Senior Marketing Manager (ABM) (m/w/d)

📌 Core Information

🔹 Job Title: Senior Marketing Manager (ABM) (m/w/d)

🔹 Company: shyftplan

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing strategic and scalable ABM campaigns for enterprise customers in the manufacturing industry
• Collaborating with Sales and Business Development to drive growth
• Leveraging ABM tech stack (HubSpot, Cognism, LinkedIn Sales Navigator) for effective campaigns
• Creating targeted content and messaging for the entire buyer journey
• Analyzing campaign performance and optimizing based on data-driven insights

ASSUMPTION: The role requires a balance of strategic thinking and operational execution, with a focus on driving results through data-driven decision making.

📋 Key Responsibilities

✅ Developing and implementing a scalable ABM strategy for enterprise customers in the manufacturing industry in the DACH region

✅ Designing and executing personalized multi-touch campaigns across various channels

✅ Leveraging and advancing the use of the ABM tech stack

✅ Creating tailored content and messaging for the entire buyer journey

✅ Continuously testing and optimizing campaigns based on clear KPIs

✅ Collaborating with Sales and Business Development to align on target accounts, playbooks, and outreach efforts

ASSUMPTION: The role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 2 years of experience in B2B marketing, preferably in a SaaS or technology-driven environment

Required Skills:

• Proven experience in B2B marketing, with a focus on ABM campaigns
• Strong understanding of B2B buyer journeys, complex decision-making processes, and stakeholder mapping
• Proficiency in ABM-relevant tools (HubSpot, Cognism, LinkedIn Sales Navigator)
• Ability to develop, test, and optimize data-driven marketing strategies
• Excellent communication and collaboration skills

Preferred Skills:

• Fluency in additional languages, particularly English
• Experience working in the manufacturing industry

ASSUMPTION: The role requires a strong understanding of B2B marketing principles and a proven track record of success in executing ABM campaigns.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for a mid-level marketing role in Berlin)

Benefits:

• Germany Ticket
• Urban Sports Club
• Mobility Budget
• Modern, open office in the heart of Kreuzberg
• Regular team events and company lunches

Working Hours: Full-time (40 hours per week), with flexible working hours

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in Berlin, with consideration for the company's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, specializing in cloud-based shift planning software for the manufacturing industry

Company Size: 51-200 employees, offering a dynamic and international work environment

Founded: 2013, with a focus on digitalization, Industry 4.0, and new work

Company Description:

• shyftplan is a cloud-based shift planning software, scalable for thousands of employees and suitable for complex scheduling models
• The company integrates seamlessly with existing applications like SAP and Personio, optimizing workforce management
• shyftplan aims to reduce administrative workload, increase employee satisfaction, and ensure compliance with legal planning requirements

Company Specialties:

• Software as a Service (SaaS)
• Online shift scheduling software
• New Work
• Digitalisierung
• Industrie 4.0
• Scheduling
• Mitarbeitereinsatzplanung
• Mitarbeiterkommunikation
• Employee Intelligence
• Employee Communication
• Industry 4.0
• Personalplanung
• Connected Cloud
• Employee Management
• HR Software
• Future of Work
• Great Place to Work
• SAP Partner
• Cloud
• Schichtplanung
• Workforce Management
• Personaleinsatzplanung
• Dienstplanung
• Künstliche Intelligenz
• KI
• Personio
• SAP BTP
• SAP SuccessFactors
• B2B
• shift scheduling
• AI
• and Artificial Intelligence

Company Website: shyftplan.com

ASSUMPTION: The company's focus on new work, digitalization, and Industry 4.0 indicates a dynamic and innovative work environment.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: The role reports directly to the Head of Marketing

Work Arrangement: On-site, with a modern, open office in Kreuzberg

Growth Opportunities:

• Potential to take on more responsibility and advance within the marketing team
• Opportunities to learn and develop new skills in ABM and B2B marketing
• Chance to work with a diverse, international team and gain exposure to various industries

ASSUMPTION: The role offers opportunities for professional growth and development within the marketing team and the broader organization.

🌍 Location & Work Environment

Office Type: Modern, open office in the heart of Kreuzberg

Office Location(s): Ritterstraße 26, Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech scene
• The Kreuzberg neighborhood is known for its diverse culture, nightlife, and food scene
• The office is conveniently located near public transportation

Work Schedule: Full-time (40 hours per week), with flexible working hours

ASSUMPTION: The location offers a dynamic and vibrant work environment, with easy access to public transportation and various amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site interview with the hiring manager and team members
• Final decision and job offer

Key Assessment Areas:

• Marketing expertise and ABM experience
• Communication and collaboration skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and ABM skills
• Be prepared to discuss your approach to ABM campaigns and your understanding of B2B buyer journeys
• Research the company and be ready to discuss how your skills and experience align with their mission and values

ATS Keywords: ABM, B2B Marketing, Enterprise Customers, Manufacturing Industry, DACH Region, Campaign Development, Sales Collaboration, Data-driven Optimization

ASSUMPTION: The application process is likely to be competitive, with a focus on assessing marketing expertise, communication skills, and cultural fit.

🛠️ Tools & Technologies

• HubSpot
• Cognism
• LinkedIn Sales Navigator
• Additional marketing and project management tools may be used

ASSUMPTION: The role requires proficiency in ABM-relevant tools, with the potential to learn and use additional marketing and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Cross-functional and collaborative
• Data-driven and results-oriented
• Focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment?
• Are you comfortable working collaboratively with various teams to drive results?
• Do you have a data-driven approach to marketing and a strong desire to continuously improve?

ASSUMPTION: The company values a dynamic, collaborative, and data-driven work environment, with a focus on continuous learning and improvement.

⚠️ Potential Challenges

• The role may require working with complex, enterprise-level customers and navigating complex decision-making processes
• The company is growing rapidly, which may present challenges in terms of prioritization and adaptability
• The role may require occasional travel to attend industry events or meet with clients
• The work environment may be fast-paced and demanding, with tight deadlines and high expectations

ASSUMPTION: The role presents unique challenges and opportunities for growth and development in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• The role is similar to other Senior Marketing Manager positions, but with a specific focus on ABM campaigns for enterprise customers in the manufacturing industry
• Compared to other marketing roles, this position requires a strong understanding of B2B buyer journeys and complex decision-making processes
• Career progression may involve taking on more responsibility within the marketing team or moving into a leadership role

ASSUMPTION: The role offers unique opportunities and challenges compared to other marketing positions, with a focus on ABM campaigns for enterprise customers in the manufacturing industry.

📝 Sample Projects

• Developing and executing a targeted ABM campaign for a specific enterprise customer in the manufacturing industry
• Analyzing campaign performance data and optimizing strategies based on insights and trends
• Collaborating with Sales and Business Development to create targeted outreach materials and playbooks

ASSUMPTION: The role involves a variety of projects, with a focus on developing and optimizing ABM campaigns for enterprise customers in the manufacturing industry.

❓ Key Questions to Ask During Interview

• Can you describe the typical buyer journey for enterprise customers in the manufacturing industry and how this role supports it?
• How does this role collaborate with Sales and Business Development to drive growth and success?
• What are the most challenging aspects of working with enterprise-level customers in the manufacturing industry, and how does this role address them?
• How does the company support the professional growth and development of its employees in this role?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: The interview process is an opportunity to gain insights into the role's responsibilities, the company's culture, and the team's dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and ABM skills
• Prepare for the interview by researching the company and practicing your responses to common marketing and ABM questions
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.