📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: Natixis Investment Managers
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Full-Time, Hybrid (3 days/week in office)
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for various programs and initiatives
- Managing projects and marketing tactics for Center for Investor Insight, Macro content, paid media support, and brand/corporate initiatives
- Collaborating with internal teams and external partners to create impactful content and materials
- Analyzing metrics to evaluate and communicate the effectiveness of marketing tactics and strategies
- Leading through collaboration, with a positive, can-do demeanor and a digital-first approach
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. Strong communication and collaboration skills are essential for success in this position.
📋 Key Responsibilities
✅ Develop and execute marketing strategies for Center for Investor Insight, Macro content, paid media support, and brand/corporate initiatives
✅ Manage marketing tactics associated with Center for Investor Insight, including production of digital research reports and associated web content, promotional elements, etc.
✅ Work closely with macro specialists and portfolio strategists to build plans for a robust macro content communications calendar, including weekly emails for Sales use, quarterly webinar scheduling, facilitation, promotion, and follow-up, and maintenance of macro landing page content
✅ Manage a robust media schedule with Morningstar, including delivery of creative for multiple digital ad placements, developing emails for distribution to Morningstar subscribers, and reviewing metrics to inform future placements/creative
✅ Oversee and maintain brand/corporate content, including general Natixis web content, quarterly corporate pitch books, messaging playbooks for focus themes/campaigns, and outlook campaigns to feature timely content from Natixis thought leaders, portfolio managers
✅ Become proficient in established marketing systems/processes/best practices, including developing comprehensive creative briefs and plans, working closely with Marketing Operations partners, building proficiency in marketing tools, maintaining strong communication with internal and external partners, and maintaining content on US websites
ASSUMPTION: This role involves a high degree of collaboration with various internal and external teams, requiring strong communication and project management skills to ensure projects are well-executed and delivered on time.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant subject area (BS/BA)
Experience: A minimum of five years of relevant marketing experience required; financial services marketing or experience in a similar highly regulated business environment preferred
Required Skills:
- Proven effectiveness in project management
- Strong oral and written communication skills
- Strong presentation skills
- Ability to thrive in complex marketing operations environment
- Ability to build relationships and effectively collaborate with colleagues across the organization
- Takes initiative and demonstrates ownership/accountability for assigned projects
- Able to clearly articulate plans, progress, and marketing recommendations to key constituencies
- Skilled at developing creative briefs and marketing campaign plans
- Proactive, can-do attitude
- Ability to lead and prioritize multiple projects in a timely manner
- Be a positive and encouraging team member with a “one-team” approach
- Bring a digital-first, collaborative approach to projects
- Experience with implementing, collecting, and analyzing metrics to evaluate and communicate the effectiveness of marketing tactics and strategies
Preferred Skills:
- FINRA licenses (SIE, 6, 26)
- Prior experience with investments/investment marketing
ASSUMPTION: Candidates with a strong background in marketing, particularly in financial services, and a proven track record of managing multiple projects successfully will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Marketing Manager role with 5-10 years of experience in the financial services sector in Boston, MA)
Benefits:
- Comprehensive Medical Insurance
- Dental Insurance
- Vision Insurance
- Paid Time Off
- 401k Plan
- Tuition Reimbursement
- Student Loan Repayment Program
- Wellness Benefits
- Volunteer Programs
Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement requiring a minimum of three days/week in the Boston (Back Bay) office
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Natixis Investment Managers offers a comprehensive benefits package designed to integrate life and work, supporting employees' personal and professional growth.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 201-500 employees (Mid-size)
Founded: 1997 (as a subsidiary of Natixis, part of Groupe BPCE)
Company Description:
- Natixis Investment Managers is a multi-affiliate asset management company that connects clients to the independent thinking and focused expertise of more than 15 active managers
- The firm offers a diverse range of solutions across asset classes, styles, and vehicles, including innovative environmental, social, and governance (ESG) strategies and products dedicated to advancing sustainable finance
- Natixis Investment Managers partners with clients to understand their unique needs and provide insights and investment solutions tailored to their long-term goals
Company Specialties:
- Investment Management
- Investment Strategy
- Portfolio Construction
- Active Management
- Risk Management
- Fixed Income
- Equities
- Alternatives
- Retirement
- Private Wealth
Company Website: im.natixis.com
ASSUMPTION: Natixis Investment Managers is a well-established company in the financial services industry, offering a diverse range of investment solutions and a collaborative work environment.
📊 Role Analysis
Career Level: Senior-level position with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Head of Marketing Strategy and Activation
Work Arrangement: Hybrid, with a minimum of three days/week required in the Boston (Back Bay) office
Growth Opportunities:
- Potential to take on additional responsibilities and lead team projects
- Opportunities to collaborate with and learn from various internal teams and external partners
- Possibility to advance to a management or leadership role within the marketing department
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills, take on additional responsibilities, and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in the Back Bay neighborhood of Boston, MA
Office Location(s): 888 Boylston Street, Boston, MA 02199-8197, US
Geographic Context:
- Boston is a major hub for the financial services industry, offering ample opportunities for networking and professional development
- The Back Bay neighborhood is known for its vibrant culture, historic architecture, and convenient access to public transportation
- Boston offers a diverse range of cultural attractions, sports teams, and outdoor activities
Work Schedule: Full-time, with a hybrid work arrangement requiring a minimum of three days/week in the office
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or video interview with the marketing team
- Final interview with the Head of Marketing Strategy and Activation
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Project management skills and attention to detail
- Communication and collaboration skills
- Cultural fit and alignment with Natixis Investment Managers' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your experience with marketing strategies, project management, and collaboration
- Showcase your understanding of the financial services industry and Natixis Investment Managers' offerings
ATS Keywords: Marketing Strategy, Project Management, Digital Marketing, Content Creation, Email Marketing, Webinars, Brand Management, Collaboration, Metrics Analysis, Attention to Detail, Communication Skills, Presentation Skills, Relationship Building, Initiative, Creative Brief Development, Proactive Attitude
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit with Natixis Investment Managers. Applicants should be prepared to discuss their relevant experience and demonstrate their skills throughout the interview process.
🛠️ Tools & Technologies
- Workfront
- Saifr
- Co-pilot
- Seismic
- Salesforce
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for success in this role. Training and support will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Client-centricity
- Expertise
- Integrity
- Responsibility
- Performance
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do I align with Natixis Investment Managers' core values?
- Am I comfortable working in a hybrid office environment, with a minimum of three days/week required in the office?
- Do I have a proactive, can-do attitude and a willingness to take initiative and lead projects?
ASSUMPTION: Natixis Investment Managers values a diverse and inclusive work environment, and candidates who align with the company's core values and are comfortable working in a hybrid office setting will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may be challenging for some candidates
- Working in a highly regulated industry may require additional attention to detail and compliance with specific guidelines
- Collaborating with various internal and external teams may present communication and coordination challenges
- Adapting to a hybrid work arrangement may require some adjustment for candidates who prefer a fully remote or fully on-site work environment
ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, effective communication, and a willingness to adapt to a hybrid work arrangement.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on financial services and the specific programs and initiatives managed
- Compared to other roles in the financial services industry, this position offers a unique blend of marketing strategy, project management, and collaboration responsibilities
- Career path comparison: This role offers potential for growth and advancement within the marketing department and the broader organization
ASSUMPTION: Candidates with experience in financial services marketing or a similar highly regulated business environment will find this role to be a unique and attractive opportunity.
📝 Sample Projects
- Developing and executing a marketing campaign for the Center for Investor Insight, including creating impactful content and materials, managing promotional elements, and analyzing metrics to evaluate campaign success
- Collaborating with macro specialists and portfolio strategists to build and execute a robust macro content communications calendar, including weekly emails for Sales use, quarterly webinars, and maintenance of the macro landing page content
- Managing a robust media schedule with Morningstar, including delivery of creative for multiple digital ad placements, developing emails for distribution to Morningstar subscribers, and reviewing metrics to inform future placements/creative
ASSUMPTION: These sample projects provide a glimpse into the marketing strategies and tactics required for success in this role, demonstrating the candidate's ability to manage multiple projects and collaborate with various internal and external teams.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing Strategy and Activation team?
- How does this role fit into the broader marketing department and the organization as a whole?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Natixis Investment Managers support the growth and development of its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role, the team, and the organization, and provides valuable insights into the position and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on project management, collaboration, and strategic thinking
- Prepare for your interviews by researching Natixis Investment Managers' offerings, values, and industry trends
- Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
