📌 Core Information
🔹 Job Title: Senior Marketing Manager, AI Advocacy
🔹 Company: GSMA
🔹 Location: London, United Kingdom
🔹 Job Type: Contractor (inside IR35 - umbrella) until 9th January 2026
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (London with hybrid working)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing and communications plans for the GSMA’s global External Affairs Programme – AI for Impact.
- Collaborating with internal stakeholders (External Affairs and Marketing teams) and external partners such as mobile operators, technology vendors, collaborators, and suppliers.
- Working on high-impact, varied projects that combine creativity and executional excellence with a strong understanding of policy, advocacy, and the mobile industry.
- Acting as a strategic business partner, delivering end-to-end marketing support for high-profile global External Affairs initiatives.
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving awareness, engagement, and tangible impact for the GSMA’s AI for Impact programme.
📋 Key Responsibilities
✅ Develop and implement marketing and communications strategies for the AI for Impact programme across digital platforms, social media, content creation, and industry event representation.
✅ Collaborate with internal stakeholders and external partners to ensure alignment and excellence in marketing execution.
✅ Monitor and evaluate the effectiveness of marketing campaigns, using insights to inform future strategies and improve outcomes.
✅ Contribute to the long-term marketing direction of the External Affairs – AI for Impact programme, playing a key role in shaping its future.
ASSUMPTION: Success in this role will depend on the ability to build and sustain strong relationships across programme teams and the wider marketing function, ensuring alignment and excellence in marketing execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: Extensive experience (5-10 years) working with or for mobile operators, particularly around their AI and external affairs initiatives, with a strong ability to craft compelling and relevant marketing content.
Required Skills:
- Proven track record of successfully delivering policy-focused marketing initiatives across digital platforms, social media, publications, and events.
- Solid understanding of marketing within a policy and advocacy context, ideally with a background that spans both public and private sector engagement.
- Familiarity with an agency-style model, where collaboration across a wide range of marketing disciplines is key to delivering best-in-class outcomes for stakeholders.
- Agility and adaptability to support a diverse mix of projects and initiatives, recognising that priorities and focus areas may evolve over time.
Preferred Skills:
- Experience working with or for non-profit organizations.
- Fluency in additional languages.
ASSUMPTION: While not explicitly stated, a master's degree in a relevant field or equivalent experience may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (pro-rated for the contract duration). This estimate is based on industry standards for a senior marketing role in London with the given experience level.
Benefits:
- Learning & Development Opportunities
- Generous Holiday Allowances
- Additional Days Off for Professional Development
- Competitive Compensation
- Architect-designed offices
Working Hours: Full-time (37.5 hours per week), with flexible and remote working options available.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: The GSMA is a global organization unifying the mobile ecosystem to discover, develop, and deliver innovation foundational to positive business environments and societal change. Its vision is to unlock the full power of connectivity so that people, industry, and society thrive.
Company Size: The GSMA has 501-1,000 employees, providing a mid-sized organization structure with opportunities for collaboration and growth.
Founded: The GSMA was founded in 1995, with a rich history in shaping the mobile industry and driving connectivity for good.
Company Description:
- The GSMA operates through three main pillars: Connectivity for Good, Industry Solutions, and Events.
- It engages members, governments, and civil society to advance positive policy and spectrum outcomes, facilitate digital innovation, and tackle societal challenges.
- The GSMA supports the technology and interoperability that makes mobile work and brings the ecosystem and adjacent industries together through its events.
Company Specialties:
- Mobile communications
- Mobile Internet
- Technology
- Strategy
Company Website: gsma.com
ASSUMPTION: The GSMA's focus on connectivity for good and its global presence provide unique opportunities for candidates to make a significant impact on societal challenges through their work.
📊 Role Analysis
Career Level: This role is at the senior level, offering the opportunity to lead strategic marketing initiatives and contribute to the long-term direction of the AI for Impact programme.
Reporting Structure: The Senior Marketing Manager reports to the External Affairs Marketing Director and collaborates with internal stakeholders and external partners.
Work Arrangement: This role is offered as a contractor position with hybrid working arrangements, allowing for flexibility and work-life balance.
Growth Opportunities:
- Potential to expand the role's scope and influence based on performance and the programme's evolution.
- Opportunities to work on diverse projects and initiatives, fostering professional growth and development.
- Chance to build a strong professional network within the mobile industry and related sectors.
ASSUMPTION: Success in this role may lead to permanent employment opportunities or expanded responsibilities within the GSMA or its partner organizations.
🌍 Location & Work Environment
Office Type: The GSMA's London office is architect-designed, providing a modern and collaborative work environment.
Office Location(s): 1 Angel Lane, London
Geographic Context:
- London offers a vibrant and multicultural city environment with numerous amenities and attractions.
- The GSMA's location in central London provides easy access to public transportation and nearby attractions.
- The city's time zone is GMT (Greenwich Mean Time), with daylight saving time observed from late March to late October.
Work Schedule: The role follows a standard full-time work schedule with flexible and remote working options available.
ASSUMPTION: The hybrid working arrangement allows for a balance between on-site collaboration and remote work, catering to different work styles and personal preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the GSMA's careers portal.
- Phone or video screening with the hiring manager or HR representative.
- In-depth interview with the External Affairs Marketing Director and other relevant stakeholders.
- Final round interview or assessment, focusing on cultural fit and strategic thinking.
Key Assessment Areas:
- Strategic thinking and long-term planning for the AI for Impact programme.
- Understanding of the mobile industry, AI, and external affairs initiatives.
- Ability to build and maintain strong relationships with internal and external stakeholders.
- Creativity and executional excellence in marketing delivery.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of the GSMA's mission and the AI for Impact programme in your application materials.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
ATS Keywords: AI, Marketing Strategy, Digital Marketing, Social Media, Content Creation, Event Representation, Policy Advocacy, Relationship Building, Project Management, Budget Management, Collaboration, Creativity, Execution Excellence, Mobile Industry Understanding, Agility, Adaptability
ASSUMPTION: The GSMA's application process may include additional assessments or tasks to evaluate candidates' skills and cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The GSMA may use additional tools and technologies specific to its marketing and communications processes.
👔 Cultural Fit Considerations
Company Values:
- Passionately driven: Approaching everything with unparalleled capability, tenacity, and commitment.
- Insightful leaders: Continuously developing and engaging expertise, insight, and creativity.
- Stronger together: Leaning on each other so the industry can lean on the GSMA, embracing diversity and actively seeking out perspectives and skill sets beyond its own.
Work Style:
- Collaborative: Working closely with internal stakeholders and external partners to ensure alignment and excellence in marketing execution.
- Agile: Adapting to changing priorities and focus areas, recognizing that initiatives may evolve over time.
- Considerate: Creating a safe space for colleagues to thrive, assuming positive intent, and being respectful and accountable.
Self-Assessment Questions:
- Do you have a proven track record of successfully delivering policy-focused marketing initiatives across digital platforms, social media, publications, and events?
- Are you comfortable working in a fast-paced, collaborative environment with a diverse mix of projects and initiatives?
- Do you possess excellent communication and relationship-building skills, enabling you to establish trusted, collaborative relationships with a diverse range of internal teams and external stakeholders?
ASSUMPTION: The GSMA values a diverse and inclusive work environment, seeking candidates who align with its mission and values.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, demanding strong organizational skills and the ability to prioritize effectively.
- Collaborating with external partners may present unique challenges in terms of communication, alignment, and project management.
- The hybrid working arrangement may require additional self-motivation and time management skills to balance remote and on-site work.
- The role's focus on AI for Impact may involve sensitive or controversial topics, requiring careful communication and stakeholder management.
ASSUMPTION: Addressing these challenges proactively and effectively will be crucial for success in this role.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position offers a unique focus on AI for Impact and external affairs initiatives, providing an opportunity to drive tangible societal change through marketing.
- Within the mobile industry, this role stands out for its focus on advocacy and policy, requiring a strong understanding of both marketing and public affairs strategies.
- Career progression in this role may lead to opportunities in external affairs, public policy, or other related fields within the GSMA or partner organizations.
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions will help candidates determine if it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign to raise awareness of the GSMA's AI for Impact programme at the Mobile World Congress (MWC) in Barcelona, Shanghai, or Las Vegas.
- Creating targeted content and thought leadership pieces to position the GSMA as a thought leader in AI for Impact and external affairs within the mobile industry.
- Managing the GSMA's social media presence and engagement strategies to drive awareness and engagement for AI for Impact initiatives.
ASSUMPTION: These sample projects illustrate the varied and high-impact nature of the role's responsibilities and the opportunity to make a significant impact on the AI for Impact programme.
❓ Key Questions to Ask During Interview
- How does this role contribute to the long-term marketing direction of the External Affairs – AI for Impact programme?
- What are the key priorities and focus areas for the AI for Impact programme in the coming months, and how can this role support their successful execution?
- How does the GSMA foster a culture of collaboration and innovation within its marketing teams, and what opportunities exist for growth and development in this role?
- What are the most significant challenges facing the AI for Impact programme, and how can this role address them effectively?
- How does the GSMA support work-life balance and employee well-being, particularly for hybrid and remote workers?
ASSUMPTION: Asking these questions will help candidates better understand the role's responsibilities, the team's dynamics, and the GSMA's culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the GSMA's careers portal.
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, demonstrating your understanding of the GSMA's mission and the AI for Impact programme.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- If selected for an interview, be prepared to discuss your strategic thinking, creativity, and executional excellence in marketing delivery.
- Follow up with the GSMA one week after submitting your application to confirm receipt and inquire about the next steps in the hiring process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
