Senior Marketing Manager

📌 Core Information 🔹 Job Title: Senior Marketing Manager 🔹 Company: Utility Profit + Sunroom 🔹 Location: Mexico City, Ciudad de México, Mexico 🔹 Job Type: Full-Time, Remote 🔹 Category: Marketing 🔹 Date Posted: May 9, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: Remote (Mexico preferred) 🚀 Job Overview Key aspects of this role include: - Owning B2B demand generation at a fast-growing proptech startup - Driving marketing-qualified leads (MQLs) and optimizing funnels - Collaborating with founders and sales teams to shape marketing strategy - Managing campaigns, content, and events to generate leads and pipeline - Working remotely with a focus on Mexico and excellent written and verbal English skills ASSUMPTION: This role requires a high level of autonomy and impact, with a focus on driving results and working cross-functionally with various teams. 📋 Key Responsibilities ✅ Lead demand generation efforts by building, launching, and optimizing paid, organic, and event-driven campaigns to fuel the sales pipeline with high-quality MQLs. ✅ Own the funnel by tracking and optimizing conversion rates from click to close, with a strong understanding of CAC and LTV. ✅ Craft great content, including case studies, email sequences, webinars, and more, to support lead generation and sales enablement. ✅ Be sales' best friend by working hand-in-hand with the sales team to align on MQL criteria, lead scoring, and follow-up tactics. ✅ Drive events by planning and attending industry events to generate visibility and pipeline. ✅ Experiment boldly by testing new channels and formats, scaling what works, and cutting what doesn't. ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing efforts. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) Experience: - 5+ years in B2B marketing, ideally at a SaaS company targeting SMBs Required Skills: - Proven experience in demand generation and lead generation strategies - Strong understanding of CRM tools (e.g., HubSpot) and communication tools (e.g., Customer.io) - Proficiency in website tools (e.g., Webflow) and spreadsheet software (e.g., Excel) - Excellent written and verbal English skills - Ability to work autonomously and collaborate effectively with cross-functional teams - Strong analytical skills and data-driven mindset Preferred Skills: - Experience with ABM (Account-Based Marketing) strategies - Familiarity with the real estate tech (proptech) industry - Ability to travel for conferences and events ASSUMPTION: Candidates with a strong background in B2B marketing and a proven track record of driving results in a fast-paced environment will be most successful in this role. 💰 Compensation & Benefits Salary Range: $5,000 - $11,000 per month (USD), based on experience and industry standards for senior marketing roles in Mexico Benefits: - Competitive salary and equity compensation package - Health, dental, and vision insurance - 401(k) retirement plan with company match - Flexible work schedule and remote work options - Opportunities for professional development and growth Working Hours: Full-time, with a flexible work schedule and the ability to work remotely ASSUMPTION: The salary range provided is an estimate based on industry standards for senior marketing roles in Mexico. The final offer may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Real Estate, focusing on property management and utility services for renters and property managers Company Size: 51-200 employees Founded: 2024 Company Description: - Utility Profit is reimagining the moving experience for renters and property managers by providing a national database of utilities and telecom services - The platform enables renters to discover service options specific to their home and allows property managers to unlock new revenue streams and reduce operational headaches - With 300,000+ homes already live, Utility Profit is scaling fast and making serious waves in the real estate tech space Company Specialties: - Property management - Real estate - Single-family rental - SaaS - Utility management - Property management software - Utilities - Tenants Company Website: https://www.utilityprofit.com/?utm_source=linkedin&utm_medium=aboutsection&utm_campaign=doorgrowshowblog&utm_id=linkedinaboutsection ASSUMPTION: Utility Profit is a fast-growing startup with a strong focus on innovation and disruption in the real estate industry. The company's success is driven by its commitment to providing value to both renters and property managers. 📊 Role Analysis Career Level: Senior Marketing Manager, responsible for driving B2B demand generation efforts and collaborating with founders and sales teams to shape marketing strategy Reporting Structure: This role reports directly to the founding team and works closely with the sales organization Work Arrangement: Remote, with a focus on Mexico and the ability to travel for conferences and events as needed Growth Opportunities: - Opportunities for professional development and growth within the marketing organization - Potential to take on additional responsibilities and expand the role as the company continues to grow ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on the company's success. 🌍 Location & Work Environment Office Type: Remote, with the ability to work from anywhere in Mexico Office Location(s): Mexico City, Ciudad de México, Mexico Geographic Context: - Mexico City is the capital and most populous city in Mexico, with a population of over 21 million people - The city is known for its rich history, vibrant culture, and diverse neighborhoods - Mexico City is a major hub for business, finance, and technology, with a thriving startup ecosystem Work Schedule: Flexible, with the ability to work remotely and set your own schedule ASSUMPTION: This role offers a high degree of flexibility and autonomy, allowing candidates to balance their work and personal lives effectively. 💼 Interview & Application Insights Typical Process: 1. Online application and resume submission 2. Phone or video screen with the hiring manager 3. In-depth interview with the founding team and/or other stakeholders 4. Final interview or presentation, if applicable Key Assessment Areas: - Marketing and demand generation strategies - Campaign management and optimization skills - Ability to work autonomously and collaborate effectively with cross-functional teams - Data-driven mindset and analytical skills - Written and verbal English communication skills Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Be prepared to discuss your marketing strategies, campaign successes, and data-driven decision-making processes in detail - Showcase your ability to work autonomously and collaborate effectively with cross-functional teams ATS Keywords: B2B marketing, demand generation, campaign optimization, content creation, sales collaboration, event planning, data analysis, CRM tools, funnel management, lead generation, email marketing, case studies, spreadsheets, technical skills, creativity, organization ASSUMPTION: Candidates who demonstrate a strong understanding of B2B marketing strategies, data-driven decision making, and the ability to work autonomously and collaborate effectively with cross-functional teams will be most successful in this role. 🛠️ Tools & Technologies - HubSpot (CRM) - Customer.io (communication tool) - Webflow (website tool) - Spreadsheet software (e.g., Excel) - Other marketing and project management tools as needed ASSUMPTION: Candidates with experience using these tools and a strong technical skillset will be most successful in this role. 👔 Cultural Fit Considerations Company Values: - Innovation and disruption in the real estate industry - Commitment to providing value to renters and property managers - Collaboration and cross-functional teamwork - Data-driven decision making and continuous optimization - Autonomy and impact in driving results Work Style: - Autonomous and self-driven, with a strong focus on results and impact - Collaborative and team-oriented, with a strong focus on cross-functional collaboration - Data-driven and analytical, with a strong focus on continuous optimization and improvement - Flexible and adaptable, with a strong focus on growth and learning Self-Assessment Questions: 1. How do you approach optimizing marketing campaigns to drive results and improve conversion rates? 2. Can you provide an example of a time when you worked autonomously to drive significant impact in a marketing role? 3. How do you balance the need for autonomy and independence with the need for collaboration and cross-functional teamwork? ASSUMPTION: Candidates who demonstrate a strong alignment with Utility Profit's company values and work style will be most successful in this role. ⚠️ Potential Challenges - Working remotely and managing time zones effectively - Balancing autonomy and collaboration with cross-functional teams - Keeping up with the fast-paced and ever-changing nature of the real estate tech industry ASSUMPTION: Candidates who are comfortable working remotely, balancing autonomy and collaboration, and adapting to change will be most successful in this role. 📈 Similar Roles Comparison - Senior Marketing Manager (B2B) at [Company X] - Responsibilities: Lead B2B demand generation efforts, collaborate with sales teams, manage campaigns, and optimize funnels - Key differences: [Company X] is a larger, more established company in the [Industry] space, with a more structured marketing organization and less focus on autonomy and impact ASSUMPTION: This role offers a unique opportunity for candidates to drive significant impact and autonomy in a fast-growing startup environment. 📝 Sample Projects 1. Developing and executing a comprehensive B2B demand generation strategy to drive MQLs and pipeline for a fast-growing proptech startup 2. Collaborating with sales teams to align on MQL criteria, lead scoring, and follow-up tactics to optimize the sales funnel 3. Planning and attending industry events, such as NARPM, to generate visibility and pipeline for the company ASSUMPTION: Candidates with experience in these types of projects and a strong understanding of B2B marketing strategies will be most successful in this role. ❓ Key Questions to Ask During Interview 1. How does the founding team envision this role evolving as the company continues to grow? 2. What are the key priorities for this role in the first 30, 60, and 90 days? 3. How does the company support the professional development and growth of its marketing team members? 4. What is the company's approach to cross-functional collaboration and teamwork, particularly between marketing and sales? 5. How does the company measure the success of its marketing efforts, and what key performance indicators (KPIs) does it track? ASSUMPTION: Candidates who ask thoughtful and insightful questions about the role, the company, and its culture will make a strong impression on the hiring team. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: https://utilityprofit.recruitee.com/o/senior-marketing-manager-2-3 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role 3. Prepare for your interview by researching the company, its industry, and its competitors, and by practicing your responses to common interview questions 4. Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role 5. Be patient and persistent in your job search, and don't be discouraged if you don't hear back immediately ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.