Senior Marketing Manager, B2B and E-commerce (Remote, Chicago-Based Preferred)
Black Spectacles
Full-time
Remote
Worldwide
🌐 Digital Marketing
📌 Core Information
🔹 Job Title: Senior Marketing Manager, B2B and E-commerce (Remote, Chicago-Based Preferred)
🔹 Company: Black Spectacles
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Marketing
---
📌 Essential Job Details
🚀 Job Overview
As the Senior Marketing Manager, B2B and E-commerce, you will be responsible for driving growth in both the B2B and B2C spaces for Black Spectacles, a leading company in the architecture and design community. This hands-on leadership role requires expertise in areas such as SEO, organic search, database management, thought leadership, event marketing, and social media marketing. You will oversee marketing efforts, lead and support a team, and collaborate with vendors to deliver measurable results that support the company's ambitious plans for growth.
ASSUMPTION: The job description indicates that this is a senior-level position within the marketing department, responsible for overseeing both B2B and B2C marketing strategies and execution.
---
📋 Key Responsibilities
✅ Develop and implement demand generation campaigns to drive qualified leads for the B2B sales pipeline
✅ Create automated workflows, email campaigns, and nurturing sequences using HubSpot to engage prospects and move them through the funnel
✅ Optimize SEO, organic search, and PPC campaigns to attract and convert qualified leads
✅ Collaborate with the sales team to enhance lead handoff and conversion rates
✅ Design and manage e-commerce campaigns to increase traffic, sales, and revenue through paid search, social media, and retargeting channels
✅ Leverage Google Analytics to track and analyze user behavior, campaign performance, and e-commerce sales trends
✅ Continuously optimize landing pages, email campaigns, and ad creative through A/B testing to maximize conversions
✅ Develop and own the digital marketing roadmap, ensuring alignment with business goals and ROI targets
✅ Partner with product, sales, and creative teams to align campaigns and messaging across channels
✅ Work with external agencies or vendors as needed to scale digital marketing efforts
ASSUMPTION: The job description provides a comprehensive overview of the key responsibilities for this role, covering both B2B and B2C marketing strategies, as well as digital marketing, analytics, and cross-functional collaboration.
---
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or a related field
Experience: Approximately 10 years of digital marketing experience with a proven track record in both B2B lead generation and B2C e-commerce growth
Skills:
- Expertise in HubSpot (marketing automation, workflows, lead management) and Google Ads (PPC, display, and retargeting)
- Strong proficiency in Google Analytics and data-driven strategy development
- Deep knowledge of SEO, organic search, database management, and segmentation strategies
- Experience with social media marketing, thought leadership, and event marketing to drive engagement and brand visibility
- Leadership experience, including team management and vendor collaboration
- Strategic, results-driven mindset with attention to detail and adaptability in a fast-paced environment
ASSUMPTION: The job description outlines the key qualifications and skills required for this senior-level marketing role, covering technical expertise, leadership abilities, and a data-driven, strategic mindset.
---
💰 Compensation & Benefits
Salary Range: $125,000 to $160,000, commensurate with experience and qualifications
Benefits:
- Comprehensive BCBS Health, Dental, Vision, Disability, and Life Insurance coverage starting on the first day
- Flexible Spending Accounts (FSAs), Health Savings Accounts (HSAs), and a 401(k) plan with a company match of up to 4%
- Generous Paid Time Off, including up to 3 weeks of vacation annually, 8 holidays, 2 floating holidays, and up to 1 week of sick leave
- Referral program with rewards for referring top talent
- Semi-annual team gatherings and events to foster collaboration and camaraderie
Industry Comparison: The provided salary range is competitive for a senior marketing manager role in the Chicago area, aligning with industry standards for similar positions with a focus on both B2B and B2C marketing.
ASSUMPTION: The comprehensive benefits package, including health insurance, retirement savings, and generous PTO, is typical for a full-time, senior-level role at a well-established technology or professional services company.
---
📌 Applicant Insights
🔍 Company Context
Industry Position: Black Spectacles is the leader in its space, with the strongest brand, a thriving business, and an ambitious growth trajectory.
Company Size: Not specified
Company Stage: Entrepreneurial, with ambitious plans to support the architecture community and foster a collaborative environment.
ASSUMPTION: Based on the information provided, Black Spectacles appears to be a growing, established company in the architecture and design industry, with a strong market position and a focus on innovation and collaboration.
---
📊 Role Analysis
Career Level: Senior
Reporting Structure: The Senior Marketing Manager, B2B and E-commerce, will be part of the leadership team and collaborate with various cross-functional teams, including product, sales, and creative.
Team Size/Composition: Not specified
Growth Opportunities: As a senior-level role, this position offers the opportunity to shape the company's marketing strategy and have a significant impact on the organization's growth.
ASSUMPTION: This is a senior-level marketing role with significant strategic responsibility and the potential for career advancement within the growing company.
---
🌍 Location & Work Environment
Office Type: Remote, with a preference for candidates based in Chicago, Illinois.
Geographic Context: The Chicago area is a technology and business hub, with a thriving architecture and design community.
Work Schedule: Not specified, but likely to be a standard full-time schedule.
Regional Considerations: The remote work environment and semi-annual in-person team gatherings suggest a flexible, collaborative, and geographically distributed work culture.
ASSUMPTION: The remote work environment, with a preference for Chicago-based candidates, indicates a flexible and modern work culture that values both individual productivity and team collaboration.
---
💼 Interview & Application Insights
Typical Process: The interview process for this role may include an initial phone or video screening, followed by one or more in-person or virtual interviews with the hiring manager and cross-functional team members.
Key Assessment Areas: Employers will likely evaluate candidates' technical marketing skills, leadership abilities, strategic thinking, data-driven decision-making, and cultural fit.
Application Tips: Applicants should highlight their experience in both B2B and B2C marketing, as well as their expertise in digital marketing tools and analytics. Showcasing a passion for the architecture and design industry will also be beneficial.
ATS Keywords: Relevant keywords to include in the application may include "B2B marketing," "e-commerce marketing," "demand generation," "HubSpot," "Google Analytics," "SEO," "PPC," and "digital marketing strategy."
ASSUMPTION: The interview and application process for this role is likely similar to standard practices for senior-level marketing positions in the technology or professional services industry.
---
🛠️ Tools & Technologies
- HubSpot (marketing automation, workflows, lead management)
- Google Ads (PPC, display, and retargeting)
- Google Analytics
- SEO and organic search optimization
- Social media marketing
- Email marketing and lead nurturing
ASSUMPTION: The mentioned tools and technologies are common for a senior marketing role focused on both B2B and B2C marketing, as well as digital marketing and analytics.
---
👔 Cultural Fit Considerations
Company Values: Based on the job description, Black Spectacles values excellence, collaboration, innovation, commitment, accountability, and ownership.
Work Style: The company fosters a collaborative, entrepreneurial, and fast-paced environment where creativity and professionalism thrive.
Self-Assessment: Applicants should consider whether they thrive in a hands-on, strategic role that requires leading a team, taking ownership, and embracing calculated risks in a supportive environment.
ASSUMPTION: The company culture emphasizes collaboration, innovation, and a results-driven mindset, which aligns with the expectations for this senior marketing role.
---
⚠️ Potential Challenges
The Senior Marketing Manager, B2B and E-commerce, may face the following potential challenges:
- Balancing the demands of both B2B and B2C marketing strategies
- Coordinating with cross-functional teams and external vendors to deliver on ambitious growth targets
- Staying agile and adaptable in a fast-paced, entrepreneurial environment
ASSUMPTION: These potential challenges are inferred based on the scope of responsibilities and the company's growth-oriented, entrepreneurial nature.
---
📈 Similar Roles Comparison
This Senior Marketing Manager, B2B and E-commerce role is similar to other senior-level marketing positions in the technology or professional services industry, with a focus on driving growth through both B2B and B2C marketing strategies. The key differentiator is the specific emphasis on the architecture and design community, which requires a deep understanding of the industry and the ability to engage with both business customers and end-consumers.
ASSUMPTION: The comparison to similar senior marketing roles is based on industry standards and the information provided in the job description.
---
📝 Sample Projects
As the Senior Marketing Manager, B2B and E-commerce, you may work on the following types of projects:
- Developing and launching a comprehensive demand generation campaign to drive qualified leads for the B2B sales team
- Optimizing the company's e-commerce website and digital marketing channels to increase traffic, sales, and revenue
- Implementing a marketing automation strategy using HubSpot, including lead nurturing workflows and personalized email campaigns
- Analyzing user behavior and campaign performance data in Google Analytics to identify areas for improvement and inform strategic decisions
- Collaborating with the product and creative teams to align messaging and branding across all marketing channels
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are intended to provide illustrative examples of the work involved in this role.
---
❓ Key Questions to Ask During Interview
1. Can you tell me more about the current state of your B2B and B2C marketing strategies, and what your primary goals are for the next 12-24 months?
2. How does this Senior Marketing Manager role fit into the overall marketing and leadership structure at Black Spectacles?
3. What are the most important KPIs and metrics that you use to measure the success of the marketing team's efforts?
4. Can you describe the level of autonomy and decision-making authority that comes with this role, as well as the process for collaborating with other teams?
5. What are the primary challenges you foresee this role facing, and how will the successful candidate be supported in overcoming them?
6. How does the company's culture and work environment support the professional development and growth of its marketing team members?
ASSUMPTION: These questions are designed to help the candidate better understand the company's goals, the role's positioning and responsibilities, the performance metrics, the level of autonomy, the potential challenges, and the company's culture and support for professional development.
---
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
---
📌 Next Steps for Applicants
To effectively pursue this opportunity, applicants should:
- Carefully review the job description and requirements to assess their fit for the role
- Tailor their resume and cover letter to highlight their relevant B2B and B2C marketing experience, as well as their expertise in the required tools and technologies
- Prepare thoughtful questions to ask during the interview process to demonstrate their interest and strategic thinking
- Research Black Spectacles and the architecture/design industry to understand the company's position, challenges, and growth opportunities
- Be prepared to discuss their passion for the industry and how they can contribute to the company's ambitious plans
- Optimize their application for relevant applicant tracking systems (ATS) by incorporating the identified keywords
By taking these steps, applicants can position themselves as strong candidates for this senior marketing role at Black Spectacles.
🔹 Job Title: Senior Marketing Manager, B2B and E-commerce (Remote, Chicago-Based Preferred)
🔹 Company: Black Spectacles
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Marketing
---
📌 Essential Job Details
🚀 Job Overview
As the Senior Marketing Manager, B2B and E-commerce, you will be responsible for driving growth in both the B2B and B2C spaces for Black Spectacles, a leading company in the architecture and design community. This hands-on leadership role requires expertise in areas such as SEO, organic search, database management, thought leadership, event marketing, and social media marketing. You will oversee marketing efforts, lead and support a team, and collaborate with vendors to deliver measurable results that support the company's ambitious plans for growth.
ASSUMPTION: The job description indicates that this is a senior-level position within the marketing department, responsible for overseeing both B2B and B2C marketing strategies and execution.
---
📋 Key Responsibilities
✅ Develop and implement demand generation campaigns to drive qualified leads for the B2B sales pipeline
✅ Create automated workflows, email campaigns, and nurturing sequences using HubSpot to engage prospects and move them through the funnel
✅ Optimize SEO, organic search, and PPC campaigns to attract and convert qualified leads
✅ Collaborate with the sales team to enhance lead handoff and conversion rates
✅ Design and manage e-commerce campaigns to increase traffic, sales, and revenue through paid search, social media, and retargeting channels
✅ Leverage Google Analytics to track and analyze user behavior, campaign performance, and e-commerce sales trends
✅ Continuously optimize landing pages, email campaigns, and ad creative through A/B testing to maximize conversions
✅ Develop and own the digital marketing roadmap, ensuring alignment with business goals and ROI targets
✅ Partner with product, sales, and creative teams to align campaigns and messaging across channels
✅ Work with external agencies or vendors as needed to scale digital marketing efforts
ASSUMPTION: The job description provides a comprehensive overview of the key responsibilities for this role, covering both B2B and B2C marketing strategies, as well as digital marketing, analytics, and cross-functional collaboration.
---
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or a related field
Experience: Approximately 10 years of digital marketing experience with a proven track record in both B2B lead generation and B2C e-commerce growth
Skills:
- Expertise in HubSpot (marketing automation, workflows, lead management) and Google Ads (PPC, display, and retargeting)
- Strong proficiency in Google Analytics and data-driven strategy development
- Deep knowledge of SEO, organic search, database management, and segmentation strategies
- Experience with social media marketing, thought leadership, and event marketing to drive engagement and brand visibility
- Leadership experience, including team management and vendor collaboration
- Strategic, results-driven mindset with attention to detail and adaptability in a fast-paced environment
ASSUMPTION: The job description outlines the key qualifications and skills required for this senior-level marketing role, covering technical expertise, leadership abilities, and a data-driven, strategic mindset.
---
💰 Compensation & Benefits
Salary Range: $125,000 to $160,000, commensurate with experience and qualifications
Benefits:
- Comprehensive BCBS Health, Dental, Vision, Disability, and Life Insurance coverage starting on the first day
- Flexible Spending Accounts (FSAs), Health Savings Accounts (HSAs), and a 401(k) plan with a company match of up to 4%
- Generous Paid Time Off, including up to 3 weeks of vacation annually, 8 holidays, 2 floating holidays, and up to 1 week of sick leave
- Referral program with rewards for referring top talent
- Semi-annual team gatherings and events to foster collaboration and camaraderie
Industry Comparison: The provided salary range is competitive for a senior marketing manager role in the Chicago area, aligning with industry standards for similar positions with a focus on both B2B and B2C marketing.
ASSUMPTION: The comprehensive benefits package, including health insurance, retirement savings, and generous PTO, is typical for a full-time, senior-level role at a well-established technology or professional services company.
---
📌 Applicant Insights
🔍 Company Context
Industry Position: Black Spectacles is the leader in its space, with the strongest brand, a thriving business, and an ambitious growth trajectory.
Company Size: Not specified
Company Stage: Entrepreneurial, with ambitious plans to support the architecture community and foster a collaborative environment.
ASSUMPTION: Based on the information provided, Black Spectacles appears to be a growing, established company in the architecture and design industry, with a strong market position and a focus on innovation and collaboration.
---
📊 Role Analysis
Career Level: Senior
Reporting Structure: The Senior Marketing Manager, B2B and E-commerce, will be part of the leadership team and collaborate with various cross-functional teams, including product, sales, and creative.
Team Size/Composition: Not specified
Growth Opportunities: As a senior-level role, this position offers the opportunity to shape the company's marketing strategy and have a significant impact on the organization's growth.
ASSUMPTION: This is a senior-level marketing role with significant strategic responsibility and the potential for career advancement within the growing company.
---
🌍 Location & Work Environment
Office Type: Remote, with a preference for candidates based in Chicago, Illinois.
Geographic Context: The Chicago area is a technology and business hub, with a thriving architecture and design community.
Work Schedule: Not specified, but likely to be a standard full-time schedule.
Regional Considerations: The remote work environment and semi-annual in-person team gatherings suggest a flexible, collaborative, and geographically distributed work culture.
ASSUMPTION: The remote work environment, with a preference for Chicago-based candidates, indicates a flexible and modern work culture that values both individual productivity and team collaboration.
---
💼 Interview & Application Insights
Typical Process: The interview process for this role may include an initial phone or video screening, followed by one or more in-person or virtual interviews with the hiring manager and cross-functional team members.
Key Assessment Areas: Employers will likely evaluate candidates' technical marketing skills, leadership abilities, strategic thinking, data-driven decision-making, and cultural fit.
Application Tips: Applicants should highlight their experience in both B2B and B2C marketing, as well as their expertise in digital marketing tools and analytics. Showcasing a passion for the architecture and design industry will also be beneficial.
ATS Keywords: Relevant keywords to include in the application may include "B2B marketing," "e-commerce marketing," "demand generation," "HubSpot," "Google Analytics," "SEO," "PPC," and "digital marketing strategy."
ASSUMPTION: The interview and application process for this role is likely similar to standard practices for senior-level marketing positions in the technology or professional services industry.
---
🛠️ Tools & Technologies
- HubSpot (marketing automation, workflows, lead management)
- Google Ads (PPC, display, and retargeting)
- Google Analytics
- SEO and organic search optimization
- Social media marketing
- Email marketing and lead nurturing
ASSUMPTION: The mentioned tools and technologies are common for a senior marketing role focused on both B2B and B2C marketing, as well as digital marketing and analytics.
---
👔 Cultural Fit Considerations
Company Values: Based on the job description, Black Spectacles values excellence, collaboration, innovation, commitment, accountability, and ownership.
Work Style: The company fosters a collaborative, entrepreneurial, and fast-paced environment where creativity and professionalism thrive.
Self-Assessment: Applicants should consider whether they thrive in a hands-on, strategic role that requires leading a team, taking ownership, and embracing calculated risks in a supportive environment.
ASSUMPTION: The company culture emphasizes collaboration, innovation, and a results-driven mindset, which aligns with the expectations for this senior marketing role.
---
⚠️ Potential Challenges
The Senior Marketing Manager, B2B and E-commerce, may face the following potential challenges:
- Balancing the demands of both B2B and B2C marketing strategies
- Coordinating with cross-functional teams and external vendors to deliver on ambitious growth targets
- Staying agile and adaptable in a fast-paced, entrepreneurial environment
ASSUMPTION: These potential challenges are inferred based on the scope of responsibilities and the company's growth-oriented, entrepreneurial nature.
---
📈 Similar Roles Comparison
This Senior Marketing Manager, B2B and E-commerce role is similar to other senior-level marketing positions in the technology or professional services industry, with a focus on driving growth through both B2B and B2C marketing strategies. The key differentiator is the specific emphasis on the architecture and design community, which requires a deep understanding of the industry and the ability to engage with both business customers and end-consumers.
ASSUMPTION: The comparison to similar senior marketing roles is based on industry standards and the information provided in the job description.
---
📝 Sample Projects
As the Senior Marketing Manager, B2B and E-commerce, you may work on the following types of projects:
- Developing and launching a comprehensive demand generation campaign to drive qualified leads for the B2B sales team
- Optimizing the company's e-commerce website and digital marketing channels to increase traffic, sales, and revenue
- Implementing a marketing automation strategy using HubSpot, including lead nurturing workflows and personalized email campaigns
- Analyzing user behavior and campaign performance data in Google Analytics to identify areas for improvement and inform strategic decisions
- Collaborating with the product and creative teams to align messaging and branding across all marketing channels
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are intended to provide illustrative examples of the work involved in this role.
---
❓ Key Questions to Ask During Interview
1. Can you tell me more about the current state of your B2B and B2C marketing strategies, and what your primary goals are for the next 12-24 months?
2. How does this Senior Marketing Manager role fit into the overall marketing and leadership structure at Black Spectacles?
3. What are the most important KPIs and metrics that you use to measure the success of the marketing team's efforts?
4. Can you describe the level of autonomy and decision-making authority that comes with this role, as well as the process for collaborating with other teams?
5. What are the primary challenges you foresee this role facing, and how will the successful candidate be supported in overcoming them?
6. How does the company's culture and work environment support the professional development and growth of its marketing team members?
ASSUMPTION: These questions are designed to help the candidate better understand the company's goals, the role's positioning and responsibilities, the performance metrics, the level of autonomy, the potential challenges, and the company's culture and support for professional development.
---
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
---
📌 Next Steps for Applicants
To effectively pursue this opportunity, applicants should:
- Carefully review the job description and requirements to assess their fit for the role
- Tailor their resume and cover letter to highlight their relevant B2B and B2C marketing experience, as well as their expertise in the required tools and technologies
- Prepare thoughtful questions to ask during the interview process to demonstrate their interest and strategic thinking
- Research Black Spectacles and the architecture/design industry to understand the company's position, challenges, and growth opportunities
- Be prepared to discuss their passion for the industry and how they can contribute to the company's ambitious plans
- Optimize their application for relevant applicant tracking systems (ATS) by incorporating the identified keywords
By taking these steps, applicants can position themselves as strong candidates for this senior marketing role at Black Spectacles.