📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: GrowthSpace
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving integrated marketing campaigns to build brand awareness and deeper engagement with the audience.
- Developing and executing content strategy across various channels.
- Creating sales and marketing assets, including one-pagers, decks, videos, and thought leadership content.
- Project managing marketing projects across a cross-functional team.
- Analyzing campaign performance and optimizing strategies based on data insights.
ASSUMPTION: This role requires a strong background in B2B marketing, with a focus on content strategy and campaign management. The ideal candidate will have experience in high-growth startups and a proven track record of driving successful marketing campaigns.
📋 Key Responsibilities
✅ Drive integrated marketing campaigns to build brand awareness and deeper engagement with our audience.
✅ Develop and execute the content strategy across our blog, LinkedIn, customer stories, and podcast.
✅ Manage an editorial calendar that aligns with Growthspace’s brand moments, campaigns, product announcements, and more.
✅ Create sales and marketing assets, including one-pagers, decks, videos, and thought leadership content.
✅ Project manage marketing projects across a cross-functional team to bring clarity and structure to our work.
✅ Analyze the performance of channels, report on results, and uncover insights on optimization opportunities.
✅ Manage external vendors and contractors to develop marketing and creative materials.
✅ Build strong cross-functional relationships across the organization, including Product, Sales, and Customer Success.
✅ Stay informed on trends, news, and changes in the HR and talent development industry.
ASSUMPTION: The role requires a high level of organization, strong communication skills, and the ability to work effectively with various teams to deliver high-quality marketing materials.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: 6+ years in B2B marketing, preferably with experience in high-growth startups.
Required Skills:
- Proven experience leading complex, multi-channel campaigns from strategy through launch across paid, owned, and earned channels.
- Strong writing, editing, and storytelling skills.
- Understanding of SEO best practices.
- Track record of implementing process improvements to create better cross-functional relationships and more impactful campaigns.
- Experience using HubSpot, Sprout Social, Salesforce, and other tools.
- Experience analyzing marketing campaign data to inform future decisions and optimizations.
- Experience in creative concepting and getting buy-in on projects from senior leadership.
Preferred Skills:
- Experience with marketing automation tools.
- Familiarity with the HR and talent development industry.
ASSUMPTION: Candidates should have a strong portfolio of writing samples and marketing campaign examples to showcase their skills and experience.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and location).
Benefits:
- Health, dental, and vision insurance.
- 401(k) plan with company match.
- Flexible PTO and company holidays.
- Parental leave.
- Professional development opportunities.
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options.
ASSUMPTION: The salary range is based on industry standards for senior marketing managers with 6+ years of experience in B2B marketing and high-growth startups. Benefits may vary based on location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: GrowthSpace operates in the technology, information, and internet industry, focusing on learning and development solutions for enterprises.
Company Size: GrowthSpace is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.
Founded: GrowthSpace was founded in 2018, making it a relatively young and fast-growing company.
Company Description:
- GrowthSpace believes in data-driven, measurable, and personalized learning and development for every employee.
- The company offers a range of growth sprints, mentoring sessions, workshops, and lectures to help employees upskill and improve performance.
- GrowthSpace's platform enables organizations to manage all employee development initiatives on one scalable platform.
Company Specialties:
- Online coaching and mentoring.
- Learning and development solutions.
- Organizational development.
- Leadership development.
- Executive leadership development.
- Change management.
- Employee engagement.
- Career management.
- Mastery-based learning platforms.
- Diversity, equity, and inclusion (DEI) initiatives.
Company Website: https://www.growthspace.com
ASSUMPTION: GrowthSpace's focus on data-driven learning and development solutions sets it apart in the industry, and the company's growth trajectory presents exciting opportunities for employees.
📊 Role Analysis
Career Level: Senior Marketing Manager is a mid-level to senior-level position, offering opportunities for growth and leadership within the marketing team.
Reporting Structure: The Senior Marketing Manager will report directly to the VP of Marketing and work closely with cross-functional teams, including Product, Sales, and Customer Success.
Work Arrangement: This role is remote-friendly, with flexible hours and the opportunity to work from home or in the New York office.
Growth Opportunities:
- As GrowthSpace continues to grow, there may be opportunities for the Senior Marketing Manager to take on additional responsibilities or lead a team.
- The company offers professional development opportunities to help employees grow in their careers.
ASSUMPTION: The Senior Marketing Manager role offers a unique opportunity to drive marketing efforts for a fast-growing company in the learning and development space, with potential for career growth and impact.
🌍 Location & Work Environment
Office Type: GrowthSpace has a physical office in New York, but this role is remote-friendly, allowing for flexible work arrangements.
Office Location(s): 12 E 49th St, 11th Floor, New York, New York 10017, US
Geographic Context:
- The United States is the primary market for GrowthSpace, with a focus on enterprise clients.
- The remote-friendly work environment allows for a more diverse and distributed team.
- The New York office provides a central hub for collaboration and in-person meetings.
Work Schedule: Full-time (40 hours per week) with flexible hours and the opportunity to work remotely.
ASSUMPTION: The remote-friendly work environment at GrowthSpace offers employees the flexibility to balance their personal and professional lives while still collaborating effectively with the team.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager.
- Portfolio review and writing samples submission.
- In-depth interview with the VP of Marketing and other team members.
- Final interview with the CEO.
Key Assessment Areas:
- Writing and storytelling skills.
- Campaign strategy and execution.
- Cross-functional collaboration and project management.
- Data analysis and optimization.
- Cultural fit and alignment with GrowthSpace's mission and values.
Application Tips:
- Include at least two writing samples or portfolio pieces that demonstrate your writing and storytelling skills.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your marketing experience and problem-solving skills.
ATS Keywords: B2B marketing, content strategy, campaign management, SEO, writing, editing, storytelling, data analysis, creative concepting, cross-functional collaboration, project management, social media, sales enablement, email marketing, marketing analytics, vendor management
ASSUMPTION: The application process for the Senior Marketing Manager role at GrowthSpace is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit, with a focus on writing and campaign management.
🛠️ Tools & Technologies
- HubSpot (CRM, marketing automation, and content management).
- Sprout Social (social media management).
- Salesforce (customer relationship management).
- SEO tools (e.g., SEMrush, Ahrefs, or Moz).
- Project management tools (e.g., Asana, Trello, or Jira).
- Design tools (e.g., Canva, Adobe Creative Suite, or Sketch).
ASSUMPTION: The Senior Marketing Manager will be expected to have experience with and be comfortable using a range of marketing, project management, and design tools to execute campaigns and manage projects.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making.
- Continuous learning and improvement.
- Collaboration and cross-functional teamwork.
- Customer-centric focus.
- Innovation and creativity.
Work Style:
- Fast-paced and dynamic work environment.
- Strong focus on results and performance.
- Collaborative and supportive team culture.
- Opportunities for professional growth and development.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong track record of driving results and optimizing performance based on data insights?
- Are you passionate about learning and development and helping employees grow in their careers?
ASSUMPTION: The ideal candidate for the Senior Marketing Manager role at GrowthSpace will be a strong communicator, strategic thinker, and data-driven marketer who thrives in a fast-paced, collaborative work environment and is passionate about learning and development.
⚠️ Potential Challenges
- The role may require managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management.
- GrowthSpace is a fast-growing company, which can sometimes lead to rapid changes and shifting priorities.
- The role may require working with external vendors and contractors, necessitating strong project management and communication skills.
- The remote-friendly work environment may present challenges in maintaining a healthy work-life balance.
ASSUMPTION: The Senior Marketing Manager role at GrowthSpace offers a unique opportunity to drive marketing efforts for a fast-growing company in the learning and development space, but it also presents challenges that require strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Senior Marketing Manager at GrowthSpace is focused on driving brand awareness and engagement for a data-driven learning and development platform.
- This role requires a strong understanding of SEO best practices and a data-driven approach to campaign optimization.
- Career progression in this role may involve taking on additional responsibilities, leading a team, or moving into a more specialized marketing or leadership role within the organization.
ASSUMPTION: The Senior Marketing Manager role at GrowthSpace is unique in its focus on data-driven learning and development solutions, requiring a specific set of skills and experiences that may differ from more traditional marketing roles.
📝 Sample Projects
- Developing and executing a content marketing strategy to drive brand awareness and engagement for GrowthSpace's learning and development platform.
- Managing a cross-functional team to create and launch a series of customer success stories, highlighting the impact of GrowthSpace's solutions on enterprise clients.
- Analyzing campaign performance data to identify trends, optimize strategies, and improve ROI for GrowthSpace's marketing efforts.
ASSUMPTION: The Senior Marketing Manager role at GrowthSpace offers a range of projects that require strong writing, strategic thinking, and data analysis skills, with a focus on driving brand awareness, engagement, and results for the company's learning and development platform.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth trajectory and how this role fits into the overall marketing strategy?
- How does GrowthSpace support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does GrowthSpace measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: The interview process for the Senior Marketing Manager role at GrowthSpace is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit, with a focus on writing and campaign management. The interview questions should provide insight into the company's growth trajectory, marketing strategy, and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Prepare a portfolio of at least two writing samples or projects that demonstrate your writing, storytelling, and marketing skills.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for phone or video screen and in-depth interviews, focusing on your marketing experience, campaign strategy, and data analysis skills.
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
