Senior Marketing Manager APAC Customer Strategy and Initiatives

📌 Core Information

🔹 Job Title: Senior Marketing Manager APAC Customer Strategy and Initiatives

🔹 Company: Danaher

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (working remotely from home)

🚀 Job Overview

Key aspects of this role include:

• Managing $160M marketing funnel additions across all OpCos in APAC
• Combining customer insights with market insights to manage customer needs effectively
• Collaborating with sub-regional marketing teams to develop content and channels strategy
• Supporting campaign execution and providing feedback to commercial teams
• Creating sales tools and value proposition documents based on commercial inputs and customer insights

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams across different regions.

📋 Key Responsibilities

✅ Create methods for customer data collection through Voice of Customer surveys, behavioral segmentation data, internal datasets, market sizing reports, and other CX tools

✅ Work closely with sub-regional marketing teams to develop content and channels strategy based on customer needs and insights

✅ Support execution of campaigns based on content and channels strategy using tools like Kapost and through internal stakeholder meetings

✅ Provide feedback to commercial teams from customer insights and create a process to close feedback loop to customers or plug gaps in service/engagement

✅ Work with regional marketing leads to develop sales tools and value proposition documents based on commercial inputs and customer insights

✅ Continuously validate with customers the communication plans across customer buying journey

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and stakeholder management, requiring strong organizational skills and the ability to work independently.

🎯 Required Qualifications

Education: Preference for graduates in Life Sciences, though not a must

Experience: Long-standing experience in designing cross-channel B2B CX strategy, with exposure to the bioprocessing industry

Required Skills:

• Customer engagement experience in commercial or field marketing, marketing insights, or execution functions
• Experience managing content marketing software

Preferred Skills:

• Experience creating content and channels strategy and delivering consistent customer interactions across channels
• Customer data collection using various tools and analyzing them for creating action plans
• Managing customer buying journey process for delivering end-to-end experience
• Using predictive analytics for designing customer experiences

ASSUMPTION: Candidates with a strong background in marketing, customer experience, and data analysis will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: INR 25-35 LPA (Estimated based on industry standards for a senior marketing role in Bangalore)

Benefits:

• Health Care Program
• Paid Time Off

Working Hours: Full-time (40 hours/week) with the ability to work remotely from home

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Bangalore, India. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Danaher operates in the medical equipment manufacturing industry, focusing on life sciences, diagnostics, and biotechnology

Company Size: Danaher is a large organization with over 10,000 employees globally, providing ample opportunities for career growth and learning

Founded: Danaher was founded in 1969 and has since grown into a leading global innovator in life sciences and diagnostics

Company Description:

• Danaher is committed to accelerating the power of science and technology to improve human health
• The company partners with customers across the globe to help them solve their most complex challenges
• Danaher's global teams are pioneering what's next across life sciences, diagnostics, biotechnology, and beyond

Company Specialties:

• Life Sciences
• Diagnostics
• and Biotechnology

Company Website: www.danaher.com

ASSUMPTION: Danaher's focus on innovation, customer-centric approach, and commitment to improving human health make it an attractive employer for professionals in the life sciences and diagnostics fields.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and autonomy

Reporting Structure: Reports to the Director Regional Marketing, APAC, and is part of the Demand Generation Marketing team

Work Arrangement: Remote OK (working remotely from home) with the ability to travel up to 20% of the time within the APAC region and globally as required

Growth Opportunities:

• Potential to expand the role's scope and impact based on performance and business needs
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Access to professional development resources and training programs

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the business and advance their career within Danaher.

🌍 Location & Work Environment

Office Type: Remote (working from home) with the ability to travel up to 20% of the time within the APAC region and globally as required

Office Location(s): Bengaluru, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its tech industry and vibrant culture
• The city offers a mix of urban and suburban living options, with a moderate cost of living
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Full-time (40 hours/week) with flexible working hours and the ability to work remotely from home

ASSUMPTION: The remote work arrangement and flexible working hours provide a good work-life balance for employees, allowing them to manage their personal and professional responsibilities effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with hiring manager or panel

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation abilities
• Stakeholder management and communication skills
• Cultural fit and alignment with Danaher's values

Application Tips:

• Highlight relevant experience and achievements in customer engagement, data analysis, and marketing strategy
• Tailor your resume and cover letter to emphasize the required skills and qualifications for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and stakeholder management abilities

ATS Keywords: Customer Insights, Market Insights, Content Strategy, Campaign Execution, Customer Engagement, Data Collection, Behavioral Segmentation, Predictive Analytics, Cross-Channel Strategy, B2B Marketing, Communication Plans, Sales Tools Development, Feedback Loop Creation, Market Sizing, Life Sciences Knowledge, Bioprocessing Exposure

ASSUMPTION: Danaher's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Kapost (content marketing software)
• Other CX tools (Voice of Customer surveys, behavioral segmentation data, internal datasets, market sizing reports)

ASSUMPTION: Familiarity with content marketing software and CX tools will be beneficial for this role, as they are essential for data collection, analysis, and campaign execution.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centric approach
• Collaboration
• Integrity
• Accountability

Work Style:

• Strategic and data-driven
• Collaborative and cross-functional
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a proven track record of designing and executing successful cross-channel B2B CX strategies?
• Are you comfortable working with data and using it to inform decision-making and strategy?
• Can you effectively manage and collaborate with cross-functional teams and stakeholders across different regions?

ASSUMPTION: Candidates who align with Danaher's values and work style will be well-suited for this role and thrive in the company's culture.

⚠️ Potential Challenges

• Managing a large marketing funnel and multiple stakeholders across different regions
• Balancing strategic planning with day-to-day campaign execution and data analysis
• Adapting to a remote work arrangement and managing time zones effectively
• Keeping up with the fast-paced and dynamic nature of the life sciences and diagnostics industries

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses heavily on customer insights and market sizing to inform strategy and campaign execution
• This role requires a strong understanding of the bioprocessing industry and life sciences knowledge
• Career progression in Danaher may involve moving into other senior marketing roles or taking on broader responsibilities within the organization

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, with a strong focus on customer insights and industry-specific knowledge.

📝 Sample Projects

• Developing a comprehensive customer engagement strategy for a new product launch in the APAC region
• Conducting a market sizing study to inform marketing funnel additions and resource allocation
• Creating a feedback loop process to address customer pain points and improve service/engagement

ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of this role, with a focus on customer engagement, market analysis, and process improvement.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Demand Generation Marketing team and the broader APAC region?
• How does Danaher support the professional development and growth of its employees in marketing roles?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Danaher measure the success of this role, and what are the key performance indicators (KPIs) used to track progress?
• What is the company's approach to work-life balance, and how does it support employees working remotely?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and stakeholder management abilities
• Research Danaher's company culture and values to demonstrate your fit and enthusiasm for the role
• Follow up with the hiring manager or HR representative within one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.