📌 Core Information
🔹 Job Title: Senior Marketing Manager / Assistant Head of Marketing
🔹 Company: NEC Software Solutions (NECSWS)
🔹 Location: Hybrid, Hemel Hempstead, Hertfordshire, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving a profitable sales pipeline within the Healthcare sector
- Enhancing and protecting the company's brand and reputation
- Implementing robust marketing programs across various channels
- Managing and developing a team
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the Healthcare market sector.
📋 Key Responsibilities
✅ Create awareness of and develop the brand of NEC Software Solutions and healthcare propositions
✅ Communicate with target audiences to build and develop a clear understanding and recognition of the brand proposition
✅ Implement marketing programs including advertising, direct marketing, digital, and media relations to drive customer acquisition and retention
✅ Work closely with in-house and external creative agencies to develop consistent marketing materials
✅ Write and proofread marketing copy that resonates with the Healthcare market sector
✅ Produce creative content and manage social media channels to generate impact
✅ Develop and manage a wide range of events such as conferences, seminars, receptions, and exhibitions
✅ Arrange the effective distribution of marketing materials
✅ Conduct market research using customer questionnaires and focus groups
✅ Develop relationships with key stakeholders, both internal and external
✅ With support, develop and implement a brand marketing strategy for the Healthcare proposition
✅ Manage stakeholders' expectations, track marketing performance, and prepare monthly reports for management
✅ Monitor and report on competitor activity
✅ Lead external agencies to effectively manage events, press relationships, editorial requests, presentations, promotional materials, and online activities
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in a Marketing role, preferably within Healthcare Tech or the NHS/HSE (Ireland)
Required Skills:
- Proven experience in a B2B environment
- Automation experience in developing, executing, and measuring email marketing campaigns
- Strong communication skills, both externally and internally, with the ability to dialogue at CX level
- Able to work with a variety of stakeholders and assimilate their views
- Collaborative, commercially aware, and cost-conscious
- Problem-solving and analytical skills
- Data-driven decision-making
- Flexible and self-motivated, able to work without supervision
- Line management responsibility
- Outcomes and deadlines orientated
- Ability to work under pressure
Preferred Skills:
- Experience in the Healthcare industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the Healthcare industry and additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £50,000 - £65,000 per annum (Estimated based on industry standards for a Senior Marketing Manager role in the UK)
Benefits:
- Private Medical Cover funded by NEC for Employees (with the option to add family members at an additional cost)
- 25 days paid holiday with the option to buy/sell (FTE)
- 4 x basic salary life assurance cover funded by NEC (with the option to increase cover at an additional cost)
- A Group Pension Plan with fantastic employer contributions up to a maximum of 8.5%
- A selection of flexible benefits to suit individual needs
- Free access to LinkedIn Learning
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for hybrid working
ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Marketing Manager role in the UK. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: NEC Software Solutions operates in the IT Services and IT Consulting industry, focusing on public services and healthcare sectors.
Company Size: NECSWS has 5,001-10,000 employees globally, providing a large and diverse work environment.
Founded: NEC Corporation, the parent company, was founded in 1954, with NECSWS operating as a part of its global operations.
Company Description:
- NECSWS builds software and services that help keep people safer, healthier, and better connected worldwide.
- The company works with national governments, international health bodies, police forces, emergency services, local authorities, and housing providers to prevent harm and provide the right support.
- NECSWS helps its customers pay financial support faster, speed up treatments for patients, and respond to emergencies in the right way.
Company Specialties:
- Public services software
- Healthcare technology
- Emergency services management
Company Website: https://www.necsws.com/
ASSUMPTION: Working at NECSWS offers opportunities to make a significant impact on public services and healthcare sectors, with a focus on innovation and technology.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Head of Marketing or a similar role.
Reporting Structure: The Senior Marketing Manager will oversee a team of marketing professionals, with the potential for further growth and management responsibilities.
Work Arrangement: This role is hybrid, with a mix of on-site and remote work. The exact arrangement may vary depending on the team's needs and the individual's preferences.
Growth Opportunities:
- Progression to Head of Marketing or a similar leadership role
- Expanding the team and taking on additional responsibilities
- Gaining experience in a large, global organization with diverse projects
ASSUMPTION: This role offers significant growth potential, both in terms of career progression and team expansion.
🌍 Location & Work Environment
Office Type: The primary office is located in Hemel Hempstead, with hybrid working arrangements available.
Office Location(s): BizSpace, 1st Floor, iMex Centre, 575-599 Maxted Rd, Hemel Hempstead, HP2 7DX, GB
Geographic Context:
- The office is located in Hertfordshire, with easy access to London and other major cities in the UK.
- The region offers a mix of urban and rural environments, with a range of housing options and amenities.
- The office is situated near major transport links, including the M1 motorway and London Luton Airport.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for hybrid working arrangements.
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face or video interview with the hiring manager
- Final interview with the Head of Marketing or a similar role
Key Assessment Areas:
- Marketing strategy and planning
- Brand development and management
- Communication and stakeholder management
- Leadership and team management
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the Healthcare sector.
- Prepare examples of your marketing campaigns, their outcomes, and the impact you've made on brand awareness and customer acquisition.
- Demonstrate your understanding of the Healthcare market sector and NECSWS's role within it.
ATS Keywords: Marketing strategy, brand development, customer acquisition, stakeholder management, team leadership, Healthcare sector, NECSWS
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and industry knowledge, with a strong emphasis on the Healthcare sector.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Sustainability
Work Style:
- Results-driven
- Team-oriented
- Adaptable and flexible
- Data-driven decision-making
- Strong communication and stakeholder management skills
Self-Assessment Questions:
- Do you thrive in a dynamic, results-driven environment?
- Are you comfortable working with a diverse range of stakeholders, both internal and external?
- Do you have a proven track record of driving brand awareness and customer acquisition in the Healthcare sector?
ASSUMPTION: NECSWS values candidates who are innovative, customer-focused, and collaborative, with a strong work ethic and a results-driven mindset.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with a diverse range of stakeholders, each with their own objectives and expectations
- Keeping up with the latest marketing trends and technologies in the rapidly evolving Healthcare sector
- Balancing on-site and remote work effectively
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to continuous learning and adaptation.
📈 Similar Roles Comparison
- Compared to other Senior Marketing Manager roles, this position places a stronger emphasis on the Healthcare sector and working with government and public services clients.
- Industry-specific context: The Healthcare sector is highly regulated and competitive, requiring a deep understanding of the market and its unique challenges.
- Career path comparison: This role offers significant growth potential, with the opportunity to progress to Head of Marketing or a similar leadership role within NECSWS or its parent company, NEC Corporation.
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path in the marketing field.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new Healthcare product or service
- Conducting market research to identify gaps in the Healthcare market and developing targeted marketing strategies to address them
- Managing a team to plan and execute a large-scale Healthcare conference or event, with a focus on driving brand awareness and customer acquisition
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Senior Marketing Manager in the Healthcare sector.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for NECSWS's Healthcare propositions?
- What are the most significant challenges facing the Healthcare sector, and how can this role address them?
- What opportunities are there for growth and development within this role and the wider organization?
- How does NECSWS support work-life balance for its employees, particularly in hybrid or remote working arrangements?
ASSUMPTION: These questions demonstrate the candidate's interest in the role's strategic impact, the company's marketing goals, and their long-term career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the Healthcare sector.
- Prepare examples of your marketing campaigns, their outcomes, and the impact you've made on brand awareness and customer acquisition.
- Demonstrate your understanding of the Healthcare market sector and NECSWS's role within it.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
