📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: Marriott International
🔹 Location: Bellevue, WA, United States
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive marketing strategies to drive revenue growth
- Managing internal and external communications, digital presence, and brand integrity
- Collaborating with cross-functional teams (Sales, Revenue Management) to align marketing efforts with business priorities
- Analyzing campaign performance and adjusting strategies accordingly
- Identifying and cultivating marketing opportunities, including partnerships and digital channels
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and proficiency in digital marketing to succeed.
📋 Key Responsibilities
✅ Develop and execute marketing strategies to drive RevPar/share-of-wallet goals
✅ Manage internal and external communications, digital presence, and brand integrity
✅ Collaborate with cross-functional teams to align marketing efforts with business priorities
✅ Analyze campaign performance and adjust strategies accordingly
✅ Identify and cultivate marketing opportunities, including partnerships and digital channels
✅ Manage marketing budgets and ensure proper execution of tactics
✅ Oversee marketing coordinator for execution of identified tactics (if applicable)
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management. Strong project management skills are essential for success.
🎯 Required Qualifications
Education: 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major
Experience: 3 years' experience in Marketing or a comparable professional area (or 1 year with a 4-year degree)
Required Skills:
- Proven experience in marketing strategy development and execution
- Strong communication and presentation skills
- Proficiency in digital marketing, including social media, email marketing, and SEO
- Ability to analyze data and draw insights to inform decision-making
- Experience with marketing budget management
- Proven ability to build and maintain strong relationships with key internal and external partners
Preferred Skills:
- Experience with Marriott's marketing tools and platforms
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the hospitality industry or relevant transferable skills may be at an advantage for this role.
💰 Compensation & Benefits
Salary Range: $93,000 to $121,000 annually
Benefits:
- Medical, dental, and vision insurance
- Health care and dependent care flexible spending accounts
- Life and disability insurance
- Accident insurance and adoption expense reimbursements
- Paid parental leave and educational assistance
- 401(k) plan and stock purchase plan
- Discounts at Marriott properties and commuter benefits
- Employee assistance plan and childcare discounts
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual compensation may vary based on factors such as performance and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality. Marriott International is one of the world's leading hospitality companies, with a portfolio of over 9,000 properties across 30 brands in 141 countries and territories.
Company Size: Large (10,001+ employees). Marriott offers a structured career path with opportunities for growth and development.
Founded: 1927. Marriott was founded by J. Willard and Alice S. Marriott, starting with a root beer stand in Washington, D.C.
Company Description:
- Marriott International is committed to hiring a diverse workforce and sustaining an inclusive, people-first culture.
- The company offers a range of benefits, including health insurance, retirement plans, and employee discounts.
- Marriott International is an equal opportunity employer and does not discriminate on the basis of disability, veteran status, or any other basis protected under federal, state, or local laws.
Company Specialties:
- Hospitality
- Lodging
- Business Travel
- Travel
- Hotels
- CSR
- Sustainability
- and DEI
Company Website: www.marriott.com
ASSUMPTION: Marriott's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 2-5 years of marketing experience, seeking to advance their careers in marketing strategy and management.
Reporting Structure: The Senior Marketing Manager reports directly to the General Manager(s) and collaborates closely with other topline disciplines, such as Sales and Revenue Management.
Work Arrangement: On-site, full-time. This role requires a presence at the hotel(s) to effectively manage marketing efforts and collaborate with cross-functional teams.
Growth Opportunities:
- Progression to Director of Marketing or similar roles within Marriott's marketing organization
- Expansion into other areas of Marriott's business, such as sales or revenue management
- Opportunities to work on special projects or initiatives, gaining exposure to different aspects of the business
ASSUMPTION: Successful candidates in this role may have opportunities to grow within Marriott's marketing organization or explore other areas of the business.
🌍 Location & Work Environment
Office Type: Hotel-based. This role is based at the hotel(s) supported, with the potential for travel to other properties or Marriott's corporate offices.
Office Location(s): Bellevue, WA, United States
Geographic Context:
- Bellevue is a suburban city located east of Seattle, WA, with a population of approximately 150,000 people.
- The area offers a mix of urban and outdoor recreation opportunities, with easy access to the Cascade Mountains and Puget Sound.
- Bellevue has a humid continental climate, with mild winters and warm, dry summers.
Work Schedule: Full-time, typically 40 hours per week, with the potential for additional hours during peak periods or special events.
ASSUMPTION: The Bellevue location offers a mix of urban and outdoor recreation opportunities, with a mild climate year-round.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the General Manager(s) and/or other stakeholders
- Final interview with the Area Director of Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Digital marketing proficiency
- Budget management and analytical skills
- Cultural fit and alignment with Marriott's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Marriott's marketing strategies and be ready to discuss how you can contribute to their success
- Practice presenting your marketing strategy and analysis skills
ATS Keywords: Marketing strategy, digital marketing, campaign performance, brand management, stakeholder communication, partnership development, revenue growth
ASSUMPTION: Marriott's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Marriott's proprietary marketing tools and platforms
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- SEO tools (e.g., Google Search Console, SEMrush)
ASSUMPTION: Familiarity with Marriott's proprietary marketing tools and platforms is preferred, but not required. Candidates should have proficiency in relevant marketing technologies and tools.
👔 Cultural Fit Considerations
Company Values:
- Put people first
- Do the right thing
- Act with integrity
- Succeed together
- Embrace change
- Be inclusive
- Pursue excellence
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
- Strong communication and presentation skills
Self-Assessment Questions:
- How do you align with Marriott's core values, particularly 'Put people first' and 'Do the right thing'?
- How do you approach building and maintaining strong relationships with key internal and external partners?
- How do you ensure your work style fits with Marriott's collaborative and results-driven culture?
ASSUMPTION: Marriott's culture is people-focused, collaborative, and results-driven. Candidates should be able to demonstrate alignment with Marriott's core values and work style.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Keeping up with the fast-paced and ever-changing digital marketing landscape
- Balancing strategic planning with day-to-day tactical execution
- Working in a high-pressure, results-driven environment
ASSUMPTION: Successful candidates in this role will be able to manage multiple priorities, adapt to change, and thrive in a high-pressure environment.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on driving RevPar/share-of-wallet goals and managing internal and external communications for a hotel(s).
- Industry-specific context: The hospitality industry is highly competitive, with a strong focus on customer experience and brand differentiation.
- Career path comparison: This role offers opportunities for growth within Marriott's marketing organization or exploration of other areas of the business.
ASSUMPTION: Candidates should consider the unique aspects of this role and how their skills and experiences align with the specific requirements and context of the hospitality industry.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to reposition a hotel and drive revenue growth
- Managing a successful social media campaign to increase brand awareness and engagement
- Analyzing campaign performance data to inform strategy adjustments and optimize marketing spend
ASSUMPTION: These sample projects illustrate the strategic, tactical, and analytical aspects of the Senior Marketing Manager role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the hotel(s) and the broader Marriott organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Marriott support the professional development and growth of its marketing managers?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Marriott foster a culture of collaboration and innovation within its marketing teams?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Marriott's marketing strategies and be ready to discuss how you can contribute to their success
- Follow up with the HR department one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
