Senior Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: Truecaller

🔹 Location: Gurgaon, Haryāna, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-06-19

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing localized marketing strategies to enhance brand visibility and support sales goals.
• Planning and managing regional events, trade shows, and community outreach initiatives.
• Building and maintaining relationships with local partners, vendors, and businesses.
• Leading community marketing efforts, including recruitment, membership, engagement, and customer advocacy programs.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with multiple stakeholders.

📋 Key Responsibilities

✅ Develop and implement localized marketing strategies to enhance brand visibility and support sales goals.

✅ Plan and manage regional events, trade shows, and community outreach initiatives.

✅ Build and maintain relationships with local partners, vendors, and businesses.

✅ Develop and measure recruitment, membership, and engagement goals for community marketing.

✅ Experiment with engagement strategies, including events, workshops, and awards programs.

✅ Create and manage a customer advocacy program.

✅ Maintain regular communication with sales teams, providing updates on new and planned global, regional, and local marketing activities.

✅ Strategize and oversee content creation across various digital channels.

✅ Manage and guide a team of content creators, writers, and designers.

✅ Ensure content aligns with brand voice, messaging, and business objectives.

✅ Analyze content performance metrics and adapt strategies for continuous improvement.

✅ Collaborate with cross-functional teams to integrate content marketing into broader marketing campaigns.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team management, requiring strong organizational skills and the ability to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field.

Experience: Minimum of 8+ years of experience in B2B marketing.

Required Skills:

• Strong understanding of community management, content marketing principles, and SEO.
• Excellent writing, editing, and communication skills.
• Proven track record of growing social media presence and engagement.
• Experience with managing events and community.
• Ability to work independently and collaboratively in a fast-paced environment.
• Creative thinker with strong problem-solving skills.

Preferred Skills:

• Experience with CRM and Marketing Automation Tools.
• Basic knowledge of design tools like Adobe Creative Suite (Photoshop, Illustrator) or Canva.
• Ability to analyze campaign data and community engagement metrics using tools like Google Analytics, Tableau, or Excel.
• Familiarity with platforms like Hootsuite, Buffer, or Sprout Social for managing and analyzing social media activities.
• Knowledge of project management tools like Asana, Trello, or Jira.
• Previous experience in B2B environments, particularly in developing content and managing communities focused on business audiences.
• Familiarity with Podcast Production.

ASSUMPTION: While the required skills are essential for this role, the preferred skills would make a strong candidate an excellent fit for the team and the company's growth plans.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a Senior Marketing Manager role in Gurgaon, India)

Benefits:

• Competitive salary
• 30 days of paid vacation
• Flexible working hours
• Private health insurance
• Parental leave
• Telephone bill reimbursement
• Udemy membership
• Wellness allowance

Working Hours: Full-time, typically 40 hours per week, with some flexibility

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the location. The benefits package is comprehensive and designed to support employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Truecaller operates in the software development industry, focusing on mobile internet solutions, directory services, people search, number lookup, and fintech.

Company Size: Truecaller has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Truecaller was founded in 2009, with headquarters in Stockholm, Sweden, and offices in Gurgaon, Bangalore, Mumbai, and Tel Aviv.

Company Description:

• Truecaller is the leading global platform for verifying contacts and blocking unwanted communication.
• The company enables safe and relevant conversations between people and makes it efficient for businesses to connect with consumers.
• Truecaller's mission is to build trust in communication.

Company Specialties:

• Mobile internet solutions
• Directory services
• People search
• Number lookup
• Fintech

Company Website: http://www.truecaller.com

ASSUMPTION: Truecaller's focus on trust and communication makes it an attractive company for candidates interested in making a social impact through their work.

📊 Role Analysis

Career Level: This role is at the senior management level, offering opportunities for strategic decision-making and team leadership.

Reporting Structure: The Senior Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including sales, product, and design.

Work Arrangement: This is an on-site role, with the primary office location in Gurgaon, India. However, Truecaller offers some flexibility in working hours and remote work arrangements for specific projects or team needs.

Growth Opportunities:

• As Truecaller continues to grow, there may be opportunities for the Senior Marketing Manager to take on additional responsibilities or lead new initiatives.
• The company encourages internal mobility and professional development, offering Udemy memberships to support employee learning and growth.
• Truecaller's international presence provides opportunities for candidates interested in working abroad or taking on regional responsibilities.

ASSUMPTION: The growth opportunities at Truecaller are tied to the company's overall success and expansion, as well as the individual's performance and career aspirations.

🌍 Location & Work Environment

Office Type: Truecaller's office in Gurgaon is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Gurgaon, Haryāna, India

Geographic Context:

• Gurgaon is a major IT hub and a significant business district in the National Capital Region of India.
• The city offers a mix of urban and suburban living, with easy access to amenities, shopping, and entertainment options.
• Gurgaon has a humid subtropical climate, with hot summers and mild winters.

Work Schedule: The work schedule is typically Monday to Friday, with some flexibility in working hours and the option to work from home occasionally.

ASSUMPTION: The work environment at Truecaller's Gurgaon office is designed to support collaboration, creativity, and employee well-being, with a focus on work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• In-person or video interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Marketing strategy and planning
• Event management and community building
• Content creation and management
• Team leadership and collaboration
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your marketing strategy and event management experience in detail during the interview.
• Showcase your creativity and problem-solving skills through examples of successful marketing campaigns or community-building initiatives you've led in the past.

ATS Keywords: B2B marketing, community management, content marketing, SEO, event management, customer advocacy, marketing strategy, team leadership

ASSUMPTION: The application process at Truecaller is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• CRM and Marketing Automation Tools (e.g., Salesforce, Marketo)
• Design tools (e.g., Adobe Creative Suite, Canva)
• Data analysis tools (e.g., Google Analytics, Tableau, Excel)
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The tools and technologies required for this role are industry-standard and designed to support efficient and effective marketing and community management efforts.

👔 Cultural Fit Considerations

Company Values:

• Trust
• Innovation
• Collaboration
• Customer-centricity
• Integrity

Work Style:

• Agile and entrepreneurial
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and resilient
• Customer-centric and user-focused

Self-Assessment Questions:

• Do you align with Truecaller's values, particularly the importance of trust and customer-centricity?
• Are you comfortable working in a fast-paced, collaborative environment with a strong focus on results?
• Do you have experience working with remote teams and managing projects across different time zones?

ASSUMPTION: Truecaller's company culture is built on a foundation of trust, innovation, and collaboration, with a strong focus on customer-centricity and results-driven decision-making.

⚠️ Potential Challenges

• The role may require occasional travel to attend industry events or manage regional initiatives.
• Truecaller's fast-paced growth and expansion may present challenges in terms of managing multiple priorities and adapting to change.
• The role may require working with diverse teams and stakeholders, requiring strong communication and collaboration skills.
• The competitive nature of the B2B marketing landscape may present challenges in terms of standing out and driving results.

ASSUMPTION: The potential challenges associated with this role are inherent in the fast-paced, dynamic nature of the B2B marketing industry and Truecaller's growth trajectory.

📈 Similar Roles Comparison

• Compared to other Senior Marketing Manager roles, this position places a stronger emphasis on community management and event planning.
• Truecaller's focus on trust and communication sets it apart from other companies in the software development industry.
• Career progression in this role may involve taking on regional responsibilities or leading new initiatives, rather than moving into a more senior management position within the company.

ASSUMPTION: The comparison between this role and similar positions in the industry should be based on the specific requirements, responsibilities, and growth opportunities outlined in the job description.

📝 Sample Projects

• Developing and executing a regional event strategy to drive brand awareness and customer engagement in a new market.
• Launching a customer advocacy program to leverage user-generated content and build a strong online presence for Truecaller's business offerings.
• Managing a team of content creators to develop and implement a content marketing strategy that supports the company's overall business objectives.

ASSUMPTION: The sample projects provided are designed to give candidates an idea of the types of initiatives they may be involved in as a Senior Marketing Manager at Truecaller.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategy for Truecaller's business offerings and how this role fits into that plan?
• How does Truecaller support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does that manifest in this role?
• How does Truecaller measure the success of its marketing campaigns and community engagement initiatives?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: The key questions to ask during the interview are designed to provide insight into the role's responsibilities, the company's culture, and the team's priorities and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of successful marketing campaigns or community-building initiatives you've led in the past.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.