Senior Marketing Manager 80- 100% (w/m/d) Detailhandel

📌 Core Information

🔹 Job Title: Senior Marketing Manager 80-100% (w/m/d) Detailhandel

🔹 Company: Homberger Personalberatung für Kommunikation

🔹 Location: Zürich, Zürich, Switzerland

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-04

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing creative marketing strategies and campaigns
• Strengthening the company's brand presence across all channels
• Collaborating with interdisciplinary teams to drive business growth
• Managing projects and resources efficiently to achieve marketing objectives

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a team environment.

📋 Key Responsibilities

✅ Coordinate campaigns, including planning and execution

✅ Manage media planning and agency relationships

✅ Develop and implement the annual action plan and overarching theme strategy

✅ Work with interdisciplinary teams to create and implement creative ideas and communication concepts

✅ Conduct market research and analyze campaign performance

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Degree or equivalent qualification in marketing

Experience: 5-10 years of experience in marketing, with a focus on campaign coordination, media planning, and agency management

Required Skills:

• Excellent project management skills
• Strong communication and interpersonal skills
• Fluency in German and good English skills
• Proactive approach and ability to work independently
• Analytical skills and attention to detail

Preferred Skills:

• Experience in the retail industry
• Knowledge of marketing automation tools
• Familiarity with market research methods

ASSUMPTION: Candidates with a strong background in marketing, excellent communication skills, and a proactive approach will be most successful in this role.

💰 Compensation & Benefits

Salary Range: CHF 120,000 - 160,000 per year (based on experience and industry standards)

Benefits:

• Competitive salary and benefits package
• Opportunity to work in a dynamic and creative environment
• Chance to grow professionally and take on new challenges

Working Hours: Full-time (40 hours per week), with flexibility for project demands

ASSUMPTION: The salary range is an estimate based on industry standards for a senior marketing manager role in Switzerland.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, with a focus on marketing and communication

Company Size: 2-10 employees, offering a close-knit and collaborative work environment

Founded: 1995, with over 25 years of experience in the industry

Company Description:

• Homberger Personalberatung für Kommunikation specializes in communication and marketing
• The company offers a range of services, including marketing, event, online, and social media management
• They work with clients in various industries to develop and implement effective communication strategies

Company Specialties:

• Marketing
• Event management
• Online and social media management
• Public relations
• Communication

Company Website: http://www.homberger-ag.ch

ASSUMPTION: Homberger Personalberatung für Kommunikation is a well-established company with a strong reputation in the marketing and communication industry.

📊 Role Analysis

Career Level: Senior-level position, reporting directly to the management team

Reporting Structure: This role is part of the marketing department and works closely with other departments, including sales and product management

Work Arrangement: On-site, with the possibility of remote work for specific tasks or projects

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the company
• Opportunity to work on diverse projects and gain experience in various aspects of marketing
• Chance to develop leadership skills and mentor junior team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and develop their skills.

🌍 Location & Work Environment

Office Type: Modern and collaborative office space in central Zürich

Office Location(s): Rennweg 50, Zürich, Switzerland 8001

Geographic Context:

• Zürich is a major financial and cultural hub in Switzerland
• The city offers a high quality of life, with excellent public transportation, cultural attractions, and outdoor activities
• Zürich is home to a diverse and international community

Work Schedule: Standard office hours, with flexibility for project demands and deadlines

ASSUMPTION: The work environment at Homberger Personalberatung für Kommunikation is dynamic, collaborative, and focused on delivering high-quality results for clients.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening
• In-depth interview with the hiring manager and/or team members
• Case study or project presentation (if applicable)
• Final interview with the management team

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Communication and interpersonal skills
• Project management and organizational skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've managed or contributed to
• Research the company and be prepared to discuss how your skills and experience align with their needs

ATS Keywords: Campaign Coordination, Media Planning, Agency Management, Brand Development, Market Research, Analytical Skills, Project Management, Creative Thinking, Communication Skills, Team Collaboration, Proactive Approach, Attention to Detail, German Language, English Language

ASSUMPTION: The application process at Homberger Personalberatung für Kommunikation is designed to assess candidates' marketing expertise, communication skills, and cultural fit.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Candidates should be comfortable using marketing automation tools and other relevant technologies to manage campaigns and projects effectively.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Customer focus and excellence

Work Style:

• Dynamic and fast-paced
• Results-driven and focused on delivering high-quality work
• Collaborative and supportive team environment

Self-Assessment Questions:

• Do you thrive in a dynamic and collaborative work environment?
• Are you able to manage multiple projects and deadlines effectively?
• Do you have strong communication skills and the ability to work effectively with diverse teams?

ASSUMPTION: Candidates who are creative, collaborative, and results-driven will be a strong fit for the company culture at Homberger Personalberatung für Kommunikation.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced and dynamic environment
• Adapting to changes in priorities and project scope
• Developing and implementing effective marketing strategies in a competitive market

ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to thrive in a fast-paced environment.

📈 Similar Roles Comparison

• Compared to other senior marketing roles, this position places a strong emphasis on campaign coordination and agency management
• In the retail industry, this role requires a deep understanding of consumer behavior and market trends
• Career progression in this role could lead to a marketing director or chief marketing officer position

ASSUMPTION: This role offers a unique opportunity to work in a specific industry and develop expertise in marketing for retail products.

📝 Sample Projects

• Developing and executing a marketing campaign for a new product launch
• Conducting market research to identify new marketing opportunities
• Managing agency relationships to ensure effective campaign execution

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they can expect in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development of its employees?
• What is the company's approach to working with external agencies and vendors?
• How does the company measure the success of its marketing campaigns?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team they will be working with.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've managed or contributed to
• Follow up with Susan Homberger one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.