Senior Marketing Manager, Argentina

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📌 Core Information

🔹 Job Title: Senior Marketing Manager, Argentina

🔹 Company: Payoneer

🔹 Location: Buenos Aires, Buenos Aires, Ciudad Autónoma de, Argentina

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Executing both online and offline marketing strategies to boost growth in LATAM.
• Building brand awareness and positioning within the region.
• Engaging with customers and managing relationships with media for publicity.
• Organizing and attending market-specific events to deepen community ties.

ASSUMPTION: The role requires a proactive and dynamic approach due to the fast-paced nature of marketing in the fintech sector, as well as the geographic focus on LATAM.

📋 Key Responsibilities

✅ Flawless execution of marketing strategy in LATAM to drive growth.

✅ Build brand awareness, generate leads, and improve customer engagement.

✅ Create innovative campaigns and content that resonate with local markets.

✅ Collaborate with design teams to develop engaging assets.

✅ Improve SEO and oversee the digital presence of the company.

✅ Facilitate communication between local markets and global corporate teams.

✅ Conduct and participate in feedback sessions with stakeholders.

✅ Localize marketing materials and manage quality assurance.

✅ Respond proactively to feedback on social and internal channels.

✅ Manage PR and social media to maintain brand presence.

✅ Expand network with media and influencers to further brand initiatives.

✅ Oversee regional budget concerning marketing activities.

ASSUMPTION: The listed responsibilities imply a need for strong communication skills and multi-tasking abilities to handle varied marketing campaigns and maintain corporate relationships.

🎯 Required Qualifications

Education: BA in Business, Marketing, Communication, Economics, or related field.

Experience: 5+ years in diverse marketing roles with focus on digital marketing, SEO, and brand engagement.

Required Skills:

• Digital Marketing
• Content Creation
• SEO and Web Analytics

Preferred Skills:

• Knowledge of local marketing agencies and media
• Experience with task management tools like Asana or CRM software like Salesforce

ASSUMPTION: Expertise in digital marketing and analytics is essential due to the online nature of fintech services.

💰 Compensation & Benefits

Salary Range: Not specified, but competitive within the fintech industry.

Benefits:

• Health and wellness programs
• Professional development opportunities
• Flexible work arrangements

Working Hours: 40 hours per week, with some flexibility expected due to global coordination.

ASSUMPTION: Compensation includes industry-standard benefits typical for mid-senior roles in financial services companies.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services sector with a focus on global payment solutions.

Company Size: 1,001-5,000 employees, offering diverse opportunities and resource availability for employees.

Founded: 2005

Company Description:

• Empowers global SMBs to transact seamlessly worldwide.
• Promotes digital participation in the global economy.
• Simplifies cross-border commerce for emerging markets.

Company Specialties:

• Mass Payout Services
• Global Payment Solutions
• Global Bank Transfers

Company Website: http://www.payoneer.com

ASSUMPTION: Payoneer focuses on expanding payment capabilities globally, leveraging its fintech solutions to connect businesses across borders, applicable to this marketing role's objectives.

📊 Role Analysis

Career Level: Senior level, offering leadership in executing marketing strategies.

Reporting Structure: Likely reports to regional and global marketing heads, while coordinating with cross-functional teams.

Work Arrangement: Primarily on-site, with occasional remote work as per hybrid model.

Growth Opportunities:

• Leadership in LATAM marketing strategy development
• Cross-cultural team management and engagement
• Networking and relationship-building with industry stakeholders

ASSUMPTION: Growth is driven through actively engaging in diverse projects and initiatives within the Latin American region, crucial for career advancement.

🌍 Location & Work Environment

Office Type: Corporate office situated in Buenos Aires, facilitating onsite interaction with local teams.

Office Location(s): Buenos Aires, Argentina

Geographic Context:

• Central business district location promoting easy access
• Cultural hub with opportunities for market engagement
• Key location for LATAM region operations

Work Schedule: Predominantly standard business hours with occasional adjustments for global partnerships.

ASSUMPTION: On-site work in Buenos Aires provides an environment conducive to immediate collaboration and teamwork, a key factor for marketing roles.

💼 Interview & Application Insights

Typical Process:

• Initial application and resume screening
• HR interview focusing on experience and cultural fit
• Technical interview covering marketing competencies

Key Assessment Areas:

• Understanding of LATAM market dynamics
• Ability to strategize digital marketing campaigns
• Analytical skills in assessing marketing performance

Application Tips:

• Highlight local market achievements
• Demonstrate digital marketing projects
• Show effective communication skills in Spanish and English

ATS Keywords: Digital Marketing, SEO, Brand Awareness, Customer Engagement, Project Management

ASSUMPTION: The application process may heavily focus on candidates’ regional expertise and their practical experiences in executing successful marketing strategies in the LATAM region.

🛠️ Tools & Technologies

• Google Analytics
• Salesforce CRM
• WordPress CMS

ASSUMPTION: Proficiency in these tools is assumed due to their prevalent use in digital marketing and analytics.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Innovation
• Global Integration

Work Style:

• Collaborative and team-oriented environment
• Adaptability to fast-paced changes
• Responsive to cross-border communications

Self-Assessment Questions:

• How do you foster community engagement in a diverse market like LATAM?
• Describe a time you led a successful marketing campaign.
• How do you handle feedback from multiple stakeholders?

ASSUMPTION: Candidates should be comfortable in a dynamic, multicultural setting that values innovation and cross-functional teamwork.

⚠️ Potential Challenges

• Adapting global strategies to local market conditions
• Balancing multiple projects and deadlines simultaneously
• Maintaining high engagement levels with remote teams
• Ensuring cohesive branding across diverse markets

ASSUMPTION: The role demands resilience and flexibility, dealing with a range of external and internal challenges linked to a multinational and versatile fintech environment.

📈 Similar Roles Comparison

• Focus on digital transformation and adaptation within LATAM
• Greater emphasis on cross-cultural communication
• Higher degree of project management within multi-national settings

ASSUMPTION: Compared to roles in more localized firms, this position requires a higher engagement with global protocols and region-specific marketing strategies.

📝 Sample Projects

• Launch of a new digital payment service across LATAM markets
• Cultural adaptation of existing global campaigns for regional relevance
• Development of partnerships with regional media outlets

ASSUMPTION: Sample projects likely involve extensive collaboration with diverse teams and aim at achieving both growth in market share and brand visibility.

❓ Key Questions to Ask During Interview

• How does Payoneer plan to expand its presence in LATAM over the next year?
• What digital tools are most frequently used by the marketing team?
• How are successes and improvements measured within the marketing division?
• What strategies are in place to ensure effective local-global team collaboration?
• What are the current challenges in LATAM markets that Payoneer wants to address?

ASSUMPTION: Interview questions should focus on clarifying role expectations, team dynamics, and Payoneer's strategic objectives in the region.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant experiences with similar roles
• Prepare examples of past marketing successes
• Discuss your understanding of the LATAM market in your cover letter
• Reach out to current employees for insights into the company's culture

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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