Senior Marketing Manager (B2B)

📌 Core Information

🔹 Job Title: Senior Marketing Manager (B2B)

🔹 Company: Wifinity

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-Time, Remote OK

🔹 Category: Telecommunications

🔹 Date Posted: 2025-06-17

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading demand generation for Wifinity's growing B2B business
• Focusing on public sector, defence, education, and offshore vertical campaigns
• Designing and executing multi-channel campaigns for lead generation
• Collaborating closely with business development directors
• Working with a remote-first team and managing multiple stakeholders

ASSUMPTION: This role requires a proactive and commercially minded individual with a strong background in B2B marketing and lead generation campaigns, particularly in the public sector.

📋 Key Responsibilities

✅ Lead generation & campaign strategy

• Own the strategy and execution of integrated B2B campaigns across email, social, content, events, and paid media
• Plan, execute, and optimize vertical-specific marketing programs
• Build strong working relationships with business development directors
• Develop and test segmented nurture campaigns using CRM and marketing automation tools

✅ Content, messaging & sales enablement

• Create compelling, sector-relevant messaging and content that sells Wifinity's solutions
• Write and edit customer-facing content that is clear, engaging, and persuasive
• Equip sales teams with high-impact collateral, campaign kits, and outreach templates
• Translate technical features and service details into benefit-led, customer-friendly language

✅ Digital marketing & martech

• Own campaign setup, delivery, and reporting using Wifinity's Martech stack
• Maintain lead gen records in Salesforce, report on campaign performance, and optimize based on insights

✅ Team leadership & collaboration

• Work with Wifinity's digital agency and in-house resources to deliver campaigns to deadlines
• Collaborate with the broader sales, product, and customer teams to align messaging and share insights
• Contribute to bid support, product development initiatives, and partnership marketing when required

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and cross-functional collaboration to drive lead generation and support Wifinity's B2B business growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven success designing and delivering lead generation campaigns in a B2B environment, with a focus on public sector clients

Required Skills:

• Proven experience in CRM and marketing automation tools (e.g., Salesforce, Pipedrive, Pardot, HubSpot)
• Solid grasp of Google Analytics and LinkedIn/Meta ad campaign experience
• Confident using WordPress, Canva, and Google tools
• Excellent writing and communication skills
• Comfortable working across multiple stakeholders, juggling competing priorities, and showing clear ROI for activity

Preferred Skills:

• Skilled in using data tools like Cognism or similar for targeting and prospecting
• Basic HTML and Adobe Creative Cloud skills
• Marketing qualifications (e.g., CIM)

ASSUMPTION: Candidates with a strong background in B2B marketing, lead generation, and CRM management will be best suited for this role. Relevant experience in the public sector is highly desirable.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (AI estimated based on industry standards for a Senior Marketing Manager role in London with 5-10 years of experience)

Benefits:

• Annual Leave Buy & Sell Scheme
• Remote first working environment

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role in London with the required experience level. The actual salary may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications

Company Size: 51-200 employees

Founded: 2007

Company Description:

• Wifinity was founded to solve connectivity issues faced by the armed forces and has since expanded to serve students, families, and businesses
• Offers super-fast speeds, WiFi, secure networks, and flexible contracts
• Focuses on taking the complexity out of connectivity for customers

Company Specialties:

• Super Fast Internet
• WiFi
• ISP
• Managed Service
• Wi-Fi software
• Enterprise Wi-Fi
• NaaS (Network as a Service)

Company Website: wifinity.co.uk

ASSUMPTION: Wifinity is a growing telecommunications company that focuses on providing reliable connectivity solutions for various customer segments, with a strong emphasis on the public sector and B2B markets.

📊 Role Analysis

Career Level: Senior/Managerial

Reporting Structure: This role reports directly to the Head of Marketing and works closely with business development directors and other internal teams

Work Arrangement: Remote OK, with a remote-first working environment

Growth Opportunities:

• Potential to grow within the marketing department or take on additional responsibilities as the company expands
• Opportunities to work on diverse campaigns and verticals, gaining experience in different aspects of B2B marketing
• Chance to collaborate with and learn from experienced professionals across various teams

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding company, with a focus on driving lead generation and supporting the B2B business.

🌍 Location & Work Environment

Office Type: Remote-first, with the option to work from the company's headquarters in Southgate, London

Office Location(s): 5th floor, The Grange, 100 High Street, Southgate, London N14 6PW, GB

Geographic Context:

• London is a major global city with a thriving tech and startup scene
• The role allows for remote work, providing flexibility to live and work from various locations within the UK
• Wifinity's headquarters are located in Southgate, a suburban area in North London

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The remote-first work environment offers applicants the opportunity to work from home or the company's headquarters, with the flexibility to balance work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• Technical assessment or case study presentation
• Final interview with the Head of Marketing and other stakeholders

Key Assessment Areas:

• Campaign strategy and execution
• CRM and marketing automation tool proficiency
• Communication and presentation skills
• Cultural fit and alignment with Wifinity's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, lead generation, and CRM management
• Prepare a strong portfolio of past campaigns and their results
• Research Wifinity's company culture and values to demonstrate your fit during the interview

ATS Keywords: B2B marketing, lead generation, campaign strategy, CRM, marketing automation, public sector, defence, education, offshore, vertical-specific campaigns

ASSUMPTION: The application process for this role may involve multiple stages, including technical assessments and interviews with various stakeholders, to evaluate the candidate's skills, experience, and cultural fit.

🛠️ Tools & Technologies

• Salesforce
• Pipedrive
• Marketing Cloud (or equivalent)
• Cognism for data sourcing
• WordPress
• Canva
• Google tools (Analytics, Docs, Sheets, Slides)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for this role, as they are used to manage campaigns, maintain lead gen records, and report on performance.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Passionate
• Proactive

Work Style:

• Remote-first and flexible
• Results-driven and data-focused
• Collaborative and cross-functional
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have experience working remotely and managing multiple stakeholders?
• Are you comfortable working with a diverse range of teams and adapting to different work styles?
• Do you thrive in a dynamic and fast-paced environment, with a focus on driving results and continuous improvement?

ASSUMPTION: Applicants should assess their fit with Wifinity's company values and work style to ensure a successful and fulfilling career in this role.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Working with a remote team and maintaining effective communication
• Adapting to a dynamic and evolving business environment
• Meeting ambitious lead generation targets and demonstrating clear ROI

ASSUMPTION: Applicants should be prepared to face these potential challenges and have strategies in place to overcome them successfully.

📈 Similar Roles Comparison

• This role focuses on B2B marketing and lead generation, unlike similar roles that may focus on brand awareness or customer acquisition
• Wifinity's focus on the public sector and defence verticals sets this role apart from other B2B marketing positions
• Compared to other senior marketing roles, this position offers a unique blend of strategic planning, hands-on campaign execution, and cross-functional collaboration

ASSUMPTION: Applicants should consider the unique aspects of this role and how it differs from other marketing positions to ensure they are a good fit for the opportunity.

📝 Sample Projects

• Developing and executing a targeted email campaign for the defence vertical, generating high-quality leads and demonstrating clear ROI
• Creating compelling content and messaging for the education vertical, highlighting the benefits of Wifinity's solutions for students and educators
• Collaborating with the business development team to create tailored outreach templates and campaign kits for specific verticals

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the Senior Marketing Manager may encounter in this role, focusing on lead generation, content creation, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign lifecycle and how it is managed within the marketing department?
• How does the marketing team collaborate with the sales and product teams to ensure alignment and support for campaigns?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
• How does Wifinity support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the B2B business, and how can this role contribute to overcoming them?

ASSUMPTION: Applicants should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and gain a deeper understanding of Wifinity's business and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, lead generation, and CRM management
• Prepare a portfolio of past campaigns and their results, demonstrating your ability to drive lead generation and support business growth
• Research Wifinity's company culture and values to ensure a strong fit during the interview process
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.