📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: Pandora
🔹 Location: North Sydney, NSW, Australia
🔹 Job Type: Hybrid (3 days in office, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing local brand strategy for Pandora in Australia
- Driving brand growth through strategic marketing initiatives
- Leading integrated marketing campaigns across Paid, Owned, and Earned media
- Collaborating with cross-functional teams and stakeholders
- Managing campaign budgets and demonstrating ROI
ASSUMPTION: This role requires a strategic mindset with a balance of creative and analytical skills. The ideal candidate will have a strong understanding of the Australian retail market and consumer preferences.
📋 Key Responsibilities
✅ Analyze customer data, market research, and competitive intelligence to inform strategic marketing decisions
✅ Create cohesive brand communications across all consumer touchpoints
✅ Lead the conceptualization and execution of integrated marketing campaigns
✅ Partner with merchandising teams to develop localized product strategies
✅ Oversee in-store and digital visual merchandising strategies
✅ Collaborate with retail operations to ensure the in-store customer journey reflects brand positioning
✅ Manage campaign and brand initiative budgets effectively
✅ Monitor campaign performance through analytics and reporting
✅ Coach and develop team members to deliver high-quality, strategically aligned marketing outcomes
ASSUMPION: This role involves a high degree of stakeholder management and requires exceptional communication and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or related field
Experience: Minimum 7+ years of marketing experience with at least 3 years in a senior marketing role
Required Skills:
- Proven track record of developing and implementing successful brand strategies and campaigns
- Strong understanding of the Australian retail market and consumer preferences
- Excellent project management skills with ability to handle multiple campaigns simultaneously
- Outstanding communication and interpersonal skills, with the ability to influence stakeholders at all levels
- Creative mindset balanced with analytical abilities to make data-driven decisions
- Experience managing marketing budgets and demonstrating ROI
- Strong leadership capabilities with experience managing and developing marketing teams
Preferred Skills:
- Fashion or luxury goods experience
- Fluency in additional languages
ASSUMPTION: Given the role's focus on the Australian market, a strong understanding of the local retail landscape and consumer behavior is crucial.
💰 Compensation & Benefits
Salary Range: AUD 150,000 - 180,000 per annum (Based on industry standards for a Senior Marketing Manager in Australia with 7+ years of experience)
Benefits:
- Generous staff discount on all Pandora products
- A day off on your birthday
- Opportunities for development
- Health care package
- STIP Bonus
- Hybrid working arrangement: 3 days in the office, 2 days working remotely
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager in Australia. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically Jewelry
Company Size: Large (10,000+ employees globally)
Founded: 1982 in Denmark
Company Description:
- Headquartered in Copenhagen, Denmark, Pandora is the world's largest jewelry maker with presence in more than 100 countries
- Known for its customizable charm bracelets and intricate design and craftsmanship
- Committed to sustainability, with a goal to be carbon neutral and fully circular in production by 2025
- Supports young voices via partnership with UNICEF
Company Specialties:
- Retail
- Jewelry
- Fashion
- Sales
- Service
Company Website: Pandora Group
ASSUMPTION: Pandora's large size and global presence offer extensive career growth opportunities and a diverse work environment.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: Reports directly to the General Manager, Marketing Australia
Work Arrangement: Hybrid (3 days in the office, 2 days working remotely)
Growth Opportunities:
- Potential progression to a regional or global marketing role
- possibility to lead and develop a team of marketing professionals
- Opportunities to work on high-impact projects and campaigns
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Pandora's Australian market presence.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in North Sydney
Office Location(s): North Sydney, NSW, Australia
Geographic Context:
- North Sydney is a vibrant, multicultural suburb with a mix of commercial and residential areas
- Close proximity to Sydney's CBD and other major attractions
- Well-connected by public transportation, including trains, buses, and ferries
Work Schedule: Monday - Friday, with flexible working hours and remote work options
ASSUMPTION: North Sydney offers a dynamic work environment with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the General Manager, Marketing Australia
- Background check and offer
Key Assessment Areas:
- Strategic thinking and brand management skills
- Campaign planning and execution abilities
- Budget management and ROI focus
- Communication and interpersonal skills
- Cultural fit and alignment with Pandora's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the Australian retail market and Pandora's brand
- Showcase your ability to develop and implement successful brand strategies and campaigns
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and decision-making processes
ATS Keywords: Marketing strategy, brand management, campaign planning, budget management, retail market, consumer insights, stakeholder management, team leadership, hybrid work arrangement
ASSUMPTION: Pandora's recruitment process is designed to be transparent and fair, with a focus on assessing candidates' skills and competencies.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Suite (Gmail, Google Drive, Google Docs)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Proficiency in relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passionate about our customers and their loves
- Collaborative and inclusive teamwork
- Innovative and creative problem-solving
- Committed to sustainability and social responsibility
- Accountable for our actions and results
Work Style:
- Strategic and data-driven approach to marketing
- Collaborative and cross-functional teamwork
- Agile and adaptable to change
- Results-oriented and focused on continuous improvement
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you align with Pandora's value of being passionate about our customers and their loves?
- Describe a time when you demonstrated innovative and creative problem-solving in a marketing context.
- How do you ensure that your work style is collaborative and inclusive, especially when working with cross-functional teams?
ASSUMPTION: Pandora's company culture emphasizes collaboration, innovation, and a customer-centric approach, with a strong commitment to sustainability and social responsibility.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and meeting tight deadlines
- Balancing global brand guidelines with local market needs and preferences
- Adapting to changes in the retail landscape and consumer behavior
- Working effectively with cross-functional teams and stakeholders
- Managing campaign budgets and demonstrating ROI in a dynamic market
ASSUMPTION: These challenges require strong project management skills, adaptability, and a strategic mindset to overcome.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses on the Australian market and requires a deep understanding of the local retail landscape
- Pandora's large size and global presence offer extensive career growth opportunities and a diverse work environment
- Compared to agency or consultancy roles, this in-house marketing position provides greater ownership and impact on brand strategy and campaigns
ASSUMPTION: This role offers unique advantages and challenges compared to similar marketing positions in the industry.
📝 Sample Projects
- Developing and executing a successful brand awareness campaign for Pandora's new product line in Australia
- Collaborating with merchandising teams to create localized product strategies that drive sales and customer engagement
- Leading a team to implement an in-store customer experience initiative that reinforces Pandora's brand positioning and campaign messaging
ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the Senior Marketing Manager role at Pandora.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other marketing teams within Pandora and externally with agencies?
- What are the most significant challenges facing the Australian market for Pandora, and how can this role address them?
- How does Pandora support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns and initiatives?
ASSUMPTION: Asking these questions demonstrates your interest in the role and its impact on Pandora's Australian market presence.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and decision-making processes
- Research Pandora's brand, products, and marketing strategies to demonstrate your understanding and enthusiasm for the role
- Follow up with the HR team one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
