📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: Griffith Foods
🔹 Location: Alsip, Illinois, USA (Telecommute)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (occasional onsite meetings)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive brand marketing strategies for Terova, a Griffith Foods company.
- Conducting market research and analyzing portfolio performance to drive growth and profitability.
- Collaborating with cross-functional teams and external partners to enhance brand visibility and sustainability initiatives.
- Managing multi-channel marketing campaigns and creating high-quality marketing content.
- Working in a startup-like environment to build a marketing team and practice within Terova.
ASSUMPTION: This role requires a high level of self-motivation and adaptability, as it involves working in a new and evolving environment with limited resources.
📋 Key Responsibilities
✅ Developing and implementing global marketing & communications strategies for Terova.
✅ Conducting market research to identify trends, customer insights, and competitive dynamics.
✅ Analyzing portfolio performance and recommending growth opportunities.
✅ Planning and managing multi-channel marketing campaigns (including digital, print, and events).
✅ Overseeing the development of high-quality marketing content such as whitepapers, case studies, webinars, blogs, and social media posts.
✅ Monitoring and analyzing campaign performance, using insights to optimize future marketing efforts.
✅ Planning and executing participation in industry events, trade shows, and conferences to enhance brand visibility.
✅ Working closely with business development teams to support lead generation and conversion efforts.
ASSUMPTION: This role may require occasional travel to participate in industry events, trade shows, and conferences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Sustainability, Agribusiness, Food Science, or a related area.
Experience: Minimum of 5 years of B2B marketing experience, including at least 3 years in a high growth environment or product marketing role.
Required Skills:
- Proven track record in brand strategy development and execution.
- Strong analytical skills and ability to interpret and present market data and portfolio performance indicators.
- Strong communication skills, both written and verbal.
- High level of team orientation, with the ability to influence others effectively.
- Expertise with MS Excel, Power BI, and PowerPoint.
- Willingness and ability to travel occasionally.
Preferred Skills:
- MBA or other advanced degree.
- Brand marketing experience at a Food, Nutrition, or Supplement company, with a focus on flavors or spices.
- Expertise with Canva, Photoshop, and other digital editing and presentation tools for content.
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role.
💰 Compensation & Benefits
Salary Range: $130,000 - $140,000 per year
Benefits:
- Medical, Rx, Dental, Vision, Flexible Spending & Health Savings Accounts
- EAP, Health Advocacy, Financial Planning, Parental Leave, Care.com
- Adoption & Surrogacy Assistance, Education Assistance/Tuition Reimbursement
- Safety Reimbursement, Lifestyle Spending Account, Group Life & AD&D, Voluntary Life Insurance
- Short Term & Long Term Disability, 401(k) Plan with Company Match, ESOP, PTO, Holiday’s & Leaves
- Accident Insurance, Critical Illness Insurance, Hospital Indemnity, Home & Auto Insurance
- Pet Insurance, Identity Theft Protection, Long Term Care + Life Insurance & Legal Assistance
Working Hours: Full-time (40 hours per week) with flexible work arrangements (WorkFlex) available.
ASSUMPTION: The salary range provided is based on industry standards for a Senior Marketing Manager role with the given experience level and location. However, the final offer may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Griffith Foods operates in the Food and Beverage Manufacturing industry, focusing on creating better food for consumers while respecting and sustaining the planet.
Company Size: Griffith Foods has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 1919, with a rich history and strong commitment to sustainability and innovation.
Company Description:
- Griffith Foods is a caring, creative product development partner for food companies worldwide.
- The company specializes in building strong partnerships with customers to create great food that consumers love.
- Griffith Foods operates in over 30 countries, with a focus on sustainability and traceability in its ingredient sourcing.
Company Specialties:
- Snack Seasoning
- Soup Seasoning
- Side Dish Seasoning
- Dry Sauces and Gravies
- Protein Seasonings
- Coating Systems
- Food Safety
- Bakery & Dough Systems
- Sauces and Glazes
Company Website: griffithfoods.com
ASSUMPTION: Griffith Foods is committed to creating a regenerative future and building food systems that are sustainable and resilient for both people and the planet.
📊 Role Analysis
Career Level: Senior Marketing Manager is a mid-level management position, reporting directly to the Terova leadership team.
Reporting Structure: This role will collaborate with various teams, including business development, product development, and external content creators, designers, and agencies.
Work Arrangement: Hybrid, with occasional onsite meetings and periodic travel required.
Growth Opportunities:
- As the first marketing hire for Terova, this role offers significant growth potential as the team expands.
- With Griffith Foods' commitment to sustainability and innovation, there are opportunities to grow within the company and make a meaningful impact on the industry.
- The role's focus on building a marketing team and practice within Terova provides ample opportunities for professional development and leadership growth.
ASSUMPTION: This role may evolve over time as Terova grows and expands its marketing efforts.
🌍 Location & Work Environment
Office Type: Hybrid, with occasional onsite meetings at the Lombard or Alsip (IL) locations.
Office Location(s): 12200 S Central Ave, Alsip, Illinois 60803, US
Geographic Context:
- Alsip, Illinois, is a suburb of Chicago, offering a mix of urban and suburban living.
- The area is home to a diverse range of industries, with a strong focus on manufacturing and logistics.
- Alsip is conveniently located near major highways and public transportation, providing easy access to Chicago and other nearby cities.
Work Schedule: Full-time (40 hours per week) with flexible work arrangements available through the WorkFlex program.
ASSUMPTION: While the role is primarily remote, occasional onsite meetings and periodic travel may be required to participate in industry events, trade shows, and conferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and skills-based interviews
- Final round interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy development and execution
- Analytical skills and data-driven decision making
- Collaboration and communication skills
- Cultural fit and alignment with Griffith Foods' values
- Problem-solving and adaptability in a startup-like environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Be prepared to discuss your approach to brand strategy development, market research, and campaign management.
- Demonstrate your ability to work effectively in a hybrid or remote work environment.
- Showcase your understanding of Griffith Foods' commitment to sustainability and innovation.
- Follow up with the hiring manager within one week after the final round interview.
ATS Keywords: B2B Marketing, Brand Strategy, Analytics, Insights, Portfolio Management, Market Research, Campaign Management, Digital Marketing, Social Media Marketing, Collaboration, Communication, Lead Generation, Event Planning, Sustainability
ASSUMPTION: Griffith Foods uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Power BI, PowerPoint)
- Canva, Photoshop, or other digital editing and presentation tools
- Social media platforms (LinkedIn, Facebook, Twitter, Instagram, etc.)
- Marketing automation and analytics tools (e.g., Google Analytics, HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The required tools and technologies may evolve as Terova grows and expands its marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Caring: Griffith Foods prioritizes the well-being of its employees, customers, and the planet.
- Creative: The company encourages innovation and continuous learning in all aspects of its business.
- Collaborative: Griffith Foods fosters a culture of teamwork and partnership, both internally and with customers.
Work Style:
- Startup-like environment with a focus on agility and adaptability
- Data-driven decision making and continuous improvement
- Strong emphasis on sustainability and social responsibility
- Hybrid work arrangement with occasional onsite meetings and periodic travel
Self-Assessment Questions:
- How do you align with Griffith Foods' commitment to sustainability and innovation?
- How do you approach working in a startup-like environment with limited resources?
- How do you balance data-driven decision making with creativity and adaptability?
ASSUMPTION: Griffith Foods values candidates who are passionate about its mission and committed to its core values.
⚠️ Potential Challenges
- Working in a new and evolving role with limited resources and a startup-like environment.
- Balancing data-driven decision making with creativity and adaptability in a fast-paced, dynamic market.
- Occasional travel requirements to participate in industry events, trade shows, and conferences.
- Managing relationships with external content creators, designers, and agencies while fostering collaboration within Griffith Foods teams worldwide.
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a commitment to Griffith Foods' mission and values.
📈 Similar Roles Comparison
- Compared to other Senior Marketing Manager roles, this position offers a unique opportunity to build a marketing team and practice within Terova, a new and growing company within the Griffith Foods family.
- While the role is focused on B2B marketing, it also requires an understanding of consumer trends and preferences, as Griffith Foods' products ultimately reach end consumers through its customers.
- Career path comparison: This role provides significant growth potential as Terova expands its marketing efforts and the broader Griffith Foods organization continues to grow and evolve.
ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, with a strong focus on growth and innovation.
📝 Sample Projects
- Developing and executing a comprehensive brand marketing strategy for Terova's launch in a new market.
- Conducting market research to identify trends, customer insights, and competitive dynamics in the sustainable ingredients sector.
- Managing a multi-channel marketing campaign to promote Terova's product portfolio at a major industry event or trade show.
ASSUMPTION: These sample projects are designed to highlight the strategic and tactical marketing responsibilities required for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Terova and Griffith Foods?
- What are the key priorities for the first 90 days in this role?
- How does Griffith Foods support the professional development and growth of its marketing team members?
- What are the key challenges facing the Terova marketing team in the next 1-2 years, and how can this role help address them?
- How does Griffith Foods measure the success of its marketing efforts, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to driving marketing success for Terova and Griffith Foods.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on brand strategy development, market research, and campaign management.
- Prepare a portfolio or examples of your marketing work, showcasing your ability to develop and execute comprehensive brand marketing strategies.
- Follow up with the hiring manager within one week after the final round interview.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
