Senior Marketing Manager - Australia

📌 Core Information

🔹 Job Title: Senior Marketing Manager - Australia

🔹 Company: Pepperstone

🔹 Location: Melbourne, Victoria, Australia

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote work available for up to 6 weeks per year)

🚀 Job Overview

Key aspects of this role include:

• Leading marketing initiatives to drive business growth and win market share in Australia
• Collaborating with sales, product, and operations to enhance the client experience
• Working hands-on across various marketing channels, including digital, CRM, social, brand, and events
• Building and mentoring a high-performing local marketing team
• Experimenting with bold ideas, testing, learning, and scaling campaigns

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution and a hands-on approach to marketing. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have a proven track record in driving growth and brand awareness.

📋 Key Responsibilities

✅ Lead and execute marketing programs across various channels in Australia, focusing on client acquisition and retention

✅ Collaborate with sales, product, and operations to enhance the client experience and drive business growth

✅ Build and manage a high-performing local marketing team

✅ Develop and implement marketing strategies that align with Pepperstone's global brand and local market needs

✅ Monitor and analyze campaign performance, using data to optimize and scale initiatives

✅ Manage relationships with external agencies and vendors to deliver key initiatives

ASSUMPTION: This role requires a strong understanding of the Australian market and the ability to adapt global marketing strategies to local needs. The ideal candidate will have experience working with agencies and central in-house teams to deliver key initiatives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field (postgraduate degree a plus)

Experience: 7+ years in marketing roles with a focus on bringing brands to life, growth initiatives, campaign ideation & delivery, and client lifecycle

Required Skills:

• Proven track record in marketing, with a focus on driving brand awareness and growth
• Deep experience across multi-channel marketing, especially local brand, CRM, digital, social, content & events
• Strong analytical skills and data-driven mindset
• Excellent communication and stakeholder management skills
• Ability to work independently and in a team environment

Preferred Skills:

• Experience working in the financial services industry
• Fluency in multiple languages
• Certifications in digital marketing or related fields

ASSUMPTION: The ideal candidate will have a strong background in marketing, with a proven track record in driving growth and brand awareness. Experience working in the financial services industry is a plus but not essential.

💰 Compensation & Benefits

Salary Range: AUD 120,000 - 160,000 per annum, plus superannuation and company bonus scheme

Benefits:

• Genuinely collaborative and friendly culture
• Flexible and hybrid working arrangements
• Remote working option (up to 6 weeks per year)
• Ongoing personal development & learning opportunities
• 15 weeks paid primary carers parental leave & 4 weeks paid secondary carers leave
• 3 paid volunteering days per year & Workplace Giving Program
• Frequent events and celebrations
• Beautifully renovated large office at Collins Square - 727 Collins Street, Melbourne
• Best in class end of trip facilities
• Full stocked kitchen, onsite coffee machines with locally sourced coffee beans, and curated specialty teas

Working Hours: Full-time (37.5 hours per week), with flexible working hours and the option to work remotely for up to 6 weeks per year

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in Melbourne. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services (Online Forex and CFD Brokerage)

Company Size: Medium (201-500 employees)

Founded: 2010

Company Description:

• Pepperstone is an online Forex and CFD broker providing traders across the globe with cutting-edge technology to trade the world’s markets
• Driven to provide traders with low-cost pricing across all instruments, including FX, CFDs, Cryptocurrencies, and Commodities
• Regulated by ASIC, FCA, SCB, CMA, SCB, BaFin, and DFSA

Company Specialties:

• Forex Brokerage
• Metatrader 4
• Forex Trading
• Currency Trading

Company Website: pepperstone.com

ASSUMPTION: Pepperstone is a global fintech with a strong presence in Australia. The company offers a collaborative and friendly work environment with opportunities for professional growth and development.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Global Head of Marketing and manages a local marketing team

Work Arrangement: Hybrid (On-site & Remote) with the option to work remotely for up to 6 weeks per year

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the marketing team
• Opportunities to work on global marketing initiatives and collaborate with teams across the globe
• Access to ongoing personal development and learning opportunities

ASSUMPTION: This role offers a unique opportunity to lead marketing initiatives in one of Pepperstone's most important regions, Australia. The ideal candidate will have the chance to make a significant impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: Beautifully renovated large office at Collins Square - 727 Collins Street, Melbourne

Office Location(s): Melbourne, Victoria, Australia

Geographic Context:

• Melbourne is the capital city of Victoria and the second-most populous city in Australia
• The city is known for its vibrant culture, diverse communities, and thriving arts scene
• Melbourne has a temperate oceanic climate, with warm summers and cool winters

Work Schedule: Full-time (37.5 hours per week) with flexible working hours and the option to work remotely for up to 6 weeks per year

ASSUMPTION: The ideal candidate will be comfortable working in a hybrid environment, with a balance of on-site and remote work. The Melbourne office offers a modern and collaborative work environment with access to best-in-class facilities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Global Head of Marketing
• In-depth interview with the Global Head of Marketing and a member of the local marketing team
• Final interview with the Global Head of Marketing and a senior member of the Pepperstone leadership team

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and interpretation
• Stakeholder management and communication
• Leadership and team management

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and achievements
• Be prepared to discuss your approach to marketing strategy and campaign development
• Demonstrate your understanding of the Australian market and Pepperstone's business

ATS Keywords: Marketing, Client Acquisition, Retention, Brand Building, Campaign Generation, Digital Marketing, CRM, Social Media, Content Creation, Event Management, Data Analysis, Team Leadership, Project Management, Collaboration, Storytelling

ASSUMPTION: Pepperstone's application process is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit. The ideal candidate will be able to demonstrate a strong track record in marketing and a passion for driving growth and brand awareness.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience working with marketing automation platforms, CRM software, and analytics tools. Familiarity with project management tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Client-centric
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Results-driven
• Hands-on
• Strategic
• Collaborative
• Adaptable

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working both independently and in a team setting?
• Do you have a proven track record in driving growth and brand awareness?
• Are you passionate about the financial services industry?

ASSUMPTION: The ideal candidate will be a strong cultural fit for Pepperstone, with a client-centric mindset, a passion for innovation, and a collaborative work style.

⚠️ Potential Challenges

• Managing a remote team and balancing on-site and remote work
• Adapting global marketing strategies to the local Australian market
• Working in a fast-paced, dynamic environment with tight deadlines
• Managing relationships with external agencies and vendors

ASSUMPTION: The ideal candidate will be comfortable working in a hybrid environment and have experience managing remote teams. They will also have a strong understanding of the Australian market and the ability to adapt global marketing strategies to local needs.

📈 Similar Roles Comparison

• This role is similar to other senior marketing manager positions in the financial services industry, with a focus on client acquisition, retention, and brand building
• However, this role offers the unique opportunity to lead marketing initiatives in one of Pepperstone's most important regions, Australia
• Career progression in this role may include taking on additional responsibilities or moving into a global marketing leadership position

ASSUMPTION: This role offers a unique opportunity to lead marketing initiatives in Australia and make a significant impact on Pepperstone's growth and success. The ideal candidate will have a strong track record in marketing and a passion for driving growth and brand awareness.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product or service in the Australian market
• Analyzing campaign performance data and optimizing marketing strategies to improve results
• Managing a team of marketing professionals to deliver key initiatives and achieve business objectives

ASSUMPTION: The ideal candidate will have experience working on marketing projects that align with the responsibilities and qualifications outlined in this job description.

❓ Key Questions to Ask During Interview

• What are the biggest marketing challenges facing Pepperstone in the Australian market?
• How does this role fit into Pepperstone's global marketing strategy?
• What are the key priorities for this role in the first 90 days?
• How does Pepperstone support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: The ideal candidate will be curious and engaged, asking thoughtful questions about the role, the company, and the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and achievements
• Prepare for your interviews by researching Pepperstone's business and the Australian market
• Be ready to discuss your approach to marketing strategy and campaign development
• Follow up with the Pepperstone team within one week of your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.