Senior Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: Spectarium

🔹 Location: Remote (London, City of, United Kingdom)

🔹 Job Type: Full-Time

🔹 Category: Computer Games

🔹 Date Posted: April 17, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (Global)

🚀 Job Overview

Key aspects of this role include:

• Defining and executing marketing strategies for game launches and live operations
• Managing paid user acquisition campaigns across multiple platforms
• Building and growing a strong community presence across various platforms
• Collaborating with development and product teams to communicate updates effectively
• Acting as the player voice within the company to build games that people want to play

ASSUMPTION: This role requires a high level of independence and strategic thinking, as the first marketing hire at Spectarium. The ideal candidate will be comfortable working solo initially and excited about the opportunity to build a team over time.

📋 Key Responsibilities

✅ Define and execute marketing strategies for soft launch, global release, and live operations

✅ Run paid user acquisition campaigns across platforms (Meta, Google, TikTok, etc.) and optimize for CPI, ROAS, and LTV

✅ Take ownership of App Store and Play Store presence—ASO, screenshots, trailers, A/B testing

✅ Build and grow our community, with a strong presence on Discord, Twitter/X, and other platforms

✅ Plan and create content—trailers, dev updates, memes, posts, feature drops—with or without external partners

✅ Collaborate with dev and product teams to time launches, highlight features, and communicate updates clearly and effectively

✅ Work directly with influencers and creators to amplify reach in a way that feels real, not forced

✅ Set up and iterate on lifecycle marketing: email, push, in-game messages

✅ Analyze player data and campaign results to make smart, fast decisions and adjust course where needed

✅ Act as the player voice in the company—help us build what people want to play and come back to

ASSUMPTION: This role requires a strong understanding of the gaming industry, player engagement, and marketing strategies tailored to free-to-play games.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4-6 years in game marketing, with at least one successful F2P game launch under your belt

Required Skills:

• Proven ability to balance performance marketing and brand building
• Hands-on experience with setting up and managing ad campaigns, ASO, influencer deals, and content drops
• Comfortable operating solo initially and excited about the chance to build a team over time
• Collaborative, proactive, and allergic to fluff
• Passionate about games and understanding of players

Preferred Skills:

• Experience working in a startup or small studio environment
• Familiarity with cross-platform strategy (mobile → PC/console)
• Hands-on with tools like Appsflyer, Firebase, Braze, Mailchimp, or similar
• You’ve built and nurtured a community from scratch

ASSUMPTION: Candidates with experience in gaming and a proven track record of successful game launches will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per year (Based on industry standards for a Senior Marketing Manager role in the UK gaming industry)

Benefits:

• Remote work with a flexible schedule
• Opportunity to work with a passionate team on a groundbreaking cross-platform AAA action RPG
• Competitive salary and benefits package

Working Hours: Full-time (40 hours per week), with flexible hours to accommodate different time zones

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role in the UK gaming industry. The final salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Computer Games. Spectarium is a remote-first, ambitious company pioneering in the creation of top-tier cross-platform action RPG games.

Company Size: Small (11-50 employees). Spectarium offers a dynamic and agile work environment, where employees have a significant impact on the company's success.

Founded: Spectarium was founded in 2022 and is backed by venture capital funding.

Company Description:

• Remote-first company culture, with a global team from some of the biggest names in the gaming industry
• Focused on creating top-tier cross-platform action RPG games with a strong emphasis on innovation and enriching the gaming experience
• Committed to building a diverse and inclusive team that reflects the global player base

Company Specialties:

• Cross-platform game development
• Action RPG games
• Innovative gaming experiences

Company Website: https://www.spectarium.games/

ASSUMPTION: Spectarium's remote-first culture and global team offer unique opportunities for collaboration and learning, while their focus on innovation and quality ensures an engaging work environment.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience). This role is suitable for experienced marketing professionals looking to take on a leadership position within a growing gaming company.

Reporting Structure: The Senior Marketing Manager will report directly to the CEO and work closely with the development and product teams.

Work Arrangement: Remote (Global). Spectarium offers a flexible work arrangement, allowing employees to work from anywhere in the world.

Growth Opportunities:

• As the first marketing hire, the Senior Marketing Manager will have the opportunity to shape the marketing function and build a team over time
• Working on a groundbreaking cross-platform AAA action RPG game offers the chance to gain experience in a high-profile project
• Spectarium's rapid growth provides opportunities for career advancement as the company expands

ASSUMPTION: The Senior Marketing Manager role at Spectarium offers significant growth opportunities, both in terms of team building and career advancement within the company.

🌍 Location & Work Environment

Office Type: Remote (Global). Spectarium does not have a physical office, and employees are encouraged to work from their preferred location.

Office Location(s): N/A

Geographic Context:

• London, City of, United Kingdom - The ideal candidate for this role should be based in or near London, as it is the primary time zone for the company
• Global - Spectarium's remote-first culture allows for a global team, with employees working from various time zones
• Gaming Industry - The gaming industry is a dynamic and fast-paced environment, with a strong focus on innovation and player engagement

Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate different time zones

ASSUMPTION: The remote work environment at Spectarium offers a high degree of flexibility and autonomy, while the gaming industry's fast-paced nature ensures an engaging and challenging work experience.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the CEO
• Technical assessment (e.g., marketing plan presentation)
• Final interview with the CEO and other team members
• Offer and onboarding

Key Assessment Areas:

• Marketing strategy and planning
• Campaign management and optimization
• Community building and engagement
• Collaboration and communication skills
• Cultural fit and alignment with Spectarium's values

Application Tips:

• Tailor your resume and cover letter to highlight your gaming industry experience and marketing achievements
• Prepare a marketing plan for a hypothetical game launch to demonstrate your strategic thinking and creativity
• Showcase your passion for games and understanding of players in your application materials
• Follow up with Spectarium after submitting your application to express your interest and reiterate your qualifications

ATS Keywords: Marketing Strategy, Paid User Acquisition, Community Building, Social Media, Content Creation, Influencer Marketing, Lifecycle Marketing, Data Analysis, App Store Optimization, Collaboration, Player Engagement, Performance Marketing, Brand Building, Campaign Management, Team Building, Proactivity, Gaming Industry, F2P Games, Game Launch

ASSUMPTION: The application process for the Senior Marketing Manager role at Spectarium is designed to assess the candidate's strategic thinking, creativity, and cultural fit, with a strong emphasis on gaming industry experience and marketing achievements.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Braze, Mailchimp)
• App analytics tools (e.g., Appsflyer, Firebase)
• Social media management tools (e.g., Hootsuite, Buffer)
• ASO tools (e.g., App Annie, Sensor Tower)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Senior Marketing Manager at Spectarium will be expected to have experience with marketing automation, app analytics, and other relevant tools to effectively manage campaigns and analyze data.

👔 Cultural Fit Considerations

Company Values:

• Passion for games and player engagement
• Innovation and continuous learning
• Collaboration and open communication
• Accountability and results-driven approach

Work Style:

• Remote and flexible work arrangements
• Agile and dynamic team environment
• Strong focus on collaboration and cross-functional teamwork
• Data-driven decision making and continuous optimization

Self-Assessment Questions:

• Do you have a deep passion for games and a strong understanding of players?
• Are you comfortable working remotely and managing your own time effectively?
• Do you thrive in a dynamic and agile work environment, with a strong focus on collaboration and cross-functional teamwork?
• Are you results-driven and committed to continuous learning and optimization?

ASSUMPTION: The ideal candidate for the Senior Marketing Manager role at Spectarium will be passionate about games, comfortable working remotely, and thrive in a dynamic and collaborative work environment.

⚠️ Potential Challenges

• As the first marketing hire, the Senior Marketing Manager will need to build the marketing function from scratch and establish processes and systems
• The gaming industry is a competitive and fast-paced environment, with a constant need to adapt and innovate
• The remote work environment may present challenges in terms of communication and collaboration, requiring a strong focus on open and effective communication
• The ideal candidate will need to be comfortable working independently and managing their own time effectively in a remote setting

ASSUMPTION: The Senior Marketing Manager role at Spectarium presents unique challenges and opportunities, with a strong focus on building, innovating, and adapting in a dynamic and competitive environment.

📈 Similar Roles Comparison

• The Senior Marketing Manager role at Spectarium is similar to other senior marketing roles in the gaming industry, but with a greater emphasis on building and innovating in a remote-first environment
• Compared to other gaming companies, Spectarium offers a unique opportunity to work on a groundbreaking cross-platform AAA action RPG game in a remote setting
• Career paths for the Senior Marketing Manager role at Spectarium may include advancing to a VP of Marketing or similar leadership position as the company grows

ASSUMPTION: The Senior Marketing Manager role at Spectarium is unique in its focus on building and innovating in a remote-first gaming environment, offering a distinct set of opportunities and challenges compared to similar roles in the industry.

📝 Sample Projects

• Developing and executing a marketing strategy for the soft launch of a new cross-platform action RPG game
• Managing paid user acquisition campaigns across multiple platforms to optimize for CPI, ROAS, and LTV
• Building and growing a strong community presence on Discord, Twitter/X, and other platforms through engaging content and effective communication

ASSUMPTION: The Senior Marketing Manager at Spectarium will be expected to work on a variety of projects related to game launches, community building, and player engagement, with a strong focus on innovation and continuous learning.

❓ Key Questions to Ask During Interview

• What are the key priorities for the first 90 days in this role?
• How does Spectarium support the growth and development of its employees?
• What is the company's approach to remote work and collaboration in a global team?
• How does Spectarium measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important?
• What opportunities are there for career advancement and growth within the company?

ASSUMPTION: The key questions to ask during the interview for the Senior Marketing Manager role at Spectarium should focus on the company's priorities, growth opportunities, and approach to remote work and collaboration.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your gaming industry experience and marketing achievements
• Prepare a marketing plan for a hypothetical game launch to demonstrate your strategic thinking and creativity
• Showcase your passion for games and understanding of players in your application materials
• Follow up with Spectarium after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.