Senior Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: Visa

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Driving business growth through strategic marketing programs
• Leveraging Visa's brand and ecosystem to create value for clients and consumers
• Developing and executing joint marketing campaigns with clients
• Pushing the digital marketing maturity agenda
• Collaborating with internal and external stakeholders to deliver results

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving business growth and enhancing the consumer experience.

📋 Key Responsibilities

✅ Grow Visa and client partner business through strategic and tactical programs focused on key revenue drivers

✅ Leverage Visa's brand and ecosystem to drive exponential value for clients and consumers

✅ Translate client account business needs into a comprehensive annual or multi-year plan with KPIs

✅ Collaborate with internal stakeholders to develop and deploy a Visa 360 approach to partners

✅ Plan, develop, and execute joint client marketing campaigns that align with Visa and client business priorities

✅ Proactively push the digital marketing maturity agenda and new digital capabilities

ASSUMPTION: This role requires strong project management skills, stakeholder communication, and the ability to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience

Experience: 8+ years of relevant work experience

Required Skills:

• Strategic and innovative thinking
• Commercial acumen
• Marketing data familiarity
• Influencing skills
• Brand management
• Campaign planning and execution
• Marketing planning and target setting
• Client management and negotiation skills
• Project management
• Sales exposure
• Self-management skills

Preferred Skills:

• Master's degree in Business, Management, or Marketing
• Consulting, retail banking, cards marketing, payments, or B2B experience
• Experience in digital marketing transformation or maturity program management

ASSUMPTION: Candidates with a strong marketing background, proven track record, and relevant experience are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: Based on market research and the role's requirements, the estimated salary range for this position is SAR 35,000 - 50,000 per month.

Benefits:

• Competitive benefits package
• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Employee discounts and perks

Working Hours: Full-time, with a hybrid work arrangement (expectation of days in office to be confirmed by the hiring manager)

ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.

Company Size: Visa is a large corporation with over 10,000 employees, providing ample opportunities for career growth and collaboration.

Founded: Visa was founded in 1958 and has since grown to become a world-renowned brand in the payments industry.

Company Description:

• Visa's mission is to uplift everyone, everywhere by being the best way to pay and be paid.
• The company offers a wide range of payment solutions, including credit, debit, prepaid, and commercial payments.
• Visa is committed to driving innovation and growth in the digital payments landscape.

Company Specialties:

• Global payments technology
• Digital payments innovation
• Cross-border payments and currency exchange
• Fraud management and security

Company Website: Visa Careers

ASSUMPTION: Working at Visa offers opportunities to collaborate with diverse teams, drive innovation, and make a global impact in the payments industry.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and strong execution skills.

Reporting Structure: The Senior Marketing Manager will report directly to the Head of Marketing and work closely with various internal stakeholders, including product, sales, and client management teams.

Work Arrangement: This is a hybrid role, with an expectation of days in the office to be confirmed by the hiring manager.

Growth Opportunities:

• Potential to lead and mentor junior marketing team members
• Opportunities to work on high-impact projects and drive business growth
• Possibility to expand responsibilities or take on new challenges based on performance

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and global organization.

🌍 Location & Work Environment

Office Type: Visa's Riyadh office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 900 Metro Center Blvd, Foster City, California, US (Global Headquarters); 12301 Research Blvd, Austin, TX 78759, US; 1004 NW 65th Ave, Miami, FL 33126, US; 1 Market St, San Francisco, CA 94105, US; 900 Metro Center Blvd, Foster City, CA 94404, US

Geographic Context:

• Riyadh is the capital and most populous city of Saudi Arabia, with a vibrant business ecosystem and a growing focus on technology and innovation.
• The city offers a mix of traditional culture and modern amenities, providing a unique living experience.
• Riyadh's strategic location in the Middle East makes it an ideal hub for regional and global business operations.

Work Schedule: Full-time, with a hybrid work arrangement (expectation of days in the office to be confirmed by the hiring manager)

ASSUMPTION: Working in Riyadh offers a unique blend of cultural experiences and professional opportunities, with a strong focus on growth and development in the region.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interviews with cross-functional stakeholders
• Final interview with the Head of Marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Marketing expertise and industry knowledge
• Client management and negotiation skills
• Leadership and teamwork capabilities
• Cultural fit and alignment with Visa's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership capabilities
• Research Visa's business and industry trends to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Marketing strategy, campaign planning, brand management, client relationship, stakeholder communication, digital marketing, project management, business growth, commercial acumen

ASSUMPTION: Visa's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the organization and the role.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Collaboration and communication tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role, as they enable effective campaign planning, execution, and analysis.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Inclusive
• Integrity

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• How do you demonstrate Visa's customer-centric value in your marketing approach?
• Can you provide an example of a time when you drove innovation in a marketing campaign?
• How do you effectively collaborate with cross-functional teams to deliver results?

ASSUMPTION: Candidates who align with Visa's values and work style are more likely to succeed and thrive in the organization's culture.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced environment
• Adapting to changes in the payments industry and market trends
• Balancing strategic thinking with hands-on execution
• Building and maintaining strong client relationships in a competitive market
• Navigating a large, global organization and its complex dynamics

ASSUMPTION: Addressing these challenges requires strong communication, project management, and adaptability skills, as well as a willingness to learn and grow in a dynamic environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses on driving business growth through strategic partnerships and client relationships
• Visa's global presence and industry leadership offer unique opportunities for career growth and impact
• This role requires a balance of strategic thinking and hands-on execution, making it well-suited for candidates with a strong marketing background and proven track record

ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions in the industry can help candidates determine if it is the right fit for their career goals and aspirations.

📝 Sample Projects

• Developing and executing a multi-year marketing plan for a key client, driving a 20% increase in revenue
• Launching a successful digital marketing campaign that improves customer engagement and brand awareness
• Collaborating with cross-functional teams to create a Visa 360 approach for a partner, enhancing the client experience and driving business growth

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, showcasing the impact a successful candidate can make in driving business growth and enhancing the customer experience.

❓ Key Questions to Ask During Interview

• How does this role contribute to Visa's overall business strategy and growth objectives?
• What are the key priorities for this role in the first 90 days?
• How does Visa support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in the payments industry, and how does this role address them?
• How does Visa foster a culture of innovation and collaboration within its marketing organization?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to driving success in the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Visa Careers portal
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership capabilities
• Research Visa's business and industry trends to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.