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Senior Marketing Manager

Wyndham Grand Clearwater Beach
Full-time
On-site
Clearwater, Florida, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Marketing Manager

πŸ”Ή Company: Wyndham Grand Clearwater Beach

πŸ”Ή Location: Clearwater, FL

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Hospitality - Marketing

πŸ”Ή Date Posted: June 18, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing strategic marketing plans to drive brand awareness and revenue growth
  • Overseeing digital marketing campaigns, including SEO, SEM, email marketing, and social media
  • Managing the creation and execution of captivating content for various marketing channels
  • Conducting market research and analyzing consumer trends to identify new opportunities
  • Collaborating with internal teams to ensure consistent brand messaging and alignment

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. The ideal candidate will have a proven track record in hospitality marketing and be comfortable working in a dynamic, fast-paced environment.

πŸ“‹ Key Responsibilities

βœ… Developing and implementing strategic marketing plans to drive brand awareness and revenue growth

βœ… Overseeing digital marketing campaigns, including SEO, SEM, email marketing, and social media

βœ… Managing the creation and execution of captivating content for various marketing channels

βœ… Conducting market research and analyzing consumer trends to identify new opportunities

βœ… Collaborating with internal teams to ensure consistent brand messaging and alignment

βœ… Monitoring and analyzing marketing performance metrics to optimize campaigns and ROI

βœ… Managing marketing budgets and allocating resources effectively

βœ… Staying updated on industry trends and competitor activities to maintain a competitive edge

ASSUMPTION: The role requires a high level of autonomy and the ability to work independently, as well as collaborate effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience as a Marketing Manager in the hospitality industry (5-10 years)

Required Skills:

  • In-depth knowledge of digital marketing strategies and tactics
  • Strong analytical and problem-solving skills
  • Excellent written and verbal communication abilities
  • Creative mindset with a keen eye for design and branding
  • Proficiency in marketing software and analytics tools
  • Leadership skills and ability to collaborate effectively with cross-functional teams

Preferred Skills:

  • Experience with hotel-specific marketing software (e.g., Opera, Delphi, etc.)
  • Fluency in additional languages

ASSUMPTION: Candidates with experience in luxury hospitality or resort marketing may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Marketing Manager in the hospitality industry in Clearwater, FL)

Benefits:

  • Multiple tiers of medical coverage
  • Dental & vision coverage
  • 24/7 Teledoc service
  • Free maintenance medications
  • Pet insurance
  • Hotel discounts
  • Tuition reimbursement
  • Paid time off (vacation, sick, bereavement, and holidays)
  • 401K match

Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime or weekend work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Hospitality - Hotels & Resorts

Company Size: Large (Davidson Hospitality Group manages multiple properties across the US)

Founded: Davidson Hospitality Group was founded in 2006

Company Description:

  • Davidson Hospitality Group is an award-winning, full-service hospitality management company overseeing hotels, restaurants, dining, and entertainment venues across the US.
  • The company is known for its entrepreneurial management style and commitment to delivering value to its owners and team members.
  • Davidson Hospitality Group is a trusted partner and preferred operator for several major hotel brands, including Hilton, Hyatt, Kimpton, Marriott, and Margaritaville.

Company Specialties:

  • Hotel management
  • Restaurant and dining management
  • Event planning and catering
  • Brand management and marketing

Company Website: www.davidsonhospitality.com

ASSUMPTION: Working for Davidson Hospitality Group offers opportunities for growth and development within a dynamic and diverse organization.

πŸ“Š Role Analysis

Career Level: Senior (This role is a senior-level position with significant responsibility and autonomy)

Reporting Structure: This role reports directly to the Director of Marketing and works closely with various departments, including sales, revenue management, and operations.

Work Arrangement: On-site (The role requires a physical presence at the property to effectively manage marketing efforts and collaborate with internal teams)

Growth Opportunities:

  • Progression to a Director or Vice President of Marketing role within the company
  • Expanding marketing responsibilities to include additional properties or brands
  • Developing expertise in specific marketing channels or strategies

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company or expand their marketing expertise.

🌍 Location & Work Environment

Office Type: Upscale beachfront resort (Wyndham Grand Clearwater Beach is a luxury resort located on Clearwater Beach)

Office Location(s): Clearwater, FL

Geographic Context:

  • Clearwater is a popular tourist destination on the Gulf Coast of Florida, known for its beautiful beaches and warm climate.
  • The area offers a high quality of life, with numerous cultural attractions, outdoor activities, and dining options.
  • Clearwater is located within commuting distance of Tampa and St. Petersburg, providing access to additional employment and entertainment opportunities.

Work Schedule: The work schedule is primarily Monday through Friday, with flexibility for occasional overtime or weekend work as needed to support marketing events or campaigns.

ASSUMPTION: The work environment at Wyndham Grand Clearwater Beach is fast-paced and dynamic, with a focus on delivering exceptional guest experiences and driving revenue growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen to assess qualifications and cultural fit
  • In-person or virtual interview with the Director of Marketing and other key stakeholders
  • Presentation or case study to demonstrate marketing skills and strategic thinking
  • Final interview with the General Manager or another senior leader

Key Assessment Areas:

  • Marketing strategy and planning
  • Digital marketing expertise
  • Content creation and management
  • Budgeting and resource allocation
  • Collaboration and communication skills

Application Tips:

  • Tailor your resume and cover letter to highlight your hospitality marketing experience and relevant skills
  • Include specific examples of marketing campaigns or projects you've managed, with measurable results
  • Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and adaptability
  • Research the company and property to demonstrate your enthusiasm and understanding of the brand

ATS Keywords: Marketing Manager, Hospitality Marketing, Digital Marketing, SEO, SEM, Email Marketing, Social Media, Content Creation, Brand Management, Strategic Planning, Budgeting, Analytics, Consumer Trends, Market Research

ASSUMPTION: The application process for this role may be competitive, and candidates should emphasize their unique qualifications and experiences to stand out.

πŸ› οΈ Tools & Technologies

  • Marketing software and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud, etc.)
  • Social media management platforms (e.g., Hootsuite, Sprout Social, etc.)
  • Email marketing platforms (e.g., Mailchimp, Constant Contact, etc.)
  • SEO and SEM tools (e.g., SEMrush, Google Ads, etc.)
  • Project management tools (e.g., Asana, Trello, etc.)

ASSUMPTION: Proficiency in industry-standard marketing tools and technologies is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Excellence
  • Accountability
  • Teamwork
  • Innovation

Work Style:

  • Collaborative and team-oriented
  • Results-driven and goal-focused
  • Adaptable and responsive to change
  • Creative and innovative
  • Customer-centric and guest-focused

Self-Assessment Questions:

  • How do you exemplify the company's core values in your daily work?
  • Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or strategy?
  • How do you prioritize and manage multiple projects or deadlines simultaneously?

ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style will be most successful in this role.

⚠️ Potential Challenges

  • Managing a diverse range of marketing channels and campaigns simultaneously
  • Adapting to the unique needs and priorities of a luxury beachfront resort property
  • Collaborating effectively with cross-functional teams and stakeholders
  • Balancing strategic planning with day-to-day marketing tasks and responsibilities
  • Maintaining a competitive edge in a dynamic and evolving hospitality market

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to adapt to changing priorities and demands.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Marketing Manager position in the hospitality industry, but may have unique responsibilities or requirements based on the specific property or brand
  • Compared to similar roles in other industries, this position may require more focus on customer experience and guest satisfaction
  • Career progression in this role may involve advancing to a Director or Vice President of Marketing position within the company or expanding marketing responsibilities to include additional properties or brands

ASSUMPTION: Candidates should research similar roles in the hospitality industry to better understand the unique requirements and opportunities of this position.

πŸ“ Sample Projects

  • Developing and executing a targeted digital marketing campaign to drive revenue growth during the off-peak season
  • Conducting market research to identify new opportunities for guest engagement and loyalty
  • Managing the creation and distribution of captivating content for various marketing channels, including social media, email, and the property's website

ASSUMPTION: The specific projects and responsibilities of this role may vary depending on the property's unique needs and marketing priorities.

❓ Key Questions to Ask During Interview

  • Can you describe the marketing team's structure and how this role fits within it?
  • What are the most significant marketing challenges facing the property currently, and how can this role address them?
  • How does the company support the professional development and growth of its marketing team members?
  • What are the key performance indicators (KPIs) used to measure the success of marketing efforts at the property?
  • How does the company balance the need for consistency in branding with the unique marketing requirements of individual properties?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in and understanding of the role and company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your hospitality marketing experience and relevant skills
  • Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and adaptability
  • Research the company and property to demonstrate your enthusiasm and understanding of the brand
  • Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.