📌 Core Information
🔹 Job Title: Senior Marketing Manager (B2C)
🔹 Company: Informa Group Plc.
🔹 Location: Delhi Cantonment, Delhi, India
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-11
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Hybrid (3 days per week in-person)
🚀 Job Overview
Key aspects of this role include:
- Developing and delivering marketing strategy for South Asia and Sub-Saharan Africa region
- Driving article submissions and increasing brand awareness
- Leading a team of B2C marketers and managing annual marketing budget
- Collaborating cross-functionally to ensure consistent, best-practice strategies regionally and globally
- Positioning Taylor & Francis as the publisher of choice for researchers
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of academic publishing and digital marketing.
📋 Key Responsibilities
✅ Align marketing activities to achieve journal article submissions and revenue targets within the region
✅ Lead the strategic development of digital marketing activities to develop and deliver an impactful marketing strategy to our community of researchers
✅ Lead a team of omni-channel marketers to create targeted and engaging marketing campaigns to attract and acquire our target audience
✅ Define measurable objectives and lead team to deliver, including measuring and reporting on progress linking to the achievement of organisational objectives
✅ Manage the annual budget for B2C marketing spend, track performance against it, and analyse channel ROI to take corrective action where needed
✅ Use insight gained from data analysis of marketing campaigns to inform proposals, decisions, and recommendations for action or change to senior leadership
✅ Ensure key stakeholders understand the team’s regional marketing plans, including marketplace considerations, customer insights, and competitor analysis to inform strategic decisions
✅ Deliver and ensure customer personalisation through consistent campaign management and development of appropriate messaging for key personas and data segments based on value propositions
ASSUMPTION: This role requires a strong focus on data-driven decision making, strategic planning, and effective team leadership.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 5 years of experience in academic publishing or a related field, with a minimum of 3 years in journal marketing
Required Skills:
- Proven experience in digital marketing, including SEO, SEM, social media, and analytics
- Expertise in content marketing and creating engaging content across various platforms
- Proficiency in data analytics tools and ability to interpret data to make informed marketing decisions
- Familiarity with AI and machine learning trends in marketing
- Understanding of project management tools
- Able to effectively present information to a variety of stakeholders
Preferred Skills:
- Fluency in local languages (e.g., Hindi, other South Asian languages)
- Experience working in the South Asia and Sub-Saharan Africa regions
ASSUMPTION: Candidates with experience in Open Science practices and researcher-focused marketing will have an advantage.
💰 Compensation & Benefits
Salary Range: INR 18-25 lakhs per annum (Estimated based on industry standards for mid-senior level marketing roles in Delhi)
Benefits:
- 30 days annual leave
- 4 volunteering days annually
- Day off for your birthday
- Pension contributions
- Medical insurance for self and dependents; life cover and personal accident cover for self
- Seasonal social and charitable events
- Training and development
Working Hours: Full-time (40 hours per week), with a flexible work arrangement of 3 days per week in-person
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Informa is a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies. It operates in various markets, including academic publishing, business-to-business markets, and more.
Company Size: Informa has over 10,000 employees across 30 countries, providing a large and diverse work environment.
Founded: Informa was founded in 1998, with its roots tracing back to 1987 when it was established as a publishing company.
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- It serves specialist markets through a range of international exhibitions, conferences, and training courses, as well as through the publication of specialist books, journals, and websites.
- Informa's businesses include Informa Markets, Informa Tech, Informa Connect, and Taylor & Francis.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- and Academic markets
Company Website: https://www.informa.com/
ASSUMPTION: Informa's diverse range of businesses and global presence provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: The Senior Marketing Manager reports directly to the Head of Marketing, South Asia and Sub-Saharan Africa region.
Work Arrangement: Hybrid (3 days per week in-person, with the remaining days working remotely)
Growth Opportunities:
- Potential to take on additional responsibilities and lead larger teams as the business grows
- Opportunities to work on high-impact research projects and collaborate with global teams
- Possibility to transition into other roles within the company, such as product management or strategic planning
ASSUMPTION: This role offers significant growth potential, both within the marketing function and across the broader organization.
🌍 Location & Work Environment
Office Type: Informa's Delhi office is a modern, collaborative workspace with a mix of open-plan and private offices.
Office Location(s): Jai Singh Marg, Hanuman Road Area, Connaught Place, New Delhi, Delhi 110001, India
Geographic Context:
- Delhi is the capital and largest city of India, with a population of over 16 million people
- The city is known for its rich history, diverse culture, and vibrant food scene
- Delhi is well-connected by air, rail, and road, making it an ideal location for both local and international travel
Work Schedule: Full-time (40 hours per week), with a flexible work arrangement of 3 days per week in-person
ASSUMPTION: Delhi offers a dynamic and multicultural work environment, with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth interview with the hiring manager and a panel of team members
- Final interview with the Head of Marketing, South Asia and Sub-Saharan Africa region
- Background check and offer
Key Assessment Areas:
- Marketing strategy and planning
- Digital marketing expertise
- Leadership and team management skills
- Data analysis and interpretation
- Cultural fit and alignment with Informa's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your approach to marketing strategy, digital marketing tactics, and data-driven decision making
- Showcase your ability to lead and manage teams, as well as your understanding of the academic publishing industry
- Prepare questions to ask the interview panel about the role, team dynamics, and company culture
ATS Keywords: Digital Marketing, Content Marketing, Data Analytics, SEO, SEM, Social Media, Project Management, Marketing Strategy, Academic Publishing, B2C Marketing, Open Science Practices
ASSUMPTION: Informa's application process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Zoho CRM)
- Data analytics tools (e.g., Google Analytics, Tableau)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with these tools is not required but would be an asset for the role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Responsible
- Inclusive
Work Style:
- Strategic and data-driven
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused
- Continuously learning and improving
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with the needs and preferences of your target audience?
- Can you provide an example of a time when you had to adapt your marketing approach due to changing market conditions or customer feedback?
- How do you prioritize and manage multiple projects and deadlines effectively?
ASSUMPTION: Informa values candidates who are customer-focused, collaborative, and results-driven, with a strong commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing a team across multiple time zones and cultures
- Balancing regional marketing strategies with global objectives
- Keeping up with the latest trends and best practices in digital marketing and academic publishing
- Dealing with budget constraints and demonstrating ROI for marketing spend
- Navigating a large, matrixed organization with multiple stakeholders
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and effective communication skills.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on academic publishing and B2C marketing, requiring a deep understanding of the academic research community and their needs
- Informa's global presence and diverse business portfolio provide unique opportunities for career growth and development not typically found in smaller organizations
- This role offers a blend of strategic planning, hands-on execution, and team leadership, making it an attractive fit for candidates with a mix of skills and experience
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with ample opportunities for career growth and development.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase article submissions for a high-impact journal in the life sciences
- Conducting market research to identify key opinion leaders and emerging trends in a specific academic discipline
- Creating and implementing a customer segmentation strategy to personalize marketing communications and improve engagement
ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of the role, as well as the importance of understanding the academic publishing industry and its target audience.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it fits into the broader marketing organization?
- How does Informa support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will my performance be measured during this period?
- How does Informa approach collaboration and knowledge sharing across its various businesses and regions?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
ASSUMPTION: These questions demonstrate your interest in the role, team dynamics, and company culture, as well as your commitment to setting yourself up for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on digital marketing, content marketing, and data analytics
- Prepare for your interview by researching Informa's business, industry trends, and the specific challenges and opportunities of this role
- If selected for an in-depth interview, be prepared to present a marketing strategy or campaign idea that demonstrates your understanding of the academic publishing industry and your ability to drive results
- Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
