📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: Lyft
🔹 Location: New York, NY
🔹 Job Type: Hybrid (In-office 3 days per week)
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading the LUS Marketing and Community Engagement team
- Managing marketing agreements and deliverables with LUS customers
- Collaborating cross-functionally on go-to-market plans for new product launches and city launches
- Overseeing LUS brand guidelines and digital brand performance
- Developing creative briefs and managing creative direction for public-facing communications
ASSUMPTION: This role requires a strategic thinker with a proven track record in marketing leadership, brand management, and cross-functional collaboration. The ideal candidate will have experience managing integrated marketing plans and social media strategies, including SEO and SEM.
📋 Key Responsibilities
✅ Manage the LUS Marketing and Community Engagement team and corresponding programmatic budgets
✅ Engage with internal leadership and external customers to represent the LUS Marketing perspective and ensure marketing team resources are leveraged in the highest impact manner for the overall business
✅ Direct marketing agreements and deliverables made with LUS customers, including rider marketing initiatives and community engagement programs
✅ Collaborate cross-functionally to create go-to-market (GTM) plans for new product launches and new city launches
✅ Coordinate with Lyft Central Marketing teams on strategic campaigns to ensure compelling rider engagement, synergy with LUS goals, and branding alignment with LUS properties
✅ Manage LUS brand guidelines, including LUS sponsor branding guidelines, and coordination with central marketing on Lyft Brand guidelines and strategic initiatives
✅ Oversight of the LUS digital brand (LUS web and social, as well as program-specific web and social properties), as well as digital brand performance as a means to enable business lead generation and content execution from internal content creators
✅ Develop creative briefs and manage creative direction to meet objectives for all public-facing communications, including print, digital, and video
✅ Ideate and execute multichannel campaigns across the customer lifecycle, ensuring the alignment of communications and messaging in all channels
✅ Utilize customer and market insights and KPIs to inform strategies, increase customer conversions, generate more qualified leads, all while measuring efficacy and optimizing plans to ensure highest impact
ASSUMPTION: This role requires a strong understanding of brand management and marketing communications, with experience conducting marketing campaigns with government partners being a plus.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of proven experience in B2B, B2G, and B2C GTM strategies and campaign creation
Required Skills:
- Demonstrated experience managing integrated marketing plans and social media strategies, including SEO and SEM
- Strong understanding of brand management and marketing communications
- Exceptional cross-functional collaboration skills
- Expert writing and verbal communication skills and experience leveraging skills with both internal and external stakeholders
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with an eye for creativity
Preferred Skills:
- Experience managing cross-functional projects on a small team within a larger company
- Track record of mentoring and managing a high-performing team in a fast-paced environment
- Direct experience managing consultants and creative agencies
ASSUMPTION: Candidates with experience managing consultants and creative agencies, as well as those with a track record of mentoring and managing high-performing teams, will be strongly considered.
💰 Compensation & Benefits
Salary Range: $156,000 - $195,000 per year (New York City area)
Benefits:
- Great medical, dental, and vision insurance options with additional programs available when enrolled
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- 401(k) plan
- Discretionary paid time off (salaried team members) or 15 days paid time off (hourly team members)
- 18 weeks of paid parental leave
- Subsidized commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is specific to the New York City area. Salary ranges may vary based on location, qualifications, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Ground Passenger Transportation
Company Size: 5,001-10,000 employees
Founded: 2012
Company Description:
- Lyft is a ridesharing company that connects drivers with passengers through its mobile app
- Lyft offers rideshare, bikes, and scooters all in one app, aiming to create a more connected world with transportation for everyone
- Lyft is committed to serving and connecting communities, with a purpose-driven culture
Company Specialties:
- Ridesharing
- Carpooling
- Transportation
- Community
- Rideshare
- Drivers
- Gig economy
Company Website: https://www.lyft.com/
ASSUMPTION: Lyft is a well-established company in the ridesharing industry, with a strong focus on community engagement and a purpose-driven culture.
📊 Role Analysis
Career Level: Senior-level marketing role with team management responsibilities
Reporting Structure: This role reports directly to the Head of LUS External Affairs and oversees the LUS Marketing and Community Engagement team
Work Arrangement: Hybrid (In-office 3 days per week, with flexibility to work from anywhere for up to 4 weeks per year)
Growth Opportunities:
- Potential to grow within the LUS Marketing team or explore other opportunities within Lyft
- Chance to work on high-impact projects and initiatives that drive business growth
- Opportunity to develop leadership and mentoring skills by managing a team
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a meaningful impact on Lyft's Urban Solutions business.
🌍 Location & Work Environment
Office Type: Hybrid (In-office 3 days per week)
Office Location(s): 185 Berry Street, San Francisco, CA 94107, US (Headquarters)
Geographic Context:
- New York, NY is a major urban center with a diverse population and a thriving job market
- The office is located in the heart of San Francisco, offering easy access to public transportation and various amenities
- Lyft's headquarters is in San Francisco, with additional offices and operations across the United States and internationally
Work Schedule: Full-time (40 hours per week), with flexibility to work from anywhere for up to 4 weeks per year
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter
- Behavioral and situational interview with the hiring manager
- Final interview with the Head of LUS External Affairs
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Leadership and team management skills
- Brand management and marketing expertise
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
- Research Lyft's mission, values, and culture to demonstrate your fit with the company
ATS Keywords: B2B Marketing, B2G Marketing, B2C Marketing, GTM Strategies, Integrated Marketing Plans, Social Media Strategies, SEO, SEM, Brand Management, Marketing Communications, Cross-Functional Collaboration, Project Management, Metrics-Driven Marketing, Creative Direction, Customer Insights, Campaign Execution
ASSUMPTION: Lyft's application process is designed to assess candidates' skills and cultural fit, with a focus on behavioral and situational interviews.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Search engine optimization (SEO) tools (e.g., Google Analytics, SEMrush)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Serve and connect communities
- Create a more connected world
- Transportation for everyone
Work Style:
- Collaborative and team-oriented
- Data-driven and metrics-focused
- Adaptable and innovative
Self-Assessment Questions:
- How have you demonstrated your ability to serve and connect communities in your previous roles?
- How do you approach creating a more connected world through your marketing strategies?
- How do you balance data-driven decision-making with creativity and innovation in your marketing campaigns?
ASSUMPTION: Lyft values candidates who are aligned with its mission and values, and who can thrive in a collaborative and data-driven work environment.
⚠️ Potential Challenges
- Managing a team in a hybrid work environment may present unique challenges
- Balancing the needs of internal stakeholders and external customers may require strong communication and collaboration skills
- Working in a fast-paced, dynamic industry may require adaptability and quick decision-making
- Managing marketing agreements and deliverables with LUS customers may require strong project management skills
ASSUMPTION: The potential challenges of this role are outweighed by the opportunity to make a significant impact on Lyft's Urban Solutions business and to grow both personally and professionally.
📈 Similar Roles Comparison
- This role is unique in its focus on Lyft's Urban Solutions business and its leadership of the LUS Marketing and Community Engagement team
- Compared to other marketing roles, this position offers a higher level of strategic influence and team management responsibility
- Career progression may include opportunities to move into other leadership roles within Lyft or to transition into a more specialized marketing function
ASSUMPTION: This role offers a unique opportunity to make a significant impact on Lyft's Urban Solutions business and to grow both personally and professionally.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new micromobility product launch
- Managing a marketing campaign to increase ridership in a specific city or region
- Collaborating with cross-functional teams to create and execute a marketing campaign for a new city launch
ASSUMPTION: The specific projects undertaken in this role will depend on Lyft's business priorities and the candidate's areas of expertise.
❓ Key Questions to Ask During Interview
- How does this role fit into Lyft's overall marketing strategy and business goals?
- What are the key priorities for the LUS Marketing team in the first 90 days?
- How does Lyft support the professional development and growth of its marketing team members?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?
- How does Lyft measure the success of its marketing campaigns, and how is this data used to inform future strategies?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
- Research Lyft's mission, values, and culture to demonstrate your fit with the company
- Follow up with the recruiter after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
