Senior Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: Liberty Latin America

🔹 Location: Puerto Rico

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 6-9 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading marketing initiatives for both fixed and mobile services
• Collaborating with the Marketing Team and Ad Agencies to enhance brand recognition
• Developing and executing high-impact marketing campaigns, including product launches and promotions
• Monitoring campaign success and ensuring alignment with the Customer First Philosophy

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively in a fast-paced environment.

📋 Key Responsibilities

✅ Develop, implement, and execute marketing strategies for both mobile and fixed services

✅ Collaborate with the Marketing, Brand & Advertising Director to develop and execute marketing campaigns

✅ Assist with product improvement, budget control, new product offers, and analysis

✅ Combine advertising with promotional deals to entice consumers and clients to buy products and generate calls

✅ Collaborate with legal to generate legal footprints for advertising print and digital ads

✅ Support brand profitability through the development of brand strategies, annual marketing plans, and brand packaging

✅ Measure campaign success using Key Performance Indicators (KPIs) and ensure effective, branded marketing communications

✅ Provide needed tools and collaterals to the sales team in collaboration with Ad Agencies and the internal Creative Designer

✅ Plan, develop, and implement marketing plans for established special products and co-op advertising and for launches of new services and products

✅ Work on advertising adaptations for traditional and digital media of fixed and mobile advertising

✅ Collaborate with Business Intelligence and Product Departments to gather information on codes, specs, and offers

✅ Promote customer awareness and field sales effectiveness through marketing communication projects

✅ Ensure that final creative versions are aligned with brand specifications

✅ Assist in the development, implementation, print/direct mail, radio, TV scripts, and the launching of contests/trivia to help incentivize customers

✅ Update and maintain daily competitive retail offers

✅ Plan and implement marketing programs or projects that support organizational marketing objectives for volume, revenue, profit, customer acquisitions, retention, and satisfaction

✅ Provide information to help with marketing department budget and assist in the delivery of marketing activities within agreed budget

✅ Demonstrate and ensure alignment with the Customer First Philosophy, all Liberty Latin America policies and procedures including the Code of Conduct and Liberty safety standards and procedures

ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple projects simultaneously, and a data-driven approach to decision-making.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing, Business Administration, or a related field

Experience: 6-9 years of experience in marketing, with a focus on retail/mobile advertising and marketing campaigns

Required Skills:

• Fully Bilingual (Spanish and English)
• Excellent interpersonal skills
• Vast understanding of the mobile industry and mobile competition
• Knowledge of the telecom industry, advertising industry, and contending media
• Ability to prioritize and coordinate effectively in a fast-paced environment
• Ability to relate well with the general public and employees at all levels

Preferred Skills:

• Experience in a similar role within the telecommunications industry
• Familiarity with the Puerto Rican market

ASSUMPTION: Candidates with experience in the telecommunications industry and a strong understanding of the Puerto Rican market may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Marketing Manager with 6-9 years of experience in the telecommunications industry in Puerto Rico)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off (vacation, sick, and holidays)
• Employee discounts on services

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Liberty Latin America is a leading telecommunications company operating in over 20 countries across Latin America and the Caribbean, providing communications and entertainment services to residential and business customers.

Company Size: Liberty Latin America has over 10,000 employees worldwide, making it a large corporation with significant resources and opportunities for career growth.

Founded: Liberty Latin America was founded in 2011 and is headquartered in Denver, Colorado, USA.

Company Description:

• Liberty Latin America operates under the consumer brands Flow, Liberty Communications, Más Móvil, BTC, and Liberty Costa Rica
• The company offers a range of services, including digital video, broadband internet, telephony, mobile services, enterprise-grade connectivity, data center, hosting, and managed solutions
• Liberty Latin America also operates a sub-sea and terrestrial fiber optic cable network that connects approximately 40 markets in the region

Company Specialties:

• Telecommunications services
• Entertainment services
• Enterprise solutions
• Data center and hosting services

Company Website: http://www.lla.com

ASSUMPTION: Liberty Latin America's extensive experience in the telecommunications industry and its large size provide a stable and well-resourced environment for employees.

📊 Role Analysis

Career Level: Senior Marketing Manager roles typically fall within the mid to senior career level, with significant responsibility for strategic decision-making and team leadership.

Reporting Structure: The Senior Marketing Manager reports directly to the Marketing, Brand & Advertising Director and may oversee a team of marketing professionals.

Work Arrangement: This role is on-site, with the primary office location in Puerto Rico. However, some flexibility may be available for remote work, depending on the candidate's qualifications and the company's needs.

Growth Opportunities:

• Progression to a Director-level role within the Marketing department
• Expansion into other areas of the business, such as product management or business development
• Opportunities to work on high-impact projects and gain exposure to senior leadership

ASSUMPTION: Liberty Latin America's large size and diverse range of services provide ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Liberty Latin America's office in Puerto Rico is a corporate headquarters, with a professional and collaborative work environment.

Office Location(s): Puerto Rico

Geographic Context:

• Puerto Rico is an island territory of the United States, located in the Caribbean Sea
• The island has a tropical climate, with warm temperatures year-round and a rainy season from May to November
• Puerto Rico is known for its rich culture, beautiful landscapes, and vibrant nightlife

Work Schedule: The work schedule for this role is typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for remote work.

ASSUMPTION: Puerto Rico's tropical climate and vibrant culture may appeal to candidates who enjoy an active lifestyle and appreciate diverse cultural experiences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Human Resources department
• In-person or virtual interview with the Marketing, Brand & Advertising Director
• Final interview with senior leadership

Key Assessment Areas:

• Marketing and advertising expertise
• Strategic thinking and planning skills
• Leadership and team management abilities
• Cultural fit and alignment with Liberty Latin America's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and advertising experience, as well as your strategic thinking and leadership skills
• Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact
• Research Liberty Latin America's brand and marketing strategies to demonstrate your understanding of the company and its goals

ATS Keywords: Marketing, Advertising, Brand Management, Campaign Management, Product Development, Customer Focus, Budget Control, Competitive Analysis, Bilingual, Interpersonal Skills, Telecom Knowledge, Retail Advertising, Digital Media, Promotions, Sales Support, Legal Compliance

ASSUMPTION: Liberty Latin America's hiring process is designed to assess candidates' marketing and advertising expertise, as well as their strategic thinking and leadership skills. The company values candidates who can demonstrate a strong understanding of its brand and marketing strategies.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and analytics tools (e.g., Google Analytics, SEMrush)

ASSUMPTION: Familiarity with industry-standard marketing and advertising tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer First
• Integrity
• Excellence
• Innovation
• Collaboration

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• Do I align with Liberty Latin America's Customer First Philosophy and commitment to excellence?
• Am I comfortable working in a fast-paced, dynamic environment and responding to change effectively?
• Do I thrive in collaborative, team-oriented settings and contribute to a positive work environment?

ASSUMPTION: Liberty Latin America values candidates who demonstrate a strong commitment to customer service, excellence, and collaboration, as well as the ability to thrive in a fast-paced, dynamic work environment.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Navigating a large, complex organization and building effective relationships with stakeholders
• Adapting to changes in the telecommunications industry and responding to market trends
• Working in a bilingual environment and communicating effectively with diverse audiences

ASSUMPTION: Success in this role requires strong organizational skills, the ability to manage multiple projects simultaneously, and adaptability in the face of change.

📈 Similar Roles Comparison

• Senior Marketing Manager roles in the telecommunications industry typically focus on driving brand awareness, customer acquisition, and revenue growth through marketing campaigns and advertising strategies
• Compared to similar roles in other industries, this role may require a stronger focus on regulatory compliance and competitive analysis
• Career progression in the telecommunications industry may involve moving into director-level roles or expanding into other areas of the business, such as product management or business development

ASSUMPTION: Candidates with experience in the telecommunications industry and a strong understanding of its unique challenges and opportunities may be better suited for this role.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new mobile service offering
• Conducting a competitive analysis of mobile advertising strategies and making data-driven recommendations to improve market share
• Collaborating with the product team to create targeted marketing materials for a new fixed service bundle

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Senior Marketing Manager role at Liberty Latin America.

❓ Key Questions to Ask During Interview

• Can you describe the most significant marketing campaigns you've led in the past, and what were the outcomes?
• How do you approach competitive analysis, and can you share an example of a successful strategy you've implemented?
• How do you ensure that marketing campaigns align with Liberty Latin America's brand and values?
• What opportunities are there for growth and development within the Marketing department and the company as a whole?
• How does Liberty Latin America support work-life balance for its employees, particularly in a fast-paced role like Senior Marketing Manager?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and advertising experience, as well as your strategic thinking and leadership skills
• Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact
• Research Liberty Latin America's brand and marketing strategies to demonstrate your understanding of the company and its goals
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.