Senior Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: Mercer

🔹 Location: Urbandale, Iowa

🔹 Job Type: Hybrid (3 days on-site per week)

🔹 Category: Marketing & Communications

🔹 Date Posted: July 17, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leadership and management of marketing teams
• Strategic communications planning for Mercer's Voluntary Benefits Practice
• Collaboration with cross-functional teams to drive client engagement and growth
• Adaptability in a fast-paced, matrixed environment

ASSUMPTION: This role requires a high level of strategic thinking, project management, and stakeholder engagement skills to succeed in a dynamic and complex environment.

📋 Key Responsibilities

✅ Lead and inspire marketing teams to drive Mercer’s Health and Benefits strategy

✅ Manage and mentor marketing colleagues to boost brand strength and fuel growth

✅ Craft and execute communications strategies that expand, penetrate, and retain client relationships

✅ Partner with marketing teams to deliver actionable insights that elevate campaign performance

ASSUMPTION: Success in this role will depend on the ability to balance multiple priorities, manage stakeholders, and adapt to changing market trends.

🎯 Required Qualifications

Education: Bachelor’s Degree

Experience: 10+ years of proven success delivering Voluntary Benefits communications to large, complex employers

Required Skills:

• Exceptional project management and stakeholder engagement skills
• Outstanding verbal and written communication skills
• Strong problem-solving skills and resilience
• Ability to build strong internal and external relationships

Preferred Skills:

• Experience in a fast-paced, matrixed environment
• Growth mindset with a focus on continuous learning
• Fluency in multiple languages (beneficial but not required)

ASSUMPTION: While a Bachelor’s Degree is required, a relevant Master's degree or equivalent experience may be considered.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Marketing Manager with 10+ years of experience in the Voluntary Benefits industry in the Midwest region)

Benefits:

• Excellent benefits package
• Vibrant company culture
• Strong opportunities for advancement

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mercer is a global leader in consulting, outsourcing, and investment services, operating in over 130 countries with 25,000 employees worldwide.

Company Size: Mercer is a large organization with over 10,000 employees, offering extensive resources and opportunities for growth.

Founded: Mercer was founded in 1945 and has since grown into a market leader in its industry.

Company Description:

• Mercer provides advice and solutions to help clients meet the needs of today and tomorrow
• Balances economics and empathy in its approach to build healthier and more sustainable futures
• Offers a wide range of services, including consulting, outsourcing, investments, health, and benefits

Company Specialties:

• Consulting
• Outsourcing
• Investments
• Health & Benefits
• Human Capital
• Communication
• Mergers & Acquisitions
• Talent
• Human Resources
• Workforce Management
• Compensation and Benefits
• Pension Risk
• Financial Wellness
• Employee Health

Company Website: www.mercer.com

ASSUMPTION: Mercer's large size and global presence offer applicants a wealth of opportunities for professional growth and development.

📊 Role Analysis

Career Level: Senior-level position with significant responsibility and influence

Reporting Structure: This role reports directly to the Head of Marketing for Mercer's Voluntary Benefits Practice and may have supervisory responsibilities for marketing team members

Work Arrangement: Hybrid arrangement with 3 days on-site per week, allowing for flexibility and work-life balance

Growth Opportunities:

• Potential to advance within Mercer's marketing department or explore other areas of the business
• Chance to work on high-impact projects and gain exposure to senior leadership
• Opportunity to develop and mentor junior team members

ASSUMPTION: Success in this role may lead to increased responsibilities, promotions, or opportunities to take on special projects within Mercer.

🌍 Location & Work Environment

Office Type: Mercer's Urbandale, Iowa office is a modern, collaborative workspace designed to foster productivity and innovation

Office Location(s): 12421 Meredith Dr, Urbandale, IA 50323, US

Geographic Context:

• Urbandale is a suburb of Des Moines, Iowa, with a population of approximately 40,000 residents
• The area offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and a vibrant food scene
• Des Moines is known for its strong job market, affordable cost of living, and high quality of life

Work Schedule: Full-time (40 hours per week) with flexible work arrangements, including remote work options

ASSUMPTION: Mercer's hybrid work arrangement allows employees to balance their professional and personal lives more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Communication and presentation skills
• Cultural fit and alignment with Mercer's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your leadership, communication, and problem-solving skills
• Research Mercer's company culture and values to demonstrate your cultural fit

ATS Keywords: Marketing strategy, communications planning, stakeholder engagement, project management, team leadership, client relationship management, campaign performance, market trends, employee benefits, voluntary benefits, Mercer, hybrid work arrangement

ASSUMPTION: Mercer's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Communication and collaboration platforms (e.g., Slack, Microsoft Teams)
• Marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is expected for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Inclusion
• Collaboration
• Expertise
• Empathy

Work Style:

• Collaborative and team-oriented
• Adaptable and resilient
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you passionate about driving strategic communications and engaging stakeholders?
• Do you possess strong leadership and mentoring skills?

ASSUMPTION: Mercer values candidates who align with their core values and can contribute to a collaborative, inclusive, and innovative work environment.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced environment
• Adapting to changing market trends and client needs
• Balancing remote work and on-site collaboration effectively
• Developing and implementing strategic communications plans that resonate with diverse audiences

ASSUMPTION: Success in this role will require strong project management, stakeholder engagement, and adaptability skills to overcome these potential challenges.

📈 Similar Roles Comparison

• This role differs from other marketing management positions in its focus on the Voluntary Benefits industry and Mercer's unique business model
• Mercer's global presence and extensive resources offer unique opportunities for professional growth and development
• Career progression may involve moving into other areas of the business or taking on more senior leadership roles

ASSUMPTION: Applicants should consider how their skills, experience, and career goals align with Mercer's unique offerings and opportunities.

📝 Sample Projects

• Developing and executing a comprehensive communications strategy for a major client acquisition or retention campaign
• Managing a team to create and distribute targeted content (e.g., blog posts, whitepapers, webinars) to engage and educate clients and prospects
• Collaborating with cross-functional teams to launch a new product or service offering and drive adoption among target audiences

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and innovative nature of the work required for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into Mercer's overall marketing and communications strategy?
• What are the most significant challenges facing the Voluntary Benefits industry, and how can this role address them?
• How does Mercer support the professional development and growth of its marketing team members?
• What opportunities exist for collaboration and knowledge-sharing with other marketing teams within Mercer?
• How does Mercer's hybrid work arrangement support work-life balance and employee well-being?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in and understanding of the role and Mercer's organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your leadership, communication, and problem-solving skills
• Research Mercer's company culture and values to demonstrate your cultural fit
• Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.