Senior Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: Alkegen

🔹 Location: Macclesfield, United Kingdom

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated, multi-channel marketing plans
• Collaborating with diverse stakeholders to translate business goals into effective strategies
• Overseeing the creation of marketing materials and campaigns
• Generating leads and driving engagement to deliver profitable growth
• Working across a dynamic ecosystem of stakeholders in a fast-paced environment

ASSUMPTION: This role requires a high level of collaboration, adaptability, and strong project management skills to succeed in the fast-paced, agile team environment.

📋 Key Responsibilities

✅ Lead the execution and implementation of integrated, multi-channel marketing plans for multiple products/segments/channels

✅ Collaborate with marketing and business leaders to translate business goals and objectives into strategies, campaigns, and programs that deliver engagement, leads, funnel, and revenue

✅ Write and oversee the creation of sales and marketing materials, press releases, key messages, presentations, social media content, website content, media pitches, bylined articles, and other external-facing materials about Alkegen technology and solutions

✅ Execute growth campaigns to create leads for new product launches, developing content strategy and creating top and middle of the funnel content for traditional and digital communication channels

✅ Develop and drive comprehensive digital plans for awareness and lead generation campaigns (SEO & SEM, digital advertising, email, social media, landing pages, website marketing automation, etc.) with measurable objectives

✅ Work closely with creative partners, media, and PR teams to conceptualize, execute, and deliver programs on time and on budget

✅ Continuously optimize campaigns to increase conversion and results while keeping pace with overall digital marketing trends and translating relevant industry developments into enterprise strategy

✅ Work collaboratively as part of the Global Marketing Communications team and other departments to ensure proper leveraging of agency resources, digital owned channels and properties, and execute tactics effectively to generate awareness and demand, including trade shows, press and media, social media, collateral development, digital campaign deliverables, and more

✅ Serve as a thought-leader, proactively generating thought leadership ideas, strategies, and tactics that support the customer journey

✅ Build and foster trade media relationships, including those with print, online, and broadcast outlets

✅ Stay abreast of emerging trends and best practices to identify opportunities to apply new digital technologies and services to improve the Global Marketing Communications team’s speed, agility, and innovation

✅ Successfully contribute to the development of strategic marketing messaging and positioning to differentiate Alkegen and advance awareness of Alkegen’s capabilities, offerings, solutions, and innovation across the broader organization and in the marketplace

✅ Develop ROMI and success stories for campaigns; report metrics and KPIs to assess campaign success at the campaign, activity, and channel levels to inform future campaigns

✅ Provide creative development and art direction for ads, campaigns, and graphics that support sales objectives and build brand awareness.

ASSUMPTION: This role requires a strong understanding of B2B marketing, excellent communication skills, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in communications, marketing, or a related field

Experience: Minimum 5-10 years in a corporate marketing communications or agency environment, with strong business acumen

Required Skills:

• Proven experience in Industrial B2B marketing communications
• Strong interpersonal skills with a proven ability to work well with internal and external stakeholders
• Collaborative team player who is flexible, solution-oriented, and capable of articulating complex topics
• Excellent verbal and written communications skills. Superior writing skills are a must
• Strong organizational and planning skills to coordinate various activities simultaneously
• Must have experience of line managing other marketing professionals and teams
• Must be comfortable working on a small, agile team, in a fast-paced environment that requires ongoing management of multiple projects at one time
• Must be able to meet deadlines and work with tight deadlines and competing priorities while maximizing budgets and ROI
• Proficiency with Microsoft applications, specifically PowerPoint and Excel
• Experience with digital marketing automation platforms, content creation tools, Adobe Creative Suite, a plus

Preferred Skills:

• Prior experience creating successful inbound and outbound marketing plans tied to business plan and multi-year targets
• Proven experience synthesizing complex, technical content to engage a variety of stakeholders
• Ability to balance the \"art\" (brand & creative) with the \"science\" (data, reporting & optimization) of marketing campaign management for a B2B audience

ASSUMPTION: Candidates with experience in the industrial sector and familiarity with B2B marketing communications will be most successful in this role.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (Based on industry standards for a Senior Marketing Manager with 5-10 years of experience in the UK)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and collaborative work environment

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for the role's demands

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Industrial Machinery Manufacturing, focusing on battery technologies, filtration media, and specialty insulation materials that enable customers to reduce fossil fuel consumption, save energy, and live greener

Company Size: 5,001-10,000 employees, providing a large, diverse work environment with ample opportunities for collaboration and growth

Founded: 2022 (as Alkegen, following the merger of Unifrax and Lydall)

Company Description:

• Alkegen is a specialty materials leader serving mission-critical systems focused on the future, including battery technologies, electric vehicles, filtration media, and specialty insulation materials
• The company helps people breathe easier, live greener, and go further than ever before by reducing fossil fuel consumption and saving energy
• Alkegen is a vertically integrated manufacturer with global reach and the talent to solve demanding applications, dedicated to sustainability and human health

Company Specialties:

• Filtration Media
• Catalysis
• Thermal Insulation
• Construction and Fire Protection
• Battery Technology
• Transportation and Off-road Equipment
• Material Science
• Refractory Solutions
• Industrial Filtration

Company Website: www.alkegen.com

ASSUMPTION: Alkegen's focus on sustainability and human health provides an attractive work environment for candidates passionate about making a positive impact.

📊 Role Analysis

Career Level: Senior-level position with opportunities for growth and leadership within the marketing department

Reporting Structure: This role reports directly to the Global Marketing Communications Director and works closely with product development teams, BU leadership, sales, and growth leaders, as well as external agencies

Work Arrangement: On-site, full-time position with flexibility for the role's demands

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunities to work on diverse projects and gain experience in various aspects of marketing
• Chance to develop skills in strategic planning, campaign management, and thought leadership

ASSUMPTION: This role offers significant growth potential for the right candidate, allowing them to expand their skills and take on more responsibilities over time.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Alderley Park (CHQ), UK

Geographic Context:

• Macclesfield is a town in Cheshire East, England, with a population of approximately 52,000
• The area offers a mix of urban and rural living, with easy access to nearby cities like Manchester and Chester
• Macclesfield is well-connected by road and rail, with excellent links to the rest of the UK

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for the role's demands

ASSUMPTION: The location of the office provides easy access to major transportation links, making it convenient for commuters.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the Global Marketing Communications Director
• Background check and offer extension

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Communication skills and ability to articulate complex topics
• Collaboration and teamwork skills
• Problem-solving and adaptability
• Cultural fit and alignment with Alkegen's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of Alkegen's mission and values in your application materials
• Prepare examples of successful marketing campaigns you've led or contributed to in the past
• Research Alkegen's industry and competitors to showcase your knowledge and enthusiasm for the role

ATS Keywords: B2B Marketing, Marketing Communications, Digital Marketing, Campaign Management, Stakeholder Engagement, Thought Leadership, Industrial Sector, Marketing Strategy

ASSUMPTION: Alkegen uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Microsoft Office Suite (PowerPoint, Excel)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Digital marketing automation platforms (e.g., Marketo, HubSpot)
• SEO and SEM tools (e.g., Google Analytics, Google Ads)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is beneficial but not always required, as training and support will be provided.

👔 Cultural Fit Considerations

Company Values:

• Sustainability: Committed to reducing fossil fuel consumption and saving energy
• Innovation: Driven by a passion for solving complex challenges and pushing boundaries
• Collaboration: Believes in the power of teamwork and collective intelligence
• Integrity: Acts with honesty, transparency, and accountability in all aspects of work

Work Style:

• Agile and adaptable, able to thrive in a fast-paced environment
• Collaborative and team-oriented, with strong communication skills
• Strategic thinker, able to balance the art (brand & creative) with the science (data, reporting & optimization) of marketing campaign management
• Proactive and solution-oriented, with a can-do attitude

Self-Assessment Questions:

• How do you align with Alkegen's commitment to sustainability and human health?
• How do you approach balancing the art and science of marketing campaign management in a B2B context?
• How do you thrive in a fast-paced, agile team environment, and what strategies do you use to manage multiple projects simultaneously?

ASSUMPTION: Alkegen values candidates who are passionate about their mission and demonstrate a strong cultural fit with their values and work style.

⚠️ Potential Challenges

• Managing multiple projects simultaneously in a fast-paced environment
• Balancing the art and science of marketing campaign management for a B2B audience
• Working with diverse stakeholders and managing expectations
• Keeping up with emerging trends and best practices in digital marketing
• Adapting to a dynamic ecosystem of stakeholders and changing priorities

ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to thrive in a fast-paced environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses on the industrial sector, requiring a strong understanding of B2B marketing communications
• Alkegen's focus on sustainability and human health sets it apart from other companies in the industrial machinery manufacturing industry
• This role offers significant growth potential, allowing candidates to expand their skills and take on more responsibilities over time

ASSUMPTION: Understanding the unique aspects of this role and Alkegen's mission is crucial for successful applicants.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing plan for a new product launch, including SEO, SEM, social media, and email marketing campaigns
• Creating thought leadership content, such as blog posts, whitepapers, and webinars, to establish Alkegen as a thought leader in the industrial sector
• Managing a team of marketing professionals to execute a large-scale trade show or event, including logistics, vendor management, and on-site execution

ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the level of ownership required for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for Alkegen, and what are the key priorities for the first 90 days?
• What are the most significant challenges facing the marketing department currently, and how can this role help address them?
• How does Alkegen support the professional growth and development of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Alkegen foster a culture of innovation and collaboration within its marketing department?

ASSUMPTION: Asking insightful questions demonstrates your interest in the role and provides valuable information to help you make an informed decision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, demonstrating your understanding of Alkegen's mission and values
• Prepare examples of successful marketing campaigns you've led or contributed to in the past
• Research Alkegen's industry and competitors to showcase your knowledge and enthusiasm for the role
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.