Senior Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: Broadwick

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full Time, Permanent

🔹 Category: Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and managing a marketing team to deliver high-quality content and strategies
• Overseeing multi-channel marketing campaigns to drive brand awareness and growth
• Collaborating with cross-functional teams to ensure cohesive marketing execution
• Developing and executing data-driven marketing strategies to maximize ROI

ASSUMPTION: This role requires a strategic mindset, excellent leadership skills, and a strong background in digital marketing to drive success.

📋 Key Responsibilities

✅ Lead, mentor, and manage the marketing team to deliver on objectives across content creation, marketing strategy, and digital growth

✅ Develop and execute the overall marketing strategy, integrating content, digital marketing, and traditional marketing approaches

✅ Oversee the creation and implementation of multi-channel marketing campaigns, ensuring brand consistency

✅ Collaborate with in-house design and creative teams to develop compelling visual content that aligns with marketing objectives

✅ Work closely with the team to develop and optimize digital marketing initiatives, including SEO, SEM, social media, and email marketing campaigns

✅ Partner with sales, development, and operational teams to ensure cohesive marketing execution across all touchpoints

✅ Track and report on key marketing metrics, using data analytics to continuously improve strategies and adjust based on insights

ASSUMPTION: The ideal candidate will have a proven track record in leading marketing teams and executing successful multi-channel marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (5-10 years) in leading and managing marketing teams with diverse functions

Required Skills:

• Expertise in digital marketing, including SEO, SEM, social media, email marketing, and content marketing
• Excellent project management and organizational skills
• Strong communication and interpersonal skills
• Analytical mindset with a data-driven approach to decision-making
• Passion for staying on top of marketing trends and using innovative strategies to drive growth

Preferred Skills:

• Experience in managing marketing for venues, events, or cultural spaces
• Understanding of CRM platforms and project management tools (e.g., Monday.com)
• Experience working with B2B and B2C marketing strategies

ASSUMPTION: Candidates with experience in the events or real estate industry may find this role particularly appealing.

💰 Compensation & Benefits

Salary Range: £55,000 - £70,000 per annum (Based on industry standards for a Senior Marketing Manager role in London)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and creative work environment

Working Hours: Full-time, 42.5 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role in London. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate, with a focus on venue and entertainment brands

Company Size: 201-500 employees, offering a mid-sized company environment with opportunities for growth and collaboration

Founded: 2010, with a history rooted in music, culture, and space

Company Description:

• Broadwick designs, builds, and operates some of the world’s most exciting venue and entertainment brands
• The company is composed of four core divisions: Spaces, Live, Development, and Partnerships
• Broadwick believes in the power of ‘live’ and aims to inspire, connect, and create massive impact through music, culture, and space

Company Specialties:

• Entertainment
• Big Ideas
• Events
• Creative
• Fashion
• Music
• Strategy
• Production
• Culture
• Marketing
• Content Creation
• Campaigns
• Brand Experience
• Broadcast
• Design
• Production Design
• Venues
• Festivals
• Travel

Company Website: http://www.broadwick.com

ASSUMPTION: Broadwick's diverse portfolio and focus on live experiences make it an attractive option for marketing professionals seeking a dynamic and creative work environment.

📊 Role Analysis

Career Level: Senior, with the opportunity to lead and mentor a team

Reporting Structure: Reports directly to the Managing Director of Broadwick Services

Work Arrangement: On-site, with the opportunity to collaborate with remote team members

Growth Opportunities:

• Potential to expand the marketing team and take on additional responsibilities
• Opportunities to work on diverse projects across Broadwick's portfolio of venues and services
• Chance to develop leadership and management skills by mentoring team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and creative work environment

Office Location(s): Canary Wharf, London

Geographic Context:

• London is a vibrant and multicultural city, offering a wide range of cultural experiences and entertainment options
• Canary Wharf is a modern business district with excellent transportation links and amenities
• The office is located in a dynamic and bustling area, with numerous restaurants, shops, and parks nearby

Work Schedule: Full-time, with flexible working hours to accommodate team meetings and events

ASSUMPTION: The on-site work arrangement and central London location offer easy access to public transportation and numerous amenities, making it an attractive option for commuters.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Marketing strategy and campaign development
• Leadership and team management skills
• Digital marketing expertise
• Data-driven decision-making and analytics

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research Broadwick's portfolio of venues and services to demonstrate your understanding of the company and its offerings

ATS Keywords: Marketing strategy, campaign development, team leadership, digital marketing, data-driven decision-making, SEO, SEM, social media, email marketing, content creation, brand management, project management

ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, leadership skills, and digital marketing expertise throughout the application and interview process.

🛠️ Tools & Technologies

• Monday.com (project management)
• CRM platforms (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• SEO and SEM tools (e.g., Google Analytics, SEMrush)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for applicants with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Inspire
• Connect
• Create massive impact

Work Style:

• Collaborative
• Creative
• Dynamic

Self-Assessment Questions:

• Do you thrive in a fast-paced, creative environment?
• Are you passionate about music, culture, and space?
• Do you have experience leading and managing teams to deliver exceptional results?

ASSUMPTION: Applicants who align with Broadwick's company values and work style are more likely to succeed in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

• Managing a diverse marketing team with varying skills and expertise
• Balancing multiple projects and campaigns simultaneously
• Adapting to the fast-paced and dynamic nature of the events industry
• Competing for attention and resources in a crowded marketing landscape

ASSUMPTION: Applicants should be prepared to address these challenges and demonstrate their ability to thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager position in the events or entertainment industry, with a focus on venue and brand management
• Unlike other roles, this position offers the opportunity to work on a diverse portfolio of venues and services, providing a unique and challenging experience
• Career progression may involve expanding the marketing team or taking on additional responsibilities within Broadwick's portfolio

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other Senior Marketing Manager positions in the industry.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new venue or event series
• Collaborating with the creative team to design and implement a rebranding strategy for an existing venue or service
• Analyzing marketing data to identify trends and optimize campaign performance across multiple channels

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they contributed to their success.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• What are the biggest marketing challenges facing Broadwick's portfolio of venues and services?
• How does Broadwick support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does Broadwick measure the success of its marketing campaigns and initiatives?

ASSUMPTION: Applicants should prepare thoughtful and insightful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research Broadwick's portfolio of venues and services to demonstrate your understanding of the company and its offerings
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.