📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: Wyndham Grand Clearwater Beach
🔹 Location: Clearwater, FL
🔹 Job Type: Full-Time
🔹 Category: Hospitality - Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing plans to drive brand awareness and revenue growth
- Overseeing digital marketing campaigns, including SEO, SEM, email marketing, and social media
- Managing the creation and execution of captivating content for various marketing channels
- Conducting market research and analyzing consumer trends to identify new opportunities
- Collaborating with internal teams to ensure consistent brand messaging and alignment
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. The ideal candidate will have a proven track record in hospitality marketing and be comfortable working in a dynamic, fast-paced environment.
📋 Key Responsibilities
✅ Developing and implementing strategic marketing plans to drive brand awareness and revenue growth
✅ Overseeing digital marketing campaigns, including SEO, SEM, email marketing, and social media
✅ Managing the creation and execution of captivating content for various marketing channels
✅ Conducting market research and analyzing consumer trends to identify new opportunities
✅ Collaborating with internal teams to ensure consistent brand messaging and alignment
✅ Monitoring and analyzing marketing performance metrics to optimize campaigns and ROI
✅ Managing marketing budgets and allocating resources effectively
✅ Staying updated on industry trends and competitor activities to maintain a competitive edge
ASSUMPTION: The role requires a high level of autonomy and the ability to work independently, as well as collaborate effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience as a Marketing Manager in the hospitality industry (5-10 years)
Required Skills:
- In-depth knowledge of digital marketing strategies and tactics
- Strong analytical and problem-solving skills
- Excellent written and verbal communication abilities
- Creative mindset with a keen eye for design and branding
- Proficiency in marketing software and analytics tools
- Leadership skills and ability to collaborate effectively with cross-functional teams
Preferred Skills:
- Experience with hotel-specific marketing software (e.g., Opera, Delphi, etc.)
- Fluency in additional languages
ASSUMPTION: Candidates with experience in luxury hospitality or resort marketing may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Marketing Manager in the hospitality industry in Clearwater, FL)
Benefits:
- Multiple tiers of medical coverage
- Dental & vision coverage
- 24/7 Teledoc service
- Free maintenance medications
- Pet insurance
- Hotel discounts
- Tuition reimbursement
- Paid time off (vacation, sick, bereavement, and holidays)
- 401K match
Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime or weekend work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality - Hotels & Resorts
Company Size: Large (Davidson Hospitality Group manages multiple properties across the US)
Founded: Davidson Hospitality Group was founded in 2006
Company Description:
- Davidson Hospitality Group is an award-winning, full-service hospitality management company overseeing hotels, restaurants, dining, and entertainment venues across the US.
- The company is known for its entrepreneurial management style and commitment to delivering value to its owners and team members.
- Davidson Hospitality Group is a trusted partner and preferred operator for several major hotel brands, including Hilton, Hyatt, Kimpton, Marriott, and Margaritaville.
Company Specialties:
- Hotel management
- Restaurant and dining management
- Event planning and catering
- Brand management and marketing
Company Website: www.davidsonhospitality.com
ASSUMPTION: Working for Davidson Hospitality Group offers opportunities for growth and development within a dynamic and diverse organization.
📊 Role Analysis
Career Level: Senior (This role is a senior-level position with significant responsibility and autonomy)
Reporting Structure: This role reports directly to the Director of Marketing and works closely with various departments, including sales, revenue management, and operations.
Work Arrangement: On-site (The role requires a physical presence at the property to effectively manage marketing efforts and collaborate with internal teams)
Growth Opportunities:
- Progression to a Director or Vice President of Marketing role within the company
- Expanding marketing responsibilities to include additional properties or brands
- Developing expertise in specific marketing channels or strategies
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company or expand their marketing expertise.
🌍 Location & Work Environment
Office Type: Upscale beachfront resort (Wyndham Grand Clearwater Beach is a luxury resort located on Clearwater Beach)
Office Location(s): Clearwater, FL
Geographic Context:
- Clearwater is a popular tourist destination on the Gulf Coast of Florida, known for its beautiful beaches and warm climate.
- The area offers a high quality of life, with numerous cultural attractions, outdoor activities, and dining options.
- Clearwater is located within commuting distance of Tampa and St. Petersburg, providing access to additional employment and entertainment opportunities.
Work Schedule: The work schedule is primarily Monday through Friday, with flexibility for occasional overtime or weekend work as needed to support marketing events or campaigns.
ASSUMPTION: The work environment at Wyndham Grand Clearwater Beach is fast-paced and dynamic, with a focus on delivering exceptional guest experiences and driving revenue growth.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess qualifications and cultural fit
- In-person or virtual interview with the Director of Marketing and other key stakeholders
- Presentation or case study to demonstrate marketing skills and strategic thinking
- Final interview with the General Manager or another senior leader
Key Assessment Areas:
- Marketing strategy and planning
- Digital marketing expertise
- Content creation and management
- Budgeting and resource allocation
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your hospitality marketing experience and relevant skills
- Include specific examples of marketing campaigns or projects you've managed, with measurable results
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and adaptability
- Research the company and property to demonstrate your enthusiasm and understanding of the brand
ATS Keywords: Marketing Manager, Hospitality Marketing, Digital Marketing, SEO, SEM, Email Marketing, Social Media, Content Creation, Brand Management, Strategic Planning, Budgeting, Analytics, Consumer Trends, Market Research
ASSUMPTION: The application process for this role may be competitive, and candidates should emphasize their unique qualifications and experiences to stand out.
🛠️ Tools & Technologies
- Marketing software and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud, etc.)
- Social media management platforms (e.g., Hootsuite, Sprout Social, etc.)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, etc.)
- SEO and SEM tools (e.g., SEMrush, Google Ads, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: Proficiency in industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Accountability
- Teamwork
- Innovation
Work Style:
- Collaborative and team-oriented
- Results-driven and goal-focused
- Adaptable and responsive to change
- Creative and innovative
- Customer-centric and guest-focused
Self-Assessment Questions:
- How do you exemplify the company's core values in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or strategy?
- How do you prioritize and manage multiple projects or deadlines simultaneously?
ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing a diverse range of marketing channels and campaigns simultaneously
- Adapting to the unique needs and priorities of a luxury beachfront resort property
- Collaborating effectively with cross-functional teams and stakeholders
- Balancing strategic planning with day-to-day marketing tasks and responsibilities
- Maintaining a competitive edge in a dynamic and evolving hospitality market
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to adapt to changing priorities and demands.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager position in the hospitality industry, but may have unique responsibilities or requirements based on the specific property or brand
- Compared to similar roles in other industries, this position may require more focus on customer experience and guest satisfaction
- Career progression in this role may involve advancing to a Director or Vice President of Marketing position within the company or expanding marketing responsibilities to include additional properties or brands
ASSUMPTION: Candidates should research similar roles in the hospitality industry to better understand the unique requirements and opportunities of this position.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to drive revenue growth during the off-peak season
- Conducting market research to identify new opportunities for guest engagement and loyalty
- Managing the creation and distribution of captivating content for various marketing channels, including social media, email, and the property's website
ASSUMPTION: The specific projects and responsibilities of this role may vary depending on the property's unique needs and marketing priorities.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the most significant marketing challenges facing the property currently, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of marketing efforts at the property?
- How does the company balance the need for consistency in branding with the unique marketing requirements of individual properties?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in and understanding of the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your hospitality marketing experience and relevant skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and adaptability
- Research the company and property to demonstrate your enthusiasm and understanding of the brand
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
