📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: Ryan Specialty
🔹 Location: Chicago - Illinois - Wacker
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-07
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for specialized insurance products
- Leading integrated campaigns across digital, email, print, and social channels
- Collaborating with underwriters, brokers, and internal teams to create marketing materials
- Analyzing marketing metrics and KPIs to optimize performance and uncover new opportunities
- Building relationships with industry professionals to expand brand visibility
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work cross-functionally. It's ideal for a marketing professional with a proven track record in B2B marketing, preferably in the insurance or financial services industry.
📋 Key Responsibilities
✅ Partner with business unit leaders to develop and execute marketing strategies for specialized insurance products
✅ Lead integrated campaigns across digital, email, print, and social channels, ensuring consistent messaging and measurable results
✅ Collaborate with underwriters, brokers, and internal teams to create compelling marketing materials that resonate with target audiences
✅ Present campaign performance and strategic insights to senior leadership
✅ Analyze marketing metrics and KPIs to optimize performance and uncover new opportunities
✅ Build relationships with brokers, agents, media, and industry associations to expand brand visibility
✅ Stay ahead of industry trends and customer needs to keep our marketing strategies sharp and competitive
✅ Foster a collaborative, creative, and high-performing team culture
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and stakeholder management. It requires strong organizational skills, attention to detail, and the ability to work in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: 10+ years of experience in marketing and communications (or 8+ years with a Master’s degree)
Required Skills:
- Proven success in B2B marketing
- Strong writing, storytelling, and communication skills
- Ability to work cross-functionally and influence at all levels
- Data-driven mindset with a passion for results
Preferred Skills:
- Insurance or financial services industry experience
- Fluency in multiple languages
ASSUMPTION: While industry-specific experience is a plus, the core skills required for this role are transferable from other industries. The ideal candidate will have a strong foundation in marketing principles and a willingness to learn the nuances of the insurance industry.
💰 Compensation & Benefits
Salary Range: $96,900.00 - $120,000.00 annually
Benefits:
- Paid Time Off
- Paid Parental Leave
- Mental Health Services
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on market research and internal equity. The actual salary may vary depending on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 5,001-10,000 employees
Founded: 2010
Company Description:
- Ryan Specialty is an international specialty insurance firm that provides distribution, underwriting, product development, administration, and risk management services
- The company acts as a wholesale broker and a managing underwriter, offering innovative specialty insurance solutions for insurance brokers, agents, and carriers
- Ryan Specialty is committed to building and sustaining a diverse workforce that is reflective of society throughout the entirety of the organization
Company Specialties:
- Property
- Casualty
- Transportation
- Professional Liability
- E&O
- Construction
- Transactional Risk
- M&A
- Healthcare
- Life Science
- Renewable Energy
- Cyber Risk
- DIC
- Energy & Marine
- Excess & Surplus Lines
- and Distribution Services
Company Website: ryansg.com
ASSUMPTION: Ryan Specialty is a well-established company in the insurance industry, offering a range of specialty insurance services. Its commitment to diversity and inclusion creates an environment where employees can thrive and contribute to the company's success.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the Head of Marketing or a similar role
Work Arrangement: On-site, with potential for hybrid or remote work depending on business needs
Growth Opportunities:
- Potential to advance to a director or vice president role within the marketing department
- Opportunities to lead high-impact projects and gain exposure to senior leadership
- Chance to learn about the insurance industry and develop expertise in specialty insurance products
ASSUMPTION: This role offers significant growth potential for the right candidate. With a strong performance, the candidate could advance to a leadership role within the marketing department or expand their expertise into other areas of the business.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 180 N. Stetson Avenue, 46th Floor, Chicago, IL 60601, US
Geographic Context:
- Chicago is a major city with a diverse population and a vibrant cultural scene
- The office is located in the heart of downtown Chicago, offering easy access to public transportation, dining, and entertainment options
- The city experiences all four seasons, with cold winters and warm summers
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional remote work
ASSUMPTION: The office environment at Ryan Specialty is professional yet collaborative, with a focus on driving results and fostering a positive work culture. The location in downtown Chicago offers employees the opportunity to live and work in a dynamic urban environment.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a member of the HR team
- First-round interview with the hiring manager or a member of the marketing team
- Second-round interview with senior leadership
- Final round interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Marketing strategy and campaign development
- Communication and presentation skills
- Industry knowledge and understanding of specialty insurance products
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research the insurance industry and Ryan Specialty's specialty insurance products to demonstrate your knowledge and interest in the role
ATS Keywords: Marketing, B2B, Campaign Development, Strategy, Insurance, Specialty Insurance, Product Marketing, Branding, Cross-Functional Collaboration, Data-Driven Marketing
ASSUMPTION: The interview process at Ryan Specialty is designed to assess the candidate's marketing skills, industry knowledge, and cultural fit. Successful candidates will demonstrate a strong strategic mindset, excellent communication skills, and a passion for driving results.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry. The ideal candidate will have experience with marketing automation platforms, CRM software, and analytics tools, as well as a willingness to learn new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Innovation
- Collaboration
- Accountability
- Diversity & Inclusion
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and data-focused
- Adaptable and open to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do I thrive in a fast-paced, dynamic work environment?
- Am I comfortable working collaboratively with cross-functional teams?
- Do I have a proven track record of driving results through marketing campaigns?
- Am I passionate about learning about the insurance industry and specialty insurance products?
- Do I align with Ryan Specialty's company values and commitment to diversity and inclusion?
ASSUMPTION: Ryan Specialty values a diverse and inclusive work environment where employees can bring their unique perspectives and contribute to the company's success. The ideal candidate will be comfortable working in a fast-paced, collaborative environment and committed to driving results through innovative marketing strategies.
⚠️ Potential Challenges
- The insurance industry can be complex and challenging to navigate for those without prior experience
- The role requires a strong understanding of marketing principles and the ability to adapt to a fast-paced, dynamic work environment
- The company's rapid growth may present challenges in terms of organizational structure and role clarity
- The role may require occasional travel to attend industry events or meet with clients and partners
ASSUMPTION: While these challenges may present obstacles for some candidates, they also offer opportunities for growth and learning. The ideal candidate will be adaptable, resilient, and committed to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other marketing roles in the insurance industry, this role offers a unique focus on specialty insurance products and a high degree of collaboration with underwriters, brokers, and internal teams
- Ryan Specialty's commitment to innovation and continuous improvement sets it apart from more traditional insurance companies
- This role offers significant growth potential for the right candidate, with opportunities to advance to a leadership role within the marketing department or expand their expertise into other areas of the business
ASSUMPTION: This role is well-suited to marketing professionals with a strong strategic mindset, excellent communication skills, and a passion for driving results. Candidates with experience in the insurance industry or a related field will have a competitive advantage.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new specialty insurance product
- Launching a targeted digital marketing campaign to increase brand awareness among brokers and agents
- Creating a comprehensive marketing plan for an upcoming industry conference, including speaker selection, panel moderation, and event promotion
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and hands-on nature of the Senior Marketing Manager role at Ryan Specialty. Successful candidates will have experience leading similar projects and a proven track record of driving results.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does the marketing department collaborate with other departments, such as underwriting and distribution?
- What are the most pressing marketing challenges facing the company in the next 12-24 months?
- How does Ryan Specialty support the professional development and growth of its marketing employees?
- What is the company's approach to work-life balance, and how is this role expected to fit within that framework?
ASSUMPTION: These interview questions are designed to provide insight into the role's structure, the company's marketing strategy, and the work environment. Successful candidates will use these questions to demonstrate their interest in the role and their commitment to driving results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research the insurance industry and Ryan Specialty's specialty insurance products to demonstrate your knowledge and interest in the role
- Follow up with the HR team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
