📌 Core Information
🔹 Job Title: Senior Marketing Manager APAC Customer Strategy and Initiatives
🔹 Company: Cytiva
🔹 Location: Bengaluru, India (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (APAC region)
🚀 Job Overview
Key aspects of this role include:
- Managing $160M marketing funnel additions across APAC OpCos
- Combining customer and market insights to inform strategy
- Collaborating with sub-regional marketing teams to develop content and channels strategy
- Supporting campaign execution and providing feedback to commercial teams
- Developing sales tools and value proposition documents based on commercial inputs and customer insights
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in B2B marketing to effectively manage the marketing funnel and customer engagement across the APAC region.
📋 Key Responsibilities
✅ Create methods for customer data collection through Voice of Customer surveys, behavioral segmentation data, internal data sets, market sizing reports, and other CX tools
✅ Work closely with sub-regional marketing teams to develop content and channels strategy based on customer needs and insights
✅ Support execution of campaigns based on content and channels strategy using tools such as Kapost and through internal stakeholder meetings
✅ Provide feedback to commercial teams from customer insights and create a process to close feedback loop to customers or plug gaps in service/engagement
✅ Work with regional marketing leads to develop sales tools and value proposition documents based on commercial inputs and customer insights
✅ Continuously validate with customers the communication plans across customer buying journey
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple stakeholders and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Life Sciences (preferred but not required)
Experience: Long-standing experience in designing cross-channel B2B CX strategy, with exposure to the bioprocessing industry
Required Skills:
- Customer engagement through prior experience in commercial or field marketing, marketing insights, or execution functions
- Experience managing content marketing software
- Ability to travel up to 20% of the time within the APAC region and globally as required
Preferred Skills:
- Experience in creating content and channels strategy and delivering consistent customer interactions across channels
- Customer data collection using various tools and analyzing them for creating action plans
- Managing customer buying journey process for delivering end-to-end experience
- Using predictive analytics for designing customer experiences
ASSUMPTION: A strong background in B2B marketing, customer engagement, and data analysis is crucial for success in this role. Familiarity with the bioprocessing industry is a significant plus.
💰 Compensation & Benefits
Salary Range: INR 25-35 lakhs per annum (AI-estimated, based on industry standards for a senior marketing role in the APAC region)
Benefits:
- Health Care Program
- Paid Time Off
Working Hours: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on industry standards for a senior marketing role in the APAC region. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Cytiva operates in the biotechnology research industry, focusing on enabling the development, manufacture, and delivery of transformative medicines.
Company Size: Cytiva is a large organization with over 10,000 employees globally, offering a diverse and dynamic work environment.
Founded: Cytiva was founded in 2020, following the acquisition of Pall Corporation's life sciences business by Danaher.
Company Description:
- Cytiva is a global leader in biotechnology, dedicated to helping customers discover and commercialize the next generation of therapeutics
- The company offers a broad portfolio of tools, technologies, and services that enable the development, manufacture, and delivery of transformative medicines
- Cytiva is part of Danaher, a global science and technology leader
Company Specialties:
- Biotechnology
- mRNA
- Bioprocessing
- Cell therapy
- Gene therapy
- Lab filtration
- Molecular biology
- Nanomedicine
- Downstream processing
- Upstream processing
- Bioreactor
- Cell culture
- Aseptic filling
Company Website: www.cytiva.com
ASSUMPTION: Cytiva's focus on innovation and continuous improvement, driven by the Danaher Business System, creates an environment that encourages growth and development.
📊 Role Analysis
Career Level: This role is at the senior manager level, offering strategic decision-making and leadership opportunities.
Reporting Structure: The Senior Marketing Manager reports to the Director Regional Marketing, APAC, and is part of the Demand Generation Marketing team located in Bengaluru.
Work Arrangement: This role offers remote work arrangements, with the ability to work from home and travel up to 20% of the time within the APAC region and globally as required.
Growth Opportunities:
- Potential to expand the role's scope and impact based on performance and business needs
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development and training programs through Danaher's learning platforms
ASSUMPTION: This role offers significant growth potential, both in terms of career progression and skill development, within Cytiva's dynamic and global organization.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from Cytiva's Bengaluru office)
Office Location(s): Bengaluru, India
Geographic Context:
- Bengaluru is the capital of the Indian state of Karnataka and is known as the "Silicon Valley of India" due to its thriving tech industry
- The city offers a mix of traditional Indian culture and modern urban living, with a vibrant food scene, historical sites, and numerous parks
- Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year
Work Schedule: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: Working remotely in Bengaluru offers a unique blend of cultural experiences and professional opportunities, with a strong focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Behavioral and technical interviews with hiring managers and team members
- Final interview with the Director Regional Marketing, APAC
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Customer-centric mindset and ability to analyze customer data
- Cross-functional collaboration and project management skills
- Communication and presentation skills
Application Tips:
- Highlight relevant experience in B2B marketing, customer engagement, and data analysis
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare examples of your past successes in managing marketing campaigns and customer insights
ATS Keywords: Customer Insights, Market Insights, Content Strategy, Campaign Execution, Customer Engagement, Data Collection, Behavioral Segmentation, Sales Tools Development, Communication Plans, Predictive Analytics, Cross-Channel Strategy, B2B Marketing, Market Sizing, Feedback Loop, Customer Journey Management, Life Sciences
ASSUMPTION: Cytiva's application process is designed to assess candidates' strategic thinking, customer-centric mindset, and ability to work effectively in a dynamic and global organization.
🛠️ Tools & Technologies
- Kapost (content marketing platform)
- Voice of Customer (VoC) tools
- Market sizing tools and software
- Customer relationship management (CRM) software
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with content marketing software, VoC tools, and market sizing tools is essential for success in this role. Experience with project management tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Integrity
- Accountability
Work Style:
- Strategic and data-driven approach
- Strong analytical and problem-solving skills
- Excellent communication and collaboration skills
- Ability to work independently and in a remote setting
Self-Assessment Questions:
- Do you have a proven track record of successfully managing B2B marketing campaigns and customer insights?
- Are you comfortable working remotely and collaborating with global teams?
- Do you thrive in a dynamic and fast-paced environment, with a strong focus on innovation and continuous improvement?
ASSUMPTION: Cytiva values candidates who are strategic thinkers, customer-focused, and able to thrive in a dynamic and global work environment.
⚠️ Potential Challenges
- Managing a large marketing funnel and multiple stakeholders across the APAC region
- Balancing strategic decision-making with day-to-day campaign execution and customer engagement
- Adapting to a remote work environment and managing time zones
- Keeping up with the latest trends and best practices in biotechnology and marketing
ASSUMPTION: These challenges require strong project management skills, adaptability, and a continuous learning mindset to overcome.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position combines customer and market insights to inform strategy and improve customer engagement
- This role offers a unique blend of strategic decision-making and hands-on campaign execution, with a focus on the APAC region
- Career progression in this role could lead to regional or global marketing leadership positions within Cytiva
ASSUMPTION: This role offers a unique combination of strategic and tactical responsibilities, with significant growth potential within Cytiva's global organization.
📝 Sample Projects
- Developing a comprehensive customer segmentation strategy based on behavioral data and market insights
- Creating a targeted content marketing campaign to improve customer engagement and drive funnel additions in a specific APAC market
- Analyzing customer feedback and market trends to refine Cytiva's value proposition and communication objectives
ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of this role, with a strong focus on customer engagement and market insights.
❓ Key Questions to Ask During Interview
- How does this role fit into Cytiva's overall marketing strategy and growth plans for the APAC region?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Cytiva support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing team in the APAC region, and how can this role address them?
- How does Cytiva measure the success of its marketing campaigns and customer engagement initiatives?
ASSUMPTION: These questions demonstrate your interest in Cytiva's strategic goals, team dynamics, and performance metrics, showcasing your proactive and engaged approach to the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, customer engagement, and data analysis
- Prepare examples of your past successes in managing marketing campaigns and customer insights
- Follow up with the hiring team one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
