📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: Marriott International
🔹 Location: Grapevine, Texas
🔹 Job Type: Full time
🔹 Category: Hospitality
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and overseeing comprehensive marketing strategies to drive revenue and achieve RevPar/share-of-wallet goals.
- Managing internal and external communications, digital presence, and partnerships to enhance brand integrity.
- Collaborating with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies.
- Identifying and cultivating partnerships internally and externally, including with Marriott Digital Services (MDS).
- Managing marketing budgets, accruals, and forecasts in conjunction with the Director of Finance.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various internal and external stakeholders.
📋 Key Responsibilities
✅ Serves as the discipline leader for marketing and partners closely with other topline disciplines to develop overarching cross-cutting strategies.
✅ Develops and oversees implementation of marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals.
✅ Manages all internal and external communication and owns digital presence, including property website, third-party channels, and social media while maintaining brand integrity.
✅ Identifies incremental marketing opportunities ranging from partnerships, third-party sites, and CVBs.
✅ Expertly articulates campaign performance regularly to General Manager(s), Sales and Revenue Management leaders, and Hotel Ownership.
✅ May oversee Marketing Coordinator for execution of identified tactics.
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years' experience in Marketing or a comparable professional area. OR 4-year bachelor's degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area.
Experience: 2-5 years of experience in Marketing or a comparable professional area.
Required Skills:
- Proven experience in developing and implementing marketing strategies.
- Strong communication and presentation skills.
- Ability to build and maintain effective relationships with key internal and external partners/stakeholders.
- Proficient in Microsoft Office Suite and relevant marketing software.
- Familiarity with hotel industry trends and best practices.
Preferred Skills:
- Experience with hotel marketing software (e.g., EPIC, Efast, MDS Client Community).
- Fluency in additional languages.
ASSUMPTION: While not explicitly stated, candidates with experience in the hospitality industry or relevant marketing experience in a related field may be at an advantage.
💰 Compensation & Benefits
Salary Range: $84,000 to $110,000 annually. This range is based on industry standards for a Senior Marketing Manager role in the hospitality industry in the United States.
Benefits:
- Bonus program
- Comprehensive health care benefits
- 401(k) plan with up to 5% company match
- Employee stock purchase plan at 15% discount
- Accrued paid time off
- Life insurance
- Group disability insurance
- Travel discounts
- Adoption assistance
- Paid parental leave
- Health savings account
- Flexible spending accounts
- Tuition assistance
- Pre-tax commuter benefits
- Other life and work wellness benefits
Working Hours: Full-time position with standard business hours, although flexibility may be required based on project demands and hotel needs.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Marriott International operates in the hospitality industry, offering a wide range of hotel brands and services worldwide.
Company Size: Marriott International has 10,001+ employees globally, providing a large and diverse work environment.
Founded: Marriott International was founded in 1927 by J. Willard and Alice S. Marriott.
Company Description:
- Marriott International is a leading global hospitality company with a portfolio of approximately 9,000 properties across more than 30 leading brands in 141 countries and territories.
- The company is committed to hiring a diverse workforce and sustaining an inclusive, people-first culture.
- Marriott International does not discriminate on the basis of disability, veteran status, or any other basis protected under federal, state, or local laws.
Company Specialties:
- Hospitality
- Lodging
- Business Travel
- Travel
- Hotels
- CSR
- Sustainability
- and DEI
Company Website: http://www.marriott.com
ASSUMPTION: Marriott International's extensive global presence and diverse brand portfolio offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and decision-making skills.
Reporting Structure: The Senior Marketing Manager reports directly to the General Manager(s) of the hotel(s) they support and works closely with other topline disciplines, such as Sales and Revenue Management.
Work Arrangement: This is an on-site position, with the primary work location being the hotel(s) supported. However, some flexibility may be available for remote work, depending on the specific needs of the role and the company's policies.
Growth Opportunities:
- Progression to a Director of Marketing or similar role within the company.
- Expansion of responsibilities to support additional hotels or brands within the Marriott portfolio.
- Opportunities to work on special projects or initiatives that may lead to new skills development or career advancement.
ASSUMPTION: Given Marriott International's extensive global presence and diverse brand portfolio, there are numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: On-site, with the primary work location being the hotel(s) supported.
Office Location(s): Grapevine, Texas
Geographic Context:
- Grapevine, Texas, is located in the Dallas-Fort Worth metropolitan area, offering a mix of urban and suburban living options.
- The area is known for its vibrant arts and culture scene, as well as its numerous shopping, dining, and entertainment options.
- Grapevine is home to several major corporations and has a strong and growing economy.
Work Schedule: Full-time position with standard business hours, although flexibility may be required based on project demands and hotel needs.
ASSUMPTION: The work environment for this role is dynamic and fast-paced, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Marriott careers website.
- Phone or video screen with the hiring manager or HR representative.
- On-site or virtual interview with the General Manager(s) and other key stakeholders.
- Final interview or presentation with senior leadership.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Communication and presentation skills.
- Ability to build and maintain effective relationships with key internal and external partners/stakeholders.
- Industry knowledge and familiarity with hotel marketing trends and best practices.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Be prepared to discuss your marketing strategy development process and how you approach data-driven decision-making.
- Demonstrate your ability to work effectively with various internal and external stakeholders.
- Research Marriott International and the specific hotel(s) you would be supporting to show your enthusiasm for the role and understanding of the brand.
ATS Keywords: Marketing strategy, digital marketing, content management, public relations, social media, partnership development, email marketing, SEO, campaign performance analysis, brand management, revenue management collaboration, event management, photography management, budget management, communication skills, negotiation skills
ASSUMPTION: Marriott International's application process is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the role through a thorough interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Relevant marketing software (e.g., EPIC, Efast, MDS Client Community)
- Social media management platforms
- SEO tools
- Project management software
ASSUMPTION: While not explicitly stated, candidates should be comfortable using relevant marketing software and tools to manage and execute marketing campaigns effectively.
👔 Cultural Fit Considerations
Company Values:
- Putting people first
- acting with integrity
- owning results
- embracing change
- acting as a team
Work Style:
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and open to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you align with Marriott International's core values, particularly 'putting people first' and 'acting with integrity'?
- How do you approach building and maintaining effective relationships with key internal and external partners/stakeholders?
- How do you stay organized and manage multiple projects and deadlines effectively?
ASSUMPTION: Marriott International values a diverse and inclusive work environment, and candidates should be prepared to demonstrate their fit with the company's core values and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines effectively in a fast-paced and dynamic work environment.
- Building and maintaining effective relationships with key internal and external partners/stakeholders, including General Manager(s), Sales and Revenue Management leaders, and Hotel Ownership.
- Adapting to changes in the hotel industry and Marriott International's marketing strategies and priorities.
- Balancing the need for strategic thinking and planning with the day-to-day execution of marketing tactics and campaigns.
ASSUMPTION: While this role offers numerous opportunities for career growth and development, it also presents unique challenges that require strong project management, communication, and interpersonal skills.
📈 Similar Roles Comparison
- Compared to other marketing manager roles in the hospitality industry, this role places a greater emphasis on strategic thinking and collaboration with other topline disciplines.
- Unlike some marketing roles, this position requires a strong understanding of hotel industry trends and best practices, as well as familiarity with hotel-specific marketing software and tools.
- Career progression in this role may lead to opportunities to work on special projects or initiatives, offering unique growth and development opportunities.
ASSUMPTION: Candidates should be prepared to demonstrate their unique qualifications and fit for this specific role within the hospitality industry.
📝 Sample Projects
- Developing and implementing a comprehensive marketing strategy to drive revenue and achieve RevPar/share-of-wallet goals for a newly repositioned hotel.
- Managing a team to execute a large-scale event or promotion, requiring strong project management and communication skills.
- Conducting a thorough analysis of a hotel's digital presence and developing a targeted plan to improve search engine rankings, website traffic, and online reviews.
ASSUMPTION: These sample projects are designed to highlight the strategic and tactical aspects of the Senior Marketing Manager role and demonstrate the skills and knowledge required to succeed in this position.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing strategy development process for a hotel or cluster of hotels?
- How does the Senior Marketing Manager role collaborate with other topline disciplines, such as Sales and Revenue Management, to develop overarching cross-cutting strategies?
- What are the key priorities for this role in the first 90 days, and how will my performance be measured against these objectives?
- How does Marriott International support the professional development and growth of its marketing managers?
- What are the most significant challenges facing the hotel(s) I would be supporting, and how can the Senior Marketing Manager role address these issues effectively?
ASSUMPTION: Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their understanding of the role and their fit with the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Marriott careers website.
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare for your interview by researching Marriott International and the specific hotel(s) you would be supporting, and be ready to discuss your marketing strategy development process and data-driven decision-making approach.
- If applicable, prepare examples of your marketing campaign successes and the results you've achieved.
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
