📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: athenahealth
🔹 Location: Bangalore - Whitefield India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-23
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving product adoption and customer engagement through targeted messaging and events.
- Leveraging digital marketing initiatives to improve online presence and demand generation.
- Collaborating with cross-functional teams to align marketing strategies with business objectives.
- Positioning athenahealth as a market leader in healthcare technology.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in marketing within the healthcare or technology sectors.
📋 Key Responsibilities
✅ Targeted Messaging: Develop and execute targeted messaging campaigns to drive customer engagement and product usage.
✅ Client Events: Organize and execute targeted client events to foster relationships and showcase product capabilities.
✅ Market Leadership Messaging: Ensure consistent messaging of athenahealth’s market leadership through various forums.
✅ Digital Marketing & SEO: Enable and enhance SEO strategies to improve online presence, drive organic traffic, and demand generation.
✅ Rebranding Initiatives: Lead efforts to rebrand product offerings, ensuring alignment with market trends and customer expectations.
✅ Content Development: Create consistent messaging through success stories, data sheets, pitch decks, and other marketing collateral to support sales and customer engagement.
✅ Thought Leadership: Position athenahealth as a thought leader in the industry by leveraging AI insights and trends in marketing materials and communications.
✅ Collaboration: Work closely with cross-functional teams, including Product, Sales, and Customer Success, to align marketing strategies with business objectives.
ASSUMPTION: This role requires strong project management skills, the ability to manage multiple priorities, and a data-driven approach to decision-making.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
Experience: 10+ years of experience in marketing, preferably in the healthcare or technology sectors in the US.
Required Skills:
- Excellent Communication: Strong verbal and written communication skills, with the ability to engage and influence a broad base of internal and external stakeholders.
- Analytical Mindset: Ability to analyze market trends and customer data to inform marketing strategies and decisions.
- Project Management: Proven ability to manage multiple projects and priorities in a fast-paced environment, ensuring timely delivery of high-quality outcomes.
- Creative Thinking: Strong creative and strategic thinking skills to develop innovative marketing campaigns and initiatives.
- Collaboration: Ability to work effectively with diverse teams and foster an inclusive environment that encourages collaboration and teamwork.
- Initiative: Takes the initiative to research and find solutions, making confident decisions even in challenging situations.
Preferred Skills:
- Experience with SEO tools and strategies.
- Familiarity with the healthcare industry and its trends.
ASSUMPTION: Candidates with a proven track record of developing and executing successful marketing strategies that drive customer engagement and revenue growth will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a senior marketing role in Bangalore)
Benefits:
- Commuter Support
- Employee Assistance Programs
- Tuition Assistance
- Employee Resource Groups
- Collaborative Workspaces
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in Bangalore. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: athenahealth operates in the IT Services and IT Consulting industry, focusing on revenue cycle management, patient engagement, and health information technology.
Company Size: athenahealth is a mid-sized company with 5,001-10,000 employees, providing ample opportunities for career growth and collaboration.
Founded: 1997, with a rich history and established business stability.
Company Description:
- athenahealth strives to cure complexity and simplify the practice of healthcare.
- They offer innovative technology, including electronic health records, revenue cycle management, and patient engagement solutions.
- athenahealth partners with practices with purpose-built software backed by expertise to produce the insights needed to drive better clinical and financial outcomes.
Company Specialties:
- Revenue Cycle Management
- Patient Engagement
- Medical Billing
- Care Coordination
- Population Health Management
- Point-of-care mobile apps
- Electronic Health Records (EHR)
- Health Information Technology
Company Website: athenahealth
ASSUMPTION: athenahealth’s focus on innovation, collaboration, and employee development makes it an attractive place to work for marketing professionals seeking to make a significant impact.
📊 Role Analysis
Career Level: Senior-level role with significant responsibilities and the opportunity to drive strategic initiatives.
Reporting Structure: This role reports directly to the Vice President of Marketing and collaborates with cross-functional teams, including Product, Sales, and Customer Success.
Work Arrangement: Hybrid work arrangement, with flexibility for remote work.
Growth Opportunities:
- Potential to advance to a leadership role within the marketing department or expand into other areas of the business.
- Opportunities to work on high-impact projects and drive meaningful change within the organization.
- Access to professional development resources and training to enhance skills and advance career growth.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the organization’s success.
🌍 Location & Work Environment
Office Type: athenahealth’s Bangalore office is located in Whitefield, offering a modern and collaborative workspace.
Office Location(s): Bangalore - Whitefield India
Geographic Context:
- Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry and high quality of life.
- The Whitefield area is a major tech hub, home to many multinational corporations and startups.
- athenahealth’s office is conveniently located near public transportation and amenities.
Work Schedule: Full-time, with flexibility for remote work
ASSUMPTION: athenahealth’s Bangalore office provides a dynamic and innovative work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the Vice President of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Marketing expertise and industry knowledge
- Cultural fit and alignment with athenahealth’s values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
- Prepare examples of successful marketing campaigns you’ve led or contributed to, focusing on results and impact.
- Research athenahealth’s products and market position to demonstrate your understanding of the company and its competitive landscape.
ATS Keywords: Marketing Strategy, Customer Engagement, Product Adoption, Digital Marketing, SEO, Rebranding, Thought Leadership, Collaboration, Project Management
ASSUMPTION: athenahealth’s interview process is designed to assess your strategic thinking, marketing expertise, and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- SEO tools (e.g., SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: athenahealth uses industry-standard marketing and project management tools to streamline workflows and enhance collaboration.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered: athenahealth prioritizes the needs and experiences of its customers.
- Innovative: The company encourages creativity, continuous learning, and a growth mindset.
- Collaborative: athenahealth fosters a culture of teamwork, open communication, and mutual respect.
Work Style:
- Data-driven: athenahealth uses data and analytics to inform decision-making and measure performance.
- Agile: The company embraces change and adapts quickly to new challenges and opportunities.
- Customer-focused: athenahealth prioritizes the needs and preferences of its customers in all aspects of its business.
Self-Assessment Questions:
- How do you approach analyzing market trends and customer data to inform marketing strategies?
- Can you provide an example of a successful marketing campaign you’ve led or contributed to, and how you measured its impact?
- How do you balance creativity and data-driven decision-making in your marketing approach?
ASSUMPTION: athenahealth values candidates who are passionate about healthcare, driven by data, and committed to continuous learning and collaboration.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment may require strong organizational skills and time management.
- Working in a hybrid environment may present unique communication and collaboration challenges.
- athenahealth’s focus on innovation and continuous improvement may require adaptability and a willingness to embrace change.
- Competing with established industry players may necessitate creative problem-solving and a strategic mindset.
ASSUMPTION: While athenahealth offers numerous opportunities for growth and success, candidates should be prepared to navigate potential challenges and adapt to a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position offers a unique blend of strategic and tactical responsibilities, with a focus on driving customer engagement and product adoption.
- athenahealth’s focus on healthcare technology differentiates it from other companies in the IT Services and IT Consulting industry, requiring candidates with relevant industry knowledge and expertise.
- Career paths within athenahealth may vary depending on the individual’s skills, interests, and performance, offering opportunities for growth and advancement within the organization.
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry, as athenahealth offers unique opportunities for growth and development.
📝 Sample Projects
- Developing and executing a targeted messaging campaign to drive adoption of a new product feature, with measurable results.
- Organizing and hosting a client event to showcase athenahealth’s product capabilities and foster relationships with key customers.
- Leading a rebranding initiative for a product offering, ensuring alignment with market trends and customer expectations, and measuring the impact on customer engagement and adoption.
ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Senior Marketing Manager role at athenahealth, requiring a combination of creativity, data-driven decision-making, and strong project management skills.
❓ Key Questions to Ask During Interview
- How does athenahealth measure the success of its marketing campaigns, and what metrics are most important for this role?
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
- How does athenahealth support the professional development and growth of its marketing team members?
- What are the most significant challenges facing athenahealth in the next 12-24 months, and how can this role contribute to addressing them?
- How does athenahealth foster a culture of innovation and continuous improvement, and what opportunities exist for the Senior Marketing Manager to drive change and impact?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and athenahealth’s mission, while also providing valuable information to help you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, with a focus on results and impact.
- Prepare examples of successful marketing campaigns you’ve led or contributed to, focusing on your role and the outcomes.
- Research athenahealth’s products and market position to demonstrate your understanding of the company and its competitive landscape.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
