business
✅ Lead, mentor, develop, and inspire the marketing team on delivery of the marketing strategy
✅ Increase customer conversion through growth in MQLs and marketing sourced SQLs
✅ Consistently identify new or expanded revenue and conversion opportunities
✅ Manage budgets and resources effectively, with data-driven insights that guide prioritization
✅ Monitor, measure, and regularly communicate performance across all levels
✅ Manage agency and contractor relationships, expectations, and execution
✅ Collaborate with other departments to ensure alignment and buy-in
✅ Oversee the execution of digital performance, SEO, content and social media production, event management, and marketing growth initiatives
✅ Work with Customer Success to identify, develop, and implement marketing initiatives and plans that protect customer retention and promote revenue growth
✅ Work closely with key partners to propose and deliver compelling messaging on combined go-to-market initiatives
ASSUMPTION: This role requires a hands-on approach, with a mix of strategic planning and tactical execution.
🎯 Required Qualifications
Education: Bachelor’s degree, ideally in business, marketing, or related field
Experience: Minimum 6 years of experience working in a marketing role, with minimum 3 years in a management role
Required Skills:
- Deep understanding of marketing principles, channels, and best practices
- Excellent understanding of regulations, professional standards, and legislation
- Intricate knowledge of CRM and marketing automation tools
- Strong Digital and SEO expertise
- Tactical, hands-on experience with lead generation, forecasting, reporting, and data analysis
- Experience in leading a team day-to-day, as well as larger projects
- Proven experience working with media publications and external vendors to promote brand awareness
- Experience developing compelling messaging across multiple channels
- Excellent written, verbal, and presentation communication skills
Preferred Skills:
- Marketing management experience in a software and SaaS market
- A Chartered Institute of Marketing (CIM) professional diploma or equivalent
- International marketing management experience, working across different regions and verticals
ASSUMPTION: While the role requires a specific degree and experience level, relevant skills and certifications can also demonstrate a strong fit for the position.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per year (Based on industry standards for a Senior Marketing Manager role in the UK)
Benefits:
- Flexible working options
- Annual leave starts at 25 days plus bank holidays
- An extra day off to celebrate your birthday
- Company bonus scheme
- Company-sponsored private health insurance
- Employee wellbeing support
- Up to 5% company pension contribution
- Learning and development tailored to your role
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for remote work)
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Marketing Manager role in the UK. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 10,001+ employees
Founded: Not specified
Company Description:
- Volaris Group acquires, strengthens, and grows vertical market technology companies
- Committed to developing its companies to allow them to achieve long-term sustainable growth
- Positions its companies for success through best practices and organic growth initiatives
Company Specialties:
- Acquisitions and mergers
- Software development
- Vertical market technology
Company Website: http://www.volarisgroup.com
ASSUMPTION: Volaris Group is a large, established company with a focus on acquiring and growing technology companies. This role is within one of its portfolio companies, Chevin Fleet Solutions.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees the marketing team
Work Arrangement: Remote, with flexibility for on-site work as needed
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department or the wider organization
- Opportunities to work on international projects and expand industry knowledge
- Chance to contribute to the company's growth and success
ASSUMPTION: This role offers significant growth potential, both within the marketing department and the wider organization. The remote work arrangement provides flexibility and work-life balance.
🌍 Location & Work Environment
Office Type: Remote, with occasional on-site work
Office Location(s): Remote, United Kingdom, England/Wales
Geographic Context:
- United Kingdom, England/Wales
- Remote work allows for a flexible work environment
- Opportunity to work with a diverse, global team
Work Schedule: Full-time, typically Monday to Friday, with flexibility for remote work
ASSUMPTION: The remote work arrangement provides flexibility and work-life balance, while occasional on-site work allows for collaboration and team-building.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and/or team members
- Final interview with the Chief Marketing Officer (CMO)
Key Assessment Areas:
- Marketing strategy and planning
- Leadership and team management
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant marketing experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral and situational interview questions
- Research the company and its products to demonstrate your understanding of the business
ATS Keywords: Marketing strategy, team leadership, customer conversion, budget management, marketing execution, cross-functional collaboration, customer retention, partner collaboration
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- CRM and marketing automation tools (e.g., Salesforce, Marketo)
- Digital marketing tools (e.g., Google Analytics, SEO tools)
- Project management tools (e.g., Asana, Trello)
- Marketing automation and email marketing tools (e.g., HubSpot, Mailchimp)
ASSUMPTION: The required tools and technologies may vary based on the company's specific marketing stack and preferences.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Accountability
- Collaboration
- Innovation
Work Style:
- Results-driven
- Adaptable and flexible
- Strong communication and teamwork skills
- Data-driven decision-making
- Strategic and forward-thinking
Self-Assessment Questions:
- How do you align with the company's values, particularly customer focus and accountability?
- How comfortable are you working in a remote, global team environment?
- How do you approach strategic planning and execution in a dynamic, growing organization?
ASSUMPTION: The company values a strong work ethic, collaboration, and a customer-focused mindset. Candidates should be adaptable, results-driven, and comfortable working in a remote, global team environment.
⚠️ Potential Challenges
- Managing a remote team and ensuring effective communication and collaboration
- Balancing strategic planning with day-to-day tactical execution
- Adapting to a dynamic, growing organization with evolving priorities
- Managing budgets and resources effectively in a fast-paced environment
ASSUMPTION: The role presents unique challenges, such as managing a remote team and balancing strategic planning with tactical execution. However, these challenges also offer opportunities for growth and development.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager position in other software development companies
- However, this role may have more focus on international marketing and partner collaboration
- Career progression may vary depending on the specific organization and its growth trajectory
ASSUMPTION: While this role shares similarities with other Senior Marketing Manager positions, it may have unique aspects based on the company's specific business model and growth strategy.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new product
- Conducting market research and analysis to inform marketing strategy and messaging
- Managing a team to execute a virtual event or webinar series
ASSUMPTION: Sample projects may vary based on the specific company, its products, and market needs.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the company's long-term growth strategy?
- What are the most significant challenges facing the marketing department currently?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: Asking insightful questions demonstrates the candidate's interest in the role and the company, while also providing valuable information for decision-making.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral and situational interview questions
- Research the company and its products to demonstrate your understanding of the business
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
