Senior Marketing Manager (B2B Conferences)

📌 Core Information

🔹 Job Title: Senior Marketing Manager (B2B Conferences)

🔹 Company: Climate Action

🔹 Location: London, United Kingdom

🔹 Job Type: Hybrid (3 days in office weekly)

🔹 Category: Events Services

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Planning and executing marketing activities to drive company growth
• Managing a team and developing comprehensive marketing strategies for B2B conferences and events
• Leveraging digital marketing skills and marketing automation to maximize results
• Collaborating with global partners and stakeholders to secure agreements
• Working in a fast-paced environment with a passion for sustainability and environmental issues

ASSUMPTION: This role requires a high level of autonomy and initiative, with a focus on delivering commercial results and driving growth.

📋 Key Responsibilities

✅ Develop, manage, and implement marketing strategies and campaigns for B2B conferences and events

✅ Manage a team of marketers and provide training and KPIs to support their development

✅ Set up and manage digital paid campaigns, email marketing strategies, and social media strategies

✅ Drive lead and demand generation initiatives and manage marketing databases

✅ Implement and manage marketing automations and workflows, and produce detailed reports on marketing performance

✅ Create marketing content, including copywriting and creative briefs, and devise PR strategies

✅ Work closely with internal teams and external partners to deliver successful events

ASSUMPTION: This role requires a strong understanding of the B2B events industry and the ability to adapt to changing market conditions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 10 years of professional experience, with at least 5 years in a senior B2B event marketing role within a commercial conference or exhibition company

Required Skills:

• Proven track record in B2B event marketing, with a strong focus on digital marketing and marketing automation
• Excellent project and time management skills, with the ability to work independently and manage stakeholders
• Strong analytical skills and attention to detail, with a commercial mindset
• Excellent communication and influencing skills, with the ability to secure agreements with key partners
• Passion for sustainability and environmental issues

Preferred Skills:

• Knowledge of the climate change policy and sustainability sector
• Experience working with UN agencies, governments, NGOs, and private sector companies
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the sustainability sector may have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (based on industry standards for senior marketing roles in London)

Benefits:

• Hybrid working arrangement with three days working in the office weekly
• Generous and achievable bonus scheme
• WeWork wellbeing benefits, including yoga sessions and meditation
• Opportunity to attend COP and work with globally recognized sustainability and climate leaders
• Join a rapidly growing, mission-led company making a positive impact on the planet

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for senior marketing roles in London. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Events Services, focused on sustainability and climate change

Company Size: 11-50 employees, providing a collaborative and dynamic work environment

Founded: 2007, with a rich history of working with UN agencies, governments, NGOs, and private sector companies

Company Description:

• Climate Action works at the intersection of climate change policy, innovation, and sustainable finance
• They facilitate partnerships between business, government, policy makers, and investors to accelerate the global transition to a net-zero economy
• Climate Action offers digital and physical events, reports, webinars, and digital and social communities

Company Specialties:

• Events
• Reports
• Webinars
• And climate change

Company Website: http://www.climateaction.org

ASSUMPTION: Climate Action's mission-driven approach and focus on sustainability make it an attractive employer for candidates passionate about environmental issues.

📊 Role Analysis

Career Level: Senior, with the opportunity to lead a team and drive strategic marketing initiatives

Reporting Structure: This role reports directly to the Head of Marketing and works closely with internal teams and external partners

Work Arrangement: Hybrid, with three days working in the office weekly and remote flexibility

Growth Opportunities:

• Potential to grow within the marketing team as the company expands
• Opportunity to attend COP and work with globally recognized sustainability and climate leaders
• Chance to develop skills in the sustainability sector and gain exposure to UN agencies, governments, NGOs, and private sector companies

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in the sustainability sector.

🌍 Location & Work Environment

Office Type: WeWork offices in Victoria, London

Office Location(s): London, United Kingdom

Geographic Context:

• London is a vibrant, multicultural city with a strong focus on sustainability and innovation
• The WeWork office in Victoria offers a collaborative workspace with access to various amenities
• London is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time, 40 hours per week, with flexible remote work options

ASSUMPTION: The hybrid work arrangement provides a good balance between collaboration and remote work, catering to different work preferences.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss experience and fit
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Head of Marketing

Key Assessment Areas:

• Marketing strategy and campaign development
• Digital marketing skills and marketing automation experience
• Stakeholder management and communication skills
• Commercial acumen and ability to drive results
• Alignment with Climate Action's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Demonstrate your passion for sustainability and environmental issues in your application
• Prepare examples of successful marketing campaigns you've led and the results you achieved
• Research Climate Action's mission, values, and recent events to show your understanding of the company

ATS Keywords: B2B event marketing, digital marketing, marketing automation, lead generation, stakeholder management, sustainability, climate change

ASSUMPTION: Climate Action's interview process is designed to assess candidates' marketing skills, commercial acumen, and cultural fit with the company's mission and values.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, or Pardot)
• Email marketing platforms (e.g., Mailchimp or Constant Contact)
• Social media management tools (e.g., Hootsuite or Buffer)
• Project management tools (e.g., Asana or Trello)
• Analytics tools (e.g., Google Analytics)

ASSUMPTION: Candidates should have experience with relevant marketing tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: Climate Action is committed to accelerating the global transition to a net-zero economy
• Collaborative: They work closely with partners to facilitate meaningful partnerships and achieve common goals
• Innovative: They continuously seek new ways to engage stakeholders and drive progress

Work Style:

• Dynamic: The work environment is fast-paced and ever-changing, requiring adaptability and initiative
• Mission-focused: Employees are passionate about sustainability and committed to driving meaningful impact
• Collaborative: Teamwork and cross-functional collaboration are essential for success

Self-Assessment Questions:

• Do you share Climate Action's passion for sustainability and environmental issues?
• Are you comfortable working in a fast-paced, dynamic environment with changing priorities?
• Do you thrive in collaborative work environments and enjoy working with diverse stakeholders?

ASSUMPTION: Candidates who align with Climate Action's mission and values and are comfortable working in a dynamic, collaborative environment will be well-suited to this role.

⚠️ Potential Challenges

• Managing a team and providing training and KPIs to support their development
• Working in a fast-paced environment with changing priorities and tight deadlines
• Securing agreements with key partners globally and managing stakeholder relationships
• Adapting to new marketing tools and platforms as needed
• Balancing remote work and in-office collaboration effectively

ASSUMPTION: These challenges can be overcome by strong project management skills, adaptability, and a commercial mindset.

📈 Similar Roles Comparison

• This role differs from other senior marketing roles in its focus on B2B conferences and events within the sustainability sector
• Industry-specific context: Climate Action's work at the intersection of climate change policy, innovation, and sustainable finance sets it apart from other event marketing roles
• Career path comparison: This role offers the opportunity to grow within the marketing team and gain exposure to the sustainability sector

ASSUMPTION: Candidates should consider their interest in the sustainability sector and the unique aspects of this role when comparing it to other senior marketing opportunities.

📝 Sample Projects

• Developing and executing a marketing campaign for a B2B conference focused on sustainable finance
• Managing a team to create and implement a social media strategy for an upcoming webinar on climate change policy
• Collaborating with internal teams and external partners to deliver a successful event, including managing marketing databases and performance reporting

ASSUMPTION: These sample projects illustrate the range of responsibilities and the collaborative nature of the role.

❓ Key Questions to Ask During Interview

• Can you describe the company's upcoming events and how this role will contribute to their success?
• How does the marketing team collaborate with other departments, and what are the key priorities for this role in the first 90 days?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does Climate Action support the professional development of its employees, and what opportunities are there for growth within the marketing team?
• What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their long-term fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on your passion for sustainability and environmental issues
• Prepare examples of successful marketing campaigns you've led and the results you achieved
• Research Climate Action's mission, values, and recent events to show your understanding of the company and alignment with their goals
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.